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Turning SEO Copywriting Into Simply Good Writing
November 22, 2009 by IBI · Leave a Comment
You probably know by now that there’s a very big difference between plain old SEO copywriting and anything that can be considered ‘good’ writing. The bare minimum of SEO copy will just make your business visible to the search engines; good writing makes you look attractive to customers. Here are three characteristics that will convert your old copy into great writing, and turn your copywriting marketing campaign from good to great.RelevanceFirst things first: keep all the facts and figures in a single piece of copy relevant to a single product. If you have the kind of outfit that sells a multitude of products to sell, it’s tempting to just stuff everything into a single piece of copy so that customers get to see the most items in a single view. This method, however, is often counterproductive. Because the readers aren’t persuaded in any single direction, they end up bored or confused, and so would navigate away to another page.But that doesn’t mean that you should leave your copy shallow and short. If there’s anything special to be highlighted in your product, give it a brief mention to pique the reader’s interest. Is there an exotic active ingredient in your product? Does your item have unique, patented technology? Let your readers know, and they’ll be likelier to browse through the rest of what you have to say.CohesionAlways have an identifiable theme for each article you use in copywriting marketing. Simply saying that your product is the best isn’t enough. Do you offer the best value for money? Does your product have the best combination of features on the market? Be more specific about the message and the image you want to convey, and then keep it consistent throughout your copy.FlowYou also have to pay a lot of attention to how the whole SEO piece flows as it’s read. Readers, once they start with your copy, shouldn’t be able to stop reading until the very end. This means that you have to keep them interested in every next sentence, and to never drop the ball.One trick to keep your readers interested is to never put all your eggs into a single basket. Don’t offer a full summary of the copy at the very start and never place so many ideas in a single part or paragraph. Always make it seem like there’s always more for the reader to find out in the next sentence, the next paragraph or the next article to keep them reading on. A Little ProblemWhile ‘good’ writing is the key to unlock your products’ full sales potential, it’s also not very easy to do. You have to have a set of writing skills that go far beyond what you learned in high school writing classes. That’s why it’s a good idea to get the services of a professional SEO copywriting company for your copywriting marketing campaign.Nothing beats professional writers when it comes to effective writing. Not only will you avoid having to guess and check what kind of writing will work with your market, but you can also get started right away on the marketing strategy that you had planned.
What is Copywriting? An Art and Science That Involves Writing Words to Promote Products
November 21, 2009 by IBI · Leave a Comment
What is copywriting? One of the most important elements for successful online marketing is good copywriting. Copywriting is both an art and a science that involves writing words to promote a product, business, idea, opinion, or person. It’s primary intention is to get the reader to move and take action. Whether you want to promote or sell something or create traffic by generating links, good copywriting is a must so you can get the attention and response that you want from people.
Copywriting is a craft that takes time and effort. SEO copywriting, which specifically is created for online marketing involves writing a web page. SEO copywriting, if created properly, can also have a good ranking for certain search terms which people look for in different search engines. The basics of good copywriting has recently become more important because the search engines have become increasingly sophisticated.
What is copywriting? You should be able to write really attractive headlines. This is the most important skill in copywriting. Readers usually decide whether to read further by taking a quick look at the top of the page. Whether you are writing a title of an article or a sales headline, it should catch the attention of the reader otherwise they will go find something else to read that is far more interesting.
It is also important to write content that has good ranking in search engines. Integrating keywords into your copy’s titles is the most important spot for placing your keywords. Your headline must include the keywords that speaks well of what your content can offer. Also, have the keywords in the opening in a way that is relevant. The initial copy is often used by a lot of search engines to describe your content, so make sure that you are selling or promoting to the searcher appropriately when s/he clicks through.
Good copywriting should also have specific and descriptive terms instead of general terminology. This helps the reader by reinforcing relevance, dynamic cop,y and boosting the general keyword frequency as well. Instead of using generic terms, use specific keywords within the context of your copy.
Lastly, in good copywriting, you should be able to effectively get your point across to your readers. If you’ve been wondering “What is copywriting”, then a Swipe File will help you to understand how to get your website, email campaigns, and blogs to read like the pros. The best swipe files will have examples for you to emulate for a myriad of subject areas like the following: Problem Agitation, Pricing/Comparison, Proofs, Offers, Scarcity, Takeaway, Reasons Why, Postscripts, Value Building, Bullets, Guarantees, Openings, Closings, Stories, Pricing, Sales letters, and Hot Words.
The right words will help you to surpass the competition. Every serious online entrepreneur needs a swipe file. A swipe file is a conglomeration of expert ideas to pull from instantaneously, then alter change to match your business theme, and help you sky rocket your response.
This article has been extensively researched and reviewed by the author, Anthony Formando. He hopes that his writing will aid you in your search for what you are looking for and save you time in the process. To surprise your competition with expert ideas download your Instant Swipe File Now!
The Affiliate Product Allows Writing it Intelligently!
November 20, 2009 by IBI · Leave a Comment
As an affiliate marketer, you owe it to yourself to become an expert about the products you sell. Doing so will make you an authority on them and a trusted source of information for people investigating the product for themselves. Being a knowledgeable affiliate marketer will help you in two specific ways. First, articles you write for distribution concerning your product will have that depth of knowledge that consumers seek to make a buying decision.Second, advertisements you write about your products will highlight the important aspects that spur sales. The more you know about your affiliate products, the more you can tell potential customers about them. Knowing your affiliate product inside out allows you to write about it intelligently. In addition, deep knowledge of your affiliate product arms you with the information you need to talk about it off-the-cuff. It allows you to talk about your affiliate product in-depth with anyone at any time. It’s easy to do when you have a reservoir of facts, figures and data about a product in your mind. What’s the best way to become an expert about your affiliate products? Use them. It’s the best way to know what they’re all about and what they can offer your customers you can visit www.create-online-business.com Whether it’s a food product, a software program, an information product, a mechanical device or anything else, knowing is in the using. When you use your affiliate products, you learn their strengths and weaknesses. You learn these through direct experience. If one of your customers asks you a specific question about a product’s use you can give them a specific answer based on your personal experience with the product. Customers love this. They love first-hand knowledge that speaks to their wants and needs. Customers know you believe in your product when they know you use it, too. Customers’ sense when an affiliate marketer or any type of marketer is simply hawking goods. It shows in their communications with the customer. Bland, non-descript web content and advertisements about your affiliate product tells consumers your heart is not in the product you are selling. They know you haphazardly threw up a banner or ad on your site, hoping customers would click away. They can tell because everything you don’t do concerning your product tells them all they need to know. Customers want to see vibrant ads that shine with enthusiasm for a product.They want intelligent product reviews that convey useful information to them about an affiliate product or visit www.instant-cd-products.com they want prompt thorough answers to questions they send you concerning a product. In person, they want to see fire in your eyes and zeal when you talk about your products. Researching and using your products gives you the credibility and enthusiasm you need. Customers who see an affiliate marketer who can answer all their questions about a product learn to trust the product and the person selling it. When they see a person enthusiastic about the product they’re selling, they become enthusiastic as well. It becomes a positive experience for both parties involved in a transaction. If you know nothing or very little about your affiliate products, you have nothing of extra value to offer consumers. Customers want the little extras that go with buying something. They want expert advice, tips and inside information about a product. They want customer-service based on advanced product knowledge. They want to know that the person selling them something has their interests at heart. They want the seller to know more about the product than they do so that they can consult with them when they have questions. Would you buy a home theater system from someone who cannot answer questions about the specifics of that system? Be the affiliate product expert your customers’ desire. Spread your in-depth knowledge of the product freely through your articles, advertisements and website content. Let your customers know you’re “in the know” and someone they to trust when making informed buying decisions.
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Writing and Publishing Your First Blog Entry
November 19, 2009 by IBI · Leave a Comment
The content of your blog is an important factor in gaining traffic and acquiring a target audience. Publishing your first Article or item is a great milestone in your blogging career. Fortunately, there are several basic guidelines, which can make your content more effective to your audience, adored by the search engines and respected by the world of blogging.
Publishing an Effective Content
First of all, keep in mind that communication is the key. More so, your communication must be authentic. The time when you publish your content is also the time when you let your true self surface. Blogs are personal in nature and communication is the key to being personal. The fact that each blog is unique because each writer is unique is enough for you to not to worry about future similarities with other blog entries. Keep in mind that whatever topic you are
blogging about you must incorporate your personality with your writing.
In order to create a loyal target audience, it is important for the visitors to trust you and relate to you. It does not necessarily entail that they know about your personal details but you must connect with your audience in an authentic manner.
After establishing your communication with your audience, the content must also be credible. The blog must have authenticity even though credibility takes a lot of time to build.
The moment you begin publishing your content, which is of high value and useful to the readers, you also start establishing your authority. There will come a time when your readers ask you for advice or seek for your opinion; this is the time when you have achieved some kind of credibility and you must use this to build your reputation as a blogger.
The Blogger’s Block
Blogging is writing but uses a different medium. There are several methods to fight blogger’s block. Always remember that your blog software exists to serve you and not to frighten you. You do not have to try blogging carrying the idea that you have prolific writing skills, or a journalism degree. The fact is that you have something to say and you want others to hear it. However, if you are feeling stuck on an idea, there are several suggestions that you can apply when creating the content for your blog.
Firstly, you can try visiting other blogs. Visit those blogs that interest you and pick ideas and topics from those blogs that might be worth blogging about but keep in mind the relevance of the topic and your readership. You can also syndicate your news updates. You can do this by subscribing to news services online because they allow you to save time on searching using keywords. This is most useful for bloggers.
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Social Media Writing Tips for Executives
November 19, 2009 by IBI · Leave a Comment
It’s a Blog New World. Social media has changed how we communicate. Facebook, Twitter, LinkedIn, Blogger.com and dozens of other social media sites have given us a new way to communicate with friends and business colleagues. They have also given us a new vocabulary. We now “blog” and “tweet” and “text”. We read “blooks” and “microblogs” and are concerned about “trackbacks.” But most importantly, social media has given us a new set of communication rules. And if you are a business leader, knowing the ins and outs of communicating in a social media world can be critical to your online reputation and your business presence. Here are eight guidelines executives might think about when communicating in this brave new social media world.1. Think Eternity. When writing a blog, tweeting, or commenting on any social site, the first thought in your head should be, “These words are permanent.” Will you be proud to see the comments you wrote, let’s say twenty years from now? Comments associated with your name can advance or tarnish your online reputation, so write with an eye to your future.2. Think Like Aretha Franklin. Remember her famous song, “R-E-S-P-E-C-T”? No matter what social media you engage with, offering up respectful comments, recognizing and calling-out the efforts of others, and keeping a collaborative mindset will serve you well. It’s also one of the most important brand traits for a business leader.3. Think Like Twitter. Few people have the time or inclination to read rambling and lengthy articles or comments. Twitter’s micro blogging 140-character limit forces us to be crisp and focused. No matter what the venue, concise and to-the-point writing will help gain any business leader an audience.4. Think Like the Audience. What do THEY want to read? What are THEIR likes and needs? Make your comments and writing more about your readers than about you. That’s not to say you should keep your opinion in check, just make your opinion relevant and topical for readers.5. Think Story. People all over the world love narratives. You can never underestimate the power of a good story, no matter how long or short it is. When commenting and especially when blogging, add stories, relevant business examples, and real-life people to make your writing come alive.6. Think With Your Ears. Listen to the crowd. Don’t just jump in and write to LinkedIn colleagues or respond to a blog post. Really listen to the collective voice first. Maybe read a post more than once before you respond, or review a few of the blogger’s key words. By really listening, you’ll know how to more effectively frame your comments—you’ll add more value and be more a part of the social fabric.7. Think of the Venue. Each social site has its own conventions and ways of doing things. Spend some time checking-out the lay of the land before you land your comments on a page. Conventions for Twitter are vastly different from those for Facebook or your corporate blog. Think, “Editorial Guidelines” so your comments will be in keeping with the look, feel and flow of the social site you’re writing for.8. Think Twice Before You Tweet. Does the world really care that you are going off to the slopes now, or meeting Mr. X for lunch, or taste-testing a new microbrew? As a business leader, are you advancing compelling business ideas? The types of comments that might be relevant to your favs or family might NOT be relevant to the corporate world. If it’s not of value to the collective business crowd, think twice before posting. Bottom-line, the social media is not like the American Wild West. There are rules, conventions, etiquette and best practices. And as a business leader, following or not following those guidelines can impact your executive brand.
Thinking about social media conventions before you jump in can make the experience a better one for both you and your readers.
Loraine Antrim is co-founding partner of Core Ideas Communication, a PR and marketing communications firm serving corporate clients around the globe. We specialize in strategy, message and content development, media/analyst training and leadership development. Find us on the web at www.coreideas.com. Loraine’s blog on executive presence can be found at: http://thecxomindset.blogspot.com/
Importance of Technical Copywriting in Website Content Writing
November 19, 2009 by IBI · Leave a Comment
SEO Copywriting professionals form an important part in Search Engine Optimization firms and web content development companies. The competitive internet market stresses more on informative and keyword-rich content. This makes search engine copywriting services more challenging to web companies. Most web companies have highly skilled SEO copywriter who delivers the best content in the field of web content writing. A Copywriting SEO professional updates web pages with unique and fresh content to ensure lively and informative articles for online readers.
Website copywriting services have diverse roles. These include creating content for online commercial ads, informative content related to web promotion, and other SEO related services. It is often assumed that SEO copywriting services are similar to technical writing services. But, there is a slight difference. Technical writers employ a form of technical communication and emphasize on technical aspects such as writing a tutorial or an operation of an electronic circuit or providing an in-depth guide on web development and network configuration. An SEO copywriter focuses more on promoting a product, writing reviews and persuading readers to buy the product.
Technical copywriting services appeal more to readers who love to read in-depth articles dealing with technical information on products. According to studies, almost 70 percent of buyers search the internet for the detailed information on product applications. In a competitive market, websites need to provide technically accurate information for potential buyers. In such situations, the services of technical copywriters are hired. These professional copywriters have a sound understanding of B2B web marketing. They not only have strong language skills but also have the ability to grasp the high evolved principles of modern technical communications.
Search engine copywriting companies employ both the services of technical copywriter and SEO copywriter. The companies employ both services to suit different customer requirements. Website copywriting is an important aspect of a website. It is essential to look out for creative as well as technical copywriters if you want to excel in your online business.
I am the webmaster at www.synapseinteractive.com – an SEO company having expert SEO copywriters serving SEO copywriting services to businesses in India and abroad.
Business Blog Writing as an Effective Sales Tool
November 19, 2009 by IBI · Leave a Comment
Business blog writing is an easily maintained, informal way for communicating with one’s employees and customers on a regular basis. Unlike traditional media, which needs considerable amount of time for publishing, blogs can be frequently updated and customized as per the needs of the blogger. They act as online journals of information, opinions, as well as links to various interesting content online. What differentiates blog writing from other online writing is its style and dynamic nature, unlike static web pages. Blog writing can be extremely important to business since it helps in representing the company in a positive light. Business blogs help in doing a market research and also pinpoint employees that one would not like to hire. They offer detailed information about the company, its products, innovations, and achievements. The moment a business blog is started, consequently a strong communication tool is created. People may post their comments on the blog and thus information can be shared on a daily basis. One no more needs to wait for the monthly newsletter or the weekly one-page update as the company news can be read everyday. Another interesting aspect of business blogs is that all the employees receive the same news and information at the same point of time. A business blog provides a ‘voice’ for the company that informs and educates the website visitors. It can be more conveniently updated than traditional web pages. One can find several sample blogs on the internet wherein the companies promote their products and services and also discuss about their forthcoming projects. They act as the common platform where both the employer and the employees meet and interact with each other through posts and comments. However, the writer’s blog and the blogger are solely responsible for its content and also indirectly the kind of views and opinions that it would generate. Business blog writing is also an effective recruiting tool for the company. It informs the prospective employees about the policies of the company. For the relatively new companies, business blogs can play a tremendous role in reaching out to the potential clients. It is therefore imperative for such companies to focus on how to write effective blogs, since it is the first step for being a successful communicative medium. In the similar fashion, as a company, one may look for other company and business blogs for information, which may not be available otherwise. Business blog writing plays a phenomenal role in promoting and marketing the products and services of the company. Blog posts can exist forever and once a blog post is picked up by the search engine, any potential employee or customer may read it time and again. Thus, business blog writing is in vogue and will continue to be so for being one of the most inexpensive medium for brand promotion and marketing.
The author is an expert in content writing services and content management and has written countless articles on the subject.
Writing a Online Business Blog
November 18, 2009 by IBI · Leave a Comment
If you are a small business owner, you absolutely should have an internet business blog. Especially if you are actually operating your business online. Yet, many business owners are still unsure what blogging can do for them. They may like the idea, but are not willing and able to keep up with the regular maintenence that blogging requires. But the truth is, a blog can be the thing that sets your business apart; giving you an edge over even much larger and more established competitors.The small business owner today must make a personal connection with their customers to compete with the bigger, more established companies. Don’t be fooled into thinking that you are only competing with your competitors’ prices. An internet business blog allows you to really speak to your potential clients. Your blog can cover everything from the technical to the inspirational–and anything in between. Through regular reading of your blog, people will become invested in your company-not just financially but emotionally. They will begin to regard you as a trustworthy friend as well as a reliable resource for the products and services you offer.Your blog can also become a treasure trove of research topics, articles, and other information.As people search the internet for information pertaining to your industry, they will find your blog as a consistently update resource. Today’s marketplace demands information along with excellent products or services. In fact, marketing has changed drastically in recent decades to reflect the demand for information by customers. Today’s consumer wants to know everything about the products they’re buying and the companies they are buying from.Your internet business blog must be practical, informative and untechnical so that the average ready can benefit from it. Most companies already have a website, and integrating a blog is a simple matter for your webmaster. Hiring a professional writer or freelance blogger to assist you in keeping your blog up to date is a great way to ensure it is regularly visted. Professonal writers can be very affordable and will help your blog stay searchable and engaging. There is no doubt that a blog is the best ay a sall company can keep their business flourishing without going overboard on the marketing budget.
Now, let me show you one good representation of an Internet Business Blog: Internet business blog. You may want to learn more about Ralf, the creator of this blog: About Ralf Skirr
Effective Blog Writing
November 18, 2009 by IBI · Leave a Comment
Many businesses out there have decided to start a blog on their website. This means that they have joined the blogosphere consisting of an estimated 112.8 million other bloggers. This is a statistic found in June 2008 by Technorati. That is a lot of blogs! How can you purpose your blog and write with the ideal voice to attract business to your company? Blogs are new and exciting. This means that the way they are written should follow suit. No longer are people attracted to mounds of information contained in a brochure or catalog. Sure they are still functional but the information age has brought a whole new wave of businesses communicating their businesses’ ideas or inner workings in a fun and personal way. Keeping it fun and personal is difficult sometimes when you are used to informing the heck out of your customers. Blogs are supposed to be relaxed reading so writing interesting and laid back content is a must. Try writing an anecdote about recent happenings in your industry. It is refreshing when a visitor comes to your website, sees good web design, and then experiences a personal voice associated with your website. You will need to remember though, that your blog is not an online journal or diary. What this means is that even though your blogs need to be laid back, an e-commerce website will not need to blog about a lawn mowing experience and a web design company will not need to blog about a day at the beach. Write about content that is relevant to your industry that way you will draw visitors to your website. So remember that when you get out into the blog world, you are almost expected to make it fun, laid back, and enjoyable for your readers. The information you want to get across can still be important but if a blog is drab and boring, there are 112.8 million blogs to choose from so why wouldn’t a potential customer just move on? Blogs can increase direct traffic to your website, improve your web design, and make your site more linkable. CODANK can help you start up your company blog today! Call for a free quote.
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CODANK is top rated Web Design firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
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Three Keys to Successful Basic Business Blogging: Reading, Commenting, Writing
November 19, 2009 by IBI · Leave a Comment
Reading: Reading other people’s blogs keeps you up-to-date on what others are interested in. Subscribe to blogs relevant to your industry. Search for relevant blogs at blogsearch.google.com. You can subscribe to and manage blogs at Google.com/reader.Commenting: Commenting on other people’s blogs builds relationships. You will get noticed by other bloggers and blog readers. Comments should increase the value of the article. Some things you can do in a comment are: share an example related to the article, add a point, add a useful link, disagree, or ask a question. When you post a comment, be sure to include your name and a link to your blog. You may just get the blogger to link back to your blog.Writing: This is the part everyone worries about. What will I write about? How will I be able to keep up with it? Here are some basic writing tips:* Keep it short. It doesn’t have to be a long post. One to three short paragraphs is more than enough.* Make it specific. Don’t be vague. People will get bored quickly and move on unless it’s interesting and valuable to them.* Make it interesting. Use images or formatting (bold, italics, lists) to create eye appeal.* Don’t be too self-promotional. Sure, it’s your business. But this is not the place for a sales pitch. This is a place where people can come to be educated. They know where to find you once they want to do business.* Create interesting titles. They can be funny, enticing (a list of 10 tips), or keyword rich for search engine optimization.* Write regularly, at least weekly. I suggest at two to three times a week. Personally, I post each business day.So now you’re asking, ‘what do I write about?’ It is not as difficult to come up with topics as you may think. Some suggestions:* Lists of 5 ideas, trends or thoughts* A list of relevant links with a short comment on why you found each valuable* Share a recent experience you had* Answer questions your clients or prospects often ask* Comment on other blog articles you’ve read* Turn a press release into a blog entry (again, tweak it so it’s not too self-promotional)How Do I Promote My Blog?1. Email all your friends, family, colleagues and announce the launch of your blog. If you’ve already started blogging, send out an announcement at 6 months, 1 year, or at your 50th blog post.2. Trade guest articles with a similar blogger.3. Include a blog article in your newsletter and make sure to include a link back to your blog.4. Use your online business networking sites, such as Digg, Facebook, and LinkedIn, to let everyone know of your blog.5. At the end of your article, ask a question and ask for comments. Put it in bold.Where Can I Create a Blog? There are several places you can go to create a blog for free.Blogger.comWordPress.orgMovableType.comLiveJournal.comMultiply.com
Sue L Canfield
Virtual Office Administrator
Grow Your Small Business with Virtual Support Services
Sue L Canfield, Awesome Assistant, has been an administrative assistant for over 25 years and has owned her own business as a Virtual Office Administrator since 2005. She saves time and money for busy solo professionals and service providers by providing administrative and marketing support, helping them create and implement strategies to promote their businesses.
Filed under Business Blogging · Tagged with Answer Questions, Basic, Blogger, Bloggers, Blogging, Blogs, Bold Italics, Business, Business Day, Commenting, Eye Appeal, Google, Industry Search, Keys, Place Where People, Prospects, Readers Comments, Reading, Relationships, Relevant Links, Search Engine Optimization, Short Paragraphs, Successful, Three, Three Keys, Three Times, Worries, Writing, Writing Tips