BING VS GOOGLE
Ever since Microsoft launched its Bing search engine, it has drawn a lot of interest (and speculation) from the SEO community. On one hand, this is quite logical because Bing is intended to be one more heavy-weight player and it is expected to cut some share from Google. On the other hand, this is hardly the first time a new heavy-weight player comes to the ring, so maybe the expectations that Bing will put an end to Google’s monopoly are groundless. Still, Bing is quite different (in a positive way) from the other search engines and this is its major strength.
The first impression you get when you go to Bing.com is that it is different – the background makes it cute but sure, there have been many other cases of search engines with tons of graphical frills to disguise their irrelevant search algorithms. However, when you type a search term, the results you get are a pleasant surprise because they are relevant.
It is this relevance of search results that worries SEO experts. The results you get when you search with Bing are relevant, yet they are very different from Google’s. Actually, no matter if you search with Google or with Bing (or if you go to Bingle, you can compare the result sets side by side), you get relevant results and the two sets are very different from one another.
One of the most important things SEO experts are curious to know about Bing is its algorithm. Obviously, Bing’s algorithm is different from Google’s because when the search term is the same but the set of results is different, a difference in the algorithm is the obvious answer. Actually, the question is exactly what is different between the two algorithms and if the difference is so drastic that it makes it mandatory to reoptimize a site for Bing.
Wait. This is the first thing you need to do. Right now it is too early to say what steps (if any) are required in order to optimize your site for Bing.
Additionally, no matter how promising Bing looks, it is still early to predict if it will become a real competitor to Google or if it will become one more failed attempt to dethrone Google. Let’s see how users react – will they start Binging more or will they stick to Google. When it becomes clear that Bing will be able to make it, then it will make sense to optimize for it as well. So for now the best you can do is wait.
As you probably guess, the exact algorithm of Bing is not publicly available and because of that there is a lot of speculation about what weighs more for Bing (in comparison to Google) and what weighs less. Many SEO experts test different search queries, analyze the results, and based on that try to figure out what of the known SEO tactics works with Bing.
Some SEO experts even think that Bing is actually Live Search in new clothes (i.e. user interface), while others say that there are noticeable differences between Live Search and Bing. But there is no doubt that for now Bing is a significant improvement over Live Search in terms of relevance of search results.
Bing is hardly the first time when there is no agreement in the SEO community about the intricacies of the algorithm but if we can summarize, here are some factors, which are (or at least are strongly believed to be) of importance when Bing optimization is concerned:
Websites with very high page rank doesn’t matter a lot to the bing what does really matters now for bing is quality of the page.
For now it is too early to say which factors are of primary importance with Bing. But the fact that their search results are relevant means that their algorithm is really precise. Well, maybe the relevant results in Bing are due to the fact that web masters were taken by surprise and they haven’t had the time to optimize for Bing. As a result, the content is authentic; there are no SEO gimmicks and artificial pumping. We’ll see if this will stay so in the future, when web masters learn how to optimize for Bing as well!
Many other essential qualities that an SEO expert should fulfill could be attain from the internet marketing agencies and other digital internet marketing agencies for attaining your dream positions in the search engines. To attain a golden egg position there website or a blog should be build, keeping in mind all the basic principles, you could learn these principles from full service internet marketing agency I am working with.
For further facts you and continue reading updates on new topics you can check it on the my blog.
Filed under Traffic · Tagged with Algorithm, Bing, Bing Bing, First Impression, Google, Heavy Weight, Important Things, Microsoft, Microsoft Search, Monopoly, Other Search Engines, Relevance, Relevant Results, Search Engine, Search Google, Search Term, Seo Experts, Speculation, Surprise, Worries
Google worries about the Merging of Microsoft and Yahoo (MicroHoo) but quite upset about this new little website…
First, it is not surprising why Google will worry about this MicroHoo deal thing…
Yahoo is the number one most trafficked site on the Internet, Windows Live is in third place and Google is only in fourth place according to Alexa Traffic Rank.
MicroHoo can easily monetize their combine traffic and offer search to their users… this could lead to significant decline in Google user search traffic.
Plus, Microsoft can also easily monetize their desktop applications and put search box in each one of them. That could lead to further decline in Google user search traffic.
Is it the end of Google dominance in search engine world or is it the beginning of its extinction?
Maybe not.
According to comScore June 2007 Search Engine Ratings in the United States for June 2007… Google still got the share of the big pie:
Google Network: 49.5%, down from 50.7% in May 2007Yahoo Network: 25.1%, down from 26.4%Microsoft Network: 13.2%, up from 10.3%MicroHoo Network: 38.30%
But take note that Microsoft Network share is rising and if that trend will continue, soon MicroHoo will steal much of Google Network’s share of the big pie.
Still, that would take years of battle before Google lose its dominance in search engine world…
But why is Google upset about HopHunt?
Well, we don’t exactly know where this news lose break on the first place.
We don’t really care if Google really upset about HopHunt but still we would like to know the real score…
Maybe, it’s because HopHunt offers $100,000 free ppc ads and that would mean or lead to significant decline in Google Adwords advertisers.
Let’s say, 1000 advertisers will grab the $100,000 free ppc offer, that would mean a potential lose of $100 Million income by Google.
What if 10000, 20000, 50000, 100000 and more advertisers will grab the $100,000 free ppc offer? Just do the math.
Now, is it the beginning of Google extinction?
Not really.
Well, HopHunt doesn’t ring a bell and it doesn’t have much traffic.
Who cares?
But with the rising cost of pay-per-click (ppc) ads and of paid traffic, HopHunt free ppc offer is very hard to resist, indeed.
When Google started on the Internet it didn’t have much traffic also but now is in fourth most trafficked site on the entire Internet.
Think about HopHunt… one, two, or three years from now, it is no doubt it will also get more traffic and steal some of the share of the big pie.
But still, that would take years to prove and Google won’t bother anyway about HopHunt.
The only thing that bothers Google right now is MicroHoo, the merging of two Online Behemoth Microsoft and Yahoo.
Filed under Blogging Tips · Tagged with 100 Million, About, Advertisers, Comscore, Decline, Desktop Applications, Dominance, Extinction, Google, Google Search, Hophunt, Internet Windows, Microhoo, Microsoft Network, Network Share, Real Score, Search Box, Search Engine Ratings, Search Engine World, Search Google, Search Traffic, Upset, User Search, Worries
Google worries about the Merging of Microsoft and Yahoo (MicroHoo) but quite upset about this new little website…
First, it is not surprising why Google will worry about this MicroHoo deal thing…
Yahoo is the number one most trafficked site on the Internet, Windows Live is in third place and Google is only in fourth place according to Alexa Traffic Rank.
MicroHoo can easily monetize their combine traffic and offer search to their users… this could lead to significant decline in Google user search traffic.
Plus, Microsoft can also easily monetize their desktop applications and put search box in each one of them. That could lead to further decline in Google user search traffic.
Is it the end of Google dominance in search engine world or is it the beginning of its extinction?
Maybe not.
According to comScore June 2007 Search Engine Ratings in the United States for June 2007… Google still got the share of the big pie:
Google Network: 49.5%, down from 50.7% in May 2007
Yahoo Network: 25.1%, down from 26.4%
Microsoft Network: 13.2%, up from 10.3%
MicroHoo Network: 38.30%
But take note that Microsoft Network share is rising and if that trend will continue, soon MicroHoo will steal much of Google Network’s share of the big pie.
Still, that would take years of battle before Google lose its dominance in search engine world…
But why is Google upset about HopHunt?
Well, we don’t exactly know where this news lose break on the first place.
We don’t really care if Google really upset about HopHunt but still we would like to know the real score…
Maybe, it’s because HopHunt offers $100,000 free ppc ads and that would mean or lead to significant decline in Google Adwords advertisers.
Let’s say, 1000 advertisers will grab the $100,000 free ppc offer, that would mean a potential lose of $100 Million income by Google.
What if 10000, 20000, 50000, 100000 and more advertisers will grab the $100,000 free ppc offer? Just do the math.
Now, is it the beginning of Google extinction?
Not really.
Well, HopHunt doesn’t ring a bell and it doesn’t have much traffic.
Who cares?
But with the rising cost of pay-per-click (ppc) ads and of paid traffic, HopHunt free ppc offer is very hard to resist, indeed.
When Google started on the Internet it didn’t have much traffic also but now is in fourth most trafficked site on the entire Internet.
Think about HopHunt… one, two, or three years from now, it is no doubt it will also get more traffic and steal some of the share of the big pie.
But still, that would take years to prove and Google won’t bother anyway about HopHunt.
The only thing that bothers Google right now is MicroHoo, the merging of two Online Behemoth Microsoft and Yahoo.
Filed under Blogging Tips · Tagged with 100 Million, About, Advertisers, Combine, Comscore, Decline, Desktop Applications, Dominance, Extinction, Google, Google Search, Hophunt, Internet Windows, Microhoo, Microsoft Network, Network Share, Real Score, Search Box, Search Engine Ratings, Search Engine World, Search Traffic, Upset, User Search, While, Worries
Views of Susan Boyle’s performance on the show “Britain’s Got Talent” topped 50,000,000 on YouTube this week (google “Susan Boyle if you haven’t seen the video . The hype around her performance has been good for the show generally, other acts are heading for high millions in viewing numbers as well.
It sounds like Youtube is a fantastic success, a powerful new vehicle in popular culture, proof that social media works.
Except for one thing, it’s losing money, in the order of 470 Million in 2009. While revenue from advertising has grown, and is predicted to grow further, costs are still high and growing – with more than 50% of the cost base of YouTube being bandwidth. So it’s somewhat a victim of it’s own success.
Few videos get enough visitors to generate significant revenue – videos I’ve posted have rocketed up to a mere 300 views for example, and although there is some money from branded channels (costs reported to be around 30K) the business model is pretty weak on revenue generation.
So what could YouTube do? The most obvious is to charge subscription, but Wikinomics states that Google will avoid this if at all possible. And suggests that they will invent their way out of it – finding a solution to the bandwidth problem, or accept it as a loss leader (for now), or start working on other revenue streams – and point to a fee-based download option.
Also this week Yahoo announced the end of GeoCities, current sites will be continued but you can no longer sign up for a GeoCities site. Free blog services probably fill the same need that GeoCities once filled. I admit that my first thought on this news was “they still exist?”. It’s a measure of the pace of today’s world that something started 15 years ago already seems so quaint.
The current business model for many of the social media sites is user generated content (read free), viewers not paying and unwilling to pay, and the business struggling to find advertising to cover their operational costs let alone make a profit. Given that Twitter is also not making money, how long will it be before the current favoured business model falls over?
I work at the intersection of communications, technology and business and part of my job is to stimulate the adoption of new technologies in a way that makes business sense.
So I research, read, review and write about technology, communications and leadership.
My blog
Filed under Twitter · Tagged with Acts, Bandwidth Problem, Britain S Got Talent, Business Model, First Thought, Free Viewers, Google, Hype, Loss Leader, Money, Money Order, Money Worries, Operational Costs, Pace, Popular Culture, Proof, Revenue Generation, Revenue Streams, Sounds, Susan Boyle, User Generated Content, Worries, Youtube
Are you thinking about changing the look of your blog? Alternatively, are you thinking about making your blog more attractive? No matter what the answer is to the above mentioned questions, the answer is wordpress theme. Wordpress themes are the best way to change the look of your blog and to make it attractive as well. With the help of wordpress themes you can easily change the look of your blog in an instant and without much worries. All you have to do is to find the right theme for your blog and install it on your blog.
This way, you will not only save a lot of time but you will also make your blog more attractive as well. In order to change the looks of your blog, you must download and install a wordpress theme on your blog. In this article, I will tell you how to find the best wordpress theme for your blog. I know that you know a few methods of doing so or not, but in this article I will tell you the best tips that you need to know in order to find the best wordpress themes on the internet. Read on to find it out.
The first thing that you must know is that you must check your blog for outlines and layout options for your blog. You must know that what will suit your blog before you start to search for a wordpress theme, because not doing so will cost you a lot of time in searching for a wordpress theme. In addition, you cannot be sure that you will find the best theme other than this way. So make sure that you know these simple things about your blog so that you can start the search. By knowing so, you will be able to narrow down the search and you will only have to look in the same criteria and you will also avoid all the unnecessary themes that would have wasted a lot of your time.
So make sure that you keep the above mentioned in mind when you want to search for the best WordPress theme for your blog. This way, you will be able to narrow down the search to a couple of hundred themes on a website. You should also be sure of the color of the theme so that you can narrow down the search even more.
Filed under Wordpress · Tagged with â, Best, Best Wordpress Theme, Best Wordpress Themes, Blog, Design, Find, Layout Options, Lot, Outlines, Theme, Wordpress, Worries, Your
Three Keys to Successful Basic Business Blogging: Reading, Commenting, Writing
November 19, 2009 by IBI · Leave a Comment
Reading: Reading other people’s blogs keeps you up-to-date on what others are interested in. Subscribe to blogs relevant to your industry. Search for relevant blogs at blogsearch.google.com. You can subscribe to and manage blogs at Google.com/reader.Commenting: Commenting on other people’s blogs builds relationships. You will get noticed by other bloggers and blog readers. Comments should increase the value of the article. Some things you can do in a comment are: share an example related to the article, add a point, add a useful link, disagree, or ask a question. When you post a comment, be sure to include your name and a link to your blog. You may just get the blogger to link back to your blog.Writing: This is the part everyone worries about. What will I write about? How will I be able to keep up with it? Here are some basic writing tips:* Keep it short. It doesn’t have to be a long post. One to three short paragraphs is more than enough.* Make it specific. Don’t be vague. People will get bored quickly and move on unless it’s interesting and valuable to them.* Make it interesting. Use images or formatting (bold, italics, lists) to create eye appeal.* Don’t be too self-promotional. Sure, it’s your business. But this is not the place for a sales pitch. This is a place where people can come to be educated. They know where to find you once they want to do business.* Create interesting titles. They can be funny, enticing (a list of 10 tips), or keyword rich for search engine optimization.* Write regularly, at least weekly. I suggest at two to three times a week. Personally, I post each business day.So now you’re asking, ‘what do I write about?’ It is not as difficult to come up with topics as you may think. Some suggestions:* Lists of 5 ideas, trends or thoughts* A list of relevant links with a short comment on why you found each valuable* Share a recent experience you had* Answer questions your clients or prospects often ask* Comment on other blog articles you’ve read* Turn a press release into a blog entry (again, tweak it so it’s not too self-promotional)How Do I Promote My Blog?1. Email all your friends, family, colleagues and announce the launch of your blog. If you’ve already started blogging, send out an announcement at 6 months, 1 year, or at your 50th blog post.2. Trade guest articles with a similar blogger.3. Include a blog article in your newsletter and make sure to include a link back to your blog.4. Use your online business networking sites, such as Digg, Facebook, and LinkedIn, to let everyone know of your blog.5. At the end of your article, ask a question and ask for comments. Put it in bold.Where Can I Create a Blog? There are several places you can go to create a blog for free.Blogger.comWordPress.orgMovableType.comLiveJournal.comMultiply.com
Sue L Canfield
Virtual Office Administrator
Grow Your Small Business with Virtual Support Services
Sue L Canfield, Awesome Assistant, has been an administrative assistant for over 25 years and has owned her own business as a Virtual Office Administrator since 2005. She saves time and money for busy solo professionals and service providers by providing administrative and marketing support, helping them create and implement strategies to promote their businesses.
Filed under Business Blogging · Tagged with Answer Questions, Basic, Blogger, Bloggers, Blogging, Blogs, Bold Italics, Business, Business Day, Commenting, Eye Appeal, Google, Industry Search, Keys, Place Where People, Prospects, Readers Comments, Reading, Relationships, Relevant Links, Search Engine Optimization, Short Paragraphs, Successful, Three, Three Keys, Three Times, Worries, Writing, Writing Tips