The Best SEO Tip Ever
November 4, 2009 by IBI · Leave a Comment
Let’s take it for granted that:
a. You want to be top of the search engine results
b. You understand about on-page optimization
c. Your website is up and running and indexed
Now what? How do you take your site from the middle of the pile and push and pull it slowly to the promised land of the top 5 positions?
And slowly here is the key. If you want short-term, quick-profit solutions (in other words ‘black hat’ techniques) you may as well stop reading now. I’m talking about long term investment into the future of your website and business.
I’m also not talking about ranking number 1 in Google for your business name or a 10 word phrase that absolutely no-one else would want to rank for. If you haven’t done that yet, you need to go away and get some very basic SEO grounding.
What I want to discuss is out-performing your competitors on the absolutely top-notch make-you-a-fortune keywords that bring laser-targeted traffic. In other words, the ones you’re only dreaming about ranking for!
Enough pre-amble; how do we do it?
Simple, really – we stand on the shoulders of giants. In other words, we look at what successful websites do and have done – and we use that information. No, we’re not going to re-invent the wheel and copy others’ business models, we’re going to take the cream from their hard work and pour it onto our sites!
Ranking in Google is about two things – it’s about relevance and it’s about popularity. We’ll assume that our sites are relevant to the traffic we’re seeking – no point attracting shoe shoppers if we’re selling ice cream! So it’s about popularity. And in Google’s case, that means backlinks. Put simply, the better the links to your site, the more they’ll see you as being popular, and the more they’ll pull your site to the top of the results.
Notice I said ‘better’, not ‘more’. In this case, quality is far more important than quantity. I can give you examples of sites with 300,000 inbound links that are far outranked by sites with 2000.
SEO experts talk about ranking number 1 in Google rather than Yahoo or MSN simply because Google is the search engine that most searchers use. Ironically, though, we need to use Yahoo to get to number one in Google. This is because Google is really bad at showing inbound links.
Yahoo Site Explorer (siteexplorer dot search dot yahoo dot com) is far better at this. YSE will show you which sites link to your competitors. And better still, they’ll rank them in terms of importance, so all the hard work’s done for you!
You just need to type in the URL of the site into the SEARCH box at the top of the screen, click on ‘Explore URL’, then click on ‘Inlinks’ and select ‘Except from this domain’ in the drop-down box. Lo-and-behold – a list of your competitor’s most important links. Not bad, eh?
So here’s your strategy:
First, draw up your list of must-have, top-drawer keywords and keyword phrases.
Second, search Google for them and take a note of the top 10 websites for each.
Third, examine each of the top 10 in YSE and see where the important links are coming from.
Fourth, filter these links into three categories: 1, the sites you won’t get links from; 2, the sites you’ll get links from with some hard work; 3, the sites you can get links from straight away (these can include blogs that allow comments, directories, article sites etc)
Fifth, get to work on acquiring links from the third category, then move on to the second.
This takes time, obviously, but not as much time as randomly searching for links that you’ll ultimately discover have no importance whatsoever.
If you follow this procedure diligently and methodically, I can guarantee that you’ll soon begin to see your sites slowly but surely marching up to the top of the rankings.
Targeted Web Traffic â How to Get Web Site Traffic With Free Resources
November 3, 2009 by IBI · Leave a Comment
Targeted Web Traffic is getting visitors to your site who are interested in what you have to offer. These visitors have to be able to find your web site first. The two most common ways visitors will find your site is by typing in a word phrase into a search engine or linking to your web site from another web site. There are several ways to get your web site on the search engines results page and on other web sites. Many of these ways are free. Here are three free resources you can take advantage of to get targeted web traffic to your site.
Writing articles and publishing them on article web sites is a great way to bring attention to your web site. And sometimes these same articles will quickly rank on search engine results pages. This gives you another opportunity for visitors to find your site. These articles should have keywords or search phrases in them that visitors use to find information on your website topic. For example, if you have a website on aquariums. You would want your article to have phrases in it about aquariums or fish. These keywords should be considered in all three ways I discuss to get web site traffic.
Keep in mind, one article will not get the amount of targeted web traffic you are looking for. You will need to write and submit several articles focusing on the topic or niche of your web site. Most article web sites do not allow you to put links to any web sites in the body of the article. However, they do allow a bio box about the author to be used and a link can be placed in this text that points to your web site. Before publishing any articles, review each article web siteâs policies.
Social media sites like Squidoo or Hubpages are sites where the members create and provide most of the content for the site. These types of sites allow you to directly link to your web site. So, you can create a page on the site that discusses the topic that your web site is about. You can include links to your web site allowing the visitor to the social media site to follow the link or click through to your site. This then brings targeted web traffic to your web site because the visitor wants more information on the topic of your web site. As with all 3 of these web site traffic ideas, these social media sites want good content and not one big advertisement. Being spammy and not providing any useful content may get your page deleted. And there goes all your hard work.
Blogging and Microblogging are similar and are both ways to get targeted web traffic. Blogging can be done by having your own blog web site or using a community blogging website. Wordpress has both types. I believe it is better to have your own blog so you are in control of the blog contents. Blogging is a platform that encourages the question âWhatâs on your mind?â to be answered. This type of site allows you to put in your own content, create links to your sites or other sites, similar to social media sites. Updating your blog weekly is a must. The search engines love new content. These updates can be short. Microblogging are sites that encourage very short entries, some only a couple of lines. One of these sites is Twitter. If blogging asks, âwhatâs on your mind?â, microblogging asks, âwhatâs on your mind right now?âAs with blogging, you can link to your web site with microblogs, but be sure to provide good, informative content.
Using all three of these traffic generating ideas together will help bring in a steady stream of traffic. All of these ideas should be done on a consistent basis to keep the flow of targeted web traffic going to your site. Although I have only listed a few resources, there are almost unlimited resources that can be used to get web site traffic.
Leslie Zengler is a full time internet marketer. Visit her blog for more information related to internet marketing, click here: Get Web Site Traffic
Do you want to learn more about getting web site traffic? Download new traffic videos for free here: Targeted Web Traffic

