Where are you spending the bulk of your time in your FHTM Business?
Which one of the four makes you money? Well if you said #4 Making follow up calls than give yourself an A+. No matter what business you are involved in you will have to market /advertise because new business is the life blood of any business, it’s just a fact. So if you are a new home based entrepreneur how will you market yourself and your business to prospective customers?
Well if your experience is limited to T.V., Radio, & Newspaper advertising you may be lost. Do not worry; there is a whole new frontier as a business owner that you can dominate for very little money. The internet will give you more exposure for less cost than any other medium currently available.
Here is a list of your new tools at your disposal:
Is your head spinning out of control, I know there are people on the planet who still do not have a computer, or consider themselves computer illiterate, no matter what your experience the above tools are easily adapted to your level & experience. Most of the tools have step by step video instructions that show you exactly what to do. You can actually follow along on your computer while the video plays.
The trick to this whole thing is to make yourself familiar with all of the tools in your disposal and then to automate as many of them as possible with the push of the button. There are many services to help you automate these tools, one of the best is Wordpress.com, and they have created widgets that help to automate many functions on your webpage. By automating as much as 80% of your marketing /advertising you will have the new leads you need to continue business growth, and you can concentrate your efforts on closing new business with your follow up calls.
Vic Garlington has been a long time proponent of home based business. He currently shows people how to make various forms of residual income. You can reach him at info@fhtmsystemreview.com
Filed under Wordpress · Tagged with Amp Experience, Business Growth, Business Owner, FHTM, Garlington, Home Based Business, Home Based Entrepreneur, Life Blood, Like, Marketing, Marketing Advertising, New Business, New Frontier, New Leads, New Tools, Newspaper Advertising, Professionals, Prospective Customers, Residual Income, Secret, Time Proponent, Vic, Video Instructions, Widgets
If your attempts to make money blogging continue to elude you, rest assured that you are not alone. As simple as the concept of blogging may be, many fail to realize their goals. It should be noted that although these goals vary from one blogger to the next, the obstacles often times responsible for their lack of success are the same! These obstacles develop within 4 areas:Blog Set-UpYour blogging platform should reflect a feel for who you are and on what subject you are blogging about. The layout or format will go a long way towards accomplishing this so spend some time and thought in this area and have fun with it. And while we’re on the subject of the layout, for more details visit to www.your-own-blog.com be sure yours is not too cluttered and can be navigated easily by any visitors. Encourage your readers to leave comments and make it easy for them to do so.The site should also be optimized properly for the search engines thereby enabling the people interested in your subject to easily find your blog.. Don’t overlook this part of the setup.Generate Targeted TrafficPut the effort into seeking out targeted traffic to your blog. Let people know you exist and what you’re all about. Visiting forums, for more details visit to www.blogers-guide-to-profit.com social network sites, and perhaps writing articles are great ways to increase your exposure and also pick up new ideas for both your blog design and also what to blog about within your particular niche.Continued Research and EducationContinually find new sources of information for your own education and for content. Failure to do so will eventually kill both your dream and your blog. You’ve hopefully chosen a subject in which you have an interest if not a full blown passion. It is this interest or passion that will keep you motivated to regularly seek out the fresh news and information that will sustain the life of your blog.Post RegularlyThis is an area that most have the most difficulty with. No matter what the goals are you have, you will not reach them if you do not keep fresh content on your blog. Search engines love blogs for this very reason. Actually they show a bit of favoritism towards blogs in the search rankings due to the continual cycle of fresh content to be found on them. For this very same reason readers will keep returning to see what ‘new’ on your site.It’s important to point out here that you should not make a habit of posting something just for the sake of having a new post. If you can’t make your post interesting, innovative, revealing, informative, or at least entertaining then it’s time to go back to doing some research.Your research will give your posts some quality while your posts will give your blog the same.No matter if you want to make money blogging or perhaps just gain exposure for one of your passions, attention and effort must be continually given in these 4 areas in order to reach your desired goals.
Filed under Blog Design · Tagged with Attempts, Available, Blogger, Blogs, Come, Education, Failure, Fresh News, Fun, Money, Most, Niche, Obstacles, Passion, People, Plugin, Search Engines, Sources Of Information, Targeted Traffic, Widgets, With
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Before continuing further in the AdSense discussion it is important to understand the relationship between Goodle AdSense and Google AdWords. When it comes to pay-per-click advertising AdWords is hands down the Internet leader.
AdWords are those text advertisements that appear down the right hand-side of a Google search page. The ads are directly related to the keywords you use in your Google search. Advertisers are assured that there advertisements are shown to individuals who already have an interest in their product. AdWords is an amazingly powerful and effective advertising platform on the Internet as businesses are able to advertise in a highly targeted manner.
For example, let’s assume you sell widgets. You can set up your AdWords campaign to only to be shown when people type the word “widgets” in the Google search form. Your ad is shown to a person who has some form of interest in widgets. If someone types in “cars” then your ad will not be shown.
Obviously Google wishes to make a profit from AdWords so when an individual clicks on one of these ads Google charges the advertiser for the click. There is no set charge, rather advertisers bid for keywords and ad position. The advantage to advertisers is that their money is not wasted on non-interested parties clicking on their ads. With the AdWords system Google has enabled small businesses to compete in the Internet marketplace without breaking the bank.
AdSense was a follow-up program to AdWords, allowing website owners to get a piece of the advertising pie. As an extension of AdWords, AdSense allows website owners to place AdWords ads on their web pages. The difference regarding which ads are displayed is not determined by search keywords, but rather by page content. As an AdSense member, Google gives you a piece of JavaScript to paste in the code of your web page. That’s it. This JavaScript enables Google to decide which ads are most appropriate to show on your web page and tracks ad performance as well.
Google’s advanced content recognition technology is so intuitive that it determines which country an Internet surfer is from, displaying ads accordingly. For example if your website sells widgets, Internet surfers in the USA would see advertisements from USA widget retailers and British Internet surfers would see advertisements from British widget retailers. When someone clicks on one these of ads from your website the advertiser is charged a fee and you receive a portion.
Google has established safeguards preventing website owners from clicking on their ads to generate income. They can determine if someone is committing fraud and will ban such individuals from AdSense forever. Participating in this fraudulent behavior is stealing and hurts the industry in general. When individuals are caught and banned it is a positive for the rest.
It is advised that you open an AdWords account in addition to your AdSense account. This will become clearer as we address future AdSense subjects. Like AdSense, AdWords is free to join.
This was a basic presentation of how AdSense and AdWords are related. It is important to study this relationship further to succeed in generating and maximizing revenue from AdSense. Many website owners simply join AdSense, insert the code, expecting the dollars to flow. When reality and expectation don’t meet, the website owner becomes disillusioned and abandons AdSense. Like most things in life, success takes work and perseverance. If you’re expecting quick money you need to look elsewhere. However, if you do your homework and grasp these fundamental concepts you’re on your way to doing well.
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AdSense Primer’s goal is to provide you with informative articles and educational resources regarding Google AdSense. Learn the tricks of the trade in utilizing Google AdSense as a profit center for your website.
Filed under Adsense · Tagged with Adsense, Advertiser, Adwords, Between, Breaking The Bank, Chpater, Click Advertising, Clipboard, Effective Advertising, Google, Google Search, Important, Interested Parties, Internet Leader, Internet Marketplace, Marketplace Bank, Page Content, Relationship, Search Advertisers, Search Keywords, Search Page, Small Businesses, Text Advertisements, Web Pages, Widgets
Just What Exactly is SEO?
Search engine optimization, or SEO, is a controversial topic endlessly discussed in the online community. There are those say that the practice is unethical, as it aims to trick search engines, while others say that highly aggressive optimization is necessary for online survival. But just what exactly is SEO? Why is it important, and why is it so controversial?
You can think of SEO as one way of boosting traffic to your site. If you have set up a site for profit or promotion, you will find that even the best designed, informative site will not generate revenue without visitors. There are many avenues by which visitors will come to your site: advertising in print media such as magazines, online pay-per-click advertising, advertising in e-mail magazines, word-of-mouth, domain recognition (i.e., someone typing your site’s domain into their browser), and so on. Many webmasters hope to bring visitors to their site through search engine searches, as this is a form of free traffic. No matter which form of site promotion you choose, you will want to maximize its effectiveness. Pay-per-click ads should be carefully writing, domain names should be carefully chosen, and so forth.
SEO is a way of increasing the amount and quality of the traffic your site gets through search engine queries. For example: your site sells widgets. A potential customer types “buy widgets online” into a search engine and gets 24 pages of results. Most internet users will browse the first one or two pages of results only, meaning the sites appearing on the remaining 22 pages will have very little traffic from search engine queries. SEO is simply a collection of techniques for moving your site up higher on the list for that target search phrase.
Let’s take a moment to look at what SEO is NOT, by dispelling some myths about SEO.
SEO costs thousands of dollars and can only be performed by trained experts. FALSE. Making your pages and sites “friendly” to the search engines is relatively easy. Once you learn the basics by modifying existing pages, it will be easy to make optimized pages in the future. There are many free or inexpensive tools to help with your SEO tasks.
SEO will ensure my site is successful. FALSE. SEO is just one way of increasing traffic to you site. You should never neglect other forms of site promotion.
Since SEO is “manipulating” the system, it is unethical or even illegal. FALSE. SEO would only be illegal if it involves clearly illegal acts, such as credit fraud. Major search engines such as Yahoo and Google have set out guidelines for webmasters. SEO techniques that comply with these guideline are called “white hat” strategies, while those that do not are called “black hat” strategies. A recent term, “grey hat,” refers to tricks that fall somewhere in the middle. A common black hat trick is using hidden text. For example, black text on a black background will give the target keyword and variations dozens of times. Since human visitors do not see the text, much search engines “read” it, this will boost search engine rankings. Black hat strategies are not illegal, but they do conflict with search engine rules. Sites that use black hat tricks may enjoy good rankings for a few weeks or even months. However, when the search engines discover this, the site will be removed from their index. If a site is removed from a major index like Google or Yahoo, people will still be able to visit that site, but the chances of receiving traffic through search engine queries falls to zero. White hat SEO is not only ethical, it is imperative.
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John Case is the author of www.easy-learn-to-earn.com, a free guide to making an income online, and maintains an SEO site at http://www.awordsworth1000pictures.com/
Filed under Seo · Tagged with Advertising Advertising, Click Advertising, Controversial Topic, Customer Types, Domain Names, E Mail, Exactly, Free Traffic, Internet Users, Just, Pay Per Click Ads, Search Engine Optimization, Search Engine Queries, Search Engine Searches, Search Engines, Search Phrase, Seo Optimization, Site Advertising, Target Search, Thousands Of Dollars, What, Widgets, Word Of Mouth