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How To Get Quality Of Traffic To A Website?
November 12, 2009 by IBI · Leave a Comment
Search Engine Optimization (SEO)The best way of getting optimized under various search engines with SEO Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e., the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers • How search engines work • What people search for Optimizing a website primarily involves• editing its content • HTML coding
to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.Search Engine Optimizers: They are the consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. They may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.
Hosting SEO Tips
November 4, 2009 by IBI · Leave a Comment
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Search engine optimization is not only about keywords anymore. Your hosting plays an important role for ranking your website.
1. Use Linux Hosting
Don’t get Windows Hosting. Linux hosting is much better (lots of free software, htaccess/mod-rewrite, good community support, etc). Hostgator and 1&1 are the linux hosting I recommend.
2. Get Unique IP’s.
There is no proof on this one, but I believe having an unique IP is ’starting fresh’. Some shared hosting companies do not allow you to do this so make sure before signing up. (Hostgator allows you to get one for 2$/month or gives one free with the business package). You don’t want to be on the same IP with a gay porn site, right?
3. Buy 3-Month-in-Advance Hosting
Buy your hosting from companies that require at least 3 months in advance! Find a hosting company that requires at least 3 months commitment. Most spammers, blackhatters etc. go for a cheap host that they can leave in a week or two. You don’t want to be in the same boat with them. Some good hosts that require at least a 3-month contract are Hostgator, 1&1 and Host Monster.
4. Uptime
What if Google attempts to crawl your site and it’s down? You don’t want that. Use WebHostingStuff to find actual Up-Time data for particular hosts.
5. Call-to-Verify
A growing method to stifle credit card fraud is the usage of phone-verification systems. Yeah, it is annoying as hell. Many hosts do this automatically with text-message type systems, but I recommend the old-fashioned human-to-human phone call. A spammer creating 100 hosting accounts a week (or a day) is not going to be able to answer that many phone calls. And a phisher paying for hosting accounts with a stolen credit card will steer clear of these sites.
6. Demand Mod_ReWrite
In one of the most frustrating examples of a bug-not-fixed, Google has yet to offer a truly effective system for preventing duplicate content caused by accessing a domain by www. and non-www. version of your site. (Google offers a method by creating a Google Webmaster Account and providing a preferred domain. Why not just fix the bug, Google?!?)
Looking for more informative articles? Check the web hosting blog. Get cheaper SEO hosting with the 2009 Hostgator Coupons
How to Set Up Wordpress as a Membership, Lead Capture or Product Delivery Site
October 26, 2009 by IBI · Leave a Comment
Google + WordPress = Love
It’s no secret that people who are using Wordpress as a blog have been producing some great results. It was only a short time ago that this was all Wordpress was used for.
Blog popularity is due in large part to blogs’ simplicity. Hosting companies have made setting up a personal site easy. Every one on the Internet no mater what level of technical proficiency is capable of setting up a blog.
Today Wordpress is not just for blogging but can be used as a Content Management System (CMS) which opens all sorts of new possibilities to businesses and marketers.
This means that it is more of a web site development program.
Since Wordpress enabled its CMS as a default option you can now create portals, membership sites, lead capture sites and even deliver product in this simple system.
The process is basically the same for all the above options.
1. Load your Wordpress Script
2. Customize your site with a theme
3. Add some plugins for greater flexibility
4. Lock down your registration and login scripts
5. Add your content and chose your system
What system you choose will depend on what you want to do.
Membership Program
You can easily run a simple membership program and add content on a regular basis and charge for it using any of the popular payment processors.
Lead Capture
Basically the same as the members system however you change the sales letter to drive them to the signup box instead of the payment one.
Product Delivery
Again you use the same system however instead of constantly adding product you can just use it to deliver your product in the member’s area.
The secret is to change the login and registration files or simply get a plugin. Once changed you direct the client to the changed registration page so they can access the locked content.
There are lots of plugins to organize all this for you however I have been using a simple manual system where the customer pays for a product or service; they are directed to the new wordpress registration page and enter a username and email and their password is sent to them.
All this is the normal Wordpress automated system. The only manual part is if you are accepting monthly payments and they don’t pay. You will get a notice from the processor and you go and delete the account. Very simple and easy to manage.
Quentin Brown has been a professional
Internet marketer for the past 10 years and uses Wordpress extensively on his
sites. His latest offering is 10 Video Tutorials showing how to set up Wordpress
as a membership, lead capture or product delivery site.
http://www.wordpressmembership.com
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