You can get a free copy of my latest ebook The 7 Keys To Business Success by clicking here: The 7 Keys To Business Success. Eric Menzies is the owner of BizRave Inc.
Business Blogs- Using a Blog to Grow your Business
November 19, 2009 by IBI · Leave a Comment
Blogging, also known as web log, is becoming popular. At first, it was used mostly by teenagers to keep their journals online. Then mothers began to using it to keeping track of developments in their child’s life. There have been many uses of blogs in the lives of many people. As its popularity grows, even business are finding it useful as a means to advertise and market their businesses online. Not only is blogging free, it is easy to reach a lot of people. You can reach people around the globe with your blog.
A blog can become one of the most important forms of web media you can use to grow and develop your business. The effective use of a blog for business puposes requires some planning and foresight in terms of how it fits into your overall business marketing plan. Blogs have gone from being rare in the business world to almost a required part of a business web presence in a very short period of time. If you want to inform and communicate with your customers on a regular basis a blog has become the method of choice for many businesses.
Here are some ways on how you can boost your advertising with the use of blog.
1. Use your blog to inform customers about any updates with your product or your web site. Keep them up-to-date with happenings with your company.
2. Because blogs archive postings, consider posting your company’s objectives and provide your customers with background information about your company.
3. Post reviews related to products that you sell or provide.
4. Attract more visitors to your site by placing well written and informative articles in your blog.
5. Invite reader response to your posts. Ask open ended questions and invite feedback to create valuable dialogue with your visitors.
Learn How to Use Zero/Low-Cost Advertising Methods for Your Online Business
November 7, 2009 by IBI · Leave a Comment
Every smart online entrepreneur knows that an online home based business needs to have a strong SEO and a web presence in order to be successful. If you are an online entrepreneur then you will be well aware of the fact that if you want to make your online business a success, you will need to market it effectively. Advertising is a key strategy for marketing and creating an online presence. However, advertising can also be a very expensive option and end up depleting your funds before you have earned any.
So how do you market the product that you are promoting and the website that you have created effectively while using the least amount of funds? One of the best and most economic means of accomplishing this is to use social media tools to create a web presence for yourself and work up a following. The internet has several social web media advertising tools that one can use for advertising. Some are expensive, while others are low cost like Zango, Google Adwords, Yahoo and MSN and some others like Twitter, Squidoo, Myspace, Facebook, Youtube, Craigslist and Ustream are zero cost or free.
Selecting the zero or low-cost advertising methods is advisable, especially if you are a beginner. This is because in the case of the internet, low cost or zero cost products and offerings attract the most traffic as compared to those that you have to pay for. Sites like Facebook and Twitter, Squidoo, Myspace, Youtube, Craigslist and Ustream call for no expense on the part of the user and can be far more effective in roping in traffic than sites like Zango.
If you feel that you do not have enough time to manage social networking and work the social mediums like Twitter and Facebook to secure more traffic, then you can sign up with network marketing systems like CarbonCopyPRO that will do all your marketing for you, using such advertisement mediums.
Facebook and Twitter are by far the most successful online advertising mediums that you can use. Even businesses that have been largely successful for many years still resort to these mediums for advertising.
If you are an online business entrepreneur, it is imperative that you create a web presence for yourself or advertise your product on these social sites like Facebook, Twitter, Myspace, Youtube, Craigslist and Ustream. After you have becomes successful, you can then opt for low cost and then perhaps later high cost advertising mediums.
Brian Dinelli is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.TheFriendlyMillionaire.com
SEO Tips- How to Write a Press Release for Optimal Web Marketing
November 4, 2009 by IBI · Leave a Comment
What is a Press Release?
Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.
How Press Releases can help your SEO and Web Marketing
Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.
The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader.
There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:
Tips for writing an effective press release:
1) The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.
2) Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.
3) Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.
4) Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.
Vision Media Corporation is a Phoenix & Las Vegas based website design and Search Engine Optimization, software, and ecommerce development firm specializing in new approaches to information technology and its relationship to marketing strategies and business models.
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