Mike Andrew owns and operates an Internet Marketing Consultancy on the Gold Coast in Queensland. To read more articles and get tips and advice on Internet Marketing visit www.mikeandrewconsulting.com
Business Blogging
November 19, 2009 by IBI · Leave a Comment
So why should business blog? now there is a great question, and if you are a business owner and you haven’t yet considered adding a blog to your internet marketing strategy then you should and fast. Why? what is it about blogging that is so important that I would make a statement like that.
First of all, one of the reasons you should add a blog is it provides a personal form of communication with your audience, or in your case as a business owner, your customer. It allows you to create the “expert” factor in your marketing and you can run it on your web site or alongside on a separate domain name, plus you’ll benefit from the increase in traffic or searches that you’ll receive. If that wasn’t enough to get you running out and starting up a blog, Google and search engines in general love blogs, this is because they provide frequently updated and valuable content, and for that reason they get indexed faster than a standard web site and will, as long as you publish good quality content, end up ranking on the first page of Google.
I wrote my first article on blogging for business and the importance of adding a blog as a corporate communication tool over 12 months ago, and I’m surprised that the penny hasn’t dropped yet with small business owners.
Blogging is an extension of your business web site and allows you to add a personal touch to your web marketing, blogging also allows you a platform to discuss customer service issues or any issue that you believe relevant to your market. If you start to think where your customers get their information from today, you’d realise the value of a number one ranking on search engines.
Think about the Gen X&Y’s, how many of them go to the Yellow Pages to check out business or services? research says none of them do, they “Google” it, so you need to make sure your business web site ranks highly. Blogs allow you to keep the formal and conversational side of your business separate,this is done by running your blog alongside your formal web site. Your blog can be updated daily with information,products or promotions whilst linking to your main web site.
So what are the benefits to a business blog strategy?
Blogging is not hard, and it has real benefits for your business once you get your blog established. The most important things to remember with a blog once you start, are be consistent with your posting and provide good quality original content.
Are there any businesses that can’t benefit from a blog? No not to my point of view, so what are you waiting for, get started.
Web Designing: -designing Your Web Site for Seo?
November 15, 2009 by IBI · Leave a Comment
You are working on driving home based business opportunity leads to your web site. You have decided to implement SEO (search engine optimization) to get traffic to your web site.What should you be doing to optimize your web site for SEO to get better search engine results?And the answer is “not much”.When you get right down to it, you really just need to concentrate on designing your web site and marketing it as if search engines do not exist!You do need to make sure your web site is optimized with the right keywords and that includes your internal linking to pages. You do also need to make sure your code is good to go. For more details go to: www.10-website-programming-tricks.com For example, you do not want to grab a Wordpress template and find it has a “no index” imbedded in it which would keep search engines like Google from indexing your site. All in all though, if you concentrate on your keyword phrases for your niche to enable people to find your site, you just want to concentrate on content because “Content is what this is all about”!I guess what I am trying to say is that…if you concentrate and think only about what those who would visit your site would want to see, you will actually be doing the best thing you can for SEO. The design and marketing of your web site should be optimized for the traffic you are catering to.The design of your web site should be somewhat rich with the keyword phrases you are pursuing, but not overwhelming.You need to be careful using JavaScript and flash for the only reason that they cannot be crawled by search engines.You need to look at it this way. You should make your site as much of a pleasing experience to whoever lands there. It should also have good functionality as far as getting around it. If people have to figure out what they should do for any reason, they will leave.Doing search engine optimization is one thing but what happens when someone lands there? All the SEO in the world will not help you if that home based business opportunity lead is not attracted to your site. For can visit to: www.29web-design-tricks.com they say it takes a person an average of seven seconds to make up their minds in whether or not they should stay.Driving high quality leads to your web site means nothing if they do not stay. Design, functionality, and content are of the utmost importance to your site.Search engines like Google are not the enemy! They all make their money with advertising. They have (give or take) around 100 algorithms that determine the rankings of every given web site. If you work hard and do things every day by providing good quality original content, your site will get to the top of the listings!If you are just now working on using SEO for your lead generation campaign, know that it takes time and a lot of work. Achieving a high SERP (search engine ranking page) is definitely worth it though. Know that you are competing with many others and there are many algorithms in place to make sure everyone is on an even playing field.Marketing involves many things. I believe though that if you design your web site for your visitors and you are constantly working with content, you will succeed!
Seo Tricks to Do Away With!
November 14, 2009 by IBI · Leave a Comment
Some webmasters use web marketing tricks thinking they can fool the search engines. But the search engines are smarter than you think! It can determine the methods or tricks you are trying to play with it. These methods can radically pull your website’s rank down! These methods may be tempting in some ways but be warned for they may be more of a threat than a help!
These methods can do nothing good to your website so avoid them at all times. They can have your website penalized by the search engines and if this happens, you just wasted all your efforts in building your site. So to save your site from the worst fate, remember to avoid these methods:
• Tolerate Missing Pages
Always make it a point to check the pages of your website. Don’t allow missing pages on your site. Check every page of your website for completeness in all its elements.
• Depend on Free Web Hosting
In terms of credibility and visibility, websites not using free web hosting perform better compared to other websites using free web hosting. The search engines also look at sites that don’t depend on free web hosting as more important.
• Fill Your Site With Irrelevant Keywords
Keywords play a vital role in the visibility and ranking of your website on the search engines. However, the use of irrelevant keywords will bring no traffic to your website. Your website may have a little traffic but without conversion!
• Steal Site Content
Try copying the exact content of other websites and your site will soon be closer to getting penalized. The search engines are smarter than you think and they will always notice the content duplication. So quit taking the risk, create your own site content instead.
• Keyword Stacking
Keyword stacking is the use of keywords repeatedly. When the search engines notice keyword stacking in the pages of your website, it may not index the pages properly – or worst they will not index the page at all.
• Use The Hidden Text Trick
Don’t fool the search engines by placing invisible keywords and keyphrases. This is a method that will trigger a red flag from the search engines.
• Keyword Stuffing
Keyword stuffing is adding irrelevant keywords to the description of a graphic or a tag. The keywords are not at all related to the description. This can be considered spamming especially if the search engines find out about it -which is most likely to happen!
These methods or tricks will not push your site to the top of the search engine result pages; instead, they will just pull it down to the lost world of the cyber space. Why not stick to permissible methods instead? They can guarantee your site of a higher traffic, visibility and sales!
This article is written by nPresence, an online web marketing agency that specializes in search engine optimization, pay per click advertising, content management systems, web design, tracking and analysis. For all your web marketing needs, please visit Web Marketing Dublin.
Necessity of Wordpress Autopost Plugins
October 28, 2009 by IBI · Leave a Comment
WordPress was first introduced in the year 2003 and it has turned to be extremely popular in recent times. This isn’t all, now a day; you’ll find WordPress being used in a number of websites. Now the question is what WordPress exactly is? If you ask me then I would refer it to a simple blogging tool that is provided in two ways i.e. it can be either provided in terms of a free software download option or it can be provided in terms of a hosted option. However, in addition to this, WordPress is a storehouse of various other features commonly referred to as WordPress plugins. With the help of the WordPress plugins you can customize your blog for catering to the needs of the audience as well as the genre of your website.
Now comes the question if WordPress plugins have so many benefits then what is the need of Wordpress autopost plugins? According to experts, WordPress plugins are of much prominence. The networking marketers need to opt for blogs as with the web presence of network marketing, there simply cannot be any development in recent times. Time is moving at a fast pace and you on your part need to adjust with this change.
It is quite likely that you don’t have your personal website or may be that you are not in a position to go for one at this very moment. Well, there is nothing to worry, a blog is considered to be one of the simplest as well as the best suited option at this juncture. First, you can create a blog for free and second by opting for the Wordpress Autopost Plugins you can improve your blog to a considerable extent.
In other words, it can be said that for converting your blog into an effective marketing tool, all you need to do is opt for wordpress. Converting your personal blog into a marketing tool was never so easy but with the introduction of wordpress it has turned out to be extremely simple. People, who are interested in venturing out with their personal, consider wordpress as their premier preference. Now there is a reason behind people opting Wordpress Autopost Plugins and using it in their blogs. To be more specific, using wordpress autopost plugins for your blogs is extremely simple to do venture. Adhering to this approach will help you in drawing an increasing number of customers to your blog…aren’t that great!
WordPress Autopost Plugins offer added functionality to your blog which in turn helps in attracting more and more traffic to your website, thereby improving your presence on the web.
So friends, while selecting any wordpress theme from the autopost plugins, ensure being wiser in your approach. It is because; this approach of yours will help you in seeming your target audience in the forthcoming days.
Now that you have read the article, it is hoped that you have gained a somewhat fair idea on the necessity of Wordpress Autopost Plugins in creating your personal blog.
Find the best WordPress autopost plugins at premium WordPress tools. WP Robot Plugin. helps you to post Amazon products, eBay auctions, Yahoo Answers questions and answers, YouTube videos, targeted articles and Clickbank ads automatically to your wordpress powered sites.
Increase Website Traffic: How to Boost Web Traffic With Article and Video Marketing
October 25, 2009 by IBI · Leave a Comment
But before you start doing these 2 techniques, or any other promotional methods to increase website traffic, you might want to just focus your time and effort on things that you like to do, or tasks that you have a natural talent for… unless you’re starting out on a tight budget.
If you find that you have a weakness or you don’t particularly like doing a specific activity, then you should consider outsourcing it to other people.
Focusing on your strengths and delegating mundane tasks to others will help you in attaining your desired results at the soonest possible time.
Increase Website Traffic Through Article Marketing
If you’re having a difficult time coming up with ideas, or you don’t have a passion for writing, article writing could be outsourced to a qualified writer who understands the market or industry you’re involved with. If not, confirm if the ghostwriter can do the much-needed research to be able to write the type of articles you require.
If you have a tight budget, you might consider doing it yourself initially until you’re earning a comfortable income to hire freelance writers.
Of course, if you love writing (meaning you don’t regard it as a task but as an enjoyable pastime), then writing is something you can do. After all, nothing can give more satisfaction than making money while doing something you enjoy.
Since article marketing is a powerful promotional tactic to increase website traffic with steady, long-term results, you should consider doing it either by yourself or by outsourcing.
After writing the articles, submit them to article directories. Now, instead of submitting your articles manually, some people recommend using article submission services or software. They can easily submit your content to hundreds, if not thousands, of article directories with just a few clicks of a button.
Article submission services usually charge you either by submission, or every month or quarter. Some of them offer you lifetime memberships for a one-time fee.
Using article submission services or software can be cheaper than hiring someone to manually submit your articles, but the disadvantage is that you’re not sure if they’re only submitting to sites that are reputable and trustworthy.
In case they submit to “not-so-good neighborhoods,” then getting a lot of backlinks from such sites would be useless; it may even prove to be harmful in the eyes of the search engine because getting thousands of backlinks all at once might send a red flag.
A great alternative is to simply gather a quality list of the most reputable, high page rank sites. Then you can hire a student or part-time worker to do the article submissions to these high quality sites.
Increase Website Traffic Through Video Marketing
Another method to increase website traffic is through video marketing. By creating and publishing your videos on video-sharing sites like YouTube and Yahoo Videos, you get to have extensive online coverage when it comes to authoritative video publishing.
I recommend that you do the video yourself, especially if you’ll be appearing in the video, as this creates a personal touch. A favorite tool for producing videos is the bargain video production camcorder called “The Flip”. With the Flip camcorder you just record the video you want to show online, plug it in your PC or laptop computer, and press a few buttons to release and share to the public.
But if you absolutely can’t do the video yourself due to extreme shyness, or if you’re unsure if your voice is good enough, then you could outsource the video creation. However, take note that you may need to invest a hefty amount if you want to outsource the creation of a high-quality, attention-grabbing video.
Video marketing provides some excellent SEO benefits to increase website traffic. Google owns Youtube, so you can expect Google to favor Youtube videos in their search results if you put in the right keywords.
Don’t just upload to Youtube though. Upload your videos on other video-sharing sites too like Google Videos, Yahoo Videos, AOL Videos, Metacafe, Revver, and Veoh, among others. You may use a free video submission service like Tubemogul.com to submit your video simultaneously to all your selected video-sharing sites.
To have higher chances of your video ranking in the search engines for your keyword, put your keyword in the title of the video, and then put all related keywords in the tags.
If your video gets popular, getting to increase your website traffic should be a breeze. Just test it and see how effective it is.
Leverage Your Articles By Turning Them To Videos
Are there other ways to monetize your articles aside from submitting them to article directories? Sure! You can turn your articles into videos. You could either use camtasia and record the powerpoint version of your article as a video, or you can speak directly in the video as if you’re giving helpful advice.
Did you also know that you could create a powerpoint version of your articles and submit them to slideshare.net? Just make sure the url you put in the presentation is posted in a non-promotional way (either in the beginning or end), as slideshare prohibits us to do any marketing; but you can still get exposure to your site in a non-obvious and acceptable way.
Hope these methods help increase your website traffic and skyrocket your profits.
Discover the most profitable ways to make money online and increase online traffic using the very techniques, knowledge and tools that have made internet marketers millions of dollars at http://www.dynamic4marketing.com/

