Praveen Pai is an expert online writer. Over the years he has helped many professionals to make a career in online industry. His latest blogs are:
All you wanted to know about copywriting
November 20, 2009 by IBI · Leave a Comment
It is not uncommon to see copywriting related assignments flooding online market these days. There are no prizes for guessing the reasons behind it. In this age of fast moving life, knowledge and technology sells like hot cakes. In a way, copywriting is one such aspect that combines knowledge and technology very well. You may ask how? In a layman term, copywriting can be defined as a process of writing texts that are often used to publicize a person, business, an opinion or an idea. The content thus written has to be real and not available across other mediums.
These days, copywriting tasks are available online too. One look at popular freelancing sites like Scriptlance and GetAFreelancer will give you an indication as to how these jobs are taking bulls by horn in the virtual market. Whichever medium you find a copywriting task; the purpose behind them would be to create a text that in a way will persuade a section of audience in buying a viewpoint, service or even a product. They can also be used to divert an audience’s view point or notion to a particular belief. Copywriting texts are widely used in website content, jingle lyrics, mail advertisements, slogans, press releases, taglines and so on. What’s more, they can also be manifested in emails, letters, commercials, billboards and other types of advertising mediums.
Can copywriting be rewarding?
Copywriting can be one most lucrative career one can pursue either online or otherwise. If you are a fresh copywriter, you can grow from being an assistant earning around $25,000 to being a creative director commanding a price of $175,000 a year. Copywriting being a creative and a dynamic field requires you to be on your toes most of the time.
Even if you are an online copywriter, opportunities are plenty. A number of well known freelancing websites including GetAFreelancer and Scriptlance posts copywriting jobs in hundreds everyday. Here too, you can expect to make lots of money. You can work on them either part-time or full-time. It is also not necessary for you to have a high qualification. However, if you have flair for writing and are creative will help. Many individuals are already pursuing their online careers in copywriting and the list includes home based housewives, corporate professionals and so on. Though the price you can command for your work could be low to start with; it is bound to increase substantially as you gain experience and good reviews.
If you are planning to enroll yourself in one of these or both sites to embrace copywriting as a career, do so without any delay. With little persistence, hard work and dedication you can achieve success even beyond your imagination. The amount of money you could end up making will not even help settle your past dues but also enable you to make a living out of it. You can easily support your family through the income you make by doing online copywriting tasks. While few of the sites on the internet require you to pay a small upfront fee, GetAFreelancer and Scriptlance are free to join.
What You Need To Know About Copywriting
November 18, 2009 by IBI · Leave a Comment
Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. The main purpose of copywriting is to create text that would persuade an audience to act by patronizing a particular product, service or viewpoint. Copywriting may also be used to sway an audience from a certain notion, or belief.
What Are Examples of Copywriting?
People encounter products of copywriting everyday through slogans, mail advertisements, jingle lyrics, website content, commercial scripts headlines, taglines, press releases or other text that are used in marketing and advertising. Copywriting can be manifested in billboards, print ads, catalogs, brochures, websites, letters, email, post cards, commercials and other forms of advertising media.
Where is Copywriting Done?
Copywriting is usually done in retail stores, advertising companies and marketing firms in a metropolitan area. The copywriting work environment is one characterized with hectic schedules that requires its workers to perform their tasks creatively under pressure. Marketing and advertising is notorious for its fast-paced nature where crises are already considered a normal occurrence. Copywriting is typified by successive assignment with immediate deadlines everyday and constant calls for eleventh-hour revisions. Copywriting is therefore a field for the dynamic, creative and bold.
How Rewarding is Copywriting?
Copywriters usually start off as assistants who earn as much as $30,000 to $35,000 a year, gradually increasing to around $40,000 once they become really adept into copywriting. Eventually they can be promoted to senior positions, earning about $100,000 and then to copywriting chief, earning around $125,000. Copywriters may also ultimately become creative director, earning as much as $200,000 a year.
Copywriting usually requires a minimum of 40 hours of work a week with expected overtime during peak seasons and important occasions. Overtime if of course compensated correspondingly. Copywriting requirement of firms usually increase in certain occasions such as the holidays for department stores and during large advertising campaigns for advertising firms.
There are usually many benefits included in the compensation package for copywriting. Profit-sharing is increasingly becoming a popular practice among firms. Copywriters are also given benefits like paid holidays or vacations, health care, hospitalization, life insurance and retirement. As such copywriting can be considered to be quite a rewarding job.
What are the Qualifications for Copywriting?
Copywriting requires a lot of creativity and the skill of putting great ideas into paper in very stylish and effective ways. Copywriting also requires a good understanding of layout and typography as visuals are yet another essential part of advertising and marketing.
Most retail and advertising firms require copywriting applicants to have a solid credentials in the field, with preference to those who have worked for at least three years in the business or a related trade. While copywriting is usually not found as a degree of concentration in most colleges and universities, a lot of copywriters take degrees in liberal arts, business management, marketing and communications. Copywriting also benefit from creative writing and thus there is a good number of copywriters coming from a creative writing and literature background.
Copywriting necessitates a good combination of solid formal education with a good writing experience. A lot of people who end up in copywriting have had not only degrees in business or communications but also experience writing in their community or school publications. Companies usually ask their copywriting applicants to submit sample essays and articles, especially published ones.
Are there Advancement Opportunities in Copywriting?
Copywriting offers a lot of room for growth and development. In department and retail stores copywriters can become copywriting chief or fashion coordinator, and then division manager or chief of advertising. In advertising firms, a copywriter may work his or her way up as a copy supervisor, then copywriting chief, then account executive, and finally creative director. Copywriting can indeed be fulfilling for those who are determined.
Copywriting can be a good career to take for those who have the right skills and interest. It is an essential component of marketing and advertising and is thus a potentially endless mine of opportunities.
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on copywriting or becoming a copywriter checkout his recommended websites.
Why Search Engines Love Blogs – and so Should You!
November 3, 2009 by IBI · Leave a Comment
Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is the favorite as no one can argue with that.
Search engines like fresh content as it is valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.
A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.
Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.
Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.
Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.
Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.
Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.
Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.
We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.
Getting started with blogging is relatively easy. You can sign up with blogger.com or other such blogging platforms.
If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger.
Lets look into some interesting statistics on blogs.
The numbers vary but agree that blogs are here to stay!
comScore MediaMetrix (August 2008)
- Blogs: 77.7 million unique visitors in the US
- Facebook: 41.0 million | MySpace 75.1 million
- Total internet audience 188.9 million
eMarketer (May 2008)
- 94.1 million US blog readers in 2007 (50% of Internet users)
- 22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
- 184 million WW have started a blog | 26.4 US
- 346 million WW read blogs | 60.3 US
- 77% of active Internet users read blogs
Technorati’s State of the Blogosphere 2008 Report is now available. For a detailed report go to technorati.com/blogging/state-of-the-blogosphere/
The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates. (ref Technorati 2008 Report)
But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)
Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.
While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.
Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.
-What would make your blog special to your audience?
-Why would they want to bookmark your blog?
-Why would they want to link to it and tell others?
-What is my ultimate goal for this blog?
While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?
Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains search engines love blogs, and so should you.
So keep writing!
Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments.
I have a passion for:
Creating integrated brand solutions for web and mobility platforms
Handling online brand campaigns for well- known Brands
Assisting brands to connect with the TG with Content based solutions
Brainstorming with a creative team to come up with innovative concepts
Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc.
Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.
Good Content Can Help You Add Twitter Followers
November 3, 2009 by IBI · Leave a Comment
When you are speaking about Twitter, did you know that you have to have good content in order to add followers on twitter? As with everything else, good content makes a difference between having followers and not having followers. It is just that simple. Great content is defined by its writing, which should be engaging and thought provoking as well as provide a unique viewpoint. Poor content consists of grammar errors, poorly written content or copy that is copy and pasted from somewhere else on the web. You will find that poor content on your site or page is a quick way to be all alone.
Let’s talk about how good content is created and how you can add followers on twitter by using good content. Good content has a central theme, well written and in a language that everyone can understand and comprehend. It also has a much different, individual viewpoint that is not a carbon copy of someone else’s work. The content will make you think, laugh or outrage you. If you meet those qualifications, then your content is probably good. Watch for spelling and grammatical errors. Those will sink your site fast.
This will add followers on twitter very quickly if it is done right. Choose content that has a different viewpoint or put your own spin on current events or on a niche market. Remember, the more individual that you are, the more likely that you will get more followers very quickly. With specialty niches, your viewpoint needs to be fresh and new with copy that will reach out and grab your reader’s attention very quickly. As you only have about 140 characters for your tweets, you have to make the most out of such a short space.
The content on your page can also add followers on twitter as well. Got an idea or tip that would help someone else? Tweet about it! Your about you page can also be made to be interesting. Someone got a question that you can answer? Then answer it! Post a comment on someone else’s site and get people to start talking and thinking about what you have to say. If you are using RSS feeds, make sure that your content is also fresh and new without being recycled. The more new and fresh this content is the more people will want to follow along.
So you can see how fresh and unique content will add followers on twitter. It is simply a matter of being unique and standing out above the crowd. Unique content will allow you to attract more interest in what you have to say. You will also make yourself out to be a bit of an expert and that will also help with your reputation on Twitter. Engaging content, written in a clear language and that is easy to understand goes a long way when talking about people that want to follow you. You will develop quite a following when you use these precepts in order to grow your following on Twitter.
Stacey Zimmerman is the author of many health, fitness, business and marketing related articles, and runs numerous websites on nutrition, fitness, marketing, business and many other subjects. Please visit our website If you would like to learn how to add twitter followers. Also check out his site on where to buy isagenix body cleansing systems.
How To Know If You Should Start A Blog
November 2, 2009 by IBI · Leave a Comment
It is believed by most experts that blogging is a financial mistake for most small businesses. Blogs are best used for news-oriented sites, or sites that feature “the latest” or “the thought of the day.”
However, blogging can also be a strong “add-on” to a successful, profitable website. For this reason, we will examine how to look at blogging vs having a website and how to know if you should start a blog.
Several companies offer blogging software, and Blogger is probably the most widely used free blogging platform available. Blogger, owned by Google, allows you to set up a blog quickly using its design templates. Other widely used blogging software include WordPress and TypePad.
Blogs must be updated frequently — several times a week, if not daily or even several times a day — in order to hold readers’ attention. Bloggers must scrupulously adhere to the golden rule of blogging: “Thou must update frequently.”
It is a time-consuming process because people who read blogs expect a certain amount of fresh content on a regular basis — at a minimum, weekly — preferably several times a week. This is not true of a theme-based website.
Blogging should definitely be used in combination with other marketing methods and not in isolation. They should NOT be used to build career momentum because they are not right for everyone — especially if you don’t have a strong viewpoint or valuable information to share.
Blog posts, in contrast to conventional websites, do not have a specific order. The software lacks what businesses do need to actually make money (which is the ultimate goal). They interlink to each other with gusto, creating what they call “the blogosphere.
Ultimately, they merely keep adding new posts, one after another, without editing out the old and without pulling related posts together into cohesive and fresh articles whereas, theme-based content sites develop and update the content into more complete, useful, cohesive articles called “web pages.”
Bloggers rave about how blogs are “more dynamic” and “promote conversations,” but many prominent bloggers turn commenting off! This communication medium is heavily covered by both online and offline media because they “get” the concept.
Bloggers, of course, form part of the online media and is actually for a very small percent of the population. It has become very popular in the last few years and even the most non-technical of netpreneur are now using a blog to promote their businesses.
Blogs have come a long way in a very short time, but again, they’re not for everyone. A lot of people don’t want to read their own company blogs. It has to fit into the corporate culture.
Blogs about your company and your products may sound interesting to you, but people rarely tune into a “commercial” blog unless there is additional information of real value.
Blogging may not be suitable for all small businesses, say blogging experts in a New York Times report. However, they do provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.
Sharyce Arciaga is the Author of this Article and has an extensive 20 year background in the area of sales and marketing. Find out How To Know If You Should Start A Blog. Make your Business a success. Take the Video Tour!
Online Marketing – Using Twitter Marketing Secrets
October 25, 2009 by IBI · Leave a Comment
Twitter is a social network that is second only to Facebook. You can use this for social reasons or for online marketing. There are some Twitter marketing secrets that you can use to make your online marketing more successful.
One of the Twitter marketing secrets that you can use to make sure that you get the most out of your online marketing when you are using Twitter is to make as many friends as possible. You can do this by joining groups and clubs on Twitter. You should look to make as many contacts on this site as you can. One of the best Twitter marketing secrets that you can learn is to get contacts. The more contacts you have on your Twitter site, the easier you have it when it comes to online marketing.
Another of the Twitter marketing secrets that you can use is to join groups where your target market is most likely to congregate. When you join these groups, you can then use your online marketing techniques to attract those who join your friendship list towards your product.
Posting links on your Twitter page is one of the biggest Twitter marketing secrets. You should make sure that these links connect to your sales page so that you can procure individuals to buy what you are selling or offering online. Online marketing consists of many different facets. One of the most effective ways to use online marketing, however, is to use a social networking site like Twitter.
Once you have friends, you should not make it obvious that you are practicing online marketing. This is one of the most crucial of all of the Twitter marketing secrets that you can learn. Be sure that you are low key when it comes to marketing online when you are on social networks. Social networks such as Twitter are supposed to be used for social connections. Those who are using these sites for online marketing in an obvious way appear to be cheesy from the viewpoint of others. If you want to get the most out of your Twitter online marketing experience, then you need to learn this as it is the most basic of all Twitter marketing secrets.
Twitter marketing secrets are not difficult to pick up once you join a site that will help you find out even more secrets to make your online marketing successful. If you want to get the most out of your Twitter experience when it comes to marketing, you should use a website where there are even more secrets revealed on how to use Twitter as a way towards financial success online. By joining one of these sites, you can learn everything you need to learn about Twitter marketing secrets that will help your online marketing work in a very successful way towards helping you when it comes to achieving financial success online. There are millions of people online, learn as much as you can about marketing to them and the right way to do it and you can make quite a bit of money in this venue.
There are hundreds of Twitter Marketing Secrets that can help your online marketing become more successful. To learn these secrets, join a site where they are revealed to get the most from your Twitter experience. Go to Twitter Secrets Here.
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Searching of Good up-to-date Information in Blogs
November 15, 2009 by IBI · Leave a Comment
There are all kinds of blogs like personal blogs, topical blogs, culture blogs, political blogs, science blogs, and educational blogs, news blogs and much more. One of the things these blogs have in common is that they are generally good sources of information. Not only are they good sources of information but also are good sources of up-to-date information at that. People looking for an alternative source of information will find that blogs can sometimes offer a more in depth view or a refreshing take on current events. One of the major benefits of information from blogs, specially from personal, cultural and political bogs, is that it gives readers insight on the locals’ viewpoint. For example, although news sites can offer accurate information and report facts and statistics about important events such as the 9/11 attack or the latest Tsunami tragedy that hit Asia, personal blogs of people who were actually there or knew someone involved in the tragedies offer a deeper and more compelling insight on the events. Reading political blogs would also give you a chance to know what ordinary citizens of a country really think. The downside with information from blogs is accuracy. Since most blogs are subjective, information garnered from the blogs can be lopsided and even exaggerated. Most blogs do write about facts but give commentaries as well. When reading opinions and commentaries be discriminating and do not believe everything written without thinking or checking out the facts by reading other blogs and sources.One problem with extracting useful information from blogs knows where to start. With more than 10 million blogs online it is impossible to search for specific information without the help of a good blog search engine. A good blog search engine, however, will weed out most of the noise and point you to the blogs that contain the information you need.To help you search for information found in blogs, here’s a short list of the best blog searching tools on the net right now.• Google blog search – google blog search is the fastest blog search engine at the moment and returns incredibly relevant search results. • Technorati.com – Technorati.com is the most established blog search engine. It gives back the most number of results and has the most features among blog engines. However, it can be slow and returns quite a number of irrelevant links. • Yahoo! Blog Search – Yahoo’s blog search is a new feature added to its news search. The search result page is divided into two columns with the left column containing news results and the right column containing blog results. Yahoo! blog search is best for people who need current information but are not very particular that it be from blogs. • Feedster is one of the oldest blog engines. One of its useful features is that it caches blog pages. Feedster would be useful for people looking for blog posts that have been deleted or edited.• BlogPulse is a search engine most useful due to its extra tools that allow users to do things other blog engines don’t like create graphs and plot log buzz for search terms. It also has a Conversation Tracker that’s gathers related blog posts converts them to threaded conversations. This cool feature allows readers to follow topics they are interested in more easily.• And to apply for a Blog Review and possibly win an award, go to Bloggy Award!
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.http://www.allhottips.com http://www.bookstoretoday.com
HI I AM CHANDAN THAKUR FROM MUMBAI
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