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How to Use a Corporate Blog in Your Business Blog Marketing Strategy
November 19, 2009 by IBI · Leave a Comment
Writing a corporate blog to supplement your business blog marketing plan is a great idea in this day and age of relationship marketing, and can bring huge dividends in the areas of branding, customer loyalty, retention and expansion. Let’s take a quick look at some of the things that are involved with a corporate blog, and also some of the ways you can use one to get some the benefits mentioned.First, there is the question of where your corporate blog resides. You can either have it on your main site, or on another domain. The first choice makes it easier on you, as you only have to maintain the one domain, but I think the advantages of hosting your blog on a separate domain outweigh having it on the primary domain. The main reason is that you can garner additional link weight for either site, as they will be interlinked, and indeed you can have links to each of them in your navigation. The other primary reason is that you can make use of additional keywords and URLs in your promotional efforts. This may seem minor, but every bit helps.Writing for a corporate blog needs to be discussed as well. You need to decide the tone, familiarity, and interactivity your blog will feature, and make sure the writer is intimately aware of just how you’d like this to be done. If you are seeking a more formal tone, a folksy aw shucks post just may be off-putting to some of your readers. Make sure that whoever writes the posts has all the technical and business info they need before attempting to blog about your business. Come across as shallow or uninformed and they will leave in droves.You also need to decide on the frequency of the posts. While it might seem that a corporate blog might not be updated as often as a personal or marketing blog, you’d be surprised. A thriving business in a bustling market has plenty to talk about.If you can find the right person to write your blog, some of the benefits you’ll experience will be things like greatly improved customer retention. People stick around when they can see that not only are they cared for, but they can actually voice their opinion thru the use of Polls, blog comments, read interesting content, and receive great customer care. This kind of approach will also pay off in the area of business expansion. Mention upcoming products, events, promotions and specials, and make an incentive for bringing in new customers, and see how viral your blog posts can become!Maintaining a blog for your business will also go a long way towards helping with the branding of your company. The more the word gets out, and the more that your business is on other people’s lips and fingers, the better off you’ll be. You can only do so many press releases! Let you blog speak daily for you!
Bing SEO – How to Optimize Your Website For Bing
November 18, 2009 by IBI · Leave a Comment
A few months ago, Microsoft launched their new search engine: Bing. Since it’s launch, there are many discussions and debates about whether Bing will overtake Yahoo and Google. Although it is still very early to talk about Bing disposing the big 2, the future seems good after several good reviews about Bing.
It does not matter whether Bing is going to be the new number 1 or number 2. The fact is, Bing is definitely going to capture a bigger market share compared to its predecessor MSN Live. So it is important that you know how to optimize your website for Bing. Now, let me share with you a few tips to get your website to rank high on Bing.
1. Name your HTML pages properly. If a page is talking about cleaning services, you should name your file as “cleaning-services.html”, using hyphen to separate each word. Using important keywords to name your files will definitely help in Bing optimization.
2. Make sure the title is relevant to the content of the page. Title tag optimization is very important when it comes to Bing optimization. Place important keywords at the start of the Title and make sure that the keywords you use are relevant to the content of the page.
3. Register your domain name early and don’t change it unnecessarily. The age of a domain plays a part when it comes to SEO. Bing tends to like older domain names. So you choose the right domain name from the beginning so that you don’t need to change it after a year.
4. Add more content to your website. Search engines love content, especially Google and Bing. So if you have articles, post them onto your websites. If not, add a blog to your site and update it regularly.
5. Keep your URL simple and static. URLs that change frequently are difficult to index. So make your URL static and keep it as simple as possible. Remember to place keywords in your URL.
6. Build links. Link building is an important process of SEO. If you want to rank high on Bing, get other sites to link back to your website. Bing will see your site as popular and reward you with high rankings.
7. Rank well on Google. If your site ranks well on Google, most probably you will rank well on Bing.
So start optimizing your website for Bing today and get more traffic to your website.
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Cash Spitting Money Making Blog Techniques
November 17, 2009 by IBI · Leave a Comment
Having a system for money making blog techniques is something that any newbie can utilize to make money from a couple of the dead simple money making techniques that don’t cost a dime. This article covers 7 simple steps for you to use when starting a money making blog.If you go to Google right now and search for “money making blog techniques” you’ll find about 7-8 million competing pages and odds are that one of the first 10 is an article! Why? Because articles, and blogs rank high in the search engines!So what you’ll see in this article step-by-step includes the following marketing tricks I’ll share. You’ll learn some simple on page optimization and moreTip #1: Correctly Optimize your Blog For The Keyword.Now the first thing that you do to use a simple technique is that you’ve optimized your page for the word “money making blog techniques”. I know, it kind of doesn’t make sense all that much, but it’s a word that you could find in your traffic logs and things like that. That’s where you’ve found this word and I though, why not optimize an article for it and demonstrate how easy it can be sometimes? If people are searching for it, why not let them read what they wanted? Especially when there’s GREAT information to pick up?Tip #2: Optimizing The URLS And Post Slug On Your Blog.You want to optimize your article like I’ve said above. Now it’s time to utilize the blog post slug feature and make sure you use the keyword in that as well. You’ll notice I’ve got the title in the keyword and also in the url. Google, Yahoo, and MSN will like you post more, because it’s highly optimized for the keyword and the title, and also the url. This are all important factors.Tip #3: Using Tags and Ping ServicesNow if you are doing this on a blog and posting an article you’d want to add a few tags to your post so that it gets tracked by ping-sites that you’ve listed in your WordPress backend. These are examples for your tags for an article like this: “money making blog techniques, money making blog, money blog techniques, money blog, blog, money”As you can see they are all relevant in one way or another. This means that all the words in the tags are on the page somewhere and that means more relevancy for Google and the search engine is more likely to find your article. This also helps boost your rankings for Technorati and all of the other ping services you are a member of.Tip #4: Creating Articles And Submitting Them To Article Services!The thing here is to write 1-2 unique articles and crank out unlimited amounts of articles and submit them to services or let other people submit your articles! It’s way to time consuming to submit them on your own! This is NOT article spamming as you are creating unique and powerful content for people. Your submissions should be to about 300-500 directories and you should see indexing in about 2-7 days. That is lot of backlinks!Tip #5: Structuring The Resource Box For Well Written ArticlesYou will most definitely want a compelling resource box! It is vital for you to get the click when the visitor is done reading. The resource box includes a few different components, but should most definitely include a ONE WAY link back to your site with your keyword in the anchor text.So, when everything is done your resource box will be similar to this one:Your resource boxes need to have a compelling and well formatted structure like this:To discover awesome fast and easy cash-pulling . Be sure to visit Your Name’s authority now! And discover how he uses dead simple techniques to make passive income on autopilot.Okay, I admit it doesn’t win any “awards” of beauty but it sure has the two words you’d optimizing for in this case and if you hoover your mouse over the links when using a correct anchor text, you’ll notice that it has one link to your main page and one to your post.Linking to pages “deeper” than the top-level domain is called “deep linking” and is a widely known technique among SEO experts. When you have a very competitive keyword take this a step further and create a Squidoo lens and link to that lens instead of your site. Then link the Squidoo lens to your site as well.Since the Squidoo lens already has a page rank of 7 you’ll have authority in the search engine rankings and receive traffic while your own site is slowly climbing from the articles you’ve submitted. A masterful technique.Tip #6: Submit Your New Site To StumbleUpon.So, you will want to submit to StumpleUpon using the toolbar. You want to submit to Reddit.com and MAYBE to OnlyWire, but I prefer to use a tool called BookMarking Demon.Never forget to use your RSS feed and have it broadcasted with RSS announcer or RSS submit! Your article will then instantly have thousands of backlinks. Seriously, I’ve seen 700 or more INSTANT visitors from my feed alone. That means using a tool like this really pays off.Tip #7: Asking for other people to help you out!Tell people to stumble and comment on your blog! This is easy and it’s simply a matter of saying, “before you leave, please stumble this post”.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.seo-prediction.com
http://www.seo.reprintarticlesite.com
UAE SEO â New Google Site Map For Webmaster Tools
November 15, 2009 by IBI · Leave a Comment
SiteMap is one of important part for seo (Search Engine Optimization) to crawl website easily and indexing also. But for search engine, sitemap is not understandable by user, so to avoid this issue two sitemap is created. Search engine prefer xml based site that is not understandable by user but easy for search engine. There are some tags in xml sitemap by which search engine follow to all pages. Simple sitemap structure is like this, – - http://www.falconsearch.com/ 2009-02-12T07:37:58+00:00 1 daily This is one of simple sitemap structure for any website. Here are some tags as well as attributes there. For attribute âversionâ that describes version of xml language. There may be other version based on your facilities. Other attribute is encoding that describes which type of coding is used in sitemap that may be other like UCP, double characters and muchmore. tag is starting tag for sitemap. All WebPages are added in this tag with other attributes. For attribute xmlns, schemas are used to define for sitemap. Schemas can be made based based on requirement for creating sitemap. Attribute xsi:schemaLocation represents location of sechmas used in sitemap. For adding WebPages in sitemap, there is requirement of tag named . In this tag some other child tags are to be added like that represents web page address, there is require to add absolute address of web page. Other child tag is that represents when your web page URL is modified on server. Other attribute is that represents that how important that page is for you? And search engine also should give more priority to this web page. Other one tag is that represents how much time that page should be created. All pages of website should add in that represents beginning and ending for sitemap. But what should be maximum number of pages to be added in XML sitemap?For optimized sitemap there should not more 500 URLs for any web pages, in case of having large number of pages in website, anyone can create more than one sitemap page. There is some limitation about sitemap like upto date of sitemap. For this every time there is require to create sitemap from beginning or would have to add manually in sitemap. Google created new sitemap generator based on server activitiesGoogle sitemap generator finds new and modified web pages of website based on traffic, its log file and files found on server. After finding sitemap generator, Google creates three type of sitemap. One of is XML sitemap format, mobile sitemaps and code search sitemaps. Moreover this send ping to Google blog search, blog search engine. This is server plugins and supported by Linux, windows IIS based server. Like other server plugins, there is require to install on server to get ready.
Visit website for web promotion and Dubai seo companies.
Justin mark has 10 years experience in industry field. they are giving his valuable time to falconsearch in field of seo, internet marketing.
How to Build Backlinks Via Google Alerts
November 15, 2009 by IBI · Leave a Comment
I am a member of many online forums. Most of these forums have to do with online marketing and site promotion. Recently, I came across a post on Ken Evoy’s SBI forum that truly caught my attention.A Social Community for Webmasters!It basically described how to use Google Alerts to build your backlinks. Now for those not familiar with Google Alerts a little explanation is probably needed.Google AlertsGoogle Alerts is a free program run by Google that allows you to keep track of any topic on the web. You select your “keywords” or “urls” and Google will alert you via email whenever links/ content containing your selected topics appear anywhere on the web.It is an excellent way to keep informed about your domain or name. It is also perfect for keeping up-to-date on the latest information in your market niche or niches. It’s also a great way to find out what other people are saying about you or your site.For example: if you have a site on “antique cars” then you would create a Google Alert for those keywords. Google will alert you by email whenever a new link/content related to those keywords appears on the web.This is a great way to stay informed in your niche, but it is also a valuable source of potential linking partners. Many of those links are blogs that will allow comments with a link back to your site.Google Alerts will probably send you 10-20 links each day, depending on the popularity of your chosen keywords. Just go to these blogs/links and see if you can leave a comment with some valuable additional information on what’s been discussed.Don’t SpamPlease Note: Don’t spam; there are intelligent people behind most of these blogs, and they will recognize keyword spam when they see it. Your main goal should be getting targeted traffic back to your site and any link PR should be secondary. Always put the reader or viewer first, especially if it’s on someone else’s site. Don’t talk about your site or your marketing – just join the conversation and add your comments/opinions/suggestions…Get Search Engine Rankings You Can Be Proud Of!Enhance their site and they will reward you with traffic and a link. But you still have to keep your interests in the equation! You have to make sure you get your targeted keywords in the anchor text.Keyword Marketfirst, if you’ve done your homework, your main keywords should already be in your domain name or url. Another way is to add your “keywords” + “guide” to your sig or signature. Such as: Name, Your Antique Cars Guide. If you’re an expert in your particular niche, many webmasters will kindly welcome your comments and links.Since your main goal is the traffic, many webmasters don’t worry if there is a “no follow” attribute attached to the link. But if you are concerned about this – one way is to look at the source code to see if it has the “no follow” tag. I usually copy the whole source code of the page to my text editor and then do a simple “no follow” search.No FollowThere is also a great little free comment tool called “Comment Kahuna” co-created by Jason Potash which will search blogs and tell you if they have the “no-follow” attribute or not, it will also give you the PageRank of each blog post. If you’re going to use blogs as a source of your backlinks, I suggest you try Comment Kahuna – it will make the task much easier and it’s free.Actually, while the “no-follow” issue may be a concern for some webmasters, the savvy ones will realize these are links/sites Google is actively indexing and spidering, otherwise you wouldn’t get the alert in the first place. You must get your links into this whole mix of related, relevant sites to help raise your rankings. Also remember the other search engines may not even consider the “no-follow” tag.TrackbacksLikewise, creating trackbacks are another way of linking relevant content. Keep in mind, a trackback is simply an acknowledgement via a ping signal that is sent from Site A (originator) to Site B (receptor). Then the receptor often places a link back to Site A showing its worthiness.Forget Expensive PPC Advertising – There is an Alternative! Other Linking OptionsSince we are on the topic of link building, another useful way to build backlinks is to use Google Search or Google Blog search. Now if you’re looking for niche-related blogs just type in:”(Keywords)” “powered by (blog scripts)”For example, if you’re looking for some “antique cars” related links on WordPress blogs, you would search for:”antique cars” “powered by wordpress”And Google would give you a whole list of sites on antique cars.Now if you want to find the links that will allow comments, just repeat the Google search with:”antique cars” “powered by wordpress” “leave a comment” -”no comments”Remember the “-” means posts that have no comments will not be displayed.If you’re concerned with PageRank, Number of Backlinks, Alexa Ranking… of particular posts you can download and install the SEOQuake plugin. This handy SEO plugin can be attached to your browser and will give you helpful SEO information on the link or links you’re viewing.Just remember, finding quality backlinks is probably the most tedious job for most webmasters. It takes time and it takes patience. By using Google Alerts you can have relevant keyword related links emailed to you each day. Use this information to help build your backlinks in relevant related niches. Do this consistently over a period of time and your site will get noticed and ranked higher.
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-
http://www.seo-prediction.com
http://www.seo.reprintarticlesite.com
New Traffic Building Tool For Google Adwords
November 11, 2009 by IBI · Leave a Comment
Google AdWords developers recently began activation of a tool that eliminated many of the barriers to breaking the code for performance improvement. A new tool just leaving the beta testers is promising huge income….and potential controversy.
The idea is especially practical and useful when you have landing pages. Splash pages make it even easier to take advantage of this improvement.
PPC advertisers are always looking for ways to build more traffic and sales from the money they invest into Google AdWords.
Click costs are on the rise and this makes it important to tighten up your control of your ads. By keeping an eye on your conversion of as much traffic as possible you will definitely improve your return on investment (ROI) ratios.
A recently introduced detective type of tool is slowly starting to crawl its way through the population of PPC advertisers. Its introduction is especially important to Google AdWords users, if it works. Here’s what has been learned about what we’ll refer to as the detective:
This new tool is part of a system that appears to be applied most successfully when use with Google AdWords system.
The detective is touted as making it easy to pick so-called low handing fruit. What this means is the heavy hitting major players in the PPC game, especially those who work their programs through Google AdWords, grab a big share of the millions of dollars a week that are earned through their AdWords campaigns.
However, they tend to leave literally thousands of dollars on the table because it’s not profitable to fine tune their campaigns to rake away every possible dollar.
This detective tool not only picks off low hanging fruit, it also scouts the major player’s campaigns through a proprietary program and tracks a number of predictors of their campaign’s success.
The system identifies hot markets, identifies the competition by name and urls and reveals the methods they are using to capture thousands of buyers daily. The tool also automates a very effective attack on any competitor targeted using a massive selection of keyword sets.
While this system seems to be designed to make it easier for newbie PPC entrepreneurs to compete in the profitable Google AdWords marketplace, it’s too soon to have all the details. Only time will tell if this clever tool will stand the test of time.
To summarize, an expanded beta-type group is currently testing this new system that has been tweaked to be successful with Google AdWords campaigns. Even though the system is based on highly technical algorithms its use is very simple and the ramp-up takes just minutes.
We always like to read about such systems but remain skeptical. As an active marketer it is easier to spend a few bucks and test a system than to keep struggling with poor results.
It’s also smart to test any system that is built on technology and designed to provide deep reaching research on your competitors. All major businesses invest heavily in market research and devote a sizable part of their money toward observing their competitors.
If you expect to be a major player, or otherwise build a successful online business, you’ll be well served to do your homework when it comes to new technology.
Should you choose to do some testing of your own we’ve provided a few suggestions. The following testing tips will help you start the ball rolling:
1.If you’ve never conducted any type of testing before, don’t create a really complicated experiment. Limit your first test to two to three elements of your campaign (e.g. keywords, try several text ad variations).
2.Make sure you allow enough time for statistic results to respond. If your test page gets 5K hit per day you’ll notice results much sooner than someone whose site only gets a few hundred hits per day.
3.Don’t stop with landing page testing. Test different variations in graphics, colors and subject lines. Small changes can make huge and measurable difference in your results. Evaluate, evaluate, evaluate….and test again.
Don’t be in too big a hurry to get your results and start applying the initial changes you like. It can take you several weeks to learn how to test properly but you’ll more than make up for lost time in the revenue department.
Copyright 2007 – Alex Rich, PhD. All Rights Reserved Worldwide.
Organic Traffic Ways to Get Your Share
November 9, 2009 by IBI · Leave a Comment
Organic traffic is traffic that comes to your website naturally and without being driven there by any specific paid marketing campaign. With organic traffic website surfers are there because they found the site when they clicked on your resource box in your article. The main engine for organic traffic is article writing. To ensure you understand how to start getting your share of these amazing marketing system, type into your browser “organic traffic”.
The results you get on the right are paid and the results you see on the left are organic and normally unpaid. Let us examine the methods you can start using right now to start generating your share. Organic traffic usually happens in the same way that you might browse the bookshelf at your local bookstore or library for something in a specific area of interest and discover that little treasure that contains all the answers you’re seeking. This is what the Web was all about when it was first created. The main sources of organic traffic include referrals from other Web sites (links), referrals from search engines, and URLs placed on business cards or letterheads. The best way to get organic traffic from referrals from other websites is to write articles that contain useful content that is needed by these website owners. A top criterion for them using your content is they must include your resource box which includes a clickable link to your website in the article.
If the reader of your article likes your information he or she may click on your website link in your resource box to find out more. The trick is to call for action in your conclusion. If your information is genuine, the reader might just click on your website link in your resource box to check your site out and thereby given you an opportunity to sell your products displayed on your website.
Referrals from search engines. Organic traffic from search engines is based on complex formulas and explanations can be compared to the tax laws. I will you some known facts that will get you started immediately. The search engines in order to determine popularity have spiders crawl the web looking for links. Accordingly, the more links pointing to your website from other websites or link directories tells the search engines your site is relevant and must have something interesting for all this other websites to link to yours. Now, how you generate this links and the way they are counted or measured is open to major dispute and false claims.
The best ways to start generating this links is to start writing articles that is relevant to what web surfers are looking for and in the bottom of the article you place your website URL in the resource box. Use the same method you find in the resource box of this article, just use your own words to start getting your share of organic traffic. You submit your article to article distribution sites like Articlesdynamic for distribution to website owners looking for relevant contents.
Submit your articles to at least ten other articles distribution sites. When other website owners use your article you get a link pointing to your website. I have seen one article become so popular that in two months is has generated thousands of links for the writer. Your best bet is to just keep writing unique articles with relevant keywords and submit them to article distribution directories. I know website owners that write and submit fifteen to twenty articles a month. Just imagine the links pointing back to your site and the search engines will reward you with an ever increasing share of organic traffic relevant to your website.
URLs placed on business cards or letterheads or emails. Another effective method to generate organic traffic is to start including your website URL in your business cards, letterheads or emails. Since you have no idea who might need your services, it is in your best interest to invite everyone. I usually include my business card with any bill I pay through the mail. I also include my website in my emails.
Use the above methods to generate organic traffic. Be cautious about scams that promise to give you dramatic search engine placements. From experience the only placement that happened was my money got placed in their pocket with no visible results. You can also buy articles just make sure you’re the only original owner. Plr articles sold to hundreds of individuals are a waste. Buy only unique articles. The above techniques will get you an ever increasing share of organic traffic that can become an avalanche as long as you continue writing and submitting unique article content.
Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert on articles in the field of Internet marketing.http://marketinguses.blogspot.com
Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert in the field of Article Writing.Free”>http://articlesinsync.com”>Free Articles Submission

