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SEO Tips- How to Write a Press Release for Optimal Web Marketing
November 4, 2009 by IBI · Leave a Comment
What is a Press Release?
Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.
How Press Releases can help your SEO and Web Marketing
Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.
The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader.
There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:
Tips for writing an effective press release:
1) The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.
2) Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.
3) Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.
4) Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.
Generating More Website Traffic
October 24, 2009 by IBI · Leave a Comment
Whether your website is a personal blog or a business based site, every person with a site knows the most important aspect is to have traffic. Without visitors and traffic, the website becomes just wasted cyberspace. Many people struggle with the concept of how to generate more website traffic. The good news is there are a variety of ways to drive traffic to your site with little or no money invested. It is a simple matter of checking out what works and thinking creatively.
Consider getting involved with an affiliate program, if you haven’t already. Hosting another company’s products will send more visitors your way when they search for a specific item. This is also a good way to generate some income for yourself as well as receive more website traffic. The products draw visitors in, but hopefully, your amazing website will have them coming back for more. There are services out there that will take care of the majority of business for you. Some even allow you the instant ability to accept credit cards and run the affiliate program for you. This may be the best method for creating more website traffic.
Another highly result driven method for more website traffic is reciprocal linking. This practice is especially useful when your site is linked to similar content websites. For example, if you use your website to sell yoga equipment, linking to another site that focuses on yoga content and tips would be a mutually beneficial link. You get the sales and the other site gets more hits and more visitors reading and commenting. You will want to link with websites that are related to your products, but that are not in direct competition. Networking in this manner and reciprocal linking are excellent ways to generate more website traffic.
If you were blessed with adequate writing skills, then writing articles in your area of expertise is another way to get more website traffic. Writing a few articles a week and submitting them to other relevant websites has the potential of creating new interest in your website. Website content is a precious commodity and your articles have the potential of ending up on an unlimited amount of websites. How this benefits you is that in your byline you include a link back to your site along with the standard information about yourself. Be sure to set the link up to go directly to your sales page. If your homepage isn’t your sales page be careful to not make a new guest search your entire site for the products they want. This method of generating more website traffic is optimal because there is no cost to you and is free advertising.
A unique technique for getting more website exposure is to advertise locally. One way would be to have magnetic signs made with your website’s information on them. Have some extras made and maybe friends and family will help out with your advertising venture. The numbers of people who will see this information is astounding when you factor in vehicle traffic and the number of places you go in one week. The magnets won’t damage the finish of your car and you are taking advantage of a relatively low cost way to generate more website traffic. Add to that any outside help you receive and the Internet traffic from local sources may be just what your website needs.
Getting the attention and additional traffic your website needs doesn’t have to be the near impossible feat that it may seem like. A little bit of research and patience on your part paired with creativity can make your site the envy of its cyberbuddies.
Andy West is a freelance writer for Vertical Measures, an Internet Marketing Company that can help you generate more website traffic. For more information, visit http://www.verticalmeasures.com .
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