Deepak Sharma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong portfolio with global clientele and offering superior web services and solutions at competitive costs.
Users can bask in the benefits of Google Analytics
Google Analytics in retrospect and as real benefits, for free
Google has earned its giant position in search engine marketplace through real innovative solutions, and of course, strategic moves all aimed at users’ ultimate convenience. It has been almost customary for Google to bring in some exciting features – initially for a price – then slashing the rate drastically to making it FREE — for all. This sort of repeated move could be seen as first serving the target market with its innovative solutions, and later making it free to give many a business in similar or remotely similar categories a run for their money.
Google Analytics traversed the same path. Launched with the brand name of Urchin Web Analytics for $400 a month, conceived and designed to help webmasters or web owners keep track of their web advertising campaign gripped the market, albeit slowly. Then came a hefty slash, making this service available for $199 a year, and it made many unwilling mind tempted to the offer. Similar businesses were in for a big shock, and before they could act sensibly, Google made it free for all. Confronted with a killer move from giant like Google, other businesses could only foresee their imminent extinction, to say the least.
Google Analytics became an overnight rage all over. It was precisely because free offer, with such an exhilarating range of features and benefits, is hardly to be missed out by anyone in his or her right senses.
Google Analytics allows users to do a whole lot of useful things: from traffic analysis, reconsideration on right keywords, right web design to overall effectiveness of online ad campaign. On micro level, it helps users have incisive insights with regard to the specialty of traffic visiting the web site. Users can have an understanding of what sort of visitors surf their sites, where they come from, and how well they receive the features of their sites, and how bad they react to the lack of preferred features on them.
Phenomenal demand of Google Analytics as an indication of its real worth
This was not surprise that soon after the launch of free Google Analytics, the demand was so vehement that Google had to reconsider the continuity of this offer. After catering to 234,725 individual instances of demand, the Google’s servers began to face unprecedented loads while processing such a huge amount of information.
In the aftermath, users had to bear with the slow service, and further prospective users were deprived of it advantages because Google kept this service on hold for some time on a sorry note. History apart, Google Analytics at the moment is powerful vehicle to incorporate effectiveness in one’s online ad campaign, and arguably, auger well for the web promotion and search engine ranking .
How you stand to gain from Google Analytics
Google analytics is a wonderful help to channelize your online ad budget in the right direction. It helps you consider the effectiveness of you online ad program, and helps you reconsider the way you go about it as well.
Here is how you can make the most out of this unique assistive offer right away from Goolge :
You can come to know what types of visitors come surfing your site. What turns them on, and what turns them off. Importantly, you come to know what features on your site lead to a desired outcome like sales, enquiry, or a registration – and what, in fact, impedes it.
It can help you see the workability of your key words, and can actually help you go for more rewarding selection of keywords, as and when required.
Whether you need some sort of changes in your web design is another interesting area to decide on. Changes might be needed in navigability, user friendliness of the site, or readability or better presentation of content to draw still more traffic.
You can segregate your visitors into geographies, or particular categories. It can help you target your market niches in an informed manner
As a matter of fact, quite many things go hand in hand toward driving the traffic to your site like e-newsletters, affiliate programs, referrals, inbound and outbound links, and keywords. Google Analytics can help you get a fair understanding of how each of theses components of Internet marketing per se is contributing their bit.
Comparisons are other valuable inputs from Google Analytics. You can compare the amount of traffic based on select parameters. Like traffic comparison between any particular time and the same time last day, or month or year. In other words, you can have a cue as to whether traffic at the moment is more or less as compared to the same time the previous day or the previous month.
Some issues around Google Analytics
Some critics raise the question that Google Analytics deals with a lot of business critical data, and it might impact privacy concerns of enterprises. Some other argue that while this will not be a case of misuse of privacy from a company of stature like Goolge, still it can use in some form or the other to further their business interests. To substantiate their viewpoints they say that while Adswords is closely related to Google Analytics, Google can charge a premium price for Adswords.
Another crucial grey area is the fact that Google has misused its giant position to have an undue advantage over others. Google has virtually swept all the existing companies in this domain which used to thrive on in this niche. It might trigger lawsuits.
However, if the matters reach to the courts, verdict can be speculated either as the right sustainable business strategy from Google to stay on the top or the violation of business ethics..
Can the above critiques be answered or rebuffed?
Critics’ claims have to stand the test of contemporary business realities
Taking the critique of the possibility of a hike in Adswords’ charges on a pragmatic platform, Adswords efficacy is well worth the fee charged and it is primarily meant for corporates whose online ad budget allows them to opt for it – even in the event of premium price. The matter boils down to reaping a good return on the supposedly high investment.
Google Analytics has proved to be real worth for small and mid scale companies who cannot go for web analytics software or paid services, and still wish to go ahead on the path of increasing ad effectiveness.
On Google instances of misusing its leadership position in the unrelated web analytics domain, it can be said that though it threw out many small fishes out of the pound – big fishes still cater to big corporates in commensurate with the scale and scope of their online advertisement needs.
On conclusive note it can be rightly observed that small businesses or vendors can bask in the benefits of Google Analytics to drive their commercial interests further.
Website Traffic Analysis
October 28, 2009 by IBI · Leave a Comment
It is not enough to just drive traffic to your website. You need to know where that traffic is coming from, and what sorts of people are getting attracted to your site. To find out you will need to do some website traffic analysis. There are a variety of ways to do this
Website stats:
All this information can be found with your website stats. These can be found on your Cpanel or similar application through your web hosting.
- Timing: These stats will tell you how many visitors have come to your site on a certain date and even on a specific time of day. With these stats you can detect a pattern of behavior for your visitors. They may come in the early morning or late at night. This will indicate that you have an International market for your product. Other visitors may come mainly within your business hours, which will tell you that your market is mainly domestic.
- What web pages they are looking at: it is important to know exactly which web pages are attracting your visitors and which ones are producing sales.
- Where are they are actually coming from: another set of stats will let you know where your visitors have come from. This will tell you the particular search engine that the people have entered your site from. This is very useful for search engine promotions, so that you can see how many visitors are really coming from each search engine
Google stats:
If you are doing Google Adwords campaigns you can take advantage of their good tracking system. It will help you with website traffic analysis in the following ways:
- Which keywords are bringing in traffic?
- Which keywords are bringing sales?
- How much each visitor is costing you? The cost of your traffic is an important factor in PPC advertising, looking at Google stats will determine whether you need to adjust the bidding on them.
This is how you will tell how a keyword is performing and will understand how much traffic and sales are coming from your Google campaigns and whether you are getting sufficient ROI from them to make this form of marketing worth your while.
Market analysis:
This is an important part of traffic analysis. Knowing who your visitors are and where they go is an important part of Internet marketing. you should ask yourself these questions. Who they are? Demographics are useful to know. Ages of your visitors are important as this will determine their needs and wants. Their lifestyle is also good to know as this is another determining factor in what products and services they will need.
Where they go? The places they like to visit are important for marketing to them. This will include their favorite websites, forums, discussion boards and publications. By doing this type of website traffic analysis you can learn all about each and every part of your website visitors.
For help with setting up a traffic system and a manual explaining all the methods you will use, please go here www.trafficarrest.com
Michael John Arnold provides Internet Marketing tools for the novice to the expert.
His “secret” videos will guide you through the process to insure your online success.
http://www.newbiecashonline.com/
4 Latest Ways To Quickly Improve Your Blog On The Whole
October 18, 2009 by IBI · Leave a Comment
Sometimes time isn’t our friend, and some task must me made without losing too much of our precious time. I was reading lately about some quick improvements for bloggers out there and here i will point out 4 most important that can be made without a “whole day sitting in front of the computer”:
1. Brainstorming
Brainstorming can be a real helper for bloggers. The results however aren’t immediate, but you will definatelly seeing it’s benefits on a longer run.
As you will come up with ideas in advance, your posts will have higher quality, they will be better written. That will benefit your visitors, which may take more time to explore your blog – And that’s exactly what you wanted, isn’t it?
So the basic idea here is to come up with the topic of the blog before you go and actually write it. You will start to see the difference soon.
2. Static Pages
Have you ever check the traffic analysis and found out that your static pages are amogst the most popular on your blog? Do you have enough of them, or you have only few, and they get outdated?
Most people will become your regular readers or subscribers if you will have something available on your static pages.
Trust me, it would be good if you would take some time and dedicate it to adding or updating your static pages. Add a page of yourself with little introduction or just make a page with some general content based on your blog topic. One way, or another it will work great!
3. Adding Twitter
Twitter is the biggest as it ever was, so it is not a bad time to connect it with your blog. You can either put on a badge or a picture of Tweet so that your readers can foolow-up with you if they found your blog interesting.
But you have to think of other factors too. Some widgets or plugins to make twittering easier can be really bad for your site, as they can affect your website loading times for a lot. So be sure that after installing that cuttest Twitter plugin, your blog still is in a condition that it was before.
4. Modify Your Theme
I am not talking about completely modifying your theme (otherwise you would install another one), but just adding some new flavour to it.
For instance, maybe it’s time afor a new logo, or just adding some extra pictures. You can improve your site typography and make it easier for readers to read your text.
Try to visualize your blog at it’s weakest ponits and improve them there. And if it’s just adding one related video from Youtube to the homepage, it can help a lot.
Remeber, the impact on this modificaations is almost immediate, and because these won’t take a lot of time from you, it is really worth trying. All you need is a bit of a good will and determination to do it and with that in mind, the results will be seen soon.
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