Marty Collins, developed a proprietary web optimization system that maximizes web ranking and usability. He is an entrepreneur and owner of Page One Marketing and Consulting and PageOneGoogle.Org and PageOneBing.Com, in addition to several websites and related companies. He works one on one with companies to get to the top. Contact him at mail@pageonegoogle.org
Page One Google or Page One Bing Your Goal? – Then DO NOT Do Any of the Following – By M Collins
November 19, 2009 by IBI · Leave a Comment
So you want to be one page one google and page one bing? PAGE ONE GOOGLE are you kidding me? For any keyword?Yes, I am telling you it is entirely possible to be on page one of Google and page one of Bing and all the major search engines (and the minor ones for that matter-but why? hardly anyone uses those). First of all to get on page one of Google or Bing you have to think about this: There is already someone on page one of google and page two of google! So what does that mean? It means if there is already someone there, then YOU can be there! Someone has already done it!You just have to be as smart about getting there as they were, or smarter! ]I charge a ton of money to get people there because what I have discovered over the past 15 years works! plain and simple. For those who want to get their company and website to page one Google and page one Bing, listen up, I am going to tell you a few key points to help you get there……..or rather, what NOT to do!Why would you want to be on page one of Google or Bing anyway? All that traffic, all that attention……haven’t you worked long and hard enough so you now deserve to be hidden and not noticed? GET OFF of YOUR Quest to be on page one of Google……Make sure you are following these items exactly!Here are a few DO and DON’TS (Don’t do the following unless you WANT to be one page one Google or page one Bing)1. Do NOT put your keyword in your URL- Google doesnt like that, and when researching for relevancy, people always like to have to look deep for their answers, it makes them feel better.2. Do NOT include your Keyword in your domain name – It just confuses people and especially the search engine spiders3. Never include your keyword in your title tag – This practice is sure to get you banned!4. Don’t put you keyword in your description tag either! EVER!5. Don’t even think of including your keyword in your H1, H2, or H3 tags – They are there just for looks!6. Don’t use any keywords in your Alt test image tags – no one uses computers that are old or slower anymore!7. Over stuff your index page with your keywords, the more the better……..Google won’t even notice!8. Link your site to other websites that have nothing to do with your product, company or service.9. Immediately send your visitors to another page other than the one they clicked on, using meta refresh10. Place your keywords in invisible text on each page!11. Never use any anchor text in inbound links to your site.12. Don’t get listed in sites like DMOZ directory. People do not need to find you!13. Getting listed in Yahoo’s directory is way overrated, DON’T do it!14. If you have a site that is older than 1 year, dump it. Site age works against you, Google likes new and fresh sites! (call me before you do this and we’ll dispose of your old site, heh heh)15. Cloak your site so that when you present one page to the search engine spider, you present another to everyone else – Google loves to guess!16. Buy all your links from link farms! For sure! Google likes it when you “think outside the box”17. Be sure and put all your text into graphic format, so that the search spiders can see them better18. DO NOT build links over time and make sure, do not try to build links with other sites that have high page ranks or happen to be in the same industry as yours. Google likes diversificaiton.There you have it, the 18 Top Ways to insure that you will NEVER be on page one of Google, Bing, Yahoo or most any search engine.Now as you know, there are many factors to page one Google, Bing and Yahoo dominance, but this is a great place to start and get noticed. Seriously,each of these search engines, Google especially, are constantly changing the way they rank and show things…..this is a good thing. It makes it better for the user. More and more relevancy. Each time someone searches for something on the web, they want to find it, plain and simple.My hat’s off to Google, Bing and Yahoo for doing such a great job at this and continuing to fine tune what makes that happen. It makes the whole experience better for everyone and it makes it even more important when you are planning or redoing your website, to make it relevant and make it true to what it’s really about.Getting page one google placement is king. Start by being smart about and thinking like your customer or end user would think (and don’t forget to pay attention to the 18 things above!)Have Fun! I Wish You The Best of Luck in Your Quest for Page One Google! (Don’t hesitate to call on the pro’s when you need help)I’ll personally answer any questions you ask at mcollins@pageonebing.comCheers!Page One GooglePage One YahooPage One BingPageOneGoogle.Org
Page One Google or Page One Bing Your Goal? – Then DO NOT Do Any of the Following – By M Collins
November 19, 2009 by IBI · Leave a Comment
So you want to be one page one google and page one bing? PAGE ONE GOOGLE are you kidding me? For any keyword?Yes, I am telling you it is entirely possible to be on page one of Google and page one of Bing and all the major search engines (and the minor ones for that matter-but why? hardly anyone uses those). First of all to get on page one of Google or Bing you have to think about this: There is already someone on page one of google and page two of google! So what does that mean? It means if there is already someone there, then YOU can be there! Someone has already done it!You just have to be as smart about getting there as they were, or smarter! ]I charge a ton of money to get people there because what I have discovered over the past 15 years works! plain and simple. For those who want to get their company and website to page one Google and page one Bing, listen up, I am going to tell you a few key points to help you get there……..or rather, what NOT to do!Why would you want to be on page one of Google or Bing anyway? All that traffic, all that attention……haven’t you worked long and hard enough so you now deserve to be hidden and not noticed? GET OFF of YOUR Quest to be on page one of Google……Make sure you are following these items exactly!Here are a few DO and DON’TS (Don’t do the following unless you WANT to be one page one Google or page one Bing)1. Do NOT put your keyword in your URL- Google doesnt like that, and when researching for relevancy, people always like to have to look deep for their answers, it makes them feel better.2. Do NOT include your Keyword in your domain name – It just confuses people and especially the search engine spiders3. Never include your keyword in your title tag – This practice is sure to get you banned!4. Don’t put you keyword in your description tag either! EVER!5. Don’t even think of including your keyword in your H1, H2, or H3 tags – They are there just for looks!6. Don’t use any keywords in your Alt test image tags – no one uses computers that are old or slower anymore!7. Over stuff your index page with your keywords, the more the better……..Google won’t even notice!8. Link your site to other websites that have nothing to do with your product, company or service.9. Immediately send your visitors to another page other than the one they clicked on, using meta refresh10. Place your keywords in invisible text on each page!11. Never use any anchor text in inbound links to your site.12. Don’t get listed in sites like DMOZ directory. People do not need to find you!13. Getting listed in Yahoo’s directory is way overrated, DON’T do it!14. If you have a site that is older than 1 year, dump it. Site age works against you, Google likes new and fresh sites! (call me before you do this and we’ll dispose of your old site, heh heh)15. Cloak your site so that when you present one page to the search engine spider, you present another to everyone else – Google loves to guess!16. Buy all your links from link farms! For sure! Google likes it when you “think outside the box”17. Be sure and put all your text into graphic format, so that the search spiders can see them better18. DO NOT build links over time and make sure, do not try to build links with other sites that have high page ranks or happen to be in the same industry as yours. Google likes diversificaiton.There you have it, the 18 Top Ways to insure that you will NEVER be on page one of Google, Bing, Yahoo or most any search engine.Now as you know, there are many factors to page one Google, Bing and Yahoo dominance, but this is a great place to start and get noticed. Seriously,each of these search engines, Google especially, are constantly changing the way they rank and show things…..this is a good thing. It makes it better for the user. More and more relevancy. Each time someone searches for something on the web, they want to find it, plain and simple.My hat’s off to Google, Bing and Yahoo for doing such a great job at this and continuing to fine tune what makes that happen. It makes the whole experience better for everyone and it makes it even more important when you are planning or redoing your website, to make it relevant and make it true to what it’s really about.Getting page one google placement is king. Start by being smart about and thinking like your customer or end user would think (and don’t forget to pay attention to the 18 things above!)Have Fun! I Wish You The Best of Luck in Your Quest for Page One Google! (Don’t hesitate to call on the pro’s when you need help)I’ll personally answer any questions you ask at mcollins@pageonebing.comCheers!Page One GooglePage One YahooPage One BingPageOneGoogle.Org
Marty Collins, developed a proprietary web optimization system that maximizes web ranking and usability. He is an entrepreneur and owner of Page One Marketing and Consulting and PageOneGoogle.Org and PageOneBing.Com, in addition to several websites and related companies. He works one on one with companies to get to the top. Contact him at mail@pageonegoogle.org
How to Optimize Your Website For Bing
November 19, 2009 by IBI · Leave a Comment
Now that new search engines like Bing are being talked about more readily, it’s clear that people want to know how to optimize for Microsoft’s latest introduction to search. Those who visit Bing will find that the site provides general search and a category search. Other than a large graphic, the search engine doesn’t appear to have a lot behind it. However, Microsoft has reported a more intelligent search engine and new search experience.
The question that website owners want answered is how the new engine produces results differently than the previous search engine and what optimization techniques should be used compared to those used for Google and Yahoo! I’ve done quite a bit of research on the subject and it appears that there are only a few factors that might influence Bing results compared to Google. The thing to keep in mind is that following SEO best practices will rule the day.
When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring site’s title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.
What I find particularly interesting is that Bing is relying on many of the same factors that Google has been using from day one. The factor you should be most concerned with is inbound linking. Both search engines like inbound links. More importantly, they like relevant in bound links. Use this information to guide your SEO campaigns and determine which sites to target for link exchanges.
Organic search should be at the top of your list. If it is then you know where you need to focus, inbound linking. If you haven’t gotten on the organic rankings band wagon, then start with on page optimization. Once your site is formatted appropriately, start with off page optimization and link building.
The other place you want to focus is content. Quality content is vital. But trying to attract users with quality content alone is not enough to rank on top for competitive keywords. Make is easy for others to link to your content and give them a reason to do so. Add time to your daily efforts to acquire links from relevant and authoritative sites to increase your rankings and keep you on top of search engine results.
You may be asking yourself which search engine you should be optimizing your web site for. Based on what I’ve seen, I’m encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a site’s relevance to a search query. As always, focus on white hat methods to optimize your site and follow SEO basics.
If you’re looking for a quick way to rank out on top for Bing, Google, or Yahoo! for that matter, consider leveraging existing websites that has some age, a number of inbound links from authority websites, and quality content.
Learn how to generate income from home using Bing Click Here For More Info More and more people are cashing on Bing very fast so Cash in on Bing
Search Engine Optimization For Bing
November 18, 2009 by IBI · Leave a Comment
Bing if you didn’t already know is Microsoft’s latest search engine. This time it looks like Microsoft is serious about competing into search engine forum. It has invested over $80 million in advertising promotions and looks like it’s digging in for the long haul.
Optimizing your site to rank better on Bing may prove to be a financially sound move. On Bing in order to return faster and more accurate search results it searches are broken down into categories such as health travel shopping etc.
It is important to keep in mind that this search engine is still in its infancy and it’s possible that many of the facets that exist now may not be around in the near future.
Okay, so what should you do different to optimize your site for Bing to achieve better rankings?
The basics of your on page optimization will remain the same. Using a keyword rich title tag and a meta-description tag that’s going to compel an action from a searcher is a basic concept that shouldn’t be forgotten.
One thing about Bing that is unique is the way that they display site links. The anchor text that they use comes directly from the anchor text of your internal pages, so it’s important to use keyword rich phrases titling those pages.
Another interesting aspect of Bing is the quick preview feature. This feature presents a searcher with a longer description of the page, its internal links, phone numbers, e-mails and even physical addresses. So it’s a smart SEO move to include as many of these features on your individual pages as relevancy allows.
As with Google local search is also a very important aspect of Bing. Getting your business listed on Bing maps search gives you another opportunity to show up in the organic listings.
So when optimizing your pages to rank well in Bing, it’s important to keep in mind the segmented structure of the categories that Bing uses as well as the opportunity to present your message through the longer page descriptions and meta description tags.
Although Bing shows some promise it’s still only accounts for about a 10% market share. Despite this fact, you may find it smarter and easier to generate traffic through keywords that would be far too competitive to optimize for on Google by optimizing those pages to rank better in Bing.
As far as optimizing your blogs for Bing you should follow closely the structure that Bing uses for its categories and mimic them on your blog. This seems to have an effect of creating a greater sense of relevancy and ultimately better organic listings.
Just remember it may be better to have a first page listing on the search engine that only has a 10% market share that it would be to have a listing on page 20 of the search engine that has an 80% market share.
Getting your site and your message in front of as many potential customers as possible is the ultimate goal of SEO.
Learn how to generate income from home using Bing Click Here For More Info More and more people are cashing on Bing very fast so Cash in on Bing
Bing SEO – How to Optimize Your Website For Bing
November 18, 2009 by IBI · Leave a Comment
A few months ago, Microsoft launched their new search engine: Bing. Since it’s launch, there are many discussions and debates about whether Bing will overtake Yahoo and Google. Although it is still very early to talk about Bing disposing the big 2, the future seems good after several good reviews about Bing.
It does not matter whether Bing is going to be the new number 1 or number 2. The fact is, Bing is definitely going to capture a bigger market share compared to its predecessor MSN Live. So it is important that you know how to optimize your website for Bing. Now, let me share with you a few tips to get your website to rank high on Bing.
1. Name your HTML pages properly. If a page is talking about cleaning services, you should name your file as “cleaning-services.html”, using hyphen to separate each word. Using important keywords to name your files will definitely help in Bing optimization.
2. Make sure the title is relevant to the content of the page. Title tag optimization is very important when it comes to Bing optimization. Place important keywords at the start of the Title and make sure that the keywords you use are relevant to the content of the page.
3. Register your domain name early and don’t change it unnecessarily. The age of a domain plays a part when it comes to SEO. Bing tends to like older domain names. So you choose the right domain name from the beginning so that you don’t need to change it after a year.
4. Add more content to your website. Search engines love content, especially Google and Bing. So if you have articles, post them onto your websites. If not, add a blog to your site and update it regularly.
5. Keep your URL simple and static. URLs that change frequently are difficult to index. So make your URL static and keep it as simple as possible. Remember to place keywords in your URL.
6. Build links. Link building is an important process of SEO. If you want to rank high on Bing, get other sites to link back to your website. Bing will see your site as popular and reward you with high rankings.
7. Rank well on Google. If your site ranks well on Google, most probably you will rank well on Bing.
So start optimizing your website for Bing today and get more traffic to your website.
Learn how to generate income from home using Bing Click Here For More Info More and more people are cashing on Bing very fast so Cash in on Bing
Few Exiting Submission Tricks
November 18, 2009 by IBI · Leave a Comment
Submitting your site for the search engines to find and index is a necessary and big step for any webmaster and site owner. The question is, are you going to submit it the right way or the wrong way? To do it right, you need to know a few things about search engine optimization before you take it anywhere near a search engine. How can you know if your site is ready to submit? First, make sure:-Your keywords are in your title tag -Your keywords are in your description-Your keywords are in your content smoothly and naturally Make sure you’re site is tightly focused on only one or two keywords. You should also check for broken links, as these can cause big problems with search engines’ spiders.Once you’ve submitted your site, be patient. It may take weeks before your site is indexed.The following are “Rules of the Submission Road:”1. Submit your site only once. Despite the hype, you should never resubmit your site unless it gets dropped entirely. This doesn’t apply to new pages, however. If you have created a few hundred pages in the last month or so and you don’t think that they will be indexed quickly enough via links to them it is a good idea to submit them manually rather than waiting for your site to be indexed again. If you are using a Google Site map, simply adding them to this document will get them indexed pretty quickly.2. Do the submission right the first time. Be thorough, especially to directories. Take the time to research and find the most appropriate category for your site. If your site would fit into multiple categories find out what the policy is on multiple submissions. Some directories want you to submit to every relevant category, others want no more than one submission or they reject all submissions. Some want every page, others want your index page and nothing more.3. be brief in your site description. Get right to the point in two short sentences. Most directories will actually restrict the number of characters that you can use. If they don’t it is still a good idea to try to wrap it up within twenty-five to thirty words. This is one of the largest differences between directory listings and search engine listings. In the directory you only get a short line to attract visitors; this is static for every visitor.4. be as accurate in your site description. Don’t try to trick people into visiting your site, as it’ll only backfire. Most directories are actually monitored by a team of editors. These editors will visit your link and red flag you if you are trying to deceive visitors or if you are trying to cheat in any other way. When it comes to directory listings, there are even less avenues for cheaters than there are in search engine listings as directories are checked out by hand.5. Make sure that all your information is relevant. Make it appealing to humans as well as dense with keywords. Directories don’t care about your key words very much. If your site isn’t attractive to human beings it will be listed poorly. When human beings edit, human beings rank, and human beings get what they want.6. Be patient. Let the search engines take their time.7. Don’t submit any more than your homepage. The crawlers are quite capable of following your links and indexing your whole site from just your homepage’s URL.Finally, submit your site to the powerful DMOZ site Directory. It is a very large, powerful, all encompassing web directory. The key to being listed is to submit your site once and correctly. It can take up to a year to get DMOZ to list your site. Use the following guide for follow up with them.1. Submit your site.2. Write a follow-up email to the category’s editor, explaining that you’ve been waiting and would like to know your site’s status. 3. Email the next category editor up, in case there’s a problem with your category’s editor. 4. Seek assistance at the Open Directory Project’s public forum. 5. Email DMOZ senior staff seeking help. This is pretty much the last resort.Submissions can be time consuming at first, but you’ll quickly get it down to a science. If you work hard on your SEO before you submit your site you’ll get to the top more quickly.Learn how to submit your site to the search engines correctly. Being indexed and listed is the lifeblood of a website and you can do it once and right.
For more useful tips & hints, please browse for more information at our website: -
http://www.offline-promotion.com
http://www.seo.reprintarticlesite.com
Few Very Exiting Submission Tricks
November 18, 2009 by IBI · Leave a Comment
Submitting your site for the search engines to find and index is a necessary and big step for any webmaster and site owner. The question is, are you going to submit it the right way or the wrong way? To do it right, you need to know a few things about search engine optimization before you take it anywhere near a search engine. How can you know if your site is ready to submit? First, make sure:-Your keywords are in your title tag -Your keywords are in your description-Your keywords are in your content smoothly and naturally Make sure you’re site is tightly focused on only one or two keywords. You should also check for broken links, as these can cause big problems with search engines’ spiders.Once you’ve submitted your site, be patient. It may take weeks before your site is indexed.The following are “Rules of the Submission Road:”1. Submit your site only once. Despite the hype, you should never resubmit your site unless it gets dropped entirely. This doesn’t apply to new pages, however. If you have created a few hundred pages in the last month or so and you don’t think that they will be indexed quickly enough via links to them it is a good idea to submit them manually rather than waiting for your site to be indexed again. If you are using a Google Site map, simply adding them to this document will get them indexed pretty quickly.2. Do the submission right the first time. Be thorough, especially to directories. Take the time to research and find the most appropriate category for your site. If your site would fit into multiple categories find out what the policy is on multiple submissions. Some directories want you to submit to every relevant category, others want no more than one submission or they reject all submissions. Some want every page, others want your index page and nothing more.3. be brief in your site description. Get right to the point in two short sentences. Most directories will actually restrict the number of characters that you can use. If they don’t it is still a good idea to try to wrap it up within twenty-five to thirty words. This is one of the largest differences between directory listings and search engine listings. In the directory you only get a short line to attract visitors; this is static for every visitor.4. be as accurate in your site description. Don’t try to trick people into visiting your site, as it’ll only backfire. Most directories are actually monitored by a team of editors. These editors will visit your link and red flag you if you are trying to deceive visitors or if you are trying to cheat in any other way. When it comes to directory listings, there are even less avenues for cheaters than there are in search engine listings as directories are checked out by hand.5. Make sure that all your information is relevant. Make it appealing to humans as well as dense with keywords. Directories don’t care about your key words very much. If your site isn’t attractive to human beings it will be listed poorly. When human beings edit, human beings rank, and human beings get what they want.6. Be patient. Let the search engines take their time.7. Don’t submit any more than your homepage. The crawlers are quite capable of following your links and indexing your whole site from just your homepage’s URL.Finally, submit your site to the powerful DMOZ site Directory. It is a very large, powerful, all encompassing web directory. The key to being listed is to submit your site once and correctly. It can take up to a year to get DMOZ to list your site. Use the following guide for follow up with them.1. Submit your site.2. Write a follow-up email to the category’s editor, explaining that you’ve been waiting and would like to know your site’s status. 3. Email the next category editor up, in case there’s a problem with your category’s editor. 4. Seek assistance at the Open Directory Project’s public forum. 5. Email DMOZ senior staff seeking help. This is pretty much the last resort.Submissions can be time consuming at first, but you’ll quickly get it down to a science. If you work hard on your SEO before you submit your site you’ll get to the top more quickly.Learn how to submit your site to the search engines correctly. Being indexed and listed is the lifeblood of a website and you can do it once and right.
For more useful tips & hints, please browse for more information at our website
http://www.offline-promotion.com
http://www.seo.reprintarticlesite.com
What are the Qualities of a Professional SEO Expert?
November 16, 2009 by IBI · Leave a Comment
An experienced SEO expert provides strategic optimization solutions to help enterprises gain targeted traffic from their web presence. There are several internet marketing firms that are active in offering professional SEO service to enhance performance of your website. These companies employ the best search engine optimization techniques for securing highest ranks on major search engines. Professional services provided by any SEO company include:
SEO consulting
A decade ago, blogging was used as a personal opinion site. Today, blogs are used as an advertising tool to provide vital information about products/ services and flaunt expertise.
A blog is a search engine’s darling. It has various advantages over traditional sites. It gets updated every after few days and includes built-in RSS feeds. Search engines can easily index blogs in a short period of time, only if it gets updated regularly. So, most companies take the help of blogs to optimize their sites.
There are various free blog hosting services like WordPress and Blogger. You must first create a blog and link it with your site. Since your site is already indexed, your blog will get automatically indexed within a few days. A Blog also needs quality content. Make sure your blog has the right content with the targeted keywords. This will attract more traffic.
A SEO service employs various tips to optimize blogs and ensure the website also gets promoted. Experts post titles in the blog’s link structure or permalink. The titles automatically become keywords. This helps search engines to index it with ease. They also ensure that the particular optimized title tag contains meaningful text relevant to a product or service.
There are numerous ways to optimize a website, but blogging is a sure-shot way to reach a wider audience and an SEO company knows the best tricks to optimize it!
I am the webmaster at www.synapseinteractive.com – an SEO company having
search engine optimization experts serving advanced SEO services to businesses in India and abroad.
Common SEO Mistakes
November 16, 2009 by IBI · Leave a Comment
Search engine optimization is a means of increasing traffic to a website. However, when trying out search engine optimization for the first time, there is sure to be some mistakes that will occur. Though there are quite a number of SEO mistakes, there are some common SEO mistakes that many people do.
The gravest mistake that can be done in SEO is ignoring the title tag. In fact, you will be bringing an end to any hopes of success in SEO by forgetting the title tag. This is because the search engines always display the matter that is found in the title tag. This is why it is important that the most important keywords of your website be found in the title tag. So never leave the title tag empty, or use irrelevant words in it like ‘home page’ or ‘this is our website’.
It is a known fact that keywords decide the fate of a website. However, it is important that you choose the right and appropriate keywords to be used on a website. You don’t have to use all of the main keywords on the internet, in your website. The keywords should have some relation to its meaning and to the content of your website. Just because football is a famous keyword, does not mean you have to use it on your website for baking cakes. When a person types the word football on a search engine, he or she hopes to get some information on football, and not on baking cakes!
There are some webmasters who make the mistake of repeating the same keywords unnecessarily on the website. Another name for this practice is spamming, where the keywords are used repeatedly in the title tag, body matter and in the Meta tags. This is done with the intention of artificially increasing their website ranking, but in fact, end up only lowering their website. This is because search engines are shrewd enough to find out spamming sites, and thus lower their ranking. In fact, there are some search engines that may even ban your site because of spamming. So it is advised to never spam sites with repeated keywords.
One of the oldest tricks webmasters use is cheating search engines by using invisible text and links. With this trick, the web page is stuffed with keywords and links that are basically invisible to the reader. However, these keywords and links are very much visible to the search engines. This was effective some time back; but today, the search engines have the capacity to find out this trick. If you are found committing this trick, the search engine immediately ignores your website. In fact, some major search engines even place a perpetual ban on the website.
Linking to and from the website is a part of search engine optimization. However, when opting for linking, it is important that you choose to link with good sites with a better ranking. It is of no point opting for links from sites with low rankings or the sites that are banned as they will be of no value to your site. In fact, linking with these sites will prove to be harmful to your SEO rankings.
Another mistake webmasters commit in SEO is using wrong HTML codes for the site. They don’t check on the HTML code of their site, and fare badly even with optimized content on the site. With an error in HTML code, the website takes a longer time to load and will end up low in search engine rankings. In fact, there is also the possibility of the site not appearing appropriately in different browsers. So make it a point to check with the HTML code of the site, before submitting your website.
Scott White is a SEO Specialist in Ranking Websites Gain More Traffic, Learn how to rank your website at the top info@seotutorialprogram.com. Also: SEO DVD, SEO BOOK, And SEO CDs on SEO Tutorial Program.
Role of Title Tags in SEO
November 15, 2009 by IBI · Leave a Comment
What Is A Title Tag?Here’s an example:NOTE – always remember to close your tags e.g. The title tag is an element in the header part of an HTML page denoted by two tags. It is a fact that the title is displayed in web search results by the vast majority of search engines and most major search engines use a title tag in order to rank your page. Search engines deem the title as a critical piece of information when determining what the content of your website is. It is widely believed, and rightly too, that title tag is one of the most important parameters that help achieve high search engine rankings.As a matter of fact title tags are definitely one of the critical factors as far as the algorithmic weight given to them by search engines. Many professionals opine that fixing title tags of Web pages can make meaningful difference to search engine rankings.Here are the important notes that you need to keep in your mind before creating a title tag:-” People who have done some research will know that Google currently displays only 65 characters of the title – though some engines display more. If you need a long title make at least the first 66 characters Google-friendly and use the rest for Yahoo. “” Be careful not to repeat the same word more than twice. “” Avoid using the same title tag for each page. Every webpage must have a unique title tag. “” The company name would be preferable to place it at the beginning of the tag if the company is already a well-known brand in the market. “” If Google or Yahoo crawl the website and find that the title tags that is written are relevant to the page on which they are written, then there is a much greater chance of a good ranking on the engines. “” It is imprudent trying to fool the search engines by willfully implementing irrelevant titles or over-stuffing the keywords. ” More important is that you provide your company name and specific keyword phrases in your Title TagIn the light of this, the question in most people’s minds is what should be the nature of title tags. * The company name would be preferable to place it at the beginning of the tag if the company is already a well-known brand in the market. It is further recommended that some descriptive phrase or two added are also added. There are no hard and fast rules for writing titles but there are some guidelines you can follow if you are keen to use title tags to gain higher page rankings. There are people who desperately attempt to create the perfect title tag, little knowing there no such thing as perfect. The right thing to do would be to experiment different types of writing the company’s name and see which rank higher and which leads to greater conversion. * Professionals suggest that the title tag should be restricted to not more than ninety characters in length. People who have done some research will know that Google currently displays only 65 characters of the title – though some engines display more. If you need a long title make at least the first 66 characters Google-friendly and use the rest for Yahoo. Some of the erroneous ways of representing Title TagsThere is a tendency among many site owners to take the painless route of placing “Welcome to www.domainname.com” type statements as title tag. This may be wholly inappropriate particularly if the site name is not relevant to the subject. It is to be borne in mind that many search engines use the wording in a title tag as an indication of relevancy to help ranking. Make it a point to use different, but relevant title tag text on each page of your site using the keywords that appear on that page. Be careful not to repeat the same word more than twice.It is imprudent trying to fool the search engines by willfully implementing irrelevant titles or over-stuffing the keywords. Search engines will soon detect these undesirable tricks and your page ranking will drop. In some cases, the particular page or even the entire site may be removed from the index. Every page should have a unique title. Remember, the search engines rank each page individually, that is why it is important to use proper title tags.Guidlines for high-quality Title TagsIt is advisable to create the title tags after the text on the page has been written and optimized. It is worthwhile to examine how the SEO copywriter has integrated the keyword/ phrases into the text. It is then easier to write an arresting title tag by choosing the most relevant keyword /phrases that the copy has been woven around. This does not mean you extract a sentence from the content text and reproduce as the title tag.What is required is a unique sentence that will compel attention. If Google or Yahoo crawl the website and find that the title tags that is written are relevant to the page on which they are written, then there is a much greater chance of a good ranking on the engines. To make things easier, certain development tools are available for this purpose. Content management systems (CMS) and blog software such as WordPress automatically generate the title tag from the information you provide in the site. It is good to know that most of CMS and blog software have workarounds to facilitate customizing the title tags. Just click here for clear view of above article: http://www.searchenginegenie.com/Role-of-title-tags-in-SEO.html
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