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Where Will Google, Yahoo, Bing and Twitter Be in Ten Years?
November 19, 2009 by IBI · Leave a Comment
The internet is a very dynamic sector, one moment something is popular then the next moment its not. Currently there are three major search engines in the mix, they are Google, Yahoo and Bing and Twitter is also very much on the rise. So where will these major players be in a decade from now? Let us take a quick look and prediction.
Google Currently the big daddy of them all Google has more then 80% of the entire search market in its hands. But lately it seems as though the company just does not have the push that it used to. They seem to be concentrating a lot more on getting into other markets such as mobile phones and operating systems. In around ten years time Google may well be knocked off of their perch.
Bing The Microsoft search engine is doing some big things. As well as rebranding themselves, Microsoft are also going to be joining forces with Yahoo and powering their search, as well as getting access to Yahoo’s technology and algo. We all know that Yahoo know how to analyse natural links and natural citations a lot better then Bing. So the two joining up may make them a force to be reckoned with, especially with the money that Microsoft could be putting into it.
Yahoo Yahoo’s search technology and engineers will live on but the results look to be taken over by Bing. The two could ultimately rival Google.
Twitter The new kid on the block. Twitter has spread like wild fire and has recently redesigned its homepage in an attempt to become a real time search engine. Can it succeed? Yes probably, but people want to begin seeing actually real sites not just conversations. So either Twitter will have to learn to develop and actually crawl, list and rank sites or end up being another social has-been.
But summing up we all know that Google are the power force at the moment and to retain that title, I really feel that the company need to be moving forwards. A great thing would be to actually purchase Twitter and integrate real time conversations and use the buzz as a ranking, and then they would secure themselves for another decade or so. But only time will tell and it will be a great insight to see how this all pans out in the future and a lot of business owners with sites will be watching this space closely.
Website Traffic Building Basics
November 10, 2009 by IBI · Leave a Comment
If your intention is to take advantage of the internet as a money making resource, you want to have your website positioned to generate massive online profits. To accomplish this you simply need to consistently and effectively build web traffic from all possible resources to your website. So what steps can you take to get your site seen by more visitors and capture the attention of the search engines so they notice you?
There are no shortcuts to generating massive amounts of targeted traffic to your website. You can’t expect to build your online home business in a day or week to generate a substantial online income in such a short span of time. Search engines use intricate algorithms to determine how high your pages should rank for your keyword specifications in the underlying code. Search engines then list websites with highly relevant content and information, providing them to the users.
If you’re involved in internet marketing, it is a vital component to your marketing campaign to provide real content in your sites to get listed on Google and all the rest. Content is the perfect bait to attract the search engines. If you provide quality content, your traffic will grow. Since the internet frequently uses the written word, the success of your site will lie in your ability to communicate with the content of your site. This can be easily achieved with keyword optimization in all the content you develop for promotion and on the pages of your website. Provide a quality product or service at a just price and then write compelling content with effective web design and an easy to follow layout. Then effectively market your site to the net, which will result in a constant stream of targeted traffic and visitors directly to your web site. The final piece to the puzzle is to offer great customer service to attain sales and online success.
The top way to build traffic to your website is Google traffic. Traffic generation is the method of getting visitors to your website, and your listing position on Google is important. The techniques we’ve discussed can render you with a top position on Google, and the other search engines will supply you with not only free traffic, but also credibility.
Blogging is an efficient way to build traffic to your site. Blog traffic building begins, just like a best selling book, by creating something worth reading. An editorial viewpoint that communicates a portion of the blogger’s personality distinguishes a good blog from an ordinary blog.
Another proven traffic building technique is to establish relationships with other websites in your particular subject matter. Keeping the content related to your site is an absolute must. You should be very selective about who you decide to build a relationship with. In the end, the majority of traffic building is more about plenty of quality content on your site and networking, than just pageranks and backlinks.
If you don’t make attempts to produce traffic to your website then you can end up having just another website which is fruitless and not of any worth to you. Building targeted traffic to a website is a process that is ongoing and takes time. A simple rule to remember when traffic building is to put your website everywhere where it can be visible to the public. The more exposure you can create, the higher your chances for online success.
Don Downes is a full time internet marketer who works with other industry leading internet marketers from around the world. He specializes in helping others succeed in marketing online home businesses. Check out 6-figure traffic building techniques at => http://TheTicketToWealth.com
Just How Important Are Technorati Tags And Wordpress Categories
Taking into account that search engines are currently the principal means for accessing blogs in the Internet, having one’s blog listed among the top result of a search query is paramount in order to drive traffic to one’s blog. To help boost your blog’s ranking for search engine, here is a tip that any webmaster worth his salt can tell you: Think of the most probable keywords or tags that will be used to search for your blog and then make sure to include these words in your blog post. Make them part of your title. If you are a WordPress user, make them your Technorati tag or WordPress category. Doing so would give you a better chance of being crawled by the search engines.
About Technorati Tags
Technorati is a popular real-time search engine that monitors what is happening in the world of weblogs – the blogosphere. Adhering to the idea that the relevance of a blog is determined by the number of other blogs that link to it, Technorati traces the number of links, the perceived importance of blogs, as well as the actual time of blogging. Technorati automatically receives advice from blogs as soon as they are updated. Technorati tracks down all activities in the blogosphere and indexes them immediately after posting.
As bloggers have probably realized by now, Technorati is an authority in keeping up with the blogging community. Technorati is one of the best traffic sources. Blog posts organized by Technorati tags are its main feature. Technorati makes your blog much easier to find when Internet users search by utilizing Technorati tags.
A Technorati tag is a keyword or a category used to briefly describe the subject matter of a blog post. It can be one or more words. Bloggers categorize or classify their blog posts using tags. The process of assigning tags to blog posts is known as tagging.
For instance, you have a post about cooking, you can use tags like healthy cooking, culinary delights, kitchen gadgets, regional cuisine, food trips, etc. as your tags. You can tag your post with anything you wish. Technorati will still index it and display it on their tag pages.
Technorati tags are like the tags bloggers add to pictures or images on Flickr, the photo sharing site (e.g. using the tag “culinary delights” for a photo of a sumptuous parmesan chicken with quick salsa verde dish). Technorati tags are also like the tags used to bookmark blog posts in http://del.icio.us. Bloggers assign tags and share all the links with other users through the tags. In fact, Technorati works with these two sites. When you go to Technorati and view a particular post for a specific tag, you will also see images and links to blogs given the same tags by bloggers on http://del.icio.us and Flickr.
Technorati tags offer another way of finding information and interacting on the Internet. Technorati tags usher you to a collection of posts tagged with the same tag. Technorati tags can link to related tag categories not just on Technorati but the other tag sites as well showing a compilation of posts from around the web all related to the tag. Tags can also link to a generated blog post enumerating all the posts on your blog associated with that specific tag. Technorati tags can also be linked from within the text thru a list anywhere on your blog that will take you to the Technorati site for more posts related to the same tag.
Technorati uses WordPress categories as tags. Technorati will automatically recognize your WordPress category names as tags. You can add more tags by just adding a rel=”tag” to any link on your blog. You can also avail of the numerous WordPress plug-ins for maximizing Technorati tags which can be found on the Plug-ins/Technorati list in the WordPress site.
About WordPress Categories
Bloggers using WordPress as their blogging platform can maximize the Categories feature. Categories come with WordPress. You have full rein to add as many categories or subcategories as you like to make it easy for users to find information they need. As mentioned earlier Technorati uses WordPress categories as tags.
Each post in WordPress is entered under one or more categories. This allows posts with related content to be compiled together. Each category may be assigned to a Category Parent. Categories are displayed in hierarchy and alphabetically. Subcategories are displayed after the Parent Category. There are some basic information associated with a category – a unique name, category parent, description (optional) and the number of posts which are members of the category.
Links to categories are shown in different places on the blog. WordPress lists category links in the sidebar. WordPress also shows all the categories to which a given post belongs. When a user views a blog and clicks on one of the category links, a page with all the posts belonging to that category will be displayed.
Just like traditional website marketing, organizing content into categories, in this case WordPress categories, helps both visitors and search engines to easily understand what your blog posts are about and find other posts related to the same category.
Optimizing Technorati Tags and WordPress for Search Engines
Tags are categories that organize the blog system. Given that WordPress categories translate to Technorati tags, it follows that by tagging a blog post, you connect it with a unique category. Technorati provides a tag search that allows web surfers to browse for posts in a particular category. If your posts are properly tagged, this can bring significant traffic.
Google, Yahoo and MSN incorporate Technorati’s tag pages into their search results. This is the reason why Technorati receives much traffic. The longer your post stays at the top of a Technorati tag, the more traffic you will receive. To stay on top, you can continue posting new content related posts to a specific tag.
How high the Technorati tag ranks in the search engine results depend on certain factors. It depends in part on how relevant and unique your Technorati tags are. The more relevant they are, the more likely your blog post will appear in search results. The better you match your Technorati tags (WordPress categories) with the actual content of your blog post, the higher your post will rank in search engines. It will also be effortless for web surfers to navigate within your site. To put it simply, the higher your search engine ranking, the more traffic you receive.
Another factor to consider in attaining a high page rank in search engine results is the number of bloggers that have tagged their posts by linking back to Technorati. In fact all blog posts that tag directly to Technorati have received a boost in link popularity. Based on the number of links to your blog from other sites, your blog is given a Google PageRank (a system for ranking web pages and blog posts). The higher the rank, the easier it will be for web users to find your blog when they search for related data. A high Google PageRank will definitely increase your search engine optimization as Google PageRank serves as the basis for the entire web search tools.
Twitter Marketing Tips
November 1, 2009 by IBI · Leave a Comment
Twitter has come on to the social media scene in a strong way. With millions of “Tweeters” around the globe, this is a hard market to blank. What makes Twitter different from other social media sites? Why should special interest or consideration be paid to using Twitter over MySpace or Face Book in terms of target marketing? These questions are sure to spring to mind for the uninitiated they’re simply answered after only a short experience with Twitter.
Twitter is extremely different from the traditional social media formats like MySpace and Face Book. First, Twitter is massively easier and easier to use, even for a technology beginner. While the other formats need extensive profiles, parts and upkeep of a private profile site, Twitter needs an easy registration to create the profile, then a user is off and running. These add-ons can also manage contacts, replies to posts and updates from “Tweeters” whom the user has selected to follow.
Twitter is also unique in the fact that personal information is not available unless the user posts it as a “Tweet.” , folk are loads more ok with interacting freely and networking with others. On the standard social media it is rare to see any one with over about a thousand folk in their network ; however, there are man “Tweeters” with disciples ranging into the hundreds of thousands and even millions. ( Think Ashton Kutcher ). But how does this relate to targeted Marketing? Actually a massive market exists, but targeting express market segments is easy on Twitter too. Many Twitter members are promotional spammers, just putting huge volume out, in hope of some interest. This is not what this article is referring to or advocating.
Twitter has a “real time” search capability, which allows users to view “tweet” threads on any keywords searched for. This allows a marketer to search for their service or product keywords, and to find those “Tweeters” whom are currently discussing subjects related to their products or services. This is particularly helpful when those potential shoppers state that they’re looking to purchase or have a need for those items. These replies can contain links to sites and categorical pages. Therefore , it is straightforward to direct qualified, interested traffic to your through such focused postings.
However, Twitter offers another advantage as well…Through network building, your reach is increased. Every user who follows your account also gets a copy of each posting you make. With a huge following, this will mean thousands, or in Ashton Kutcher’s case, millions of links to your site with a single focused posting. Because of this, it’s important to socialize and be real, as well as to do business posts.
This is helpful as it can be adapted to RSS feeds. These feeds may be employed to create interest in your website, as people who visit your internet site may subscribe to your Twitter feed to keep up to date on information, product offerings, sales, or merely on your goings on.
In doing focused selling for a customer, I have created countless links through posts, but i have also established a mutual following with two key manufacturers who supply my client with products. The value of this is twofold, one I am getting up to date information from key providers and two, suppliers see my efforts to raise sales for one of their distributors, which increases sales for them. Never undervalue the value of good PR like that. One caveat, keep your personal shares business acceptable, you do not need to share things which could create a negative image of you or your company. My final tip for Tweeting into commercial success is to just jump in a give it a try.
Use twitter for Marketing your businessTwitter Marketing Tips
Benefits of using Twitter
October 29, 2009 by IBI · Leave a Comment
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the followers. That’s why information on Twitter is short, to the point and effective. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. You can access Twitter via Web, Desktop Applications and even SMS. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees.
I started using tweeter some time ago. Surprisingly after few days of posting some tweets it started getting indexed in Google. While Google continues to dominate the world of “search”, it has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in real-real time. The growth of twitter has been so phenomenal that Google also started paying attention and it is indexing Tweets. Many Twitter pages and individual tweets can be seen on the first page of Google.
Then I started learning more about it. Rather than using it just as a social networking platform, if used properly, it can benifit you in so many ways including by boosting your personal brand and enhancing website traffic.
I want to list down some of the methods by which Twitter can benefit us:
- A Powerful Tool for Obtaining Information / news. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. This is very useful for active social news participants as they can subscribe to Twitter feeds for specific websites/conferences, which allows them to receive and view content quickly.Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a wide range of users, who constantly update Twitter with new information on different niches.
- To reinforce Personal Brand and awareness. Twitter is a social media platform which has the primary advantage of developing a social brand that is well-connected and accessible. Due its vast usage, Twitter can be a used for promoting your products and services and establish your brand. If you have established business you can use Twitter to enhance your brand image. On the other hand if you have a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among enormous audience.
- Get Feedback. Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. You can also use Twitter to communicate new ideas with people and test public opinion. Bloggers sometimes use Twitter to discuss ideas for new posts.
- Use it as HR tool to Recruit People. Want to hire a good web analyst, web designer, or programmer? Send out a tweet asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
- Marketing Opportunities. Twitter can be used in promoting your products and services. It is a cost effective method to increase awareness about your products or services. You can use it to inform customers about any new announcement or special offers. Twitter offers all the advantages of traditional text message marketing and more. It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers.
- Boost your website traffic. Twitter can be used to direct traffic to your websites. If you tweet about your website, the message will spread faster and further as other active users pick it up and re-tweet it. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter. Thus Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers.
- Make new friends. Twitter has a built-in function for you to befriend and track the messages of other users. This is a simple way for you connect with like minded people outside of your usual circle. A Twitter association can be developed into a long term acquaintance.
- Spreading Social Network. Twitter is an excellent tool to help bloggers share links to content which is of mutual interest to like minded people. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organizational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches. Twitter can be used to establish reliable and long term relationships for future benefits such as testimonials or peer recommendations.
- Get Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Your followers might vote up the stories if they agree with it. This allows you to acquire more support for your efforts on other social media websites
- Event Updates. Twitter can be used as a means to inform event participants and latest event happenings/changes by entrepreneurs. This is a stress-free way to broadcast information. Businesses have also used Twitter effectively to measure the performance of campaigns.
- Promotion. Twitter can be used as a promotional tool to announce offline endeavors or upcoming online events (webinars, virtual tradeshows etc). If you are an e-commerce site, perhaps you have a deal of the day or seasonal offers where you can promote these deals. The fact is you do not want to be too promotional, but Twitter does present the opportunity to promote your products or service and brand to your friends.
- SEO Boost. If you have good content on your website and you want to drive additional traffic to this content on your website, you can use Twitter to do so. A quick tweet with the URL can help drive additional traffic to a preferred landing page on your site to help persuade the conversion on your site.
- Find future Prospects online. Twitter allows you to interact with potential prospects and your target audience. While you do not want to be in direct touch all of the time, Twitter does allow you to engage with your prospects by re-tweeting their posts or responding to something that they may have tweeted about. Discretion and tact is needed in this area.
- Twitter and Mobile. Since Twitter is very simple to use and is limited to 140 characters, mobile use with Twitter is also easy. You can both send and receive updates what you and your friends are doing on the go using a simple SMS. Twitter can be a great mobile communication tool. As we know in business, this can be a pretty powerful thing.
- Offer live exposure. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.
In short, Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking. For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deeply infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty. So twitter can be used a tool to achieve simple aim of tracking and directing attention from various groups of your interest and in turn drive business.
Shilpa Singh, Director Himshilp- Internet Marketing Consultants handling SEO, SEM, website designing and website promotional stratagises.
One Hour Complete SEO Implementation on a Wordpress Blog
October 25, 2009 by IBI · Leave a Comment
There are a couple of good resources your can manipulate to optimize your website for search engines as effectively as possible:
Meta Tags:
Meta Tags contain information that describes your site’s purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on meta tags in wordpress takes you through the process of adding meta tags to your WordPress site.
The WordPress custom fields option can also be used to include keywords and descriptions for posts and pages. There are also several WordPress Plugins that can also help you to add meta tags and keyword descriptions to your site found within the Official WordPress Plugin Directory.
Robots.txt:
Search Engines read a yourserver.com/robots.txt file to get information on what they should and shouldn’t be looking for, and where.
Specifying where search engines should look for content in high-quality directories or files you can increase the ranking of your site, and is recommended by Google and all the search engines.
Feed Submissions:
WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many site which specialize in directories of feeds and feed services. Simply Google “submit blog to feed directory” to generate a list of all the top feed directories available on the internet. Some of the are free, while some ask for a fee to add you links within their directories. I recommend manually submitting your blog to free directories, and just give them time to add your links.
Technorati Tags:
Technorati is a “real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs.” According to the site, “Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Because Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities underlying these conversations.”
Permalinks:
Permalinks are improvements to your existing URLs which can improve search engine optimization by presenting your post, page, and archive URLs as something like http://example.com/2003/05/23/my-cheese-sandwich/ rather than http://example.com/index.php?p=423.
As search engines use links and the title as part of their information gathering, links to posts and articles within your site gain importance with Permalinks.
Sitemaps and Google Sitemaps:
As of June 2005, Google is now accepting sitemaps of your site as part of their website submissions. Google needs to have this sitemap formatted in a special way using XML. You can use the Google Sitemap Generator Plugin for WordPress to generate a sitemap for your Wordpress website quickly and easily.
A sitemap or “site map” is a single page listing of all the posts on your website. It is intended for your visitors to get a good overview on what your site is about and to find a blog post quickly but it also has great benefits in the search engines as a good link is always pointing to all your blog posts. By having a link to your sitemap on all your sites pages both visitors and search engines will easily get to it and find all your posts. Also, a sitemap is automatically updated each time you edit or add new posts. This will save you alot of trouble if you have a large website with over 500 posts.
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