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The Dangers Of Using Cloaking Methods In The SEO of Your Website
November 17, 2009 by IBI · Leave a Comment
Cloaking is one of the darker techniques to search engine optimization and it is not recommended in the SEO of your website. The cloaking of pages is done through software applications and its sole purpose is to trick search engines, by presenting them with specifically manufactured content to win favorable ranking status. However, the content that is shown to website visitors is hidden so as not to be read by search engines and disclosed upfront to web searchers.
This is an underhanded way to get visitors to your website and usually unsuccessful in encouraging them to stick around long enough to make a purchase. This is deceptive advertising at its worst and you and your website are better off if you avoid cloaking techniques.
It is better to show one remarkable page of content that both search engines and website visitors will see, then to cloak pages when you are doing SEO. You want to build your business up and that is why you are involved in the search engine optimization of your website. Do not tear down your business by getting involved in using the darker techniques to SEO.
Do not believe anyone that flaunts that this software application is an undetectable way to get ahead of your competition. The detection of this activity may be somewhat slower in some search engines, but the search engine giants have sophisticated technology to detect and exile cloaked pages very quickly. Even the slower search engines will eventually uncover cloaked pages and remove them.
Using darker techniques in search engine optimization can harm the performance of your website and can result in punitive liens that can bankrupt a company and its owner.
How do cloaking programs work? When the cloaking program is installed into a server it starts its work by detecting whether a user trying to access the webpage is human or the robotic spider used by search engines for webpage reading. Cloaking software applications use IP address capturing and other tricks in making its determination of human user or search engine spider. Upon determining human or spider, the true content contained on the website is then either shown or hidden.
Servers are now becoming more sophisticated in their ability to detect cloaking software and those websites using them. Servers can and do refuse internet service and access to websites caught using cloaking software applications. Just one more valid reason for why you should not cloak your web pages.
The use of cloaking software applications is especially favored by internet spammers, they do not worry about a particular website becoming detected by search engines and servers. This is because they regularly build disposable websites to use short term and then abandon quickly as soon as it becomes detected as a spamming website. Internet spammers operate in the same manner as scam artists offline. They exploit an area for as long as possible, but then pack up and run when authorities attempt to close in on them.
You do not need to turn to the darker techniques of search engine optimization in order to get a large helping of the billions of dollars that online consumers spend through the internet each year. Adhering to good form when you are doing SEO is a better way to improve the ranking of your website in search engines in order to get more traffic to your website and those online dollars.
Google Adsense: Adsense for Blogs Make Perfect Sense
November 16, 2009 by IBI · Leave a Comment
If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue – or a lot of revenue – from your blogging efforts, you need Adsense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!Adsense for Blogs make perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up. The more you update, the more the Google spider visits your page. For more help visit towww.google-atm-machine.com.Ultimately, you move up in the Seeps (Search Engine Results Pages) for the topics that you write about. You see where this is going. The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from Adsense ads.The beauty of Blogs is their potential for rapid growth. If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular. So it is vital that you always teach something with every blog entry. You want your readers to come back frequently and they will if they know they will learn something. Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well. People in forums will refer to your Blogs and discuss what they learned. Websites will link to you as a valuable resource. In short, an informative blog can grow very quickly if the information it provides is valuable.It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results – and the highest revenue – with your Google Adsense ads. There is a method to the madness. Start your revenue generating blog by testing the waters.Decide what area you would like to write about and then do some keyword research. Research is easy if you use Google’s keyword tools found. The keyword tools are located in your Google Ad Words account. Yes, you need a free Ad Words account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords, and use that list to determine what topics you will write about.Remember, you want people to visit your blog time and time again, for more help visit towww.googleatmcash.com. and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords – the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from Adsense ads!You are allowed to use the Adsense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the Adsense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the Adsense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.
How To Use SEO And Blogging To Generate Traffic
November 7, 2009 by IBI · Leave a Comment
If you have a website and market a product or service, or just want to get more traffic to your content site, then you have one thing in mind- traffic. One of the best ways to get traffic to your site is by using blogs to post articles related to your topic. This method is so effective because the big search engines out there love blogs because of their fresh and new content. The most important part about blogging to generate traffic is in optimizing the content of the blogs, a process that is easy to master and can prove very beneficial to your website.
The big search engines absolutely love blogs, especially WordPress. This particular service allows you to setup as many free blog sites as you want, and Google loves it. The search engines index blogs quickly and often and, if you choose to take the extra step in keyword optimizing the content on your blog, then you are going to attract a lot of attention. Make sure you always include a carefully crafted backlink to drive people to your actual sales or content page and you will begin receiving traffic in no time.
Blogging has many aspects that make it an effective marketing tool. Because the popular blog suppliers are so highly ranked themselves in the search engine page rankings, everything they are associated with (linked to) gets spidered and indexed as well. Also, the search engines love all of the new and fresh content that is circulated on such sites, causing them to hang around and spider and index their (your) blogs more often. In addition to sustained traffic generation, if you select your tags and popular keywords carefully, you may also see sudden urges of traffic. All of this traffic can then be directed to your sales or content sites, delivering you the success you want.
Blogs are very popular and easy to maintain, as the website portion is already taken care of and all you have to do is add useful content. Products such as Microsoft Office 2007 also make it easy to update blogs, as you can choose new blog post, type it up and, by adding your login info, it can seamlessly integrate your new content into the blog. This is pretty powerful stuff, considering the value of such sites. With blogs you can add posts as often as you like. Obviously, the more you post, the better for the site, but you can find your own friendly medium and watch the site grow.
Another great way to get attention to your blog is to post comments on other, related blogs. By posting on other niche blogs, you can include a signature file that links to your blog or main site. Once you have that down, the best way to create traffic through blogs is to have multiple blogs on different niches. Each site can be optimized for a different keyword, all pertaining to your main site or product. You can use each blog to promote for that keyword only and then find a way to funnel all traffic to your main site and product pages. This is the power behind blog marketing and can be very effective in creating the success you desire.
Want to learn more about time-tested traffic generation techniques? Hear from the experts and learn more about how to bring success and traffic to your website. http://Traffic-Generation-Techniques.com
A Few Seo Tips That Can Help Really Fast
November 2, 2009 by IBI · Leave a Comment
Today if you want to promote your product or services to worldwide audience, it is important to have an optimized website. But how can a website avail large number of visitors and improve the sales efficiency of the business. If you want to take your business to different level then it is important for you to prop up your website in such a way that it should rank on the initial pages of the search engine. For improving the rank of site you have to follow a few SEO tips that can help really fast such as-
• Your domain name should be such that it should represent the keyword of website. This can improve the value of your keywords in domain name.
• Before your domain name gets established, start building amazing content. It is important to have good content as it improves the ranking of page. If your content is good, then only visitors will again and again visit your website. Use good number of keywords in your home page in order to improve efficiency of your website.
• Just don’t get relaxed once your content is ready as you have to regularly update your content by using latest information. If the information which your website is displaying is outdated then your website will not attract more traffic.
• Another important aspect which is important to have for a good website is the design of website. Your website should look professional and don’t make it messy by adding too much of links.
• The loading time of website is another important factor which helps in improving the ranking of website. If your website takes time to get load then visitors won’t wait for your website to get open. They will automatically switch on to another website and you will lose your potential client.
• Do not try to make your design funkier by adding too much of flash as this will affect the ranking of website. The more your website is simple, the more traffic it can gain.
• It is important for website to have proper linking system as this will help spiders to find their way across the website. Without referrals it is not possible to run the site and so select the proper hosting service which is impartial to referrals. Don’t forget to add link to the every page of your site.
• People are visiting your site because they are looking for a valuable content, so present your content in such a way that it should convince visitor over first look. Your content should reflect your product and not your company.
These are certain SEO tips which can assist you in building great website and can also help you to improve the rank of your website.
Jai Bhujwala is an online SEO/Content expert. With a Masters degree in Business Administration he also has a 3 years experience in SEO/Content development. A young and energetic entrepreneur, he owns and manages Pardhi e-Solutions. You can learn a lot about him, the company and services at http://www.seoandcontent.com
SEO Traffic Spider | The Road to Financial Freedom â Honest, Rewarding Work from Home
October 26, 2009 by IBI · Leave a Comment
Interested in making your own money? Money which comes easy and with little effort, so that you can enjoy the fruits of your labour right away as well as save for that rainy day. You have finally hit the right place.
Money is as essential as the air we breathe in today. Even more so as it ensures that we lead the life we have always craved for â without having to worry about the pressures of everyday mundane details like grocery bills, credit card purchases, your childrenâs expenses and expectations, all of which you have to live up to.
This article will spell out 5 secrets to making good honest money right from your home. No strings attached. Work from home and get all the rewards associated with earning your own money. In short, financial freedom, forever.
Work from home secrets are a simple yet effective means for you to keep yourself occupied and build up your home entrepreneur skills. Here is how you can set yourself up to work from home to get that money:
1) Creating blogs for people â This is a fairly easy method to work from home and make your money. It only requires your skills and innovativeness in creating the blog that your employer desires. If you feel that you are capable of understanding your employer needs and can give the right suggestions, you are the person for the job. Creating blogs does not consume too much of your time as a result of which you can work from home on more than one assignment, resulting in all that extra income. All you need to do is browse various employer websites and check out if they need a blog. You can contact them with a sample of what you can create or alternatively offer your services without a sample and wait for the employer to get back.
The returns in this work from home venture are rewarding letting you earn anywhere from a couple of hundred to a couple of thousand dollars a month, all depending on the speed and quality of work you turn out.
2) Become a mystery shopper â This is probably one of the best, easiest, and relaxing ways to work from home. If you enjoy shopping, you just need to check on the internet, details about various companies who offer to pay you for shopping for their products. This is actually a survey you take part in on behalf of the manufacturer, wherein you go to the market, check out the availability, response and attractiveness of that manufacturerâs product vis a vie other brands.
You then get to work from home by writing a detailed analytical report on what you could gather about the product and its response in the market by retailers, consumers, and wholesalers. The manufacturer in turn uses this report to fine tune his product, his marketing activities, or address relevant issues to make his product more popular and saleable in the market. You in turn are rewarded with a free shopping spree, a payout by the manufacturer and the feeling of having made a difference to the marketability of a product.
3) Selling Private label softwareâs – What if you cannot create your own software programs. You can be a part of the software industry innovations by selling these programs. Your work from home would just require that you get in touch with software programmers who do not have time to market their products on their own. You can approach these individuals, check out their products and services and offer to sell it for them. They can either offer you the selling rights of their new software, in which case you get to earn a lot. They can alternatively ask you to market their old software programs and offer you the resell rights to these softwareâs.
You just need to understand the importance of the software and can make relevant online contacts to market these, keeping in mind any limitations that the programmer may have kept on the sale of their software. These softwareâs can also be marketed through your own website which will ensure continuity and the genuineness of your venture. Your investment here will be a few hundred dollars for placing of classified ads or developing your website to bring success to your work from home venture.
4) Appointment scheduler – If you are good at planning, scheduling, and in general can keep track of what goes on in peopleâs lives, then this is the perfect work from home venture for you. As the name suggests, an appointment scheduler is needed to keep track of a busy personâs routine so that all his commitments for the day are met. You can ensure that this is done through various technology options available in the market today. The Internet, telephone, short messaging service, fax, or other new methods of communication can be adopted to keep your client updated on his day to day activities.
This work from home option is a great way to connect with people, build your social network, and get work from all corners of the globe regardless of the time zone your client is in. It is just your efficiency which will help you earn all that easy money. To get a client, be on the lookout for classified advertisements or busy people who will appreciate and reward you for the value of your services.
5) Buying and selling domain names â A work from home option which requires some amount of your investment and time, but pays handsomely for your patience and diligence in selecting that right domain name to sell. All that is needed is that you keep your eyes peeled for the most happening trends in the world. Chances are someone will surely want to begin a website on that trend.
Your job here will be to purchase a domain name or names related to that trend or topic and then offer it for sale in the market to the highest bidder. Chances are people will be willing to pay you your asking amount quick enough so that they can use that domain name for the furtherance of their economic gains. You will get plenty of data on the internet on how to cash in on the domain name craze. Go ahead, browse, and make the most of this opportunity.
So be a smart home entrepreneur, work from home on any of these ideas and keep the money rolling.
Your financial liberation is in your hands. Make it happen.
SEO Traffic Spider specializes in AdWords Optimization as the specialist who works on your account is GAP Certified. SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
Email: enquiries@seotrafficspider.com
SEO Traffic Spider | The Power of Affiliate Marketing in the Online World Wide Web World
October 26, 2009 by IBI · Leave a Comment
Affiliate marketing is one of the best ways to earn revenue and generate income from your website on the Internet. It works well for people who don’t even have any products to sell! All you have to do is refer other websites that sell products, and you can make money on that. Affiliate marketing is an inexpensive way in which webmasters can make money by directing traffic to an online merchant’s website. If this leads to actual sales in the online merchant’s website, then the webmaster is paid a fixed amount or a percentage based commission.
Affiliate marketing helps in generating more targeted leads, contributes in increasing traffic which eventually leads to greater sales. All in all it increases online exposure of the merchant site which in turn helps the affiliate.
So basically, in layman’s term, what is affiliate marketing? It is basically a process, in which you use your website to refer other websites, i.e., you become their affiliate. In the online world, affiliate marketing works due to the technology involved. The referrals you send to the website you are affiliated can be tracked by online merchants through a special link. And if something is actually purchased through the referral, then you are adequately compensated by it.
Ads of merchant websites are placed on your site when you become their affiliate. A tracking code or number is assigned to you. This is known as the affiliate ID. This is a unique number meant only for you. This ID has to be included in the link that you create from an ad in your website that redirects to the merchant site.
Most merchants allow links to their page in the form of text, images, text ads, banners or a combination of all of these. Some even supply you with advanced forms of linking such as search boxes, virtual stores, storefronts, and data feeds etc.
Affiliate programs can be categorized into three types:
PPC or Pay-Per-Click – Here, a fixed amount is earned by the affiliate every time a potential customer clicks on the merchant site’s link from the affiliate site.
PPL or Pay-Per-Lead – In this, the affiliate is paid even when referrals do not necessarily become customers, but just join a program, request information or fill up questionnaires on the merchant website.
PPS or Pay-Per-Sale – The affiliate earns every time the merchant website earns through the sale made to referrals from the affiliate website. The payment is either a fixed amount monthly or commission basis.
There are lots of advantages and benefits of affiliate marketing.
- It does not take a huge capital to join an affiliate program. All you need to set up is a website. You can join the affiliate program for free.
- You will get a passive form of income 24×7.
- You can mange the work yourself without the need to hire employees. This means that you do not have to spend extra capital on employees.
- There is absolutely no need for product shipping, order processing or inventory. So you save up on all this.
- You do not need a merchant account in order to become an affiliate.
- In fact, there are hardly any risks involved with affiliate marketing. And at the same time it gives you the potential to earn a large amount of money!
Let’s look at the ways you can get started on affiliate marketing.
- The first step would be identification of merchants who deal in similar products as yours and who offer affiliate marketing programs. You should sign up for these programs. Signing up for continuity programs is a great option too. Here, payments are on a monthly basis on referring someone.
- Instead of becoming affiliate to a particular website, you could join an affiliate network that is similar to your industry. These networks are basically amalgamations of hundreds of merchants in one network. Therefore, it is easier to manage links as well as join the programs.
- You can create a website to put up product reviews. You could link these reviews to the affiliate websites.
- Merchant affiliate marketing tools can be used to create links to specific sites or products. These links can they be placed on your social networking sites, email newsletter, your website etc.
- One important thing that you must keep in mind is that you should not try to spam social networking sites such as Facebook and Twitter. It is a better option to post an affiliate link only once in a while.
Affiliate marketing is a great way to earn money online, especially if you want to start a home internet business. It works for all the people involved, the consumers, internet marketers, online merchants and of course you. So go ahead and join an affiliate program, and let the money begin to roll in!
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, AdWords – PPC, Traffic Analytics, etc. www.seotrafficspider.com Email: enquiries@seotrafficspider.com
Webmasters Guide to Search Engine Optimization | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
The process of search engine optimization involves tweaking various aspects of your website and deals only with the organic search results. It has nothing to do with paid search also known as inorganic search or PPC. In order to improve your positioning in the organic search results, these guidelines will point out the tactics on how you can improve the visibility of your website.
Page Title:
Page title also referred to as the ‘title tag’ needs to be unique for each page of your website. This tag tells search engines and also the visitors what that particular webpage is all about. The title tag of each page should contain the business/website name followed with important information that relates to the webpage. One must avoid the following:
- Recording a title tag that is not relevant to the information present on the webpage.
- Recording the same title tag across all the pages of the website.
- Recording long title tags.
Meta Description:
The Meta description tag gives both the search engines and also the visitors who perform a search on the search engine an idea on what the web page is all about. That’s why it’s important to precisely summarize the content of your webpage. It’s always safe to keep the meta description tag within 160 characters (including spaces), as the rest of it gets truncated. One must avoid the following:
- Writing a meta description that is not relevant to the information presented on the webpage.
- Recording the same meta description across all the web pages of the website.
- Recording the meta description with only keywords.
URL Structure:
It’s important to create a URL structure that is friendly to the search engines as this will help in better indexing of your website. For this reason, it is essential to create appropriate filenames and expressive categories on your website. One must avoid the following:
- Recording long URLs
- Recording the same URL across all the web pages.
- Recording deep nested subdirectories
- Recording irrelevant directory names.
Website Navigation:
A website that is easy to navigate can help the visitors to find the information they are looking for. It also helps the search engines in indexing the pages appropriately. It is important to ensure that all the web pages of your website are interlinked properly and also show the correct page when clicked on. The use of sitemaps both HTML and XML help the spiders to crawl the website easily and also index it. One must avoid the following:
- Creating complex websites that are difficult to navigate.
- Creating drop-down menus.
- Developing a HTML sitemap in which the pages are not organized.
- Indexing the 404 page in the search engine.
Unique Content:
The content that is hosted on your webpage needs to be informative, such that it can elicit action. Ensure that the content is not copied and is 100% your own creativity. Keep the content focused around your primary keywords and ensure that the keyword density is around 2.75% to 3.21%. It is also good to keep changing the content on your website so that the visitors can see that the site is not static but dynamic with its content. One must avoid the following:
- Using images that serve as textual content.
- Using long sentences.
- Incorrect grammar and spelling mistakes.
- Duplicate content on the web pages of your website.
- Stuffing keywords unnecessarily.
Anchor Text:
Anchor texts are links that direct visitors to the internal pages of the website or to an external page/website. Anchor text helps the users to easily navigate between pages and also helps the spiders to understand what the page is all about, that it is linked to. One must avoid the following:
- Using general anchor texts.
- Using anchor text that is not related to the content of the webpage or is off topic.
- Using long sentences.
- Creating unnecessary links.
Heading Tags:
Heading tags are used to represent the heading of the content of the webpage. Heading tags range in 6 sizes – h1, h2, h3, h4, h5 and h6. These tags should only be used at the appropriate places. One must avoid the following:
- Using one heading tag for the entire content of the webpage.
- Using too many heading tags throughout the content of the webpage.
Alt Tag Optimization:
Images can’t be read by a spider when they crawl on the website. Therefore, it is important to use alt tags for the images. It is best suggested to use the primary keyword as the alt tag following the contents that describe the page. One must avoid the following:
- Using long filenames.
- Stuffing excess of keywords in the alt tags.
Robots.txt File:
A robots.txt file is used to prohibit the robots to crawl a particular page based on the nature and content of information that is available. This file must be placed in the root directory of your site and also named as robots.txt. One must avoid the following:
- Search result pages to be crawled.
Website Promotion:
You can promote your website using offline promotion, online promotion, social media sites, AdWords optimization, Google’s Local Business Center, forming groups, forums etc.
Once you have implemented or taken note of all these tactics, do use the Google Webmaster Tools that will help you in solving many of the issues that are related to your website. You can also monitor the performance of your website by using Google Analytics.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
www.seotrafficspider.com
Email: enquiries@seotrafficspider.com
We specialize in Offsite SEO and Onsite SEO to ensure your digital property is growing your business. SEO Traffic Spider comprises of professionals who analyze your website to build it as an authoritative site. They drive laser targeted search engine traffic to your website by increasing the number of qualified visitors, there by improving your positioning and also revenue. Each spider will look at various SEO opportunities that are available and capitalize on it to help in reducing your cost and increasing your efficiency.
What is Social Media Optimization | Affordable SEO Services | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
Social media optimization or SMO is yet another method for search engine optimization of your site. As the name implies, you optimize your site by advertising it through the social media sites, online communities and community websites such as blog sites, message boards, podcasts, wikis and vlogs.
The methods for social media optimization involve the use of RSS feeds, social bookmarking, video and photo sharing, social news buttons and blogging etc. The basic idea is to drive traffic to your site without spending money on search engine advertising.
The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.
According to Rohit Bhargawa, “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.
How does one go about social media optimization?
Getting links for your website
The number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites.
Tagging and bookmarking
Tagging and bookmarking can be made easier by inducting content features such as buttons like “add to delicious” and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.
Create inbound links
Inbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.
Make your content travel
Make some changes in your site to enable your content to travel far and wide in your niche area. This can be done by including portable content such as PDFs, video and audio files and submitting them to your list members as well as sites related to your niche. This will help you to create back links for your site.
Allow others to use your content
A glaring example of this practice is YouTube. You can download its videos to your sites to illustrate your content and make it more interesting. Another example is to use RSS feeds to syndicate your content so that others can use it for their benefit. This can help you to drive traffic to your website.
Pros and cons of social media optimization
As with other methods of driving traffic, social media optimization has become victim of spamming or link farming. While the noble idea behind social bookmarking is to include links to informative, useful and interesting sites, people bookmark – syndicate – their own sites in numerous bookmarking sites unmindful of the quality of their content which can be pirated, duplicate and cheap. It simply eats into the web space of the bookmarking site and creates a kind of content garbage making it difficult to sift grains from the chaff.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
What is SPAM | Affordable SEO Services | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
It is really difficult to define spam. But generally speaking, spam is unsolicited information, which is forced upon the reader and is purported to advertise some service or product. The unsolicited information is not provided just once or twice; the reader is, in fact, so much bombarded with the same kind of information that he gets exasperated.
Here are some of the important features of spam.
Spamming through emails
The spammers consider email as the best medium for sending spam. They try to remain anonymous and send mails in massive quantities. The sender addresses are generally spoofed or harvested to conceal the identity of the real senders.
You may also receive political messages, appeals for charities, chain letters and spam to spread malware.
All unsolicited mails are not spam. For example, you have given your email id with a permission to receive messages, newsletters and business proposals. If the sender also sends legitimate business proposals, charity appeals, invitation to seminars, e-books through his emails, they are not considered spam. The reason is that the sender has already sought your permission to send you mails.
Sometimes the unsolicited messages of genuine nature may come from senders who have not sought your permission. Let us say you have only one supplier of certain product that you are trading. You wish you could know some other supplier for a competitive buying. Suppose you get a message from an Asian producer of the same product who quotes lower rates, then you would not consider this unsolicited message as a spam.
The key word for spam is ‘bombardment’ with unsolicited messages. Spam has spread its tentacles in other forms of internet marketing especially article marketing.
Most article writers tend to cater to the search engines rather than the searchers of information through search engines. Search engines accord prominent display to popular websites on their first pages. Their criterion for popularity of a website is the number of links that connect to that website.
So the article marketers fill up their articles with large number of links to their websites to hoodwink the search engine robots called crawlers. Not only that, they submit the same articles to hundreds of article directories through automatic submission software. The strategy is to create a deluge of links to fool the search engines.
Since their only objective is to create links, the articles mostly contain duplicate or copied content. Though prominent article directories such as Ezine Articles discourage such articles, there are numerous other article directories that turn a blind eye to such submissions. This type of spamming is called link spamming through articles.
How to treat the spam?
Though you cannot stop the link spamming through articles, as it is for the article directories and search engine robots to devise methods to discourage their submissions, there are several ways you can stop spam in your emails to some extent.
Do not post your email ids on the public forums, newsgroups, chat rooms or websites.
Do not open messages that appear spam
Email service providers usually offer effective tools and filters to stop the spam mail. Yahoo, probably the most popular email service, provides options to do so. You can select all the messages that appear spam and click on the Spam button. They will stop appearing in your inbox. Yahoo also offers spam filters. You should add the spam mail’s id in the prescribed filter box and you will stop receiving mails from that sender.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
RSS Feed | SEO Services | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
RSS is an acronym for Really Simple Syndication and also sometimes Rich Site Summary. The word syndication indicates that the content, which may be in form of blogs, articles, news headlines, audio or videos, is submitted to several recipients in form of web feed formats. An RSS document is, in fact, called a feed or a web feed. It is like article syndication where the same article is submitted to several article directories for publication.
Its other full form, Rich Site Summary indicates that usually the feed is submitted in form of a summarized text. The whole process of submission of content takes place automatically. Usually website content or blogs are updated to keep the content fresh and up-to-date, so, as soon as the content is updated, it reaches the audience instantly. Sometimes some subscribers to the RSS feed avidly wait for latest updates on their niches; they get it immediately without having to make enquiries about it.
RSS feeds can be read with the help of a special kind of software called RSS reader, feed reader or an aggregator. RSS reader can be read through the desktops or mobile devices. The information is published through a standardized XML file format and can be read through several different programs.
Any person can start subscribing to an RSS feed by entering the URL of the feed into the feed reader or by just clicking on RSS icon in the browser that starts the subscription process by asking for his name and email id. The RSS reader keeps checks on the updates in the content subscribed to by the user and provides an interface to monitor and read the feeds.
There are several advantages of RSS feeds both for the content creators as well as the subscribers.
Content creators can share their content online with thousands of subscribers almost free of cost. Once you create your content, it is automatically broadcasted to the subscribers. It is not like articles which you need to submit manually to scores of article directories. The whole process is very tiring, monotonous and time consuming.
It is an ingenious way of getting back links to your websites and promoting your products and services. RSS feeds are, therefore, a very useful platform for search engine optimization of your website.
No website can survive in the present scenario, if the content in it is not updated frequently to keep up with times. Quite often the webmasters are not good at creating the content. Hiring ghost authors proves costly. The best way for them, therefore, is to subscribe to RSS feeds of the niche of their sites. They can get content on regular basis.
If Adsense ads are the main source of revenue from your website, RSS feeds can come as boon. You get the content relevant to the subject of your site on regular basis. Google keeps inducting the Adsense ads while you continue to make money.
If you are running an online blog, magazine, newsletter or a newspaper, you do not need to run after the authors for writing content for you. You only need to subscribe to different RSS feeds connected with the content of your site.
You can be notified of the fresh arrivals in the shopping malls or stores of your choice. You do not have to log on the website of the store or the shopping mall. You can also receive weather alerts and news about other changing weather conditions.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
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