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Influencing Powerful Social Media Users to Generate Massive Traffic to Your Website
November 19, 2009 by IBI · Leave a Comment
Generating a buzz to get massive amounts of traffic to your website is best done using social media websites?
The easiest way to accomplish this is to leverage the clout of influencers within the social media community.
Influencers are people within a social network that are respected and liked by others in that community and are able to popularize discussions on topics of interst in that community.
Influencers stimulate the conversations, connect people to ideas and can capture the mindshare or opinion of an audience within a social sphere. All social media websites have a few select individuals who stand out for their activity within the community and their expertise has gained the trust and support of the social media users.
These are the people you are are looking for and the ones you want to influence.
There are so many social media sites and the points we make in this article can be applied to any of them. We’ll be studying how to develope your own strategy for targeting the influencers of these sites to engage their social network with your content.
Let’s look at a social news site like Digg for example. Digg and other sites like it allow the audience to vote on the value of content with a simple thumbs up and thumbs down vote. By actively participating in the community you can develope a following and become and authority and with that comes influence.
Over time supporters will share your content with friends or add it to their websites and blogs. Social media users can be pitched just like a blogger or writer can be pitched with a simple introduction at first gradually building a relationship that’s mutually benefitial. The goal is to leverage their brand of influence by influencing them to promote your website content within their community.
The main steps are Targeting, Networking and then Pitching the influencer in question.
1.TargetingFinding a social media influencer that shares your point of view about your content and is relevent to their website or sphere of influence is most important. Making your content in-line or coherent with the influencers interests makes it much easier to get them to promote or agree with your content.
Go to the public user ranking list of the social media site in question, in this case Digg, and visit each profile on the listed looking for who has influence and also who resonates with what you’re promoting. Get a feel for what interests them. You can also do a keyword search on the social media site looking for content based on your keywords and find the users that rank high within the site on those keywords. If they have consistently submitted content around those keywords they are likely to be open to suggestions of simular content. You can also do a URL search of your keywords to find people that may be open to more content of that type.
Using the site yourself will help you discover little details about the user you’re targeting that can help you reach them and develope rapport. For example, while top Digg user MrBabyMan submits a great amount of stories, most active Diggers are familiar with his avid interest in Cracked.com, a popular pop culture/men’s portal/magazine.
2. NetworkingAfter you’re done targeting a specific social media website you need to contact them and develpoe a relationship. You can get in touch with them from their contact info in their user profile and join the site as a registered user. If contact info is not available Google them by their name and user name to see if you can find it elsewhere. Look for their blog or other profiles they may have listed on other sites.
Once you have their contact details initiate a conversation by just send them a note and thank them for their contributions. Trying to pitch to promote your content right away is very bad etiquette and annoying. You can stand out from the crowd of self-interested crowd by genuinely showing your appreciation for their contributions.
Take a genuine interest in them and engage them in a dialog of common interests and do so continuously until you have a good idea what material they would support and do favors for the user by giving them publicity or links to free resources and interesting content (not your own).
Real social media users are always interested in buzz-worthy news or opinions that can boost their own authority within the social media community. Your content or anything else you offer should not only meet the integrity of their personal brand, but it should improve it and the reputation of the user within the community.
Offer them free invites to unrelated websites, give away exclusive information on certain topics. Share some links to excellent websites. Do little favors without asking for anything in return at all. Give them a reason to be interested in you.
Networking is really just about making friends. It’s that simple. This will gradually lead you into the third and final stage: Pitching the influencer.
3.PitchingSo now that you’ve built a rapport with this person what next?
A. Ask Casually. Do your pitching in a light hearted and casual manner and do not aggressively push the user to promote your content. This is a huge turnoff and you should understand that the user has a perfect right to refuse you.
B. Disclose Your affiliation. I would recommend letting the user know that you are affiliated with the specific website, particularly if you plan to have a long working relationship with the user. He or she will appreciate your honesty and it will also make it easier for you to ask the second time round.
C. Space out your pitches. The biggest mistake you can make is to ask the influencer to promote every single piece of content that comes out on your site. This is a major irritant so only offer the user your best work, while pitching your material only once per week or every two weeks.
Continue to keep aclose contact after they are promoting your site. Building a long-term relationship will have longterm results and targeted in-bound links to your website for years to come.
Good Luck!
Talk soon,
Frank Tocco–Marketing Mentor
Social Media Optimization Can Make Your Social Media Campaign Successful
November 19, 2009 by IBI · Leave a Comment
The social media optimization, popularly referred as SMO, is a technique of bringing forth publicity and success with the help of social media indulgence, online community activation and social websites. The SMO techniques comprise of implementing social news, articles, blogs, RSS feeds and even third group social functionalities such as videos and audios. The Social Media Optimization is primarily connected to the search engine online marketing strategies, but varies in many ways.
The main benefit of social media optimization is the implementation of improved web page rankings to attain more traffic flow. The social media optimization plays a major technical base to viral advertising and marketing promotion. The main technique of publicity in viral marketing is the usage of social bookmarking networks and video-audio sharing networks. Other techniques include the act of blogging that brings up a huge traffic and leads to publicity.
The social media optimization is an integral part of ORM (Online Reputation Management) or the SERM (Search Engine Reputation Management) for the entire organization of an online business. Researches show that more than eighty percentages of Internet surfers possess an online web profile in at least a single social network-managing site. The main reason for this is to get connected with their friends and families. However, there are other communities, who are just interested in attracting people to promote their business with these networks. The connection to these social bookmarking sites will attain popularity without any extensive effort from your end.
Attaining your website popularity is not as easy as it seems to be. First, you need to understand the basic techniques behind the creation of a successful website. The internet is an area that includes countless number of websites and therefore you need to hold a good reason to explain the visitors on the purpose of visiting your website. Almost all websites are similar in appearance and unless the public finds unique information on a particular website, they will not actively get involved with the site.
A collection of informative blogs and articles on your website helps to increase the popularity of your website on the Internet. With the help of social bookmarking, you can make your blogs travel at a faster rate through the Internet. You will be able to place a connecting link at the bottom portion of your blog as soon as you change to be a constant blogger. This in turn helps you in bringing huge traffic to your website. You can even employ other websites to utilize your content, if they are ready to offer a connective link to your website. This also helps you attain fame in the industry.
Overview:
Examine and understand the prevailing competition on online marketing before to indulge in social media optimization. With thorough knowledge and implementation of social media optimization techniques, you can expect miraculous success in your marketing space. You will find the benefits of social media optimization with the proper application of your knowledge and internet marketing techniques. Undoubtedly, the social media optimization with social bookmarking will take you to the peak of success.
About the author: Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com and has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.
How to Fully Utilize Social News Sites
November 19, 2009 by IBI · Leave a Comment
When it comes to having a social news site, there are a number of things you can do to further progress it. Obviously you want to make it as interactive as possible.Part of having success on the internet is being social and interacting with people as much as possible.One way you can you can interact with the visitors of your site is to set up a blog. A fantastic way to network and socialize with people on the internet is to have a blog.Too many entrepreneurs tend to hide behind their web site. While it is important you invest a great deal of time into your web site, it is even more important you show people your true personality.Blogging gives you the opportunity to do just that. Just as you have to market your social news site, you will want to market your blog as well.This allows people to know about the blog and what it has to offer.You want people to know that your site has more to offer than the same repetitive content you see all over the internet.And having fresh and enticing content can be a great way to get people to come to your blog. There are a few ways you can go about blog marketing. First, write as many interesting and helpful articles as you possibly can and submit the articles to directories.As mentioned, there is a lot of repetitive content on the internet.By writing articles, you can display your knowledge on various topics and show what kind of ideas you have.People will come to your blog when you place a link to your blog in the resource box. Being social is very important with your social news site, it is extremely important when marketing a blog too.Posting in forums is similar to blogs in that you post on a particular topic and get the chance to interact with a number of people who are interested in what you have to say.You are not the only one leading the conversation, this is the only difference; you are just contributing and adding to a thought and idea. You can market your blog absolutely free with the first two ways.You may have to purchase advertising if you are looking for immediate exposure to your blog.You can place banners of your blog on other people’s blogs and web sites or you can pay for a spot in the search engines.Paid advertising is not cheap, so make sure to pay enough to reach a top position; otherwise it is pointless. If you are hoping to have success with your social news site, it is vital you are social and try to network.Having a blog can be a great way to do this. You can reel in people to your blog, get new business contacts and socialize through your blog by using the blog marketing methods listed in this article.
Tom Lindstrom is a home business owner, and the editor of The Home Business Archive.Learn home business marketing tips including how to use social power linking tactics in your marketing. Visit: http://tlmarketing.net
Social Media Marketing Training Helps You Make a Plan For Success
November 18, 2009 by IBI · Leave a Comment
At a social media marketing training session I recently attended, I overheard another attendee talking about the challenges she faced in attempting to tackle social media marketing. The owner of a small, home-based business based in the Toronto area, she was trying to find inexpensive ways to market her business. She had heard about this new way of promoting her company and decided to jump in with both feet. After a few months, she felt completely overwhelmed and decided that she needed training in social media marketing.
She is likely not alone. The temptation to take advantage of the virtually free marketing opportunities in social media is pretty strong, but without an effective plan, you will find yourself in the same position as that Toronto business owner.Social Media Marketing – Why So Much Choice Can Be a Bad Thing
There are many kinds of sites that fall under the heading of “social media.” These include social networking sites like Facebook and LinkedIn, social news sites like Digg and Reddit, and social bookmarking sites like Delicious. Social media also includes the “microblogging” site, Twitter.
The key to using social media for marketing is to offer people something of value so they will want to connect and interact with your business. For most businesses, this thing of value is a blog, series of articles, or other content of interest to their core audience.
Here’s where it gets tricky, and where our Toronto business owner got tripped up – deciding which social media sites to use and what kind of content to create.
When I heard that business owner talk about her challenges, I entered the conversation to see what she had bee trying. Here’s a summary of what she said:
She started a blog but after a month or so had run out of things to talk about.
Everytime she posted to her blog, she would add a link to the post on Digg and Delicious.
She had also investigated Reddit and Stumble Upon and set up accounts on both sites but left them pretty much inactive.
She set up a profile on Linked In, at the suggestion of a client, but promptly forgot about it and rarely used it.
She added a personal profile to Facebook but, beyond that, had no idea how to use this profile to promote her business. She eventually found a way to create a business page, which seemed to suit her needs.
She just recently joined Twitter and was having trouble keeping up with it and finding things to say.
After listening to her, I concluded that the main problem she was having was content-based and I reassured her that the social media marketing training course would help her.
What she needed was a comprehensive plan to get her started. She needed to focus her efforts on a few sites, and ensure she had content to share. She needed a schedule for her writing and she also needed to learn how to optimize her content to draw the traffic she wanted.
Fortunately, the social media training course we were both attending covered all of those points and more.
I spoke to her at the end of the course and she said she felt much better, and much more ready to tackle social media marketing. The training had helped her immensely.
If you own your own business and you are interested in marketing through social media, I recommend that you start with social media marketing training, so you can avoid wasting months of time and energy like our Toronto business owner did.
For more information on Social Media Marketing Training or Pay Per Click Training Toronto visit seotrainingtoronto
Benefits of using Twitter
October 29, 2009 by IBI · Leave a Comment
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the followers. That’s why information on Twitter is short, to the point and effective. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. You can access Twitter via Web, Desktop Applications and even SMS. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees.
I started using tweeter some time ago. Surprisingly after few days of posting some tweets it started getting indexed in Google. While Google continues to dominate the world of “search”, it has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in real-real time. The growth of twitter has been so phenomenal that Google also started paying attention and it is indexing Tweets. Many Twitter pages and individual tweets can be seen on the first page of Google.
Then I started learning more about it. Rather than using it just as a social networking platform, if used properly, it can benifit you in so many ways including by boosting your personal brand and enhancing website traffic.
I want to list down some of the methods by which Twitter can benefit us:
- A Powerful Tool for Obtaining Information / news. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. This is very useful for active social news participants as they can subscribe to Twitter feeds for specific websites/conferences, which allows them to receive and view content quickly.Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a wide range of users, who constantly update Twitter with new information on different niches.
- To reinforce Personal Brand and awareness. Twitter is a social media platform which has the primary advantage of developing a social brand that is well-connected and accessible. Due its vast usage, Twitter can be a used for promoting your products and services and establish your brand. If you have established business you can use Twitter to enhance your brand image. On the other hand if you have a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among enormous audience.
- Get Feedback. Twitter provides you with an opportunity to join a group of interest by following others who are influential within your niche. Twitter also allows businesses to communicate with customers and receive feedback in a casual and cost effective manner. It can prove useful in understanding and obtaining consumer opinion about new products or services or new ideas. You can also use Twitter to communicate new ideas with people and test public opinion. Bloggers sometimes use Twitter to discuss ideas for new posts.
- Use it as HR tool to Recruit People. Want to hire a good web analyst, web designer, or programmer? Send out a tweet asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
- Marketing Opportunities. Twitter can be used in promoting your products and services. It is a cost effective method to increase awareness about your products or services. You can use it to inform customers about any new announcement or special offers. Twitter offers all the advantages of traditional text message marketing and more. It can prove to be a useful tool for conducting market research by better understanding of potential or existing customers.
- Boost your website traffic. Twitter can be used to direct traffic to your websites. If you tweet about your website, the message will spread faster and further as other active users pick it up and re-tweet it. Bloggers often use Twitter to inform their audience of any new posts on their blog by posting links on Twitter. Thus Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers.
- Make new friends. Twitter has a built-in function for you to befriend and track the messages of other users. This is a simple way for you connect with like minded people outside of your usual circle. A Twitter association can be developed into a long term acquaintance.
- Spreading Social Network. Twitter is an excellent tool to help bloggers share links to content which is of mutual interest to like minded people. On a personal level Twitter allows one to communicate with friends and family or close network of connections. On an organizational level Twitter allows colleagues who are not co-located to communicate with each other or businesses to communicate with their customers. With Twitter it is also possible to target a specific niche or audience by following others from your industry. It can thus allow a business to build contacts within the industry. Communities have developed around many of Twitter groups or niches. Twitter can be used to establish reliable and long term relationships for future benefits such as testimonials or peer recommendations.
- Get Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Your followers might vote up the stories if they agree with it. This allows you to acquire more support for your efforts on other social media websites
- Event Updates. Twitter can be used as a means to inform event participants and latest event happenings/changes by entrepreneurs. This is a stress-free way to broadcast information. Businesses have also used Twitter effectively to measure the performance of campaigns.
- Promotion. Twitter can be used as a promotional tool to announce offline endeavors or upcoming online events (webinars, virtual tradeshows etc). If you are an e-commerce site, perhaps you have a deal of the day or seasonal offers where you can promote these deals. The fact is you do not want to be too promotional, but Twitter does present the opportunity to promote your products or service and brand to your friends.
- SEO Boost. If you have good content on your website and you want to drive additional traffic to this content on your website, you can use Twitter to do so. A quick tweet with the URL can help drive additional traffic to a preferred landing page on your site to help persuade the conversion on your site.
- Find future Prospects online. Twitter allows you to interact with potential prospects and your target audience. While you do not want to be in direct touch all of the time, Twitter does allow you to engage with your prospects by re-tweeting their posts or responding to something that they may have tweeted about. Discretion and tact is needed in this area.
- Twitter and Mobile. Since Twitter is very simple to use and is limited to 140 characters, mobile use with Twitter is also easy. You can both send and receive updates what you and your friends are doing on the go using a simple SMS. Twitter can be a great mobile communication tool. As we know in business, this can be a pretty powerful thing.
- Offer live exposure. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.
In short, Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking. For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deeply infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty. So twitter can be used a tool to achieve simple aim of tracking and directing attention from various groups of your interest and in turn drive business.
Shilpa Singh, Director Himshilp- Internet Marketing Consultants handling SEO, SEM, website designing and website promotional stratagises.
What is Social Media Optimization | Affordable SEO Services | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
Social media optimization or SMO is yet another method for search engine optimization of your site. As the name implies, you optimize your site by advertising it through the social media sites, online communities and community websites such as blog sites, message boards, podcasts, wikis and vlogs.
The methods for social media optimization involve the use of RSS feeds, social bookmarking, video and photo sharing, social news buttons and blogging etc. The basic idea is to drive traffic to your site without spending money on search engine advertising.
The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.
According to Rohit Bhargawa, “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.
How does one go about social media optimization?
Getting links for your website
The number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites.
Tagging and bookmarking
Tagging and bookmarking can be made easier by inducting content features such as buttons like “add to delicious” and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.
Create inbound links
Inbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.
Make your content travel
Make some changes in your site to enable your content to travel far and wide in your niche area. This can be done by including portable content such as PDFs, video and audio files and submitting them to your list members as well as sites related to your niche. This will help you to create back links for your site.
Allow others to use your content
A glaring example of this practice is YouTube. You can download its videos to your sites to illustrate your content and make it more interesting. Another example is to use RSS feeds to syndicate your content so that others can use it for their benefit. This can help you to drive traffic to your website.
Pros and cons of social media optimization
As with other methods of driving traffic, social media optimization has become victim of spamming or link farming. While the noble idea behind social bookmarking is to include links to informative, useful and interesting sites, people bookmark – syndicate – their own sites in numerous bookmarking sites unmindful of the quality of their content which can be pirated, duplicate and cheap. It simply eats into the web space of the bookmarking site and creates a kind of content garbage making it difficult to sift grains from the chaff.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
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