Shawn J. Taylor is an expert when it comes to internet marketing strategies. To learn how you can generate 50 or more leads a day, visit this website.
Do You Want The Top Google Rankings For Networking Business? Learn The Top 5 Internet Marketing Strategies
December 6, 2009 by IBI · Leave a Comment
We didn’t have the internet years ago. Network Marketers used the dreaded friends and family list. After exhausting our warm market, we had no choice but to purchase advertising materials like postcards, mailing lists, and classified ads. I spent over $10,000 on advertising. Not everyone could afford doing that With a click of a mouse you can connect with thousands of people. The internet has changed our behavior on how we access information and advertise.After careful research and due diligence, I was able to learn internet marketing strategies that allowed me to generate my own leads online for little or no money.What I’m going to reveal to you is the top 5 marketing strategies that has really propelled momentum in my business. Don’t be fooled, there is a learning curve to these strategies. Don’t expect receiving thousand of leads overnight. However, after applying these strategies on a consistent basis, I have generated a consistent lead flow of hungry prospects that are ready and willing to join my business.The search engines and social networking sites are effective ways to reach huge amount of people. Go to Alexa.com to learn the top internet traffic sites.1. The fastest way to reach potential prospects is Google and Yahoo Pay-Per-Click. You will find Pay-Per-Click Ads listed on the right-hand side of Google searches. Pay-Per-Click can range anywhere from $0.05 to $10.00 per click. The cost depends on the competition for the keywords you want to target. A personal friend of mine generates 90 to 100 leads a day using Pay-Per-Click. Unless you can cover your costs, I wouldn’t spend more than an average of $0.30 per click. You can really lose your shirt fast if you do not know what your doing.2. Twitter, Facebook, Linkin, and Myspace has really helped people all over the world build relationships and make friends. What I like about Facebook in that you can enter someone’s email to see if this person is listed. I use Facebook to connect with my Google Pay-Per-Click leads. How cool is that? All these social networking sites are free. Become a member with one or two of these sites is easy. You need to take advantage of them.3. Article Marketing is my recent adventure into online marketing. Article marketing will allow you to reach the top of search engines. What I really like about article marketing is that it’s free and you articles stay on the internet forever. I’m still getting leads from old published articles.4. Have you heard of Youtube? Video marketing has really taken over the internet now that we can upload large amounts of data in a short period of time. I remember when I had dial-up internet access. Talk about a slow crawling dinosaur! It would take my computer forever to upload pictures. Video marketing will really help your article standout. People like to information that they can read and watch. A perfect marketing marriage!5. After your prospects find your articles, videos, and Pay-Per-Click ads, they will want to find out who you are. Remember, people join network marketing companies based on who sponsors them. Blogging is the best form of You Marketing. Let people find you. You really can load a person up with information using a blog. For the cost of a cup of coffee, you can have a Wordpress blog up today.If money is an issue, start with the free stuff like social networking sites, videos, etc. The fastest way to gain internet exposure is to use all five strategies. Focus on the free sites while learning Pay-Per-Click.Find you niche! Some people love blogging while other like article marketing. Use your niche to your marketing advantage.One last thought about internet marketing etiquette: please use judgment, common sense, and above all, be honest. Here’s a hint: would you want your mother to see or read what you posted? Also do not trick people into clicking onto site by advertising something else. This form of advertising is unethical and should never be practiced. Job posting are a perfect example. People on the Job Posting sites are looking for a job; not your network marketing business.These 5 marketing strategies will really create the exposure you need to set yourself up for network marketing success. I wish you the best on your internet marketing endeavors.
Social Media Optimization generates publicity manifold
December 4, 2009 by IBI · Leave a Comment
Web 2.0 has provided a new meaning to publicizing the sites in target customers. With the advent of social media optimization tools including blogs, social media platform, social bookmarking sites, there is an increase in publicity of a website, where internet users are faster and diversified content creators. When a website reaches a reader, then it is shared amongst friends and communities to generate publicity manifold. Social media optimization services are Blog marketing, reputation managing, and online branding. Through this passive publicity, online readers become active members, thus becoming active content publisher and participants. Social media as the name suggests generates publicity in subtle manner. It is a kind of word of mouth publicity on a very large scale. A simple person who gets information about something happening on the website shares it with friends and community. This way the website gets publicized automatically without making much effort. Similarly the person visiting the website gets registered with website forming a database of effective future customers. These visitors are informed of various schemes and promotions from time to time for promotional publicity. This type of information is shared by all the friends who might get interested in these promotional campaigns. In-page and Off-page optimization is popular with social media optimization as well. On-page social media optimization includes activities like optimizing content, titles, and code to access and distribute easily. Off-page SMO activities are building mashup and incoming links to popularize the website hosting social media optimization. YouTube, Flickr, Digg, myspace.com, Facebook, del.icio.us are some of the social networking sites which are indirectly promoting the website to make it popular amongst its audience and customers. The success of a website is directed towards the introduction of site amongst the number of friends and communities it is being introduced to. Social media optimization is one of the most successful means of publicity. It creates customers through genuine publicity and greater confidence. Social media optimization is one of the most preferred marketing medium for Internet marketing. All Companies are trying their level guest to create a niche in Internet marketing through SMO. SEO Company India provides best guidance to get highest ROI from internet marketing.
Media Marketing Online is well known Link Building Company which helps companies to get high rank in search engine through pay per click advertising, social media optimization, adsense, and many other services. for more details visit on our website.
Webwindows | How to Boost Traffic With Newspaper Advertising
November 20, 2009 by IBI · Leave a Comment
A recent research commissioned by Google and conducted by Clark, Martire & Bartolomeo has thrown up some interesting facts related to newspaper advertising. According to the report, consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, 70 percent of the people from this group actually do make purchases following the research.
The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.
Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”
All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.
One reason for the impact of newspapers in advertising is that newspapers form an integral part of people’s daily experiences. Given the type of consumer interactions that are now taking place online in social networking sites, it becomes all the more important to reinforce brand images and direct responses through newspaper advertising.
It is not without reason that more and more companies are today turning to the print media as an effective channel for their advertising campaigns. That newspaper advertising plays an important role in increasing web traffic, is reiterated by the figures released in the report. Of all the people who researched the product advertised in the newspaper, 67 percent went online to search for more information. Compare this figure to 48 percent who visited a store, 23 percent who called a store and 23 percent who asked a friend and you will realize the power of newspaper advertising in driving traffic to websites.
Around 48 percent of the people polled for the study revealed that their trust level towards a product advertised online increased manifold when they saw it advertised in the newspaper also.
Given the above, it becomes clear that if you want to succeed online you must advertise offline also. So if you want to increase traffic to your website, advertise your site in the newspapers and magazines. In the UK, you can advertise your services through Web Windows, an online company that ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at very cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.
Andrew Mogridge is managing director of web windows marketing limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade. For more information, check out his web site at http://www.webwindows.co.uk/
How to Sell More Affiliate Products by Using Social Networking Sites for your Home Based Affiliate Marketing Business
November 20, 2009 by IBI · Leave a Comment
Now, I am going to give you one of the most significant affiliate marketing strategies to help you sell more affiliate products online. You’ll discover one of the best affiliate marketing strategies you must consider if you are truly serious about selling more affiliate products.
The home based affiliate marketing business is a very wide term which can be used to encompass a variety of best affiliate marketing strategies which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term home based affiliate marketing business but there is even more to home based affiliate marketing business than those concepts. Promoting your website or business on social networking sites can also be considered to be home based affiliate marketing business. In fact this is one of the simplest and least expensive home based affiliate marketing business options available. Also, advertising your home based affiliate marketing business is one of the best affiliate marketing strategies on the internet right now.
This article will examine how savvy business owners can use Internet social networking sites – one of the best affiliate marketing strategies and fastest growing on the internet right now – wisely. It will also explain how social networking sites can be misused and rendered ineffective as well.
Social networking sites are essentially online meeting places. In general most social networking sites are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Social networking sites can focus on any subject imaginable they may focus on a particular baseball team or just the sport of baseball in general. Social networking sites can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject imaginable. Savvy Affiliate marketers can take advantage of these social networking sites to reach a target audience without investing a great deal of money.
Consider a home based affiliate marketing business in which the focus of the home based affiliate marketing business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many social networking sites devoted to the topic of working from home. Here those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of your children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A home based affiliate marketing business owner who actively participates in this social networking site can take the home based affiliate marketing business opportunity to post a link to his website when it is relevant and offers something of value to the conversation. This is worthwhile because the social networking site features a high concentration of your target audience members.
When using social networking sites to promote your home based affiliate marketing business, it is important to ensure you are following the rules associated with the social networking sites. Social networking sites may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the social networking site. For this reason it is important for anyone who is interested in using social networking sites for promotion of their home based affiliate marketing business to carefully read the user agreement to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a social networking site. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include y our link when it is relevant. This will prevent social networking site users from assuming your link is just worthless spam.
My investigations show that social networking sites are the most popular and hottest issues on the internet right now. Most of affiliate entrepreneurs try to advertise their home based affiliate marketing business on Web2.0, social networking sites and other well-known forums. I highly encourage you to start advertising your home based affiliate marketing business today.
Final thoughts, when you are using social networking sites to promote your business, it is important to be courteous to other social networking site users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts, which do not include your home based affiliate marketing business link. This is important because other social networking site participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. For this reason it is important to act as a representative from your company at all times. Learn More about Affiliate Marketing to run your own million home based affiliate business with brand new affiliate marketing ebook named “Who Loves Money”. This ebook can be top affiliate marketing ebook in 2007. You’ll discover brand new tips, techniques and secrets of how to run a million home based affiliate business and earn top affiliate commission. You can’t find those zero & low investment tips anywhere else on the internet right now! I strongly believe that “Who Loves Money” ebook will be beneficial to you and your home based affiliate business. It will explode your home based affiliate business by zero & low investment internet marketing techniques within the first six month!Watch Ewen Chia’s new brand video sets to discover top inside tips, techniques and secrets of how to make money over $100,000 within 7 days through your home base internet business affiliate marketing. You’ll learn top inside secrets and techniques step-by-step to achieve your goals in affiliate marketing business. Also, you’ll save your time & money for your home base internet business affiliate marketing! Get free report now to learn more about how to maximize your profits online through Pay-Per-Click online advertising and affiliate marketing. You’ll discover great tips, workable strategies, and inside secrets of how to drive more traffic and turn the visitor into the customer. Also, you’ll save your time for learning how to build highly profitable pay-per-click advertising online campaigns.
*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.
Siripong R. or zMillionDollars is a recognized authority on the subject of making money online from home through highly profitable & successful home based business. His websites, www.iPayByClick.com and www.zMillionDollars.com, provide a wealth of informative articles and resources on everything you’ll ever need to know about earning money online.
Why Social Media Marketing is Now Mainstream
November 20, 2009 by IBI · Leave a Comment
People are recognizing how valuable Social Media Marketing (SMM) is. A health related clients’ book publisher was talking about the importance of social media to the traditional publishing industry. She said they now strategize books that have websites for reference materials and more information, and places where people can host e-books and bookmarked pages from new book releases. SMM is changing the publishing industry.
Just like any marketing campaign, Social Media Marketing (SMM) takes hard work, tracking, which the Internet makes easy, as well as maintenance. And we can easily blend traditional campaign tactics with SMM, including direct-response, branding, or radio spots. First, it is about the objective for the campaign, then comes fine tuning the strategy. The Web offers an ideal way to measure return on investment(SOI).
Many organizations are allowing employees to use social networks for business purposes today; it has increased dramatically to 69% in 2008 from 37% last year. More than six in 10 companies are using social media to build and promote their brands, improve communication and increase consumer engagement. There’s been a fivefold increase in the percentage of employees who are using popular social networking sites like Facebook and LinkedIn for business purposes, from 15% in 2007 to 75% this year. 37% of organizations plan to focus communities on specialty areas where they can provide business value. 40% of respondents report using one or more of the following tools: user groups, tags, communities, blogs, social networking and videos. What are some popular tools? Social networks, blogs and wikis, with adoption rates of between 50% and 55%.
What is the future of Social Media Marketing? Just imagine the magnitude of virtual classrooms! Even futurists like James Canton, the author of “The Extreme Future,” has already said that one of the top ten industries of the innovation economy is, education and learning.
In an article written by a professor of computer science at Colorado Technical University named Cynthia M. Calonge, who said, “the benefits outweigh the risks associated with venturing into a virtual world . For me, the virtual world is my preferred learning and teaching environment.”
We will all be seeing more and more people setting up social media networks to engage with customers and students, basically to start conversations and share knowledge. This means that websites need to be filled with content to educate people about what they do. The sites must also be optimized properly with the search engines so that they will come up first on the search engines. And blogs are becomming a way of life. Self publishing IS the future.
The reality is, that the creation of immediate, portable, transferable, on-demand knowledge sources is way bigger than we can even begin to imagine.
Kristin Gabriel is writer and social media marketing professional with a Los Angeles SEO firm. Her company also handles marketing, public relations, and online advertising. Visit MarComNewMedia.com or call 323.650.2838.
Social Media Optimization, a Source to Become Popular
November 20, 2009 by IBI · Leave a Comment
However, as we all know that it is technology that drives our world today and this has made all things possible for us. I came to know about social media platforms where you can find about almost everybody. Of course, that person will need to have an online profile, but then in today’s world everyone has an online identity. Social media platforms have become so huge these days that you will find that many activities happening there.
Social media optimization is the one strategy that is being undertaken on a huge scale by online business owners to popularize their site and business. Social media optimization has in fact come up as one of the best strategies that can be used for online marketing. The World Wide Web is overpopulated with online sites dealing with different types of information, selling services, products and many others. The whole ides is to popularize a site so that visitors do not face any difficulty in finding out whatever they are looking for. Most visitors on the web make sure of the search engines to find out anything on the web, so it is important for a site to have high search engine rankings.
There are different methods through which one can optimize a site on the web; social media optimization and search engine optimization are some of the methods that are used for this. Social media optimization is one of the very popular methods and the reason for this is the increasingly large number of people who are active in different social media networking platforms like MySpace, Facebook, Orkut and several others. Just take a look around and you will find that the way in which people interact and keep in touch with others has undergone a sea change. So today, if you want to get in touch with your long lost classmates, you do not need to go back to the city or town where you went to school.
Just log on to any of the social networking sites and you are bound to come across an online community of your school or college. Even if it happens that you do not come across any community on your school, college or university, you can just create one and make it a platform where you can interact with others. Social media optimization is being undertaken extensively and if you want your site to rank at the top of all major search engine results, this is what you must do extensively and regularly. By the way, I got in touch with many of my school friends through a social networking site.
For More Article Visit :: http://www.thearticleinsiders.com/
Simple Steps for Money Making Blogs
November 19, 2009 by IBI · Leave a Comment
A blog is essentially a website established around a certain subject matter and above all it’s regularly updated. There are several programs, such as Blogger.com, that can be accessed to help you in your blog design, and once completed your site will get activated within hours. These programs will assist you with your layout, but most likely will not be too useful in planning the content. So I’ll present to you a couple of useful tips that will advance your money making blogs.Produce quality content on a consistent basis. Make certain you submit your content to article sites. You’ll get your blog url mentioned in either the resource box or biography box. This will produce traffic to your blog. The more you put out, the additional traffic you’ll experience.Submit your blog url to link sites. In that respect there are numerous free link submission sites that permit you to place your site once you place a reciprocal link on your blog. Your links will not remain forever; you need to keep submitting to preserve your links. Do this every day. If you prefer drop some money and have your link submitted for you, there are several beneficial paid link submission services on the Internet to select from.After you’ve created fresh content, make certain you ping the major search engines. There are several free ping services obtainable on the Internet such as Pingler. Don’t ping if you have not created fresh content or you’re at risk of being labeled a spam site.Sign up for Social Networking Sites for additional prospects. One more nifty tip for a money making blog is to get involved into social networking sites to generate visitors to your blog. Join around two or three social networking sites and then network with as many another prospects as you can.Wishing you Great success!This Article was written by Ray Bordelon www.FreeTicketToWealth.net
Ray specializes in teaching new entrepreneur’s simple strategies for online success. His passion for family, business, and faith is contagious. Quote: “Ray is the real deal! If you implement his strategies, your home business will succeed beyond your wildest dreams.
Why Social Media Optimization?
November 19, 2009 by IBI · Leave a Comment
SMO or Social Media Optimization is the latest trend in the field of online marketing. From hindsight SMO seems like an inevitable consequence of the rapid growth of social sites on the net as well as the recent bursts in popularity of SEO (Search Engine Optimization) and SMM (Social Media Marketing) but it differs from them in many ways. SEO as the name suggests involves more publicity on the organic searches of the various search engines but SMO involves more publicity on all the other sources. The term Social Media Optimization is attributed to a certain Mr. Rohit Bhargava.
Let us breakdown what SMO actually means. This requires us to understand what social media is. Social media is different from traditional media in the sense that it is much more interactive basically involving open discussions and dialogues about the relevant content which in turn can be anything and everything. Social media includes all the various social networking sites, internet forums, blogs as well as audio/video sharing. So now SMO can be taken to be an optimizing technique involving such online communities.
Your main aim in SMO is to promote yourself on the afore mentioned forums. But this does not mean blatant and mindless plugging. This process must be done very intelligently but don’t get scared off, anybody can do it.
If I put it in one line all then you have to modify your content so as to make it more promotion friendly. You want to be more visible on the internet as a whole excluding the search engines but the two are not mutually exclusive because if you are more visible throughout the web then your organic search ranks will automatically go up. You can easily publicize your site by making bookmarking and tagging easy. Just like anywhere else, a catchy title goes a long way in SMO. Your content should be concise and focused. Try to go for the top user status. The key here is to create link bait. It is kind of a word of mouth thing for the digital age. You want your link to be distributed as much as possible. For that you have to participate very fervently and regularly, and keep in mind that this is a two way process so be open and reply and comment on other peoples’ blogs etc.
Because it is still in its nascent stage, everyday new benefits and uses of SMO are being discovered. The single most important benefit of SMO is the targeted nature of its approach. Your links are promoted only and exactly where people might be interested or would sooner or later require your services. This ensures quality traffic i.e. traffic only from prospective clients. It can also generate quantity. SMO has been known to attract large amounts of traffic in a very short span of time but this does not mean that its effects are only short term. It guarantees steady traffic for a long time. Content sharing can be done in both audio and video formats, which is always an added advantage.
Looking at so many advantages you might be tempted in indulging in practices like spamming or distribution of biased information or violation of community rules or even paying for votes. But in accordance with online ethics such acts must be avoided at all costs.
To know more about Social Media Optimization and its benefits visit http://www.socialmedia-optimization.com/
Kochi is the director of Italics, a company known for its content writing and web development services.
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November 19, 2009 by IBI · Leave a Comment
Blog Hosting – Get Your Own Blog
Get your own blog with one of these blog sites. Write about anything you want on your blog. These blog sites will help you.
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There are many blog hosting sites on the Web where you can write your blog. Here are ten blog hosting sites that have the tools to make yours a great blog. These blog hosting sites let you add photos, videos and more to your blog.
Blogdrive – Free Blog Sites
Create a blog that is more like your own personal Web site. You can add photos, colors and anything else you like.
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Blogger – Create Your Blog Now
Add your thoughts to your blog every day. Add photos to make it better. Get comments from other people to find out what they think.
Blogstyles – Designs For Your Weblog
Templates to help you create a blog and make it in the style you want. You don’t have to go through the hassle of downloading graphics and designing your pages, use their templates and let them do it for you. Not a blog hosting service.
iAlmond – Free Photo Blogs
Create a homepage, blog and add photos. Your readers can also add comments to your photo blog.
JoeUser.com – Weblogs for the Average Joe
Create your blog, add posts and add photos to your blog. Track articles and user responses too.
LiveJournal – Simple To Use Blogging
Write stories or keep a blog online. Your blog can be completely private or you can share it with the world. Blog entries can include photos and music. Create a mini biography for your blog to make it more personal.
MindSay – The Blog Network
Create your own blog in a minute. Add photos too. Security settings to help you keep your blog private if you want to.
Myspace.com – A Place For Friends
Create a custom profile, add pictures, write blogs, send mail and IM’s.
Newblog, a New Way To Blog
As far as social networking sites go Newblog is very basic. The photo album is limited and finding friends is not made easy. The blog on the other hand is fabulous. You can even break your blog entries into categories which is a unique characteristic among social networking sites.
Open Diary – Real Life, Write Life
Get your own public or private blog. Add photos, change colors, backgrounds and just about anything else to make it look the way your want.
20six – Weblogs, Blogs via the Web
Blogging with photos and templates. Get a guestbook too so your readers can leave comments.
Xanga – The Weblog Community
Get your own fully customizable blog. Upload photos, post blog entries, format and customize your posts and pages. Connect with friends.
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Write long entries even if they span several pages. Enter your entries by writing what you want to say and clicking a button. This software makes creating a weblog easy.
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These are categorized into groups by what they are about. Sign up and get your own weblog now and join a community at the same time.
BlogExplosion – Blog Community
Blogging community where you can create a blog about anything you want and have other people read and comment on your blog.
Diarist.com – Free Online Diaries and Blogs
Get your own online diary or blog for free. It can be private or public and you get a short domain name to go with it.
DiaryLand.com – Easy Online Diary
Create your own online diary and add entries easily. Lock it up to keep it private or leave it public so others can read it.
The Facebook – For College Students
A way for college students to keep track of friends, friends friends and other things. Find out who’s on Facebook at your school and get in touch with them.
Greymatter – Weblog / Journal Software
Completely free and opensource. Easy to use and includes lots of options for you to use.
Health Diaries: Health Information With Personality
“Health Diaries is a community of health-related diaries and blogs. People can start their own diaries or just come and read others’ diaries to glean first-person health information.”
iVillage Blogs
iVillage is a place for women. If you want to blog about dating, children, motherhood or anything else women are interested you can put your blog here.
MindDeposit.com – Take Blogging To a Deeper Level
“MindDeposit lets you take blogging to a deeper level. To take your creative, inspired, fleeting thoughts and make them meaningful, transformative and enduring. We designed this free site specifically to help you develop, cultivate and create, or even reinvent, your “self”.”
Mocha City Blogs – Blog, Photos, IM
“The Mocha Members Directory allows members the ability to share photos, create blog journals, communicate with instant messaging, group chat, and build personal web pages.”
Movable Type – Web Based Weblog and Journal Publishing
This is free as long as you are using it for personal use only. Great for Web sites that get updated frequently like online diaries and photo journals. If you donate a fee you will be given special privileges.
Typepad Blog
Design features so you can have a good looking blog. Easy to use tool so you can change the way your text looks. Helps you connect your blog to the Web. Receive and manage blog comments.
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Making Social Media Work for You
November 19, 2009 by IBI · Leave a Comment
Working on the social media side of SEO isn’t as easy as it seems, and should not be used merely to get links. Firstly, it is very time consuming and secondly there is a certain way to go about it. Spamming forums or blog comment boxes with “I agree!” type comments isn’t exactly giving you or your company a good reputation, nor will it earn you any traffic.
I am going to touch on 5 social media practises: forums, social bookmarking, blogging, article submission and social networking sites. Not everyone will agree that all of these topics fall into social media, and that’s fine. The way I see it, all of these topics deal directly with people and therefore fall into the social media category. But enough of that and on to the subject at hand.
1. Forums
Forums are a great source of information. You will find a wide range of expertise on the subject matter of your choice, from beginners to gurus, and all levels of people use forums to share their opinions and knowledge.
Generally, there are a few things that you need to remember when using forums:
- You may only be using them to try and find information but they are a great way to get your brand out there and get some backlinks – that doesn’t mean you should spam them with replies or threads that don’t really contribute or are merely for advertising purposes. Start threads that will entice people to reply or click the link in your signature, when you reply, reply with something helpful. Ask your own questions. Using forums in this way builds a good reputation for you and your brand, earning traffic as well as links. If you spam the sites people won’t give your contributions a second glance and you may even get banned.
- You should read the rules for the forums that you join, that way there is less chance of you being banned for something you might not have known you were doing that is wrong.
- If you do have links to your websites in your signature, try not to list more than 3 otherwise it looks spammy. I’m more inclined to only list 1 as it is more “authentic” but most forums suggest no more than 3.
- The most important thing to remember is that it’s not just about getting the links, this is a good opportunity to find regular traffic and learn new things, make it count.
Some good forums are webmaster-talk.com, www.irishwebmasterforum.com and webproworld.com.
2. Social bookmarking
This is another good way to get links and if you use it, the right kind of traffic too. Social bookmarking is simply telling bookmarking sites that you like certain articles or stories, and sharing those articles with other members when you submit them. You can vote on stories that you like or don’t like and leave reviews.
Of course you can submit your own blog posts or article submissions, but if people see only submissions relating to your site, you could lose valuable traffic because you look like you are spamming the sites.
There is no “trick” to using this kind of social media – all you have to do is not “pretend” to look authentic…but actually be authentic. You will receive worthwhile traffic and build a good reputation this way. Submit interesting articles you read, or blog posts you find funny, include a profile picture…do anything a real user would do – because that is what you should be. There is no quick fix. You need to act like a human in order to receive human interaction with your site.
Some sites you can use are StumbleUpon, Digg and Sphinn.
3. Blogging
By owning a blog you get to share your thoughts, ideas and business with a huge audience. If your content is useful enough you will get links and loyal followers too.
The trick here is to not make the blog about you, make it about your audience. If you have specials running, sure, share it with them…but don’t make your entire blog about specials your company is running. That will encourage…nothing. No links, no loyal followers and no comments.
Make your content relevant and interesting to read. Comment on other blogs you find interesting too – people read those comments and you may get some extra traffic if you contribute something worthwhile, maybe even a link from the blogger whose post you are commenting on – if you get their attention. Interaction is key to making your blog successful.
Other ways of getting more traffic and links in this social media category is by guest posting on other blogs and sponsoring competitions (you will earn links from the bloggers running those competitions etc).
Some good blogs for SEO are mattcutts.com/blog, seobook.com, seo-scoop.com and www.interleado.com/blog.
4. Article submission
There are many online article submission sites you can use to showcase your articles. As with blogging, if they are interesting and helpful enough, they will earn you links and traffic.
Most of these social media sites require an article length of around 500 words – this is to help to ensure that the articles that are submitted are worthwhile reading. As with the other mentioned social media categories, making an article all about a special you are running won’t earn you anything and will probably not be published – most sites have a waiting period of up to 7 days so that the articles can be reviewed.
There are many free article submission sites online such as eZineArticles and ArticleBase. You will be able to find lists of these sites on forums and in blogs – all you have to do is search.
5. Social networking sites
These sites put you in touch with people of similar interests. You are able to create groups that you can send updates to, network with other members and on some sites post articles that the members of the groups may find interesting. Some examples are LinkedIn, Twitter and Facebook.
The thing to remember with social media is that pretending to be involved isn’t enough to earn you the traffic you need. If you are interested, people will be interested in you – show them your interest. Let your audience know that you have opinions and knowledge to share, or questions to ask.
More importantly – make sure your business will benefit from this aspect of SEO as it is time consuming and hard work needs to be put in. Articles and blog posts need to be optimised for the search engines, profiles needs to be created, forums and blogs need to be checked and contributed to. But what’s anything without a little hard work?
Leila works for an SEO company named Interleado and specialises in SEO analysis. Any information published is learnt from toiling over the many many resources out there and taking out what is needed to share. If any additional information is required about this article, the SEO analysis software Interleado provides or anything else related to Internet Marketing, you can contact her at leila@interleado.com or visit http://www.interleado.com. All articles are originally written by Leila and may not be copied.
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