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Should Free Website Advertising Replace Your PPC Advertising
November 22, 2009 by IBI · Leave a Comment
Many online marketers, both new and experienced, have used ppc advertising to advertise their website businesses.
PPC advertising; also known as pay per click advertising or ppc search marketing, has the potential to bring INSTANT traffic to your website.
Additionally, if you only wanted to advertise your brand online, then ppc advertising can allow you to publicize your brand or promote your business name on the Internet, often at little or no cost.
Many a time, however, internet marketing practitioners will encounter problems with their search marketing or ppc advertising campaigns.
An online marketer like you and I could potentially spend large amounts of money on ppc advertising, but yet not make any sales or generate targeted online leads. Some of us may remember watching the number of clicks and our ppc advertising costs rising continually but without having made any sales or acquired many email leads.
What could be worse is that you could end up getting jaded or disillusioned with ppc advertising methods and stop using them completely.
Certainly, setting up an effective ppc advertising campaign may well require a fair amount of time and effort, sometimes over multiple attempts of trial and error.
If you have tried ppc advertising, then you can probably remember all the keyword research, the webpages, tracking codes, keyword tracking systems, website analytics that you had to prepare and monitor?
As an online business owner doing your own website marketing, you would probably want the biggest website advertising “bang” for your buck.
Now, enter the free website advertising methods and techniques, which are also options that you can consider as alternatives to ppc advertising.
Naturally, if you wanted to replace ppc advertising with free website advertising, you will need to learn how to apply online advertising and Internet marketing techniques like:
1) article marketing
2) marketing with online videos
3) using your own website blogs as a form of free website advertising
4) applying web 2.0 website advertising techniques to drive traffic to your website
Also, let’s not forget that you have the choice of doing forum posts, blog comments, and joint venture marketing, all of which can be very effective as methods of free website advertising.
Given the many choices for advertising your website for free, should you then choose to replace your existing ppc advertising with free website advertising?
Perhaps, one possible approach is this — If you are not getting the ppc advertising results you want, then you can continue to learn the methods of ppc advertising, refine your techniques, and improve your pay per click advertising skills.
Meanwhile, it would certainly be a good idea for you to start learning and applying one or two other techniques in free website advertising.
The additional effort that you put into free website advertising will actually complement or supplement your existing ppc advertising efforts.
In other words, you can increase website traffic using free methods to advertise your website while you continue to market with and learn about ppc advertising.
Suppose you are doing pretty well and making a profit with ppc advertising. If this is the case, great job!
Why not also apply some of the many techniques that are available to you for getting free traffic to your website.
At the end of the day, a good internet marketing strategy to adopt might be to have several effective and consistent website traffic streams that will send visitors to your site.
Traffic to your websites could and should come from both free and paid website advertising sources. This approach ensures recurrent traffic to your website from a variety of advertising media and methods and will allow you to stay profitable while you make money online.
What You Should Ask a Copywriting Company Before Outsourcing Projects
November 21, 2009 by IBI · Leave a Comment
Because there are so many copywriting agencies who claim to be willing to provide you the kind of work you need, it can be quite challenging for you to know how well to make a decision. Even so, you still need to be strict and ask the copywriting a series of questions before you outsource projects from them. The series of questions are what we are going to focus on. The idea behind the questioning is to ascertain that you are actually looking at the right agency and that you have understood what you have read about them. However, before we get to the questions there is something you need to have at hand. Yes, you need to know your expectations right. You have to understand what your business needs because based on this knowledge; you will be able to make the right conclusions.Question 1 – Are they guaranteeing your satisfaction?It is very important that you are sure of satisfaction. In other words, are they promising quality work? You would not be satisfied with work that is not of the right quality so, you have to be sure and they need to confirm this for you before you outsource. You also need to know what they would give as a guarantee. Question 2 – What are their prices Because you need to budget for the services, you need to know how much it would cost you have the projects completed. At the same time, you need to be working with companies that offer the best rates. So this question would help you know who has the most affordable services. Question 3 – What are their timelines for projects similar to yours? You need to have a clue of when you can expect back a complete project. This will help you see whether you are looking at the right copywriting company as you need to meet your business deadlines as well. In line with this, you can also try to see what others have had to say about the same. Question 4 – How credible is the company’s team? Yes, you have a right to know who makes the copywriting agency that you are hoping to outsource from. As in, you should be aware of what there credentials are so that you can even estimate how reliable the company is. If the team has no trained experts, then this is not the right company? After you ask these questions, you would need to critically analyze the responses that you would get from the company. Probably, you would be discussing with the CEO of the copywriting company and they should be in a better position to tell you what to expect. Finally, remember your own research is also critical. You need to do your own analysis while hoping to outsource copywriting services because you should shortlist a few companies from the many for you to ask the questions.
Cleva Smith is an expert author who works for Content Axis, one of the top ranked and established copywriting company that offers premium copywriting services, article submission services, press release writing and eBook sales packages. To know more about the services, please visit Content Axis Inc.
A Web Copywriter Should Know The Rules And How To Break Some
November 21, 2009 by IBI · Leave a Comment
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not.
You could be the most compelling offline copywriter but you can still fail on the web. The difference roots on the web being interactive and the other one is not. The target audiences on web marketing are usually scanners and skimmers. They don’t really want to read, to browse is the more appropriate term. Their eyes run through the pages as fast as their fingers click on the mouse to scroll to the next site.
So if you can’t hook them with your style, perhaps somebody with less reliable content than yours will.
Web contents are for lists, easy to grasp ideas and short sentences. Things must be said without beating around the bush. Being straightforward and fast are the common characteristics of web materials.
A web copywriter takes half of the responsibility of persuading the readers to buy their products, their services or to visit their web. The other half falls on the art editor and the product itself. Failure of either of these reflects to the business.
Compared to an offline copywriter, a web copywriter has so much to consider. He really has to work hand in hand with the art designer. If not, they could be ending up with an art and text which are complete strangers with each other, strangers in a sense that they don’t complement each other. This type of output has no appeal. In an instant, the reader will surely leave your site.
A web copyreader should know how his work would retain his audience. The output should speak not only about the quality of the product, but how vital it is for the client as well. In simple words, the page should act as a sales representative too. This is the primary consideration of the web copywriter.
The technical rules followed by a copywriter are the same rules a web copywriter adheres to. The primary rules on English grammar apply in web copywriting. However, web content texts normally contain repeated words. These words should emphasize the thought or topic without being annoying.
There are so many rules to follow, that a web copywriter should also know how to break some. But foremost, he should also know why he is breaking these rules.
The web copywriter must succeed in meeting the standards of an average person. He has the responsibility to check the readability of the article. This weighs more than grammar.
An effective web copywriter should understand the market he’s working for. He knows that his work should be understood by common people who just surf the net. The write up should come up the way it would be spoken. And more so, it should work with the art design.
It is vital that you make your target market as your priority. Design your article according to their eyes. Will it fit their standards? Will they comprehend it in a fast glimpse or a browse through? Will they be interested to read it entirely?
To achieve this, there is a simple thing to do, place yourself on their seats while reading your article. Assess what can be the most probable reaction of the reader.
Consider the market first, the product comes next.
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on copywriting or becoming a copywriter checkout his recommended websites.
6 Essential Things You Should Look For In An Affiliate Program
November 21, 2009 by IBI · Leave a Comment
Before you join an affiliate program or decide to promote an affiliate product, there are certain essential things you should consider if you want to be successful in earning affiliate commissions. Choosing the right affiliate products or programs is essential if you want to succeed in making money online.1. It should not cost you a lot of money to join an affiliate program or to start promoting an affiliate product. There are affiliate programs that are free to join and there are others where you have to pay to join. Choose the affiliate programs that are not costly to join. If you are considering promoting some products as an affiliate, choose the ones that make it easy and less costly for you start promoting them.2. The affiliate program or the product owner must provide you with the necessary marketing tools. If you have enough marketing tools, it’s easy for you to market your affiliate link and start to make sales quickly. You must look for affiliate programs or products that provide marketing tools as well as any necessary support.3. How popular is the product? You don’t want to try and promote a product for which there is no demand. It is therefore important for you to make sure that the product or program you choose to promote is of high quality and is popular.4. The commission checks must be paid early and on a regular basis. Make sure that the affiliate program or the product owner will be paying you your commissions on a regular basis. You don’t want to waiting for many weeks or months before you get your commissions.5. How much commission can you earn and can you earn residual income? Depending on the affiliate program or product, you can earn commissions between 30% and 70% for every sale you make. You must maximize your earning potential by promoting products for which you can earn high commissions. 6. Choose an affiliate program that is a Two-tier program instead of one. A single-tier program is the one that pays you only for the business you have generated. On the other hand, a two-tier program pays you for the business, plus a commission on the sales generated by any other affiliate you sponsor in your program. It is recommended that you choose an affiliate program that gives you more opportunities to earn residual income.By following these recommendations, you will be able to choose an affiliate program that will enable you to earn attractive commissions and become successful in making money online.
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How Should You Handle Advertising in a Recession?
November 21, 2009 by IBI · Leave a Comment
Times are tough all over.Small businesses especially are feeling the squeeze as credit dries up, and customers stash their wallets under lock and key.Yeah, times are tough.And when times are tough, one of the first things to happen in the small business world are budget cuts. Guess which line item is one of the first to get cut? Yup…advertising. (How’d you guess?) It’s understandable…you have to cut somewhere. But when you cut your ad budget, you may be cutting in the wrong place. In the 25 years I’ve worked in the advertising and marketing business, I’ve seen several recessions come and go. And I’ve seen lots of ad budgets cut because of it. But one thing I’ve learned is the company that seriously cuts its ad budget often lives to regret it. Think about it. Why do you advertise in the first place? To increase sales. Doesn’t it make sense, then, that during tough times when sales go down, you should advertise even more? Besides, what do you think happens if you cut your ad budget, but your competitors don’t? They get the sales you might have had if you hadn’t cut your advertising budget. When you stop advertising your sales go down. That’s on top of your sales going down because of the recession in the first place. So what do you do? You lose business if you stop advertising, but you really need to save money any way you can. I have two pieces of advice. The first is to go into recession advertising mode. Tighten up the things you can tighten. Maybe even start looking at advertising in ways you haven’t tried before. Here are some ideas to get you started.1. Know your target customer. When the string’s pulled tight on your advertising budget, you don’t have any wiggle room to chase customers who will never buy from you, or hire your services. The idea here is that knowing your customer means you also know what newspapers they read (and what sections), what radio stations they listen to, what tv channels they watch, what interests and hobbies they have, etc. All of which helps you narrow down the best media channels in which to reach them. If you’ve never taken time to determine who your target is, go to my website (www.businessburrito.com) and click on “Marketing.”2. Target your message. What is the one thing you do better than your competitors? Centering your marketing and advertising messages around your one thing is always the best way to get the most bang for the buck, but this matters even more is recession advertising. If you’re advertising to the right target, with the right message, in the right media outlets, you are going in with surgical precision, not with a shotgun blazing everything in sight. And that means you get a better return on your investment.3. Negotiate your media buys. If times are tight for you, chances are they’re pretty tight for the media outlets as well. Which means they may be even more willing to negotiate deals, as well as offering more specials. Even in good times, don’t ever pay media retail. Media reps will usually negotiate in some way for your business. This may take the form of throwing in more insertions, better time slots, sponsorships…sometimes even reduced prices (especially if you sign a 12-month contract). Don’t be afraid to ask for what you need.4. Advertise on the Internet. This works best if you have a website and use it to sell products, information, or services, or if you use it to direct your customers to your bricks and mortar business. Google AdWords program lets you target specific keywords and place ads that direct your traffic to a specific landing page. Whenever anyone “clicks” on your ad, you pay a specific amount of money. This is called “Pay Per Click” advertising, or PPC. In essence, you are pre-qualifying your traffic, so all you pay for are people who are looking for what you are selling. There are all sorts of other advertising opportunities on the Internet: From PPC to banner ads to ezine advertising. Search “internet advertising” and see what you find! 5. Consider radio. Radio can be one of the most cost-effective mediums out there. Why? Because it can effectively target your consumer, usually for less money than other mediums. 6. Email. Guess what…email costs almost nothing except time! If you have an email list, all you have to do is start emailing your customers with specials, coupons, news and info…the possibilities are endless. If you don’t have an email list, start building one today! Collect email addresses as you check customers out; keep a pad by the cash register for them to sign up in exchange for 10% off their next purchase (or some other incentive). There’s no excuse NOT to be doing this.7. Co-op advertising. Is there another business that is compatible and complementary to yours with which you could team up to advertise, and thus share advertising costs? A strategic partnership with other quality businesses can create a win-win situation.Okay, I said I had two pieces of advice. The second one is…increase your advertising! I know…you were about to cut your advertising budget out entirely until you read this article. But if you are thinking of cutting it, doesn’t it stand to reason that your competitors are considering the same thing? If you increase your advertising at a time when your competitors are cutting back, just think how much more visible to the consumer you’ll become! You didn’t become a small business owner by not knowing how to take calculated risks. This is one that could pay off big-time.When you advertise, you are building your brand. When you stop advertising and putting your brand in front of the consumer, your brand starts losing its power. Therefore, when you stop advertising during rough times, you are throwing away an investment that may have taken you years to build. (c) Copyright 2008, BusinessBurrito.com. All rights reserved.
Donna Williams is the founder and creator of BusinessBurrito.com – a website dedicated to helping small businesses grow to their maximum potential. She is also a 25-year advertising / marketing executive, creative director, writer, and producer. Together, Donna and her husband currently own and co-own five small businesses. To read more of her articles, or to sign up for her free weekly e-newsletter, visit her website at www.businessburrito.com
What Questions Should You Be Asking A Copywriter Before Hiring Them?
November 20, 2009 by IBI · Leave a Comment
A good copywriter can help your business flourish but with the myriad copywriters all competing for your business, just how do you know who you should or shouldn’t hire?
In such a situation, knowing the right questions to ask is not only extremely useful, it’s absolutely essential.
1. Do you have examples of successful copy?
Every copywriter has to start somewhere and therefore some won’t have any successful campaign samples to refer you to. While these people obviously need a break, can you really afford to take the chance on somebody who may or may not be good at their trade? Your business is relying on the person you hire to produce copy that will draw buyers in and get your products or services moving. With this in mind, hire somebody who can show you successful copy for the medium you require and, preferably, provide you with references.
2. How long do you require before project completion?
Every project is different and only after giving your copywriter a full and thorough brief will he or she be able to provide a delivery date. However, it’s important that a deadline is agreed upon and that it falls within your requirements. There’s no point, after all, in receiving copy after the launch of a new product.
Always insist on:
A) A date for the first draft to be delivered, and
B) A delivery date for the final copy.
3. How much do you charge and what are your payment terms?
Some copywriters charge by the hour, others by word count and yet others by each individual project. In my experience it’s best to aim for an agreement on a “per project” basis although this does entail your giving the writer a thorough brief of the job before he or she can be expected to quote you. Always remember that you get what you pay for.
It’s also important that you agree on payment terms. Some copywriters require a percentage of the fee “up front”, others after delivery of the first draft and yet others require nothing until project completion. You should also agree on how and when payment should be transferred.
4. Are any necessary revisions included in the price?
Because a copywriter can’t possibly know your products or services as well as you do, there’s little chance of your receiving a perfect first draft. Of course, it’s your job to ensure that your copywriter has enough information to be able to put together copy that’s in keeping with your requirements but some editing will undoubtedly be necessary. Ensure that the fee quoted includes at least two revisions although expect your copywriter to set a deadline for such revisions; nobody wants to leave a project hanging open indefinitely. However, should you change your brief then it’s only fair that your copywriter bills you for any extra time spent working on the copy.
5. What information do you need in order to produce my copy?
For a copywriter to be able to produce his or her best work it’s important that all necessary information is provided beforehand. Your copywriter should be able to tell you exactly what he or she needs before the assignment begins, thus saving you the time and hassle of answering numerous questions “along the way”.
6. Will you be doing the work yourself?
Project managers often assume that the person they’re dealing with is the person who will write the copy but this isn’t always the case. If your copywriter is sub-contracting work you should ask to see copy previously written by the person producing your copy. A middle man generally tends to mean that some information is also more likely to be misunderstood (think Chinese whispers).
Other questions to ask are:
Have you handled this type of assignment before?
What size and type of business do you specialise in writing for?
What type of assignments do you handle? (e.g. web writing, press releases, brochures, speeches, etc)
Do you provide design work and/or graphics?
Of course, good old-fashioned “gut feeling” also come into play. A good working relationship is important – if you don’t feel comfortable with your copywriter then it’s probably best to look elsewhere.
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Affiliate Marketing: Why you Should Purchase and Use the Affiliate Products Before Promotion
November 20, 2009 by IBI · Leave a Comment
Trust between the affiliates and the customer is a very important factor in a successful affiliate marketing business. When you want to promote any affiliate products, you should be thinking of the benefits that the customer will get if they purchase instead of purely thinking about the commissions. This article will state why you should purchase or use the affiliate product before you even promote to your customer.
Your main purpose of the affiliate is to effectively promote the products to the customer. You will only be able to do that when you have a good understanding of the products and you yourself have benefit from it. Once you have tried the product and you have benefit from it, you will be the living testimonial and you will be able to recommend with confidence to your customer that they will definitely benefit from it if they purchase the product.
If you are wiling to put in the extra time and money to personally purchase and try out the product, your customer will be able to feel the honesty and sincerity that you want to project to them and they will also be more encouraged to try our the program by themselves.
Thus do not make the mistake of not purchasing and using the products before any promotion. If you are only interested in money and you just randomly promote any products, your customer will feel that you are not sincere in helping and you are not being honest. This will directly affect your business and you will note have a long term affiliate marketing business.
Zack Lim is an up and coming affiliate marketer who owns http://www.MyAffiliateMarketingOnline.com providing information on Affiliate Marketing. To get Free “7 Days to Affiliate Marketing” course, go to http://www.MyAffiliateMarketingOnline.com
What Kind Of Blog Should You Start?
November 20, 2009 by IBI · Leave a Comment
You might have just decided to start your own blog. But what kind of blog should you create to both fit your needs and interest others? Here, we provide a list of types of blogs you could start. After you choose which type of blog you want, you can search the free Wordpress themes at Theme Fury to pick out a theme that fits your blog.
Personal: You can create a personal blog that is a lot like having an online diary. This is the most common type of blog. Users of personal blogs write about life and observations. Only a few personal blogs become popular in the mainstream public since they are typically reserved for friends and family to view.
Topics: Blogs could focus on one particular topic where opinions and news are given on only that subject. It can range from anything from political issues to travel, fashion, education, niche, music, art, real estate, trends, photography, home & family, sports or more.
Business: Corporate blogs are rising in popularity. They are written for business purposes to add another outlet of communication for those involved. The main drive behind these blogs is to increase marketing, branding and public-relations efforts of the business.
Media: Some blogs only post in certain media that focus less on writing. For example, some only post videos in something called a vlog, while others only post their photography and some post their sketches and artwork.
This list of blog types will help get you started on what kind of blog you should start. Don’t settle for a common theme when you begin building your blog. Look through free wordpress themes at Themefury.com to choose one that will make your blog look best.
Theme Fury is a premier website offering custom-made, free WP themes. Our high-quality themes set a blog apart from all the others. Our mission is to provide the public with a variety of free Wordpress themes so your blog can stand out and look good.
Why You Should Use Affiliate Products for Your New Online Business
November 20, 2009 by IBI · Leave a Comment
Making money is no longer an easy task! It is much more difficult to make money now than it was years ago. So proper planning is extremely important if you want to earn online profits. With the demand of the Internet touching new heights, using it in a right way can make you a good deal of money. So just opening sites is not going to be sufficient. Along with that a great deal has to be learned about the various ways of the internet. When you are just starting your online business, you should consider using affiliate products. Here are the reasons why:
· If you simply contact a vendor and sell his products, your job becomes tension free and takes less time taking than creating a product of your own which always takes more time than intended. Moreover, many people just starting out have no idea what type of products sell well, on this basis, developing your own product can be a risky matter.
· The affiliate business is very simple and there are very few hassles. All the details; like product creation, sales page development, payment processing, product selling, understanding and solving the problems of customers, maintaining the product and finally delivering the product is taken care of by the vendor. As an affiliate, your only responsibility is to refer people to the vendor’s webpage.
· The payment for affiliate sales can be substantial. Each time one of your visitors buys a product from the vendor through your referral, you collect a commission. Commissions vary between a minimum of 30% to maximum of 75% of the sales price.
· The initial registration fee for most vendors is nil or very low. So, you can register with any company and become their affiliate for free. As a result, any number of products can be displayed on your web page at no cost at all.
· Not only entry fee is free, training given by the vendors to the beginners in this line is also free. Materials like reports and videos are often provided and should be taken advantage of.
· Some vendors will supply additional reports, sales pieces, emails and videos to enhance your sales.
· This business is very flexible and requires no financial commitment from you. In addition, it is very easy to drop one affiliate product to begin promoting another.
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