Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on network marketing to apply his trade. If you want to get in touch with Bob or learn more about sales and marketing please visit:
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Social Media Optimization is a New Way to Promote Your Website, Product or Service Online
November 18, 2009 by IBI · Leave a Comment
Social Media Optimization is an internet marketing technique that includes a number of methods to promote your product, service, business, or website on social media.
Social Media Optimization is associated with search engine marketing, but differs in that the primary focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful Social Media Optimization.
Social media optimization is similar to viral marketing where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.
It is still very much in its infancy and is only one element of being everywhere online. Social Media Optimization is essentially based on quality, or how good is my content?
It presents businesses with a way to connect and interact with their customers and prospective customers that was never available to them before. It is interacting with consumers wherever they are online and in whatever format they want the interaction to take place.
Social media optimization is all about creativity, finding creative ways to get your message out there and using creative tools to have your content easily found, distributed and shared online. It is about improving the linking structure of your website to make it highly visible in social media searches.
Social media optimization is the latest buzzword that is capturing the attention of webmasters and is simply the practice of ensuring that a website, article, or video is primed to become a part of the social media network. Social media optimization is utilizing these social media sites and the social media networks to popularize a product, a service, an organization or a concept.
It’s an excellent technique for website promotion and gives your Website and business more visibility and instant results. It is the process of distributing your content across all available Social Media networks and enhances your internet presence by effectively using these media, including social networking, social book marking, blogs, wikis, groups, and other social sites.
Social media optimization is driven by the technology of Web 2 and is all about forming groups of like- minded people and sharing information. Social Media Optimization is more than just writing content for the purpose of garnering links to your website.
It’s about optimizing your pages to help them connect with online communities and is defined by Wikipedia as a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites.
According to Wikipedia: Social media marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.
Social media optimization (SMO) and Social Media Marketing strategies are employed by empowered Search Engine Optimization to promote the site through the use of networking in social bookmarking, social networks, video sharing sites and photo sharing sites.
Social media optimization is a set of methods for generating publicity through social media, online communities and community websites.
The evolution of social media optimization will take some time in coming and has yet to reach its full potential but has the opportunity to replace Search Engine Optimization as one of the top Internet Marketing strategies in use today.
What are the Benefits of Business Blogging?
November 18, 2009 by IBI · Leave a Comment
If you are a small business owner, blogs can be really helpful for you. Business blogs serve as economical and most effective marketing tool. You can reach large number of people and improve your business opportunities by blogging for your business.
In order to reach huge number of people, you must adopt effective marketing tools. A good marketing campaign ensures that people are aware about your brand. But, if you are a small business owner, you must adopt cost-effective marketing tools. This ways you can increase your sales and make huge profits by not spending huge amount of money in advertising about your product and service. Business blogs serve as effective and economical marketing tool. It is a corporate tool for communicating with customers or employees to share knowledge and expertise.
Business blogs are increasingly used by the business community. Blogs are an excellent method to share your company’s expertise. It allows you to communicate your knowledge and opinions with other members of the trade. You may also enter in to collaborations or partnerships with other firms who have similar website design business as yours. Blogging also helps in building additional web traffic. If you have posted an interesting blog, people like to read it, share their own views and so on. You can successfully use blogs to attract potential customers. By giving details about your own company, product or service, you can inform people and convert them to potential customers.
There are various reasons for using business blogs. Blogging is a low cost alternative to having a web presence as well as it is a best use of seo. If you don’t have money to get a website designed, blogging lets you put your company name out on the Internet. Moreover, it is easy to update your weblog. If you are not technology-savvy, don’t worry. Blog software is easy to use and get started. So, just decide who your target group is. This helps you to decide the content of your business blogs. Try to make your blogs very interesting yet informative. You must talk about your company, products, and services and invite people to post their views and opinions too. This is one of the best and most economical ways of marketing your brand. You can not only reach larger audience but also enjoy increase sales and profits.
Harry Works as a Content Writer in Neoteric UK which Provides excellent website design , SEO services across UK.
Blogging Super Tips – What to Do When You Run Out of Ideas
November 4, 2009 by IBI · Leave a Comment
It’s at the top of every blogger’s most-hated list: running out of content ideas. You’ve worked hard and long to build up a following of readers, and you certainly don’t want to lose them, but it won’t take them long to go elsewhere if you fail to serve up the unique content they demand.
If this hasn’t happened to you yet, it will. I don’t know of any blogger who is always full of fresh post ideas. But there are some things you can do. Here are some ideas to help you uncover new blog posts, or worst case scenario, give you content even when you’ve run out of ideas for new posts.
How to Find New Content Ideas
1) Subscribe to like-minded blogs. What are they writing about? Can you respond to a post, add to a post, or dispute a post of theirs? Do their posts give you any ideas?
Don’t short-change this tactic. You will be amazed at the number of posts you can create by pseudo-collaborating with other bloggers, and it’s also a great way to get links and establish your credibility.
2) Browse forums in your field. What are people talking about? What problems are they having?
3) Try StumbleUpon! You can find clever, inspiring content with a few clicks.
4) Create a video of yourself doing something in your niche or completing a task. What’s second-nature to you could be news to someone else.
5) Review your blog comments — write about a common thread in those comments, or answer them in a new post.
6) Use Twitter! With Twitter, I really feel like I have my fingertips on the pulse of the niches I follow.
7) Write a tutorial.
Review a new service, business, web site, or book in your niche. This also gives you a way to earn some commissions. You could even set up a regular review day — maybe once every two weeks or so.
9) Interview your peers, and posts the results. Most bloggers are open to surveys from their peers, provided that it doesn’t look like social climbing.
“I Have NOTHING to Write About!”
1) Write a recap post. Recap the week’s events, recap your favorite blog posts over the past week, recap the comments left on your blog, etc.
2) Start reaching out to guest bloggers. You can create an author account in your WordPress blog, allowing them to write content, but not publish it.
3) Get ideas from private label content (PLR). Private label content can be purchased, rewritten, and rebranded. Its quality varies, but at the very least you can find an article to use a base for your next blog post. Just be careful, because most PLR content is low-quality and over-used.
4) Take a break, gather your best post ideas from the past, and go on a blog commenting campaign. You can gain traffic, backlinks, and find ideas at the same time.
Writer’s block happens to every blogger from time to time, but if approached methodically, there’s no reason that it should slow you down.
Jared helps new and aspiring bloggers learn how to blog professionally and is the author of a popular suite of Wordpress plugins. You can learn more about one of the leading blogging programs available today by downloading the FREE guide on how to blog for money at Jared’s site.
Tips for Business Marketing With Less Time
November 4, 2009 by IBI · Leave a Comment
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
For years I have seen small business owners struggle to grow their business. Most business owners think that they need lot of money to market and grow their business to next level. I agree that it takes money to advertise and hire a sales team but I can argue whole day about money and marketing.
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
For years I have seen small business owners struggle to grow their business. Most business owners think that they need lot of money to market and grow their business to next level. I agree that it takes money to advertise and hire a sales team but I can argue whole day about money and marketing.
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
browse for more information at our website :-
ABOUT BLOGGING
November 2, 2009 by IBI · Leave a Comment
There is a new way to update friends and family on what is happening to your life. Using the internet, you can create a personal journal and share with people. This is called a web blog or blogging.
A blog is similar to a journal or diary where you can post your activities or thoughts on a regular basis. Just like a diary this is solely maintained by you but the difference is that you can give access or allow people to read your blog or post comments on what you have written.
There are different types of blogs depending on the subject:
- The most common type is a personal blog. Blogspot, WordPress and other blog sites make available spaces for personal blogs. Personal blogs are online diaries or journals. You can post anything on your blog including images and videos.
- People also make cultural blogs which cover topics about the arts, music, painting and culture in general. Most of these blogs are made for educational purposes.
- Niche blogs are also called topic blogs. These blogs focus on a specific subject like acne remedies, diet methods, etc. This type is usually created in support of a website which sells the product or service.
- Business related topics are covered by business blogs. This type of blog is used by people to update others about business and its environment. Good examples are the blogs about the stock market.
- Science blogs are made by those who want to inform others about a particular scientific field. Usually the blog is restricted since some information is sensitive or confidential.
- Blogs written by two or more people are called collaborative blogs. This type of blog is maintained by clubs or interest groups.
- Students have also found a use for blogging. This type of blog is similar to a cultural blog though the subject maybe about a particular course.
- When a discussion about certain topics is made though a blog this is called a forum blog.
- Using a blog for advertising purposes is called spam blog or splogs. This kind of blog advertises a product or service blatantly.
Anyone can make a blog especially that it is FREE. Let us discuss how to start a blog.
- Choose a blog site service for which your blog will be published.
- You will then be asked to give your blog a title.
- Most blog site services allow you to choose a theme or style. This will make your blog look interesting.
- There are blog site services that can make you set your publication for public or private view. For private view blogs, only those given access usually through logins and passwords can read your postings.
- After making the aesthetics and access level for your site, you can publish your site.
- You can start posting to your blog.
Blogging has now become not only a hobby but has become an interaction point between people on a personal level. Business owners have found ways to use blogs to support their business as well.
Find a blog site service that you will be comfortable. Happy Blogging!
Therese Prentice is a Social Networking Expert, Joint Venture Broker, Certified Marketing and Business Coach
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