Author is a well experienced software engineer, currently helping people to build and promote their websites.
How Common is Common Sense When it Comes to Seo?
November 16, 2009 by IBI · Leave a Comment
How common is common sense when it comes to SEO?
If you are searching for “cars” in a search engine, what kind of websites do you expect to show up? shoes? pets? Obviously not. All search engines have the responsibility of serving their customers by showing them what they want. Searching for relevant websites has always been a big challenge for the search engines too, as there are zillions of websites out there on the web. More over, search engines have to fish out the best in seconds! So, any website which has all the criteria that a search engine demands, would show up at the top.
Search engines are not looking for great miracle sites. They are looking for professional businesses that are serving their customers well. Search engines don’t want to show unprofessional, crappy sites to their customers. How do search engines looks for the best sites? What algorithms do they use? Do we need to learn those complex algorithms? Nope. You need not worry about how and what methods they use, as long as you maintain your professional approach to your business. Let the search engines worry about how to capture you. And surely they will, if you are not into any kind of spamming. However, do you show up at the top? Or do you show up hundred pages after? That depends on the competition and the product demand.
Search engine optimization (SEO) is the science of increasing traffic to a website from search engines via “natural” (”organic”) search results. You do not need an extensive seo training to achieve this. However, if you take a short seo course or attend a short seo program or even a basic seo workshop, you will be in good shape. Even reading a seo book or ebook will give that knowledge about organic seo. Even simpler and quicker way is to go thru our free couse on organic seo at www.SeoCollege.org
The Google way: Whenever a customer searches using certain key words, google picks up the best sites out there in the market. How does Google do it? Google approach is very simple. It looks for what you are looking for! It looks for sites that you are searching for. What do you normally look for? …yes exactly. You look for the best sites to match your keyword. What do you mean a best site? A site that is designed well? A site which looks well? A site that sounds well? None of them. Google looks for 3 things. PROFESSIONALISM, POPULARITY AND a perfect match of your KEY WORDS.
Lets take an example. Lets say you are looking for “flower”. Google will quickly search for all domain names in its database, which have the word “flower” in it. The assumption google makes here is that, if a domain name contains the word “flower”, then, that site has to be dealing with “flower”. Unfortunately there are thousands of websites which have this name in it. Which of these sites must show up on the first page on google? and which one of them must show up at the top? Adding to the complexity, there could be many websites which do not use the word “flower”, even though they are dealing with “flower”.
The second approach that Google takes is to look for sites that have the word “flower” in their HOME page. The assumption that Google makes here is that, If a website is dealing with “flower”, then it must be talking about it in its home page. What if the home page is filled with only images of flowers and no text in it? those sites would loose out in the race! What if all those sites have the word “flower” in their Home pages? then Google will look for sites which have more than one word. More the merrier! This is called word density. This is where many SEO experts try to trick google by placing the word repeatedly with no proper sentence formation. This is called “Key word stuffing”. Google has now caught up with this trick and it can now identify such sites and ban them from indexing. Google is continuously evolving to identify such tricks played by small timers to win the ranking. The winning strategy here is that the Home Page must talk about the product or service that it is offering in length just like any other professional website. Professionalism is what Google is looking for. Read more of SEO at www.SeoCollege.org
P R Can Promote Your Business in Google Absolutely Free
November 10, 2009 by IBI · Leave a Comment
Free SEO help. The SEO experts helps charity organizations promoting their websites on Google, Yahoo, MSN and other major search engines. The recently updated number one ranking SEO book is now available free of charge to charitable organizations. State College, PA, 20 July 2004 – Aaron Wall has recently revised his best-selling book SEO available to charitable organizations free of charge.
Hire a quality search engine optimization companies can often thousands and thousands of dollars, far beyond the budget of many charitable organizations. Without the proper placement in search engines people who want to help your love may not be able to find you.
The Seo Services Book is a simple and straightforward guide helps even the most news webmasters learn how to promote their website. “In an area like Internet marketing, where so much nonsense waived by self-proclaimed experts passes for decent advice, it is refreshing to find a talent as down-to-earth and unpretentious, like Aaron, which seems only a “Kick out of Ehrlich and other people avoid the traps and dead ends, the hype Master snake oil vendors”.
Search engine optimization is a complicated industry filled with confusion and error. Much of the applicable information changes from month to month or year to year and a large part of the information available via the Web or outdated is absolutely wrong. The SEO Book published in ebook format, so that it is constantly revised to keep up with the ever-changing SEO field.
If you are the webmaster of a charity organization, the church, or educational institution feel free to ask you acquire your free copy of The SEO book today at http://www.seobook.com/.
About the SEO Book:
SEO book industry is an important linchpin of the SEO community. SEO book is a search engine, the news blog SEO Expert provides free tips, news and current SEO guide to search engine optimization. The book SEO firms to help lower the cost of entry into the Web and charity organizations to help their messages.
SEO Expert presents Seo Services that means the webmaster does not attempt to deceive search engines. SEO Services means playing by the rules. The web pages that are created by SEO Expert with white-hat SEO methods are beneficial to the Internet, search engines and clints.
All Bloggers Should Know a Little SEO
November 7, 2009 by IBI · Leave a Comment
Search Engine Optimization is something that is important to most bloggers. By definition, search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords (Source: Wikipedia). Basically, when you go to use your favorite search engine to search a term or keyword, the sites that you are most likely to click would be towards the top. Those higher listed sites are better optimized for search engines than say the sites on page 50 or even 100+. SEO increases the chance that a searcher will click your site, as it would be higher in the list for that keyword. For bloggers using Wordpress, an easy download (that I use as well) is the All in One SEO Pack. The plugin is designed to optimize your titles and generate META tags automatically. A popular SEO ebook available is the SEO Book. This 160 page book by Aaron Wall explains everything from why SEO is helpful to a step-by-step checklist on how to do it. If SEO is something you’re interested for your blog or site, I highly recommend checking out some of the resources in this post, as well as SelfSEO.com’s tools and SEOmoz Daily SEO Blog.
Author of Bloggingirl.info and Link Lovers, creator of Pix Shoe Box
Step-By-Step, Do-It-Yourself, SEO Guide
October 27, 2009 by IBI · Leave a Comment
SEO or Search Engine Optimization is one internet marketing strategy that any internet entrepreneur would want for their website. Well maybe except for those that really established a strong name over the web, but as for those that started out in ecommerce would really need to learn about SEO. Let’s get to the point, SEO is used as a way to raise a website’s rank in any search engine like Yahoo! and Google (any of the top 10 slots will do, but It’ll be greater if it would be in top 1). By doing so, the possibility of visitors that visits a website would increase, thus increasing sales and profit margin. So long-story-short, SEO is all about increasing the visibility of a website in the world wide web by use of search engines. Now the question is, how do you do SEO?
SEO companies are now available for hire around the world, such as SEO Philippines companies. Some companies have outsourced their SEO needs to these establishments. But it can also be done by anyone that knows basic SEO procedures, even at home. So here is a step-by-step, do-it-yourself, guide on SEO and how to increase visibility in the world wide web.
Step 1: Get Your Keywords
The first step that any SEO Philippines company would do is to research on keywords that perfectly describes the website. Free online keyword research tools like Google Adwords Keyword tool or SEO Book’s Keyword tool are popularly used by many SEO specialists. Highly competitive keywords is the main ingredient in any successful SEO dish. But highly competitive doesn’t only describe single words such as “SEO”, it also emphasizes on the keyword structure, if it really describes the website like “SEO service in the Philippines”.
Note: In a keyword research, always make sure that the keywords are relevant to the website to be optimized. Irrelevant keywords pointing to a website could earn a one way trip to “Ban“svill courtesy of search engines.
Step 2: Know Your Enemies
Well not exactly “enemies” per-se, but competitors. After doing a keyword research, It’s time to look up on your competitors by use of your chosen keywords. Try looking at what SEO tactics or strategies they’ve done. By viewing their source code (ctrl+U for Firefox), you can see the keyword density, meta tags they used, alt tags, and title tags (I’ll explain these later on). To learn the number backlinks (I’ll explain these later on) of a website, try using SEOpen’s free backlink tool, this way you’ll know what you have to beat to gain their spot. Using your competitor’s strength against them is one successful way to succeed in an SEO campaign.
Step 3: Start On-Page SEO
So here we’ll start the first pace of SEO, the on-page optimization. Actually, SEO is divided into 2 parts, the on-page and off-page (which I’ll discuss later on). On-page optimization involves making changes within the website to make it more “search engine friendly”. The strategies and tactics used here are as follows:
- Content Optimization – This strategy involves changing the content of the website, particularly with it’s text elements. One way is to embed the researched keywords on texts found throughout the website, focusing mainly on the headers (those with the big bold letters). It is said that keywords used should be take about 7% of the total number of words in a content. Let’s say you have 400 words in a single page, so 7% of that 400 (which is 28) should be keywords. Note: Make sure that the content is still readable after placing those keywords. Remember that the users are still your prime target, not the search engine spiders.
- Site Map – Site maps are an important part of websites optimized for search engine. This way, search engine spiders (or robots) could easily crawl through the whole website by use of site map. Making it easier for spiders to crawl through the website is one way to make a website “search engine friendly”.
- Meta Tags - Meta tags are comprised of the Title, Description, and Keywords of the website. Other than the content of websites, meta tags are also the perfect place for keywords. The only difference is that these things are like a “Free Buffet” sign for search engine spiders, it’s the one responsible for attracting search engine spiders to crawl your website. But remember that it still depends on the structure of the meta tags.
- Alt Tags - Alt tags are those found in HTML image codes. Let’s say your keyword is “SEO Philippines“, your image tag should now look like this: <img src=”images.png” alt=“SEO Philippines”> Just like the meta tags, alt tags are also an appropriate place to put several important keywords. Note: Make sure that only one (1) keyword should be placed on every alt tags found all over the website to avoid keyword spamming (which is part of black hat SEO)
- Title Tags – Like meta tags and alt tags, title tags are also an appropriate place to put some keywords in. By adding a keyword, let’s take for example “SEO Service”, in the title tag, the HTML hyperlink tag should look like this: <a onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”default.aspx” title=“SEO Service Online”> Note: Alt tags are not seen by visitors, only the search engine spiders so it wouldn’t hurt to just leave it with the keyword. But title tags are seen by visitors, so make sure that the title tag is still readable after embedding the a keyword or two.
Step 4: Start Off-Page SEO
Unlike the on-page, off-page optimization involves SEO strategies outside of the website. This part of SEO is divided into two categories, backlinks and public relation strategies. Backlinks are links all over the world wide web that points back to your website. It has long been considered that the many backlinks you have, the more popular you’ll get. Another theory added is the weight or importance of the website where the link is coming from. Tools used to determine the popularity of a website is through Google’s PageRank and Alexa traffic tool. Here are some of the strategies used by SEO specialists to get backlinks.
- Link Exchange - One of the earliest forms of backlinking involves exchanging links with other relevant websites.
- Article Marketing - This type of off-page SEO can be considered both for backlinks and public relations. An article commonly generates an average of 3 links (depending on the kind of article directory it was submitted). It’s also considered as public relations because these articles commonly promotes the business they’re trying to market.
- Blog and Forum Commenting – Forums and blogs are also a popular trend to generate backlinks by using their signatures as links linking back to your website.
- Blogging - Other than commenting on other blogs, creating your own blog and embedding links is another popular way for generating backlinks.
PR or public relation strategies of off-page SEO involves generating traffic not only through search engines but also with other types of media. This type of off-page SEO mainly works by marketing their service through word of mouth. These strategies involves the use of:
- Social Media - Social media such as Friendster, FaceBook, Twitter, and MySpace are the perfect place to start a buzz that could benefit the website through the marketing strategy they call “word of mouth”. Adding a link could also help in getting more backlinks.
- Social Bookmarking – By using the articles in bookmarking sites such as Technorati or Digg, people could easily learn about your services through your article. This is also another way for the articles to gain more importance in the web, thus increasing the chance for your websites to be visited through your articles.
Other forms of off-page SEO is submitting your website to search engine directories. Make sure to submit your URL for free to Google, Yahoo!, Alexa, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Jayde.com, www.whatuseek.com, and more. DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.Visit http://www.myoptimind.com for more information.
Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion..
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