Effective Copywriting by Design
November 22, 2009 by IBI · Leave a Comment
In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled “Persuasion Architecture”. This video tutorial explains how, just like any other type of writing, a sales letter must have a STRUCTURE.
In fact, I would require my students to study famous direct marketing pieces and determine what “persuasion architecture” the copywriter follows. This gives the students practice through this ‘reverse-engineering’ process to appreciate that beyond the words and sentences there must be a certain flow, plan, map, or whatever other name you want to use, to great copywriting.
I’ve only recently completed a Masters Degree program and one of the courses I had to take was ‘Research Methods’. Apart from teaching you how to carry our academic research, it also has a heavy writing component. The text used for the class for the writing component of the course basically covered things I already knew from copywriting but with an academic twist.
In fact, I got an “excellent” for my writing but the paper mechanics (formatting) was a little lacking. (I just hate all those footnote, bibliography, etc, ‘rules’ that go with academic writing. I guess I’m so accustomed to the freedom of copywriting!)
For example, if you are writing a paper based on a deductive argument then you must start with a thesis statement and “tell the readers what you are going to tell them, then introduce the general topic, narrow your claim, followed by supportive arguments and after “telling them what you told them” you conclude with the claims of the thesis statement and its implications.
In other words, there is a pattern you must follow to make the paper logically connected and lucid. You readers are prepared for what you are about to explain and after you have explained this, summarizing what your paper is about.
As a copywriter, you must also think about the structure you are going to use for your letter BEFORE you even start writing. This would be your plan from which you will build your literary house made up of words, sentences paragraphs and sections.
One of the most common mistakes I see rookie copywriters make is that they concentrate so much on the “power words” and “sounding like a copywriter” that the flow of the letter suffers. The main reasons for this lack of flow arise because:
* The headline does not logically connect with the opening paragraph but addresses two different ideas
* The topic sentence of each paragraph is not logically supported by the following ‘body’ sentences.
* The “transitions” from one paragraph to another is almost ignored so there is an awkward disconnect.
* The right information is given in the wrong places such as the ‘call to action’ given before the list of benefits. (Think AIDA.)
* Too much real-estate is given to a minor selling point.
In order to maintain the “slippery slide” in my letters I always try and write my letters in one sitting. This may sometimes mean writing for 12 hours straight but while I’m writing the last sentence I still have the first sentence in my head. If I do break off from writing I’ll have to start reading from the very beginning to make sure that I have the entire letter in mind. Interestingly, one of the great techniques used by article writers and which can work in sales letter writing is to bring the article full circle by ending on the same idea, story, or issue that you started with.
Now, it would not always be possible to write a long sales letter in one sitting, but in the planning process (just like you ‘outline’ an essay) you can ensure that the letter will flow smoothly from beginning to end. A disorganized sales letter is a major hindrance to persuasion. It is often said that you sell the sizzle but not the steak but even the sizzle must have some rhythm and cadence to it.
When I first started writing my own sales letters for the internet I took a letter written by a top copywriter and studied the patterns he used and did the same for my letter. Do this work? Like gangbusters. No, I wasn’t a “swipe” because the products were different and you will never be able to recognize this as a “swipe” because I borrowed only the “plot” of his letter.
Speaking of plots, (which is another word for the ‘plan of the story’) just the other day I was telling my kids that the best plots are used over and over again with different story and its no accident the top movies and stories use common plots.
So study those famous pieces in your swipe-file and determine the plan or structure the writer used and borrow those ‘persuasion architecture’ to build YOUR own persuasion masterpieces.
Ray L. Edwards is a master copywriter, copywriting coach, Internet marketing consultant and published author. He has made his clients millions of dollars over the past years and specializes in writing copy for online businesses. Go now to his copywriting blog for more FREE tips.
Blog-An Effective Marketing
November 20, 2009 by IBI · Leave a Comment
A blog is a contraction of the term weblog and is a website, usually maintained by an individual with regular entries of commentary, descriptions of events or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.This blog is less formal and contains marketing tips or promotional advice for software developers or online marketers. We found that we had overflow from our monthly newsletter. Generating a daily blog would require very little effort and would assist us in creating fresh content which our readers told us was of significant interest.There are numerous online tools that can be used to create a blog. It would just be best to use a standard html program. It’s really not much more complicated than typing an email. The content is then sent via FTP to a web server. If you want to test the waters there are online web-based tool that helps you publish to the web instantly.Some Useful Tips to Create Blogs:1. Give the maximum amount of information with the least amount of words. Time is finite and people are infinitely busy. Blast your knowledge into the reader at the speed of sound.2. Every few paragraphs insert a sub heading. Make sentences and headlines short and to the point.3. Think about what keywords people would use to search for your post and include them in the body text and headers. Make sure the keyword placement is natural and does not seem out of place.4. Tell them exactly what you think using the least amount of words possible. A long post is easier to forget and harder to get into. A short post is the opposite.5. It is common for blogs to feature advertisements either to financially benefit the blogger or to promote the blogger’s favorite causes. The popularity of blogs has also given rise to “fake blogs” in which a company will create a fictional blog as a marketing tool to promote a product.So Blog plays an important role in the industry of marketing online. This is the best way to make your business in the high place. Get it and make it richer by posting the weblogs. Many online blogs are there in the internet which is based on the website and the reviews of their thoughts.
Ioofersearch
Ioffersearch
PO box 440
Marlboro, NJ
Email: g7329174080@gmail.com
Website: http://ioffersearch.com
What In The World Do I Blog About?
November 19, 2009 by IBI · Leave a Comment
If you’re like most people who start a blog, you initially have a bit of writer’s block. Good news- it will likely go away, and you’ll find yourself thinking of new things to blog about frequently. In fact blogging becomes quite addictive.
This was certainly true of me. When I began blogging, I would often struggle with things to blog about. Now, I have the problem of not having enough time to post on all the things I want to talk about!
Here are a few tips to get you through that initial dry spell until you find your blogging voice.
1) Subscribe to other blog feeds for your industry/target market.
If you have a blog about babies and toddlers, you’ll want to have other similar (preferably high traffic) blogs on your RSS reader. It’s a good way to keep abreast of what’s going on in the collective consciousness of people. Just do a Google search for blog + topics of choice, and you’ll come up with plenty.
Keeping up with other blogs in your niche means that you can link to their posts (and you should always link to a blog that inspires your own post!) and add your own “spin” on the subject.
2) Look at trade magazines and newspapers in your niche
Again, going back to the baby/toddler theme, read parenting magazines. Magazines are a great place to look for inspiration…the articles are mostly short, pithy, “quick fix” and solution oriented (similar to blog posts). They also change to reflect what’s going on in the world and with your target market.
Keeping up with the news is also a good idea…you can find news feeds to add to your RSS reader too. When something is happening in the world that impacts your target market, blog it.
3) Keep a notebook (or file on your desktop) of blog fodder
When a thought or sentence hits you, write it down immediately. These sentences can be lengthened into blog posts (and later lengthened into articles…that’s another ecourse!). The more you do this, the more aware you will become of the unlimited topics you can blog about, even in your niche.
4) Milk Your Content
If you’re publishing a newsletter and write articles, then blog a short intro paragraph along with a link to the rest of the content on your website.
5) Product Reviews
Review products that you’ve tried and books you’ve read that relate to your niche. Anything that would help your blog readers make a decision (and we all need that help in a world with too many choices!) is a good thing.
6) Involve Your Visitors
Your newsletter subscribers and blog readers can be marketing partners and content generators for you! How? When they email you with a question, ask their permission to post it (along with the answer) on your blog.
May you soon find yourself in the predicament of so many blog posts, so little time!
Carrie Lauth is a work at home Mom of 4 who loves to blog to grow her business. To sign up for a free ecourse with tips from other successful bloggers, visit http://www.business-moms-expo.com/blogging-tips.html
Business Blog Marketing
November 19, 2009 by IBI · Leave a Comment
Business blog marketing is not all about profitability. To have a successful business blog, one has to take into consideration the impact it has on its market. It is a critical component to a successful business strategy.
With the availability of information right at the tip of their fingers, consumers have become smarter and more discerning in choosing brands and products to patronize. If you are looking for a profitable growth, it is advisable to follow business blogging code of ethics.
In setting up your business blog, keep the content short and relevant. Avoid excessive promotion as it will turn your customers off. The same way that lengthy paragraphs and sentences would. You must realize that it costs more to gain new customer than to keep existing ones. Therefore, loyalty is one of the easier ways to have steady revenue. Loyal customers also aids in propagating your product by word of mouth.
If you are a small business owner, blog marketing is of more importance to you. It is where you can tell your market how your product or services can help them. Visually impressive blog is not a guarantee of higher revenue. What you say on your website should be interesting enough to hold your customer’s attention. It should clearly provide the benefits of your product in a clear and readable format. And most important of all, it should eventually lead to action.
Business blog marketing is great marketing tool if used wisely. Setting up a customer-focused business blog is the secret to achieving long term profitability.
Tim Yu is a Internet Marketer who owns http://www.InternetBloggingProfits.com – He has helped hundreds of people on Starting Up an Internet Business.
He has recently developed a Free 7-Days Profitable e-course showing you a step by step process for starting your Internet Business . To learn how to start Making Money Fast without wasting your time and losing more money, visit http://www.InternetBloggingProfits.com/BlogSecrets
At Least 5 Very Good Reasons Why Everyone Should Have Their Own Home Business Blog
November 18, 2009 by IBI · Leave a Comment
I was doing a little day dreaming trying to figure out how make the world better. The thought came to me that if everyone had a home business blog making even a small amount of money the world would change. It would be a world where everyone had a second income.
The mental exercise of creating products, sales systems, and traffic systems is very useful to the sanity of a person. It actually makes you more sane and happy to create and share with others. You get to be the boss, the king, the big cheese in your own little universe.
I am happier when I am creating or learning something useful and of course making extra money is a very big plus. A home business can bring in enough to make a utility bill payment or as much as down payment on a new home. How much you make is up to you.
In the U.S. a home business is just about the safest and the best tax write off you could create. Get a copy of Turbo Tax with the business version and you will find lots of things are a recommended deduction. That means a home business blog can make you money even if it loses money…now that is one heck of a deal. By the way I started mine as a tax write off and decided to turn it into a retirement vehicle.
Can you imagine the impact it would have on America if everyone was making an extra $10,000 to $100,000 per year on the side? Just the fact that we would raise our ability to use words and sentences to communicate with each other would have a greater effect on society than the money. But, the money would be good.
Young adults could find a valuable part time activity that is safe, fun, profitable, & contributes to the society. Not to mention the extra money would help take the strain off of mom & pop.
Wow! Now, for a quick summary of a part time home business blog:
1) Make you more money.
2) Make you happier, smarter, & more fulfilled.
3) Cut your taxes.
4) Improve your literacy.
5) Help our children & reduce delinquency.
6) And if enough of them were created…..Change the World!
Get started on you home business blog right away! Pick a subject! Make a product! Change the world! It could happen.
Thomas Jackson is the owner and operator of
http://www.homebusinessdragon.com
Where you can get a free home business website worth $50,000.
Few Exiting Submission Tricks
November 18, 2009 by IBI · Leave a Comment
Submitting your site for the search engines to find and index is a necessary and big step for any webmaster and site owner. The question is, are you going to submit it the right way or the wrong way? To do it right, you need to know a few things about search engine optimization before you take it anywhere near a search engine. How can you know if your site is ready to submit? First, make sure:-Your keywords are in your title tag -Your keywords are in your description-Your keywords are in your content smoothly and naturally Make sure you’re site is tightly focused on only one or two keywords. You should also check for broken links, as these can cause big problems with search engines’ spiders.Once you’ve submitted your site, be patient. It may take weeks before your site is indexed.The following are “Rules of the Submission Road:”1. Submit your site only once. Despite the hype, you should never resubmit your site unless it gets dropped entirely. This doesn’t apply to new pages, however. If you have created a few hundred pages in the last month or so and you don’t think that they will be indexed quickly enough via links to them it is a good idea to submit them manually rather than waiting for your site to be indexed again. If you are using a Google Site map, simply adding them to this document will get them indexed pretty quickly.2. Do the submission right the first time. Be thorough, especially to directories. Take the time to research and find the most appropriate category for your site. If your site would fit into multiple categories find out what the policy is on multiple submissions. Some directories want you to submit to every relevant category, others want no more than one submission or they reject all submissions. Some want every page, others want your index page and nothing more.3. be brief in your site description. Get right to the point in two short sentences. Most directories will actually restrict the number of characters that you can use. If they don’t it is still a good idea to try to wrap it up within twenty-five to thirty words. This is one of the largest differences between directory listings and search engine listings. In the directory you only get a short line to attract visitors; this is static for every visitor.4. be as accurate in your site description. Don’t try to trick people into visiting your site, as it’ll only backfire. Most directories are actually monitored by a team of editors. These editors will visit your link and red flag you if you are trying to deceive visitors or if you are trying to cheat in any other way. When it comes to directory listings, there are even less avenues for cheaters than there are in search engine listings as directories are checked out by hand.5. Make sure that all your information is relevant. Make it appealing to humans as well as dense with keywords. Directories don’t care about your key words very much. If your site isn’t attractive to human beings it will be listed poorly. When human beings edit, human beings rank, and human beings get what they want.6. Be patient. Let the search engines take their time.7. Don’t submit any more than your homepage. The crawlers are quite capable of following your links and indexing your whole site from just your homepage’s URL.Finally, submit your site to the powerful DMOZ site Directory. It is a very large, powerful, all encompassing web directory. The key to being listed is to submit your site once and correctly. It can take up to a year to get DMOZ to list your site. Use the following guide for follow up with them.1. Submit your site.2. Write a follow-up email to the category’s editor, explaining that you’ve been waiting and would like to know your site’s status. 3. Email the next category editor up, in case there’s a problem with your category’s editor. 4. Seek assistance at the Open Directory Project’s public forum. 5. Email DMOZ senior staff seeking help. This is pretty much the last resort.Submissions can be time consuming at first, but you’ll quickly get it down to a science. If you work hard on your SEO before you submit your site you’ll get to the top more quickly.Learn how to submit your site to the search engines correctly. Being indexed and listed is the lifeblood of a website and you can do it once and right.
For more useful tips & hints, please browse for more information at our website: -
http://www.offline-promotion.com
http://www.seo.reprintarticlesite.com
Few Very Exiting Submission Tricks
November 18, 2009 by IBI · Leave a Comment
Submitting your site for the search engines to find and index is a necessary and big step for any webmaster and site owner. The question is, are you going to submit it the right way or the wrong way? To do it right, you need to know a few things about search engine optimization before you take it anywhere near a search engine. How can you know if your site is ready to submit? First, make sure:-Your keywords are in your title tag -Your keywords are in your description-Your keywords are in your content smoothly and naturally Make sure you’re site is tightly focused on only one or two keywords. You should also check for broken links, as these can cause big problems with search engines’ spiders.Once you’ve submitted your site, be patient. It may take weeks before your site is indexed.The following are “Rules of the Submission Road:”1. Submit your site only once. Despite the hype, you should never resubmit your site unless it gets dropped entirely. This doesn’t apply to new pages, however. If you have created a few hundred pages in the last month or so and you don’t think that they will be indexed quickly enough via links to them it is a good idea to submit them manually rather than waiting for your site to be indexed again. If you are using a Google Site map, simply adding them to this document will get them indexed pretty quickly.2. Do the submission right the first time. Be thorough, especially to directories. Take the time to research and find the most appropriate category for your site. If your site would fit into multiple categories find out what the policy is on multiple submissions. Some directories want you to submit to every relevant category, others want no more than one submission or they reject all submissions. Some want every page, others want your index page and nothing more.3. be brief in your site description. Get right to the point in two short sentences. Most directories will actually restrict the number of characters that you can use. If they don’t it is still a good idea to try to wrap it up within twenty-five to thirty words. This is one of the largest differences between directory listings and search engine listings. In the directory you only get a short line to attract visitors; this is static for every visitor.4. be as accurate in your site description. Don’t try to trick people into visiting your site, as it’ll only backfire. Most directories are actually monitored by a team of editors. These editors will visit your link and red flag you if you are trying to deceive visitors or if you are trying to cheat in any other way. When it comes to directory listings, there are even less avenues for cheaters than there are in search engine listings as directories are checked out by hand.5. Make sure that all your information is relevant. Make it appealing to humans as well as dense with keywords. Directories don’t care about your key words very much. If your site isn’t attractive to human beings it will be listed poorly. When human beings edit, human beings rank, and human beings get what they want.6. Be patient. Let the search engines take their time.7. Don’t submit any more than your homepage. The crawlers are quite capable of following your links and indexing your whole site from just your homepage’s URL.Finally, submit your site to the powerful DMOZ site Directory. It is a very large, powerful, all encompassing web directory. The key to being listed is to submit your site once and correctly. It can take up to a year to get DMOZ to list your site. Use the following guide for follow up with them.1. Submit your site.2. Write a follow-up email to the category’s editor, explaining that you’ve been waiting and would like to know your site’s status. 3. Email the next category editor up, in case there’s a problem with your category’s editor. 4. Seek assistance at the Open Directory Project’s public forum. 5. Email DMOZ senior staff seeking help. This is pretty much the last resort.Submissions can be time consuming at first, but you’ll quickly get it down to a science. If you work hard on your SEO before you submit your site you’ll get to the top more quickly.Learn how to submit your site to the search engines correctly. Being indexed and listed is the lifeblood of a website and you can do it once and right.
For more useful tips & hints, please browse for more information at our website
http://www.offline-promotion.com
http://www.seo.reprintarticlesite.com
Small Business Blog Writing Tips
You launch a new small business blog, and then writer’s block kicks in. What to do? Here are some tips to help you with ideas for new posts to your blog. Your blog writing style does not have to be textbook perfect, so informal writing is suitable as long as you check grammar and spelling. It’s okay to entertain as you provide information, too. Visitors will not expect literary works suitable for a Nobel prize when you create blog posts, so relax.
Write short paragraphs and cover one aspect of what you present in each. Visitors want information quickly; so long paragraphs should be avoided. Short posts of 1-2 paragraphs are fine, too. Most website content is quickly scanned, so headlines and the first few words of each paragraph may be all that most visitors view before deciding to read details, or exit.
Include key words relative to your subject, and place some near the beginning of sentences for each paragraph, so your visitors get the general feel as they scan your post. Search engines will visit and index your blog content, too, so key words are important for attracting the search engine crawlers.
Google Alerts and blog labels are two techniques to help you generate new blog post ideas. Each will be presented in the report Blog Your Way to Fresh Content from my series of free PDF SEO Reports about do-it-yourself small business website promotion that I began to release during 2007. Some of my clients could not wait, so this article is a preview of how to use these two techniques to come up with post ideas for your blog:
1. Google Alerts is a free service that delivers links to content by email. Once set up, you automatically receive a collection of current news stories or related content by email with summaries and links to the information.
2. Your blog labels are the filing system for your blog that cross references your posts by subject category, so visitors may click a label and view all posts about that subject on one page. Use them to brainstorm ideas for posts.
Google Alerts
Search for Google Alerts to find the main page, and then sign up for a Google account if you don’t have one. You don’t need an account to use alerts, but managing your choices is more convenient from one page, and creating, editing, or deleting alerts will be easier.
To begin you create individual alerts for search words or phrases relative to your business, and then your options are type and how often. Type means the source, and the selections are from news, the web, blogs, groups, and comprehensive (all). The how often is the frequency of emails you receive from Google and include once a day, as it happens, and once a week.
Once you create the alert, emails arrive automatically with lists of sources for content related to your selected subject, and a summary of each. Follow the links of interest, and perhaps you will decide to write about the same subject with a different slant. Never copy another author’s content verbatim or claim it as your original writing. That would be plagiarism. However, quoting other sources is acceptable, and snippets or excerpts are often all you need.
Write an introduction about the piece you will quote, and then give credit to the author including a hyperlink to the source. Next, make sure you are in HTML mode and begin the excerpt with blockquote and italics tags, insert their content using copy and paste, and finally add the closing blockquote and italics tags. View your help files if the [blockquote] or [i] and then [/blockquote] and [/i] are unfamiliar (Note: The [ and ] square brackets must be replaced with , so don’t take my example literally). This formatting will indent their snippet in your post and display the text in italics to make everything stand out as content quoted from another source.
Finally, write a closing paragraph with your take or opinion on the subject matter, and you’re done. Again, your posts do not have to be lengthy, so the opening introduction and closing comments or opinion can each be one paragraph. Busy visitors are more likely to read your content and bookmark your site for return visits if your style is interesting and brief.
Blog Labels
The labels you assign to your posts allow cross referencing of information, and they are another source for brainstorming new post ideas. After all, your labels provide a snapshot of the overall theme of your blog. A review of your list of labels may uncover subjects that are overdue for a new post while alerts make you aware of topical subjects. Reviewing the labels that define your blog allows you to enhance emphasis by writing about what your small business is really all about.
Bonus Tip: Visit technorati.com and near the upper right is a “tag cloud” which displays key words and phrases that represent what the majority of people worldwide have written recently. The most popular tags are displayed in very large text, with others decreasing in size based on total posts tagged with that word or phrase. If you find words that relate to your business, click the tag to see what others are writing, or just start your post and run with it.
Compare physical exercise to writing posts for your small business blog, and each requires discipline. Both are easy to avoid without feeling guilty, yet the benefits are certainly important to your health, personal and business. A large percentage near 25% of all new blogs go offline in less than 90 days. One reason is the lack of fresh content. Use these tips for keeping your posts short and to the point, utilize Google Alerts, and do a review of your blog labels to easily come up with new ideas for posting to your blog.
Jim Degerstrom offers custom website design and artwork for print, and blogs related small business advice.
Tips & Tricks of Making your Site SEO Friendly
November 17, 2009 by IBI · Leave a Comment
If you are new to it, getting your website to be Search Engine Optimization (SEO) friendly can be difficult. The following tips and tricks can help guide you in the right direction!
SEO Website Prep
The first step is to make sure your site is SEO ready. Here are some tips to know:
Keywords: Obviously this is the big one. The best way to find the most appropriate keywords is to go to Google.com and sign up for their AdWords program. You don’t have to pay and they have a cool Keyword Tool which allows you to see the search volume for keywords you are interested in using. This will help you use the keywords that are the most popular. Keep the keywords between 200 to 250 characters & use a keyword density between 2% to 7%. The keyword density is simply the number of keywords divided by the number of total characters.
Title: The title on the index page should be between 10 to 150 characters long. The title should be short & accurately describe what the website is about and include 3 or 4 keywords.
META Tags: The two main META tags in your index page should be “Description” & “Keywords”. The keywords that I have described above should be in the “Keywords” section. The “Description” should be broader than the title, but you still don’t want to overdue it. Keep it between 1 & 2 sentences long and include a couple keywords, in this, as well.
Completeness: Search engines hate broken links. Make sure every link is connected properly.
Updates: Make sure to update your website fairly often. Search Engines don’t like outdated pages.
Submit To The Main 3: While there is some debate whether or not you need to submit to search engines, it’s best to submit them to the big 3 (Google, Yahoo & MSN), in order to get the ball rolling. Most search engines (including the big 3) have “spiders” that “crawl” the internet daily for web pages. It can take up to 12 weeks for sites to get fully indexed once you start submitting your site around.
The SEO Work
Once your site is complete and SEO ready, you now must do the actual SEO work. In a nutshell, you’ve got to get your link out there to as many sites as possible. Here are some tips to help you with that process:
Directories
First and foremost, try to stay away from sites who say they will submit to thousands of directories. Most directories have a way to prevent automated submissions and must be handled manually in each case. If you do decide to try one of these sites, make sure they are manually submitting to each directory. Go to Google and type in keywords like “free directory submission” or “directory list” to find directory sites. Make sure to find the proper category in each directory, because relevance plays a big role. Use the keywords, description & titles from your website when submitting.
Only sign up for free submissions and NEVER use reciprocal links. Directories will sometimes tell you that your link will be accepted faster if you do a reciprocal link, meaning you take their link and put it on your site. This is bad because 1) too many links to outside sites will bring you down on the search engines & 2) if the links are not relevant to your site, this can bring you down as well. Even if free submissions can take months, it’ll be worth it in the end.
Start a spreadsheet, and with each submission, make sure to put the URL of the website it was submitted to, date submitted, the category submitted to & the current status. Use this to go back to the sites to check on the status. Some sites will notify you when your link has been accepted, and some will not. If it has been longer than the time they said they would review it, go ahead and submit it again.
Link Exchanges
While this practice doesn’t have the same effect as it used to, it can be helpful. If you find sites relevant to your site, ask them if they would like to exchange links (putting their link on your page in exchange for having your link on their page.) Try to target websites with page ranks of 3 or above. You can easily find sites on the internet in order to find a website’s page rank. Some may want you to have a page rank above a certain point as well, so it may be best to come back to them as soon as your rank goes up.
Press Releases & Articles
There are tons of free sites that allow you to submit your press releases and articles. Doing PR & articles will scatter your link through MANY websites who use RSS feeds. Submit to as many free sites as you can.
Always Use a “Live” Link
The most important thing is that anywhere you go or any site you go to, to submit your site using a live link. www.”yourwebsite”.com won’t get picked up in search engines. Always use a live link with the “a href” tag that visitors can click on. These are the links search engines are looking for.
That about wraps it up. This will help build you up in the beginning. Over time, more & more visitors will visit the site, and even if they don’t know they are contributing, when they go on a message board, etc. and use your link, it’s helping your SEO! While I have given the steps to get you started, SEO is a process that should never stop. There is always going to be fierce competition, so you should never let up, even if you are receiving outside help from your visitors.
Renegade Network Marketer-More Traffic From Google
November 15, 2009 by IBI · Leave a Comment
Your MLM business isn’t just about traffic, it’s about conversions. However, it’s tough to get conversions if the traffic isn’t there. Everyone knows that Google search engine is one of the best ways to get traffic. But did you know that Google has other places that people make use of all the time, and it’s a good idea to rank in them too.
Raising conversions rates is the ultimate goal and visibility gets this done. But, like anything else, this takes effort and knowledge. You have to market where people are searching.
1. YouTube
It’s a fact that YouTube is the 2nd biggest search engine behind Google. When using videos to market your MLM you can make best use of YouTube by using some of the following tips.
Use a precise and descriptive title.
Make sure your description is detailed. It needs to be precise, distinctive, and use whole sentences.
Use descriptive keywords.
Don’t use keyword stuffing.
Participate socially.
Use the word “video” in your title.
Put a link as the very first thing in your descriptions.
Choose thumbnails wisely. YouTube grabs them from the 1/4, 1/2 and 3/4 marks.
Enable everything to foster participation.
Use watermarks.
2. Google Image Search
It’s a fact that one out of five searches is an image searche, and that alt tags and file name optimization are key for coming up in searches. Tips for getting more traffic from image search are:
Add images to your Google Local Business profile.
Use Google Image Labeler in your Google Webmaster Tools account.
Use images in blog posts or news articles for syndication in Google news.
3. Google News
It’s a fact that lots of people are getting their news via the web. And lots are getting it from Google News. Tips for getting more traffic from Google News:
Know that they only index articles three days old or less.
Know that news only gets indexed once.
Check out Google News Help for Publishers.
Use “most popular” and “breaking news” sections on your website.
Know that the sub-headlines or first part of an article is used as Meta description.
4. Google Blog Search
There are tips as well to avoid for getting extra traffic from Google blog search:
Don’t post in short bursts or predictable times.
Don’t let your post content differ from your feed version.
Don’t use a lot of spam words.
Don’t duplicate content on your site.
Don’t let links typically link to one site.
Network marketers should realize that that results from these other Google search engines frequently show up in regular Google search results. This may give you an extra incentive to pay attention to these other search engines. networkers really need to know that there are lots of opportunities to get their website and products or services found in Google other than just by regular web search techniques. The above list is just the beginning. As well, there are undoubtedly paid search opportunities that can be used also.
Learning new effective ways to get more traffic form Google and other search engines is very important as well as the knowledge to know how to get the most out of your traffic and turn it into conversions.
Find out more information about the Renegade Network Marketer and innovative marketing strategies from experienced and knowledgeable people.
Learn more about MLM Recruiting,lead generation and list building.
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