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How To Use SEO And Blogging To Generate Traffic
November 7, 2009 by IBI · Leave a Comment
If you have a website and market a product or service, or just want to get more traffic to your content site, then you have one thing in mind- traffic. One of the best ways to get traffic to your site is by using blogs to post articles related to your topic. This method is so effective because the big search engines out there love blogs because of their fresh and new content. The most important part about blogging to generate traffic is in optimizing the content of the blogs, a process that is easy to master and can prove very beneficial to your website.
The big search engines absolutely love blogs, especially WordPress. This particular service allows you to setup as many free blog sites as you want, and Google loves it. The search engines index blogs quickly and often and, if you choose to take the extra step in keyword optimizing the content on your blog, then you are going to attract a lot of attention. Make sure you always include a carefully crafted backlink to drive people to your actual sales or content page and you will begin receiving traffic in no time.
Blogging has many aspects that make it an effective marketing tool. Because the popular blog suppliers are so highly ranked themselves in the search engine page rankings, everything they are associated with (linked to) gets spidered and indexed as well. Also, the search engines love all of the new and fresh content that is circulated on such sites, causing them to hang around and spider and index their (your) blogs more often. In addition to sustained traffic generation, if you select your tags and popular keywords carefully, you may also see sudden urges of traffic. All of this traffic can then be directed to your sales or content sites, delivering you the success you want.
Blogs are very popular and easy to maintain, as the website portion is already taken care of and all you have to do is add useful content. Products such as Microsoft Office 2007 also make it easy to update blogs, as you can choose new blog post, type it up and, by adding your login info, it can seamlessly integrate your new content into the blog. This is pretty powerful stuff, considering the value of such sites. With blogs you can add posts as often as you like. Obviously, the more you post, the better for the site, but you can find your own friendly medium and watch the site grow.
Another great way to get attention to your blog is to post comments on other, related blogs. By posting on other niche blogs, you can include a signature file that links to your blog or main site. Once you have that down, the best way to create traffic through blogs is to have multiple blogs on different niches. Each site can be optimized for a different keyword, all pertaining to your main site or product. You can use each blog to promote for that keyword only and then find a way to funnel all traffic to your main site and product pages. This is the power behind blog marketing and can be very effective in creating the success you desire.
Staying Out of Bad Neighborhoods – SEO Tips
November 2, 2009 by IBI · Leave a Comment
Gervais Group – SEO Tips by Gervais Group –Part of the competition that exists for high rankings on search engine results pages includes web site owners and webmasters that are willing to cut corners and manipulate the search engines to reach their objectives. Defined as black hat techniques, these practices are targeted by the search engines and penalized when discovered. The penalties range in severity from demotion of a ranking to the stock market equivalent of a de-listing where the site is taken out of the search engines’ index.
Unfortunately, the spiders that crawl websites cannot delineate between the intentional and accidental implementation of practices that cross the line into perceived manipulation. One of those manipulative practices is the linking of a website into what Google refers as “bad neighborhoods”. These bad neighborhoods/websites are typically spammers or link farms that may be tempting due to the traffic they tend to generate. These spam sights started popping up after Google incorporated link popularity into its algorithm to count links as “votes” from relevant sites toward ranking websites.
With the weight given to link popularity, it is now one of the main focal points for search engine marketing. Well aware of the practice, Google and the rest of the search engines will penalize a site if it is deemed that the site is linking to a “bad neighborhood”. Google is pretty clear on this in their guidelines saying, “Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.” Fortunately, this guilt by association only goes so far. Sites are not penalized for inbound links from these same neighborhoods.
It can be difficult to determine whether a site or blogger you may want to link to has been penalized by the search engines at a glance but a download of the Google toolbar can reveal a site’s PageRank and whether it’s been removed from their index. On the toolbar, the sliding scale will show whether a site is indexed by the presence of a green bar which measures the site’s PageRank. Even the tiniest sliver of green in the scale means that the site is indexed and not on Google’s hit list.
The absence of any green in the scale is not irrefutable evidence that the site has been penalized but linking to it is going to represent more risk than reward for your site. The likelihood that this type of site has been penalized is much greater, however, and linking to it should be avoided.
Everyone has wandered into a bad neighborhood by accident at one time or another, and Google realizes that the same thing can happen on the internet. In another quote from their guidelines they state, “Also, be assured that we’re not looking to penalize folks for a ‘bad’ link here and there. Rather, our algorithms are tuned to look for patterns of ‘egregious’ linking behavior – both on individual sites and in the aggregate.”
The occasional mis-step is going to happen but, as in life, being aware of the areas that can be troublesome can keep you out of trouble and save you a lot of grief. The same can be said about the bad neighborhoods on the internet.
There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.
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Simple Search Engine Optimization – SEO Tips for Google, Yahoo and Msn
November 1, 2009 by IBI · Leave a Comment
Simple Search Engine Optimization – SEO Tips for Google, Yahoo and MSN.
Over 3/4 of all internet searches are done by the big three. Getting listed as close to the top of the search results is the process of Search Engine Optimization also known as SEO.
By using optimization strategies like the domain name, keywords, Meta tags, indexed pages, internal and external links, SEO can significantly help your website search rankings for all pages
Web Address
The domain name is for your website, e.g., “your-site.com” is the URL and “your-site” is the domain name. The URL should contain your best keyword to boost your search engine ranking.
Keywords and Phrases
While keywords are another piece of search engine optimization you will need for Google, Yahoo and MSN you will also need to look at the placement and frequency of keywords within your web pages’ text. The right balance and location make all the difference. You should balance good content with keywords. Research your keyword selection for competition on and how often they are used.
Meta Tags
Meta tags are another great way for search engines learn about your web site. You should use Meta tags with care, do not repeat keywords, include words that are not in your pages and prepare a good title – description.
Search Engines – Index
Search engine spiders travel around the internet by crawling hyperlinks and text. Search results are the product of indexed pages in the cache. You should optimize your homepage and then optimize all other pages of your website. Then you can begin to submit or resubmit your site and sitemap.
Internal – External Linking
The anchor text and quality of inbound and outbound links can help your site’s search engine rankings more than any one fix. Quality inbound links help your site to significantly increase its search engine ranking. Internal link structure should be clear and make sense. External linking can provide significant opportunity but having too many outbound links or the wrong site can decrease your sites ranking. You should also check IP for negative factors “banned”.
Page Rank Google (PR)
Page Rank is a measurement of how important your site is to Google . Page Rank also determines the number of inbound links to your website and the quality of the sites providing links. High quality sites receive a higher Page Rank based on visitors and traffic to your site. Page Rank is a “vote” by all the other web sites.
Your structure of internal links is a very helpful way of SEO for web pages. Most websites make their homepage to have the biggest Page Rank and highest SERPs. To achieve this, your homepage should be the center of your website’s link structure and network. As the trend towards assigning a higher value to links continues, internal linking structure should be designed around user navigation as well as search engine optimization.
We have a wealth of experience in delivering effective SEO to a wide range of clients. Contact us today to find out how our services could improve your online business.
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6 Block Formula to Churn Out Non-Stop Free Website Traffic and Links at Rapid-Speed
October 26, 2009 by IBI · Leave a Comment
The most effective way to generate quality free traffic to your website is writing and submitting articles. This is not a secret anymore.
In this article I will give you 6 simple steps you can use right now to write creative articles and distribute them for massive website traffic.
Here YOU GO…
Step 1 – Content Research.
The first step is obvious. You need to research quality content in your niche to write about.
To get topics and to generate ideas you can visit online article directories like ezinearticles.com
Read few articles out there, note down ideas and using these ideas write a killer article of your own. Make sure you donot copy paste articles that others have written, instead read them and get some ideas and then create aricles out of those ideas.
You can even use google.com to do your research work.
Step 2 – Write a Quality Article.
Now that you have an article idea, use the following 5 steps to create a quality article…
1. Headline.
2. Opener.
3. Body.
4. Closure.
5. Resource Box.
The very first thing you need to do is write the body part. Pour everything out of your brain in the body section. Once you have done it create the opener and closure part. This is the article introduction and conclusion section respectively.
The last thing you need to do is create headline. Create a catchy headline that includes benefit for the reader. This is the most important part if you want to get traffic from your article.
Step 3 – Submit Your Article to Article Directories.
Use an article distribution service like ‘Article Markter’ to submit your website to hundreds of article directories at the push of a button.
Step 4 – Submit Your Article to Your Website and Blog.
Make sure you submit your article to your website and blog. This will make sure that search engines index your articles and start sending you traffic. Also your visitors will return back to check out your new article.
Step 5 – Track Your Article Success.
After few days of your article submission, search your article title in some of the search engines like google, yahoo and msn. This will show you various places where your article has been submitted.
Step 6 – Duplicate the Process.
If one article gets 50 incoming links to your site then to achieve 200 incoming links submit 4 articles using the above 5 steps. The more you do, the more traffic you receive.
The simple truth is, website traffic is a simple numbers game. Make sure you get started today.
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Significance of Sitemaps | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
Today there are several SEO techniques that help you to optimize your site, but one trick whose importance is undervalued at times is a Sitemap. A Sitemap is a page on your website that indicates the entire structure of your site including different sections, links between them, and so on. In short it gives a detailed listing of your website layout. Sitemaps are very helpful as they make site navigation easy for the visitors and also help search engines index the site.
Sitemaps generally fall into two categories. One is a HTML version which is for human visitors and helps them navigate through the entire site and find the information they are looking for. The other Sitemap is an XML version which is meant for the search engine to know about all the pages on the website including all the URLs that may go unnoticed by the search engine spidering the site.
Sitemap Benefits
There are many advantages of using sitemaps which are listed below:
Easy Navigation
A sitemap helps a visitor know where to find particular information he is looking for on the site. It acts as a guide to enable easy navigation through the site without wasting time to find information.
Search Engine Indexing
Sitemaps help search engines know about any updates that you make on your site. It is not guaranteed that the search engine bot will immediately index the updated pages, but, the changes will surely be indexed much faster compared to when there isn’t any sitemap.
New Site
If you have a new site with very few links in it, sitemaps can be very helpful. This is because the search engine spider crawls through documents by following links from one page to another and if your site does not contain proper links, it would be difficult for the bots to index them.
Broken Links
If you have a site that contains a lot of content pages which are not properly linked to each other or have broken links then using sitemaps will help search engine bots to index your pages better.
Dynamic Content on Site
Sitemaps are also very helpful if you have a site where your content is updated or changed frequently. The search engines can be immediately informed of this change through your sitemap. However, this will not assure you that your changed pages will be indexed right away.
Sitemap Process
To create a Sitemap for your website there are a few simple steps that you need to follow. First, a Sitemap has to be generated after which it needs to be uploaded to the site and then finally Google needs to be notified about it.
Sitemap Generation
A sitemap can be generated in two ways. One is by using an online tool that can help you generate the sitemap and the other is by downloading and installing a sitemap generator.
The first option is much easier compared to the second one as there are several online sitemap generation tools available free of cost that make your work simpler. The second option of downloading and installing a sitemap generator is a little difficult but enables you to gain a better control of the output.
Uploading and Submitting Your Sitemap
Once your sitemap is created, it has to be uploaded to your website and Google needs to be notified about it. In order to notify Google you have to add your site to your Google Sitemap account. However, if you don’t already have a Google Sitemap account, this is the time for you to create one. Also, it is important to know that adding a sitemap to your account requires a verification indicating you are the legal owner of the website.
It is also important to know that Google does not guarantee that all the URLs in your sitemap will be spidered and indexed. For instance, if there are any image URLs in your sitemap, these will not be crawled and indexed. However, your sitemap can help the search engine to know more about your site layout which will help it to crawl your site better and faster when compared to not having a sitemap. Webmasters usually benefit from submitting sitemaps and will not be penalized for it.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
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