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Eight Things to Avoid Like the Plague in SEO
November 17, 2009 by IBI · Leave a Comment
If you ask the average webmaster what’s safe and what’s risky in the realm of SEO, most will tell you to make an honest site and build backlinks, and don’t try to trick the search engines.While this is a true and good answer, it still doesn’t help you specifically with what not to do. The “bad” list or not so safe ranges from things that make it hard for a search engine spider to crawl your site to things that can get you banned.1. Entirely JavaScript / flash site a bad idea.While some JavaScript and flash add-ins can make for a great web experience, making a site entirely JavaScript or flash will make it hard for a search engine spider to crawl. This will likely result in not getting the search engine results ranking you really deserve Use regular HTML for links, and a sitemap to ensure the website can be crawled.2. Avoid excessive graphics and flash presentations.The reason for this is two fold. This is purely about visitor experience. If a web page takes too long to load (more than a few seconds), the average visitor will quickly hit the back button and you’ve lost your potential visitor. On this same token avoid very large graphics, instead using thumbnails and allowing the visitor to see a large version if they desire.3. Avoid the “quickly get submitted to thousands of search engines” deals.While many of these do what they say, keep in mind that 98-99% of all search engines are powered by Google, Yahoo, or MSN. Just keep these 3 in mind and you’re covered.4. Don’t submit your webpage to search engines too often.Submitting your webpage urn to search engines if it’s new is considered ok (though with backlinks not necessary). Search engines prefer to find your website through backlinks since that is how your webpage gets it reputation and relevance. 5. Avoid keyword stuffing / spamming.Avoid the temptation to use tons of keywords on your webpage only to try to impress search engines and get a higher ranking. Your search engines results ranking depends upon dozens of factors, only one of which is your webpage content. Write your webpage for visitors with your keywords in the back of your mind and you’ll be in good shape.6. Avoid hidden text.Hidden text is where a webmaster tries to hide keyword stuffing in plain sight, with a font color the same or nearly the same as the background. This gears it only towards the search engine, and search engines are very adept at catching this. This is the old trick that everyone knows and can very quickly knock your site ranking to near zero.7. Avoid cloaking.This is when the webpage your give to visitors is different than the one you give to search engines. Normally the one given to search engines is perfectly optimized for them, but search engines obviously don’t like this as the page they index and serve is different than the one that exists for visitors in reality. This can very quickly get your site banned forever from the search engines.8. Don’t forget, backlinks make the site.This is sometimes overlooked, but a website with backlinks plays a small part in the internet and appears to have less relevance. While how your site is ranked for search results has a lot to do with your content, your link popularity is a major part of how important your website is perceived to the search engines. Miss this one, and your traffic will suffer until you right it.As you can see, the list of things to avoid can affect your site from appearing invisible on the internet, to getting outright banned by search engines and knocking out 80-90% of your traffic. In general, try not to misrepresent your website to the search engines. Let them index what visitors see, and don’t modify your website to try to trick the search engines. Just run a site with good content for visitors, and get quality backlinks, and you’re on the right road.Most people know what things to avoid in the SEO (Search Engine Optimization) game. However, many do not fully know what is over the line and to avoid like the plague.
How to Detect Fraud SEO Companies
November 15, 2009 by IBI · Leave a Comment
Now days with growth of search engines rising. Webmasters feel getting top rated in Google is the ultimate thing. Its spreading like Gold Rush. Everyone wants to get a piece of gold. Looking at this many Search Engine Optimization companies have bubbled up. And the number is increasing as you read this article.
There are lot of companies who provide SEO service without much research. These companies can get you in Google, in one month. But three months down the line you are waiting to be banned. With rising number of SEO companies playing such bad tricks, more and more small business entrepreneurs are becoming pray.
In this article we see the tricks that can ban your site from Google. If your find your SEO consultant is doing these tricks then its time for you to say goodbye, if you don’t search engines will say you good bye.
NEVER USE or encourage others to use these techniques
Guarantied Ranking
No one can guarantee google ranking. If your SEO consultant guarantees you first rank that means he just tricking you. Various search engines like google are using various algorithms to rank pages. These algorithms are constantly updated. It depends on various factors.
No one, I mean no one can guarantee you first rank. Companies can only try to optimize and wait for google to rank it higher. No doubt experts can always do better then novice.
Cloaking
Cloaking is a technique where different content is presented to Search engines and different content to users. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page.
Next time someone advices to use Cloaking, just bid a farewell to your SEO adviser.
Link Farms
There are many service providers who promise to help you boost your link popularity by automatically entering you into link exchange programs they operate, often linking your page with Web sites that have nothing to do with your content. Search engines have ways to detect these bad techniqs.
Initially it may benefit your ranking, but its just matter of time before Search Engines detect it and your site is gone. So be aware of SEOs that suggest Link Farming.
Keyword Stuffing.In this technique webmasters try to hide keywords inside page. Like put lots of keywords in white color in white background. Users cant see these words but Search Engine Crawlers can. This is very bad.
Crawlers will crawl your site for some time with good response and then one morning you will wake up and see your site is banned.
Hidden Links
There are fraud SEO companies that put hidden links on your site. These hidden links will point to the sites of your SEO or other clients which has nothing to do with your site. All your hard earned ranking will benefit other sites without your knowledge.
If this is not bad, when search engines detect these your site will be banned. Stay away from such SEO companies.
If you find above techniques used by your SEO adviser then its time for you to change.
About the Author
We at MT Solutions do provide search engine optimization with ethical ways. We understand your site is for users not for Search Engines. So we provide you with SEO consultancy which is best for your users and you. We want you to grow with us for years not for just months.
We MT Solutions have expertise in Search Engine Optimization.
Black Hat SEO
November 14, 2009 by IBI · Leave a Comment
Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
1. One who breaks search engine rules.
2. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. A partial listing of black hat tactics is as below :
Keyword Stuffing : Repeating a keyword or words over and over again on a given web page. Google’s algorithms work very hard at trying to find pages that read like normal text not like a broken record. If they suspect you are just trying to “stuff” the content of your site with keywords, they will penalize you for it.
Cloaking : Is a technique where a webmaster will have two versions of a given web page, one version that it shows the search engine spiders, and one version that it shows the regular web surfer. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.
Invisible Text : Filling a web page with text that is having the same color as the background.
Doorway Page : A highly optimized web page whose purpose is to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to other web pages.
Spam Page : It is a page that is full of ads by which a webmaster makes money of it if someone clicks on them.
Interlinking : Setting up multiple websites about a given topic and having them all link to each other in order to increase their relevance and subsequently their rankings in the search engines.
Selling PR : If you have a high PR website, you sell links from your site to another for cash. Helping their site rank higher in Google and in turn making your wallet heavier.
Buying Expired Domains : Buying expired websites that had some decent PageRank in order to try and keep the site’s inbound links.Black Hat SEO tricks work temporarily. They end up getting sites higher search rankings until these sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.
Research and analysis of various search engine strategies and algorithms.
For more articles visit at Top Link Building Strategies
4 Seo Tricks can Ban your Site from Search Engine !
November 14, 2009 by IBI · Leave a Comment
With the increasing competition on web the webmasters feel that their ultimate goal is to achieve top position in Google. This is fine until u don’t adopt any unfair means for SEO. Playing any bad tricks can give you high traffic for one month, but remember there is high possibility of your site being banned for ever. It’s because the search engines are smarter than you and updates their algorithms frequently, also considers different factors to rank pages. Nobody in the world knows how Google’s Page rank algorithm works except its founders. So, if you are using any such tactics then be careful from now and don’t encourage others to use these techniques.1) Guarantied Ranking – No one can guarantee Google ranking. If your SEO consultant guarantees you first rank that means he just tricking you. You can only try to optimize and wait for google to rank it higher.2) Cloaking – Cloaking is a technique where different content is presented to Search engines and different content to users. This is done by delivering content based on the IP addresses. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. So, cloaking results in deceptive ranking in the search results. That is why all the search engines say “don’t cloak” in their Webmaster FAQs. 3) Link Exchange Programs – This claims to boost your link popularity by linking your page with Web sites that have nothing to do with your content. Initially it may benefit your ranking, but its just matter of time before Search Engines detect it and your site is gone. Search engines have the ways to detect these bad techniques.
4) Keyword Stuffing – In this technique webmasters try to hide keywords inside page. Like put lots of keywords in white color in white background. Users can’t see these words but Search Engine Crawlers can. So, avoid such bad tricks.
Get free Expert Advice on Ad sense, Seo optimization, Seo tools, blog marketing, blog content, Free online jobs and affiliate business at www.engineering360.blogspot.com
Knowing Black Hat SEO
November 11, 2009 by IBI · Leave a Comment
1. Cloaking
When website or web pages are set up to display different content for a search engine spider versus a human user. Cloaking delivers one version of a page to an Internet user and a different version to a search engine. The cloaked page is packed with keywords and phrases that the website wants to be highly rank for so.
It is done by cloaking programs that compare the IP address of the requesting party to a database of known IP addresses from specific search engine spiders. If the IP address matches one on the list, it serves a page that was specifically written for the search engines.
There are good reasons for cloaking as well, such as targeted advertising, but if you are trying to manipulate your rankings in the search engines then your site could be penalized or banned.2. Spamming (Keyword Stuffing)
“Stuffing” long lists of keywords into the content and the code on a page that makes the page unreadable.
Ever seen a web page with a very awkwardly written first paragraph where a certain word is repeated ad nauseam? Here’s an example:
“We sell the best father’s day gifts for father’s day. If you like to celebrate father’s day we can help with the best father’s day gifts for father’s day.”
It’s obvious that the page is trying to rank well for “father’s day gifts.” This is keyword spamming or stuffing but it is just the tip of the SEO iceberg; there is probably keyword stuffing happening in the code: in the meta tags, invisible text, alt tags, title tags, comment tags, etc. If the word or phrase is repeated too often Google can place a filter to reduce the site’s rankings or simply ban the site. Keyword density can be tricky but, as a general rule, Big Oak shoots for 3% to 12% of all text on a page to be our targeted keywords.3. Hidden Text
If text or links are invisible to the website visitor but can be seen by search engine spiders then they are considered hidden.In the past people would simply make the text too small to read by using a 1 point font or make it the same color as the background. Now that search engines have built in algorithms to combat that, spammers are using cascading style sheets (CSS) to hide text or using tags set to not display text on the page. It is boils down to this: it is considered hidden if the text or link is invisible to the website visitor but can be seen by search engine spiders.Search engines can easily spot this today so it is best to avoid it altogether.4. Doorway Pages
Pages that solely exist to rank well in the search engines. Sometimes these pages are ugly, containing paragraph after paragraph of meaningless text. Most the time doorway pages are orphaned pages meaning they are not part of the site’s regular navigation.
A black hat SEO firm may use software to generated doorway pages. They plug a few keywords in and the software proceeds to generate pages where much of the content is duplicated from other pages on the site except they swap out the keywords.5. Redirect Pages
Keyword-stuffed landing pages that quickly redirect to the real page. These pages don’t necessarily contain content that any human would be interested in. They are meant to show up high in search engine results pages (SERPS). When you click on one of these pages from the results, you are redirected to another page–usually a high-pressure sales page. In other words, the page you click to see is not the page you actually get to read.
Sneaky redirection pages are set up in groups. They target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking. The redirect can be automatic, done with a meta refresh command or through other means such as mouse moving while on the redirect page.6. Duplicate Content or Websites
Setting up multiple websites with the same content or having several pages on a site with essentially the same information but different keywords inserted here and there. You see the duplicate content method a lot with travel-oriented sites. A “template script” is written then regional terms, such as state or city names, are swapped out on each page.
Of course, someone may have copied the content on your site and put it on their site. The search engines do not make any distinction on who had the content first. Make sure no other site is using your content. You can do this by performing a search using some of your text with quotation marks (”) around it. If you do find someone is using your original copy visit here to learn more about copyright infringement: http://www.google.com/dmca.html.7. Code swapping
Submitting a text-only version of a web page to the search engines in an effort to gain high rankings for that page. Once the desired positions within the search engines are achieved the search-engine friendly text page is swapped out for a content page designed for human visitors. This will only work for a limited time as the search engine spiders will eventually return to that page and find its content has changed.8. Linking to Unrelated Sites or Bad Neighborhoods
Link campaigns are good thing when done correctly; we would say they are a necessity in today’s SEO world. But linking to bad neighborhoods is a sure way to lose your ranking. If you aren’t careful about who you are linking to you can easily disappear overnight. Basically, while you may be ethical and do everything right, linking to someone who isn’t can be considered guilt by association. Always verify your links to other sites. Make sure they have page rank and are indexed by Google. Avoid linking to any sites that use spamming techniques to increase their search engine rankings. Regularly checking outbound links from your site and removing any offenders is a good idea.
A few site types to avoid:
1. Free-for-all link farms
2. Adult sites
3. Gambling sites 9. Link Farms
Typically a network of sites that are all interlinked to one another and have no other benefit but to try to boost the link popularity of the sites. Link farms are mostly used to try to increase the Google PageRank of a site.
Well after everyone saw the Black Hat techniques everyone also should see What does Google say?
“Don’t deceive your users, or present different content to search engines than you display to users,” Google says, and they list some bullet points on avoiding being banned.
1. Avoid hidden text or hidden links.
2. Don’t employ cloaking or sneaky redirects.
3. Don’t send automated queries to Google.
4. Don’t load pages with irrelevant words.
5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
6. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
All the best,MES
Miskandar Eko Sembodo (MES) is an IT Consultant for Business Solution Consulting firm. One of his websites about SEO techniques is www.mes-seomaster.com. He likes SEO contests like Carcasherdotcom Seocontest
7 Successful Search Engine Optimization Tips – SEO Tips to Optimize Your Webpage for Search Engines
November 5, 2009 by IBI · Leave a Comment
If you are like most small business owners online, you want to take advantage of every possible option to make your web site return sales revenue to your pocketbook. One of the simplest ways to increase your cash flow is to make your web site a magnet for search engine spiders to find is to pay attention to the SEO copywriting techniques and practices you use to create the web site that is the statement of your thoughts and business philosophy.
SEO copywriting, simply put, is the practice of search engine optimization of your copywritten articles. Because making the best use of existing products and resources makes perfect sense, you can easily see why copywritten material you place on your business web site should be optimized. SEO copywriting uses appropriate key words or keyword phrases strategically placed within the copywritten materials so a to create a favorable result when the search engine spider visits the business website in order to determine what the page rank should be. So, the better the SEO copywriting results are, the better size of the page rank that will be assigned to your web page.
SEO copywriting, when most effective, is cognizant of the placement of the keyword phrases as well as how many times the term has been used. Those who use SEO copywriting effectively understand that not only must one attempt to determine the key components of the algorithms used by the three major search engine spiders, but at least one of the big 3 will require a component of the algorithm to include the incoming and outgoing links that are associated with your web site. The search engine spiders want to see your web site recognized as a voice of authority for other web sites with like area of interest.
So, SEO copywriting is a combination of effective use of key words and key word synonyms plus good quality incoming and outgoing links. Businesses and individuals use SEO copywriting to increase their revenues both directly and indirectly. Sales are increase due to increased traffic visiting the business web site because the page ranks higher on the search engine results page. Customers respond better to keyword rich, interesting and informative SEO copywriting. Visitors to your web site are more likely to become buyers of your products or services.
There are several ways to ensure that you have the best possible SEO copywriting on the web site that is set aside for your business. Some very good software programs are available to help you determine strong keywords in your business niche. You can even look at the websites of your competitors to find out what keywords are working for them.
Another way to optimize your web site for the attention of the search engine spiders is to hire knowledgeable and experienced professionals to review and tighten up your web pages so that they present a good SEO picture. It is also important to remember that a good web site will appeal to the humans who read it and look for information there.
Irina provides useful services on SEO Article Writing Services. Find more information about Seo webcontent at Bluebirdwritingservices.com
3 SEO Tips an SEO Company Should Use to Raise Ranking
November 4, 2009 by IBI · Leave a Comment
Professionals at SEO company have countless technologies and strategies to implement in optimization of a website. However, in several times, these professional fail to add something extra that cause search engine spider to index those pages at the search result pages. As a result, site owners get deprived of the visibility and exposure they needed for bringing their target traffic and business to their sites. Since, search engine friendliness is the main factor that may lead a site get attracted by search engines, so the sites must conform to the standards and norms of them. Here are three simple and significant tips a SEO company should apply for optimum results of optimization.
First of all, a SEO company must pay attention to the layout of the web page as it plays a vital role in getting visitor of a site to generate interest in a site. When it is content and graphical aspect of a site both work in unison to attract a reader, then if the page layout is poorly drawn then, even a good content cannot engage a visitor to a site any longer. The layout must be compelling enough to make readers continue scrolling and navigating a site. The most important information must be placed on the top of a page and distribute the contents through bulleted lists, paragraphs, tables, bars etc. for making a site better readable.
Then, work on the size of the web page. Being a part of a SEO company, you should be aware importance of it in constructing or destructing business prospect of a site. Remember, pages under 32k take much lesser time in loading. Plan the file size of a web page that does not take more than 8 to 10 seconds to get loaded.
Thirdly, a SEO company must plan good navigational channel of a site as often a good web page remain unreachable by search engine spider due to poor navigation. Moreover, distance from a index page to a particular page is taken into account by search engines to index a web page, so work out accordingly. Make sure the navigational plans should be laid out to make each page easy to access. See that each web page mirror navigating structure and show at the top of each page.
Naman Jain is an online marketing professional, Presently working with Rupiz Media, one of the leading online marketing company offering expert UK web development services and website designing solutions over the globe
List Building Tips – 5 Steps to Generate Constant Targeted Traffic Using Your Blog
November 2, 2009 by IBI · Leave a Comment
Search engine is one of the most powerful means of traffic generation. It can be done for a fee though outsourcing or it can be done free yourself if you know how to go about doing it.
Let me go through one of the ways I used to improve my website ranking in the search enginer to the top 10 spot.
Step 1) Set up a blog on your website: You can set up a blog with self hosted wordpress blog on your website. All you have to do is to constantly add in good quality content that are useful to your readers of your niche. If you do not know, the search engine spider especially Google loves blog because of its content.
Step 2) Ping your blog: You need to ping your blog everytime you add in new content. This will invite the search engine spider to go to your blog to index the content. This can also help to improve your website ranking. You can go to Pingomatic and sign up your blog there. In fact, wordpress has included a list of pinging services you can add and they will automatically ping your blog whenever you post a new content.
Step 3) Add BlogRush: This is a software that is developed by John Reese, the person behind “Traffic Secrets”. This service is free and all you have to do is to sign up at the blogrush.com and it can help you to generate traffic.
Step 4) Add Content With Some Keywords: Whenever you are adding new content, try to research on the keywords to use and you can include them into the content as a mean to improve your blog ranking for that keyword.
Step 5) Commit to your blog for a long time: This is the best way for you to build relationship with your readers and your targeted prospect. You should use this as a long term strategy to building a successful online business.
With all these 5 steps done, you are on the way to drive traffic to your website on a consistent basis if you practice the above steps consistently.
Remember this, internet marketing is a real business. It needs time and effort to succeed.
Get Your FREE 5 Days Mini Audio Course on “How To Develop Web Traffic To Your Site” by Internet Success Hub here: Traffic Generation Course
Kelvin Lee is the founder of Internet Success Hub, a platform that provides informative helps for internet marketers of all levels. For your free subscription, drop by http://www.InternetSuccessHub.com today
SEO Tips to Increase Blog Traffic
November 1, 2009 by IBI · Leave a Comment
While it is true that “content is king” in blog publishing, writing blog content is not the only activity that a blogger should do to attract a following. Quality SEO (Search Engine Optimization) is also important, otherwise the blog remains a well-kept secret — all content and very few visitors.
Many bloggers may not know it, but there are actually several SEO tips that will come in handy to turn an ordinary blog into a highly trafficked site.
Placing Keywords Strategically
One of the most important SEO tips to remember is that search engines like Google and Yahoo, which send out automated web crawlers or “spiders” to categorize and rank all published web sites and blogs in the Internet, do so by searching for relevant content through prominently and strategically displayed keywords. Make sure to follow the following best practices:
1. The title (<title>) tag of the website is always crawled (i.e. noticed) by search engine spiders. The blog with keywords placed in the title tag will be placed higher on search engines.
2. The heading (<h2>) tags are also commonly crawled. This means keywords should be incorporated in the titles of each blog whenever possible.
3. Images in a blog are ignored by the search engine spider, but keywords placed as textual descriptions in the <alt> tags of images are not. This is one of the SEO tips that is specifically for graphics-driven posts like photography or travel blogs.
4. Search engine spiders do not ignore keywords in inbound or outbound links to blog sites. For inbound links from other websites to your blog, this means using the keyword as part of the anchor text (the clickable text in a link). For outbound links on your blog to other webpages, make sure that your URL link has the keyword.
5. Another relevant SEO tip is achieving the right number of keywords to preserve keyword density (how frequent the keyword appears in your page). The blogger has direct control over this metric, by writing blog posts with around 3% keyword density. More than that could annoy blog readers and the post may be construed as spam. However, less than 7% may cause the spiders to miss the keyword for the blog.
6. Search engine spiders are also friendly toward keyword synonyms. So feel free to incorporate synonyms to limit keyword monotony in blog posts, and at the same time continue to optimize your blog site.
Linking for Ranking
Another useful SEO tip is establishing quality links in the blog, particularly incoming links from similar sites. Similar sites translate to websites that are technically your niche competitors. Getting competitor sites to link to your blog is considered a major vote that increases the blog’s status in your niche circle, as well as in search engine rankings.
Another SEO tip related to links is the setup of long-lasting inbound links. Aging links are favored by search engines, interpreted as an endorsement by the linking website and as a proof of organic link-building.
On the other hand, avoid broken links at all cost, because search engines will demote blog ranking if they find links to non-existent sites.
Different search engines index and rank websites according to their own algorithms, although many SEO tips focus on keywords and link building because they are common to almost all search engines. Google, in particular, uses sitemaps to index blogs and websites. The use of the robots.txt file is also another methodology that search engines use to ignore or index a site. Use the file carefully to ban or un-ban certain portions of your site from search engine rankings.
Debbie Everson is the CEO of SearchMar.com, the leading provider of search engine optimization & online marketing solutions to over 200 small businesses. Debbie brings over 15 years of experience leading SEO and direct marketing programs for some of the most respected brands in technology, retail and healthcare. Read my SEO Blog. Follow me on Twitter. Call 866-885-6263 for a free consultation.
Setting Up Wordpress Permalinks to Maximize Search Engine Rankings
October 26, 2009 by IBI · Leave a Comment
Wordpress has become one of the most popular content management systems and blogging platforms for many people in today’s connected world, rivaled only by Typepad (another content management system) because of Typepad’s mobile blogging capabilities.
Among the features that make Wordpress so popular are the simple interface and secure environment, but when it comes to making money with your Wordpress blog you are going to want to rely on plugins and additions in order to maximize traffic, search engine rankings and revenue potential.
What you are going to learn in this article is the concept of a permalink as it relates to your Wordpress blog, as well as how you can tweak this feature in order to gain more control over the way your page address is displayed, the way that a search engine spider will rank each individual page, and even how you can use keywords properly in order to serve the highest paying contextual ads (using Google’s Adsense program for example).
First, what is a permalink? Well it is just like it sounds, it is a permanent link to a post on your blog. In order to understand the concept behind permalinks it is important to understand exactly what a CMS does and why this can be so much easier than running a traditional HTML website.
In a nutshell, the purpose behind a content management system (CMS) is to completely separate the content from the page layout, as well as to provide a simple interface where it is easy to add new content. It is also important to note that the structure of a blog is different than a traditional HTML site; whereas in traditional sites new content will be added via ‘deep linking,’ new content on a blog shows up directly on the front page. This is why permalinks are important, because your post will show up on the front page of your blog only temporarily and it needs to have a permanent link as well.
There are many different criteria that you can use when setting up your permalink structure, and this is where search engine optimization and relevant high-paying Adsense ads come in to the picture. One of the biggest factors in search engine algorithms and contextual ad serving technology is filenames, and so it is important to create a permalink structure for your Wordpress blog that will include relevant keywords that are prechosen for your title.
The default permalink structure (depending on your version of Wordpress) will either be simply numbering each post sequentially or it will be the date of the post. This does not tell a search engine spider any relevant information about your post, and as such your pages will usually rank lower in any type of hypertext-based search engine.
What you need to do to make your Wordpress posts search engine friendly is to make your permalinks display the post title and possibly category title, and then choose post and category titles that include keywords relevant to your topic. You can optimize your pages for higher paying Adsense ads by determining which keywords pay out the most per click and then using those keywords in your post and category titles.
*** http://Traffic-Generation-Techniques.com
Looking for more tips on how to increase your search engine rankings and get more visitors to your blog? http://Traffic-Generation-Techniques.com is an excellent resource you can use to discover more tricks for increasing your blog’s exposure.
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