I am the webmaster at www.synapseinteractive.com – an SEO company providing Search Engine copywriting services and advanced SEO services to businesses in India and abroad.
About Seo Copywriting And Its Importance
November 22, 2009 by IBI · Leave a Comment
Search engine optimisation (SEO) copywriting is the technique of writing effective text that is not only viewer friendly but targets specific search terms by placing keywords/search terms strategically within the text and other on-page elements such as title, headings, meta tags etc which optimises the chances of your webpage being ranked highly by search engines such as Google, MSN, yahoo etc because of it.
The dual purpose of copywriting for SEO is therefore to clearly increase search engine visibility which in turn increases targeted traffic to your webpage.
While it’s tough enough to come up with great web copywriting, SEO content writing is given the additional task of pleasing the search engine spiders i.e. trying to match with the criteria (algorithm) of search engines, which are always fluctuating, thereby changing the rankings of web pages accordingly.
While Search Engine copywriting is therefore not a sure shot way of keeping stable rankings, owing to constant algorithm changes made by engines now and then, it is however quite successful.
It is recommended by practitioners of copywriting for SEO to keep the word count to 250-400 viewable words per page with at least two targeted search terms used in on-page elements, as well as, strategically placed within the text. Having relevant textual content and enough back-links i.e. links from other website’s to yours are other elements included in this method.
SEO copywriting services are aplenty but having said that it is a very expensive option. Being a specialized field in itself, hiring SEO copywriting services do not come cheap especially when there is stress on each page which can target only 1-2 search terms, the process is long and tedious.
In the competitive rush to gain top rankings in search engines, SEO copywriting in India has proved successful to a number of websites.
SEO copywriting in India is not only relatively economical but also comprehensive. It’s advisable that one take up the services of reputed SEO copywriting companies in India that provide website marketing and positioning solutions to increase your rankings.
Social Media Optimisation (smo) and SEO a Reality
November 20, 2009 by IBI · Leave a Comment
Social Media Optimisation is not coming…it has arrived. Just when website owners think that they are finally coming to grips with the term ‘Search Engine Optimisation’, they are suddenly introduced to the all new ‘Social Media’ or ‘Consumer Generated media’. Companies will need to compete to get social and search engine preference if they want to succeed.
We have barely digested the term SEO and already we’re hearing new jargon such as SMO (Social Media Optimisation) creeping in. Don’t be fooled into thinking that this is simply a preview of things to come on the web. It’s already here and pioneering companies have already grasped the concept and are ensuring that their internet marketing strategy extends beyond traditional e-Marketing and into the area of Search Engine Optimisation, Search Engine Advertising and Social Media Optimisation.
Pioneering companies will win: Sadly, few South African companies realise the significance of optimising their websites for top search engine rankings and social popularity. There are many extraordinary looking websites being launched onto the Internet daily, yet their splashy entry pages and dazzling creative’s seldom does the company any good. These websites occupy space on the web; however they are by no means optimised to attract the correct target audiences. Few web designers are taught the skill of optimising the websites that they design for search engine rankings. From the start of the web development project, companies should commission experienced search engine marketers or analysts to be involved in preparing the website brief for the developer by defining the essential elements that should be incorporated, if the website is to be positioned anywhere of significance on search engine results pages.
There are more than a hundred varying criteria that search engines include as part of their ranking algorithm. Website owners, web designers and marketers should take cognisance of the fact that it is simply not good enough to publish a fancy looking website onto the Internet and expect it to start attracting and converting customers in the hope of producing income from its online presence. It takes skill and careful planning to create a website that will be recognised by search engines as relevant enough to rank in the top ten results, and then to take this one step further by ensuring that the user experience is one that will convert a researcher into a customer. Today’s consumer has a lot of power.
Today’s consumer is in control: The new consumer is actively participating in social networks, they are bookmarking websites on social search engines and they are blogging about you. Ensure that your website is optimised to generate publicity through social media, online communities and social networks. There are websites that consist of user generated ranking systems. Make sure that your website can be bookmarked, linked to and tagged easily enough by the user. Create a company blog or user community within your own website. If you create something that allows your user to engage with you, and it is compelling enough for them to spread the word and to bookmark you then you are half way there.
You can’t fake it until you make it: Getting ranked highly on search engine results is not a quick fix. It is a process that requires a great deal of planning, editing and monitoring in order to first climb into the top ranking positions and then to try to remain there. With the algorithms changing at will, there is no one technique
Blue Magnet has launched a one day Search Engine Marketing training course that teaches the skill of SEO and SMO. Blue Magnet Web Intellect is an Internet Marketing Training and Consulting company, specialising in Search Engine Optimisation, Online Copywriting, PPC Campaign management, Web Design and Project management and Internet Marketing Strategies. Visit http://www.bluemagnet.co.za
Social Media Optimization a Way of Conversion Rate Optimization
November 20, 2009 by IBI · Leave a Comment
Social Media Optimization (Web 2.0 Technology) appeared on the Internet in 2006 and has since grown to offer new online technologies to help people share their opinions and experiences with each other in the form of text, links, images, audio and video. It allows businesses to reach their target audience via a whole new channel. Social Media is worldwide and user-driven, which is both good news and bad news for companies as the user community can have enormous power over the reputation of a brand or a company. Social Media hits the online arena with the bang!!There are many different optimisation techniques available to the Webmaster including Search Engine Optimisation (SEO) and Conversion rate Optimisation (CRO). Social Media Optimisation (SMO) is the most recent and looks at the social aspects of your website helping your business to interact better with your website visitors and customers. The Internet is continually changing and new technologies appear all the time. SMO is about the strategies used to set up Social Media components on your website that allow your customers to interact and participate with you during their online experience. The whole point is to make your site more accessible to your visitors by allowing them to interact with your content via the following means. Tagging and Bookmarking The social web is all about sharing information and tagging your web pages allows people to easily bookmark your content by adding your web pages to their list of favourites on Explorer or one of the many social websites such as Digg, MySpace, Flickr and YouTube. Create a Blog A blog is simply a means of displaying content, one article after another on your website. This allows visitors to easily interact with your business and your services. A blog is easy to set up and is a great way to record daily events on your website. Blog are popular then website because they update dynamically and they much more informative then sites and visitor can give comment on it.RSS Feeds Providing RSS Feeds for your services, products, blogs, etc allows users to know instantly what has changed on your website through the use of a Feed Reader. RSS Feeds help to get your content distributed across the web and is a simple way to tap into the Web 2.0 technology. Discussion Forum Forums allow your visitors to discuss and comment on your services and products. This can be of great benefit to companies, as monitoring the Forum will give you the chance to understand your customers and put you in a position to talk to your customers directly and in real time. Online Videos and Images Creating videos in the form of Podcasts can be a great way to communicate with your customers and bring life into website. Share your videos and pictures with popular social network sites for optimisation benefits such as YouTube. Please visit www.seostep.net to know more about Social Media Optimisation (SMO) for further Effective Internet Marketing Services including SEO, Conversion Rate Optimisation (CRO) and Online Reputation Management (ORM).
J.S. Dobal is a Web Promotion industry expert and has been associated for many years with www.seostep.net, the world fastest growing Affordable Web Promotion which provides SMO Services, SEM Consulting, Social Media Optimization etc.
How to Maximize Your Site Reponse Using SEO Copywriting Services
Article writing is a key internet marketing tool and you must get your search engine optimisation copywriting strategy right. In this piece we are going to look at the steps in preparing an article for use with your SEO campaign and look at some of the tools and techniques available to maximize search engine impact as well as deliver interesting content for human readers. By following this step by step guide you will improve your search engine optimisation copywriting.
The first point to remember is, “Who are you writing for?” ultimately, human readers will determine whether your SEO campaign is a success simply because they spend the money on your site and not a web crawler. Whenever you prepare content, human readers should have priority over the content and not the search engines; on the other hand, search engines will determine how many human readers are going to actually land on the content so we have a chicken and egg situation.
The answer is simple; cater for both human readers and the search engines by striking a balance between interesting content relevant for users while also achieving the aim of promoting search engine rankings for the web site and content.
By following this step by step guide you will improve your copywriting services .
Step One – Headlines are there to get someone to read the first line of your article and more!
The basic copywriting maxim is to come up with a headline that will grab the attention of the reader and entice them to read the first line of your search engine optimisation copywriting article.
Include your keyword or phrase within the title as your anchor text and this satisfies SEO requirements.
If you are targeting “London hotel” as a key phrase, look at how this can be incorporated into an attention grabbing headline:
“London hotel deliver best deal for tourists!”
“The cheapest London hotel reviewed”
“Best London hotel for business users”
Step Two – Generate interest with the first sentence of your SEO copywriting content
You’ve gained a user’s attention with your search engine optimisation copywriting headline, and now you have to suck the user into the body of your piece by activating their desire.
You can do this by a variety of methods such as promising to save money by following the article’s advice or solving a problem the target audience is likely to have.
At the same time, ensure you use the search engine optimisation copywriting keyword within the first sentence to satisfy SEO requirements.
Using our example of “London hotel”, we can create an opening line such as;
“How does a London hotel generate the highest levels of repeat business when the rest of the sector is experiencing difficulties?”
“We reviewed the cheapest London hotel for tourists and had a fantastic surprise in store; “cheap” can mean high quality and hard to beat value when stretching your holiday budget and here’s how you do it.”
Step Three – Use your headers to give structure for improved SEO copywriting
Using headers and sub-headers will give your search engine optimisation copywriting structure and allow your users to focus on the relevant content for them.
Users scan internet content and tend not to read it from start to finish so use headers as mini-headlines which make your key information stand out at a glance to a human reader.
Look at this article and the use of sub-headers to split up the piece and highlight key points.
Use the keyword or phrase in the sub-header as well as when you come to upload the content to your site, you can use the h1,h2 and h3 tags to further underline the importance of your keyword to the search engines.
Step Four – Review your search engine optimisation copywriting for human users
You’ve finished! Now look at copywriting services providers to assist you if you need a high volume of articles – then you are ready – almost!
Read it through and edit it; best advice is to leave the article alone for a day and return to the piece and read it through. The reason for this is as a writer, you will be too wrapped up in what the content has to say and not the actual English language such as the grammar and typos. Seeing the piece with fresh eyes will allow your mind to concentrate firstly on the standard of English (or other language) and secondly, you can assess whether the piece actually makes sense and runs together as a fluid piece of writing.
Specifically, look out for jarring use of keywords and phrases where the writer has inserted keywords in places which make the search engine optimisation copywriting appear disjointed and written by a ten year old. Keyword stuffing is not good practice and will deter human readers from following through on your advice or call to action.
How long should a search engine optimisation copywriting piece be?
The answer is “How long is a piece of string!”, however between 500 and 1,000 words is probably ideal depending on the subject matter and the purpose of the search engine optimisation copywriting in respect of human readers; sales copy should be short and snappy while instructional or technical pieces will be discursive and lengthier.
Step Five – Review your SEO copywriting for search engines
Finally, review your search engine optimisation copywriting for keyword density and use of anchor text and tags where appropriate.
Do not overdo the keyword insertion; too much and the search engines will recognise you as keyword stuffing and discount you in the rankings while too little and you may be deemed as not relevant enough to warrant high rank. Typically, keyword density between 2% and 4% is recommended – but more importantly you should use synonyms and variations of the keyword as the search engines are becoming quite savvy and assess your ‘theme’ words as well. The best policy is to write an article organically then integrate the words appropriately.
Anton Stoutjesdijk, CEO – New Frontier Digital. Fast & professional copywriting services of your business and website in any of 30 languages. Tailored copywriting services and international SEO campaigns that increase your websites international performance.
Copyright (c) 2008 New Frontier Digital, Inc. All rights reserved.
Caffeineâs & Bingâs Impact on Search & SEO
November 19, 2009 by IBI · Leave a Comment
Just because you have a good page ranking with Google, doesnât necessarily mean that you are being found in other search engines. As the search engine market grows, so should your SEO campaign to include the new search engines.According to statowl.com, which releases monthly statistics on search engine ranking by market share, as of June 09 Google had a 85% market share, followed by Yahoo with a 8% market share, Bing with a 4% market share and 3% market share going to other smaller search engines like AOL, MSN and Ask collectively.These statistics show a small share of the market going to Bing in its first month. Bing is Mircosofts new search engine, setup as Microsofts answer to competing with the powerhouse search engine Google. That said, Microsoft says its early version will be updated over time as they learn more and develop the product.In a calculated decision by Google to not loose more market share to Yahoo or Bing, Google is in its beta testing phase of its new search engine Caffeine. While there is hot debate as to why Google has created a new search engine, one thing is clear, its search algorithm is slightly different from the current Google search engine.In a test to locate Design Lots website in the search results under âBrisbane website designâ for all the major search engines as well as Caffeine, I found a good deal of variance between the different search engines.This shows that an effective Search Engine Optimisation (SEO) campaign will need to take into consideration the different search engines search techniques to maximise its effectiveness.It also shows that just because your current SEO provider is doing well at getting you good Google ranking doesnât mean they are thinking much about Bing or Caffeine.Try searching for your business under a relevant keyword phrases (ie Design Lots would be âBrisbane web designâ or âBrisbane graphic designâ; a bike shop might be âbrisbane bike shopsâ or âTaringa bike shopsâ). If you canât find yourself when you are used to being on page one, ask some questions.
Design Lots Creative is a client focused website design, custom web development and graphic design firm. Our Brisbane based web design team can assist on any project worldwide.
Caffeineâs & Bingâs Impact on Search & SEO
November 19, 2009 by IBI · Leave a Comment
Just because you have a good page ranking with Google, doesnât necessarily mean that you are being found in other search engines. As the search engine market grows, so should your SEO campaign to include the new search engines.According to statowl.com, which releases monthly statistics on search engine ranking by market share, as of June 09 Google had a 85% market share, followed by Yahoo with a 8% market share, Bing with a 4% market share and 3% market share going to other smaller search engines like AOL, MSN and Ask collectively.These statistics show a small share of the market going to Bing in its first month. Bing is Mircosofts new search engine, setup as Microsofts answer to competing with the powerhouse search engine Google. That said, Microsoft says its early version will be updated over time as they learn more and develop the product.In a calculated decision by Google to not loose more market share to Yahoo or Bing, Google is in its beta testing phase of its new search engine Caffeine. While there is hot debate as to why Google has created a new search engine, one thing is clear, its search algorithm is slightly different from the current Google search engine.In a test to locate Design Lots website in the search results under âBrisbane website designâ for all the major search engines as well as Caffeine, I found a good deal of variance between the different search engines.This shows that an effective Search Engine Optimisation (SEO) campaign will need to take into consideration the different search engines search techniques to maximise its effectiveness.It also shows that just because your current SEO provider is doing well at getting you good Google ranking doesnât mean they are thinking much about Bing or Caffeine.Try searching for your business under a relevant keyword phrases (ie Design Lots would be âBrisbane web designâ or âBrisbane graphic designâ; a bike shop might be âbrisbane bike shopsâ or âTaringa bike shopsâ). If you canât find yourself when you are used to being on page one, ask some questions.
Design Lots Creative is a client focused website design, custom web development and graphic design firm. Our Brisbane based web design team can assist on any project worldwide.
Why Search Engine Optimisation Should Be Fundamental In Your Business Strategy
November 14, 2009 by IBI · Leave a Comment
Search engine optimisation is the process of changing a website by altering the internal and external elements of web pages to make them more search engine friendly. By performing optimisation on a website the eventual hope is that traffic to the site from search engines will be improved and subsequently the company will do more business. The approaches to search engine optimisation vary greatly depending upon the practitioner you decide to employ; some will focus on specific elements of your site whereas others will take a more general approach to the process.
As the optimisation process can be considered to have an element of art as well as science it is understandable that different SEO practitioners have a variety of unique methods to solve the problem of increasing search engine traffic. Many practitioners in the industry will have diverse methods of operation and will be vociferous about the methods they employ.
By why does your company need to undertake a process of search engine optimisation? Recent research has found that the majority of the traffic across the internet today goes through search engines. Of the search engines used, Google is easily the most popular, taking almost forty percent of the traffic while the next two popular search engines are Yahoo and MSN with thirty and fifteen percent of the usage respectively. Courting these three is essential if you wish to experience online success, optimisation, will enable you to do this.
Getting your site listed in these search engines is fundamental; without this, you will find it difficult to attract many visitors and hence your business will suffer. Optimisation will make your site more visible in search engine databases meaning your site will be available to more internet users. Whatever your field of business this is fundamental in creating a website that attracts custom and trade.
When you are undergoing optimisation it is essential that you select search terms that will be popular. They must also be suited to the information contained within your site. By doing this, the visitors that you attract will be more targeted to your products and hence more likely to purchase. As a bi-product of this, having high search engine traffic can be akin to a self fulfilling prophecy, the more people you attract the more word will spread about your products or services. Understandably due to this, SEO can provide excellent returns whether investing time or money.
However much search engines try to improve their technology of trawling the internet for information there will always be an argument for optimisation. Algorithms have limitations and no matter how good your site, you will not reach the top of the rankings without SEO help. In the same vein, if you do not pursue the right forms of optimisation techniques you rankings will be inadvertently harmed rather than improved. Ultimately you want to increase your visibility; by pursuing unethical methods this task may prove impossible.
The difference between ethical and unethical optimisation methods can be hard to define without specialist knowledge. Before you undertake SEO or employ a specialist it is advisable to research differing methods on the internet before beginning the process. If you do not you may find yourself in the position where your rankings are dropping due to ineffective or unscrupulous methods.
As the online business environment becomes evermore competitive you truly need to utilise optimisation as a matter of course. Without doing this, your business may fail to attract visitors and hence make less money. It may mean investment, but this investment will ultimately worthwhile in creating a situation where you can take advantage of the huge numbers of search engine users.
Internet marketing expert Thomas Pretty looks into how search engine optimisation can be undertaken and how it is vital for online business success.
Stop Wasting Money On Google. Use Articles And Blogs To Boost Your Website Ranking
November 12, 2009 by IBI · Leave a Comment
Spending lots of money on Google Adwords campaigns is not the only way to boost your search engine rankings. There are many other free ways to boost your search engine rankings that won’t cost you a cent.
With the website tracking you have implemented, you have been able to fine-tune your campaign so that you now have a fairly good idea about who you’re marketing to, what they’re searching for and the highest converting and traffic keywords. You have also been able to slowly reduce your CPC (cost per click) down to a more reasonable level.
But like all good businesses, you are constantly looking for ways to improve on your ROI which in the world of internet marketing means higher click rates. You should also be fully aware that you need to know how to monetize the traffic you are generating from your website. Traffic means nothing if you’re not doing anything with it.
There are a multitude of free ways to improve your search engine ranking so that you’re on the first page (and hopefully first position) on your relevant keyword search results.
In this article I’m going to go through the main ways in which you can do this. The most common term used for this is Search Engine Optimisation or SEO.
A search engine’s primary purpose is to serve the user the closest match and most relevant information for any given keyword search. Search engines reward websites that have good quality, relevant information with high search rankings.
One of the ways that a search engine ranks a website is by the number of unique links the website has from other websites. From the search engine point of view, this is an indication that the website must have something of value to other websites.
There are some important key things you must always understand to have an effective SE marketing strategy.
1. Provide valuable, relevant content. Don’t just fill your site with non-relevant garbage. All articles on your website should be relevant and consistent to what your website is about. It is very easy to download hundreds of articles for free and pad out your website with them, but people will soon find out that the information you’re providing is non-relevant and won’t bother visiting.
People need to be interested in the articles or else they won’t link to your website and you won’t build your rankings. This takes time…as I keep reiterating in my articles…”Rome wasn’t built in day.” Don’t get me wrong, there is nothing wrong with using free articles, but the least you can do is filter out any non-relevant stuff.
2. Add content to your website regularly. Don’t expect to be able to add 1000 articles to your website in one go and expect a 1st position ranking in Google overnight. To get a high ranking using these free techniques takes time. Try to think of your internet business as an organic thing like an oak seed. It might take a while before you see any results, but given a bit of time and attention, it will grow into something massive and long lasting.
Probably the easiest way to add content regularly is by using a web log (most commonly referred to as a blog).
Blogs are a particular kind of website that has been specifically designed to allow for easy and regular posting of articles. Of the many blogging sites on the internet today, one of the most popular can be found at www.wordpress.com. In fact, this blog is being hosted by them.
When writing your articles, make sure the content is relevant to your website and make sure it will interest whoever is reading it. Make sure that the article has links back to your other websites, be they your personal website or your lead capture pages, so that you are encouraging people to click them and so build up your authority status and keep the search engines happy.
Remember, search engines sole purpose is to provide people with the best quality and most relevant information possible. If you are doing that, they will reward you with a higher search engine ranking.
3. Get your articles published by as many other websites as possible. It is important to throw your net wide and get a large variety of different websites linking back to your websites. Use syndication sites, reprint rights, press releases and article distribution sites to get your articles published by other websites, so that you can steadily build up your search ranking.
How do you do this? In actual fact, this blog is a form of syndication. You can use RSS, which allows other people to subscribe to this blog so that as soon as I publish an article (like this one for example), people who have subscribed to my blog will automatically get notification of the update. You can also publish articles using article submission sites like www.ezinearticles.com or submityourarticle.com.
So how often should I publish an article or blog?
Well it’s really up to you, what your website is and what sort of ranking you want. An article or blog about once a week is optimal, but don?t over do it. Publishers soon get tired of numerous articles from the same author. The key is consistency. Submit an article a few times a month, every month, and you should see results in just a few months.
Because blogs and articles are a simple and effective way to get content out onto the internet, they can be misused and abused by people flooding blog sites with complete rubbish using automated scripts in an attempt to boost their search engine rankings. People want content that is interesting and relevant and will soon get bored and annoyed with sites that have obviously gone for the quick and dirty approach to providing relevant content.
Andrew, married with 2 children, is an Internet Entrepreneur and Mentor, with over 20 years experience in the IT industry. He is passionate about sharing his extensive expertise and knowledge of the Internet and teaching people how to build and manage their own internet business. His main business website is http://www.incomelifestylefreedom.com
His personal website is http://www.andrewegorov.com
Visit his websites for FREE information!
Article Submission Equals Free Traffic
November 12, 2009 by IBI · Leave a Comment
In my humble opinion article submission should be the main “block” in any internet marketeers arsenal of seo (search engine optimisation) tactics. It is a proven resource that has been used extensively
and “successfully” by all of the “big players” in the im world today.Ultimately it is virtually the only free resource available on the web to create massive “laser targeted traffic” to “your” sites.
Article submission is one of the most popular ways of website promotion today.In essence article submission is the only free way to promote your website and link that produces real results almost immediately.Thankfully article submission is still a white-hat, ethical technique used by webmasters to gain new one way links and help promote their website or specific link urls. As I have certainly found article submission is an excellent way to brand yourself and your website with very little if any cost involved.
In my opinion article submission is the most “cost effective” way to promote your website as has been proven by many internet marketers. Undeniably article submission is one of the best ways to give weight to your products and services on the internet and best of all it’s “free”.Article submission is a proven way to get your site “traffic” and “links”, so “your” service or products get noticed around the world. Thereafter blasting your site’s traffic thru the stratosphere. Again article submission whilst not being the newest way of off-page optimization process has been proven to work time and time again.
Article submission should be a critical part of your web marketing strategy as if your not using it you really are “missing” out big style. Article submission is a common practice for seo where you create a quality content page on a niche subject, and submit it to several article-directory websites which accept industry-specific or broad articles. Unfortunately especially amongst newbies article submission is often an over-looked part of their “traffic” building “strategy”.
Article submission is a precise science that can ultimately determine your results and your success in online marketing. However to slightly counter everything i have said so far, article submission is not the right way, as In individual once in a “blue moon” type of effort. However mass article submission is.
Article submission is a great way to get your website recognized in google as well as in other search engines as i for one have proven many times. Article submission is basically posting your article to different article directories with the link pointing back at your website. Without doubt article submission is the best way to increase the back links of your website, Article submission is also the #1 way to undercut your costs getting your website ranked higher on the search engines. Article submission is without doubt the most efficient free and effective way to improve the ranking of your website.
Search Engine Optimisation (SEO)
The seo advantage in article submission is that the search engines give far more weightage to unique content and the links embedded in the content. Therefore article submission will have several positive effects on your website.
search engine optimization is not just submitting to major search engines and looking for traffic to come by thats for the “amateurs” and we aren’t “amateurs” are we? Or you won’t be after reading this will you?
Article submission is a great tactic and the rewards can be plentiful, it is is a key aspect in search engine optimisation and neglecting this means voluntarily saying goodbye to untapped, traffic, opportunities and resources.
Big search engine optimisation firms have lost their iron grip ,it wasn’t until I really went into overdrive with my article submissions, that the “aha” light really went on and it hit me smack between the eyes. There is no doubt that article submission plays a vital role in the online success of a business and is an important strategy.
Content
If “you” write quality articles and submit them to reputable websites looking for targeted content then I assure you that your content will get huge exposure for free just for its value of uniqueness. As a result they will stand a much higher chance as counting as powerful incoming links instead of just duplicate content.
One comment or feedback I received from a “very popular website ” to demonstrate the above point was, “the articles were of better than average quality, very well written and did not duplicate any content on our own sites”.
Original content is what the web and the major search engines are screaming out for. An experienced webmaster knows the power of original, unique content and therefore that is why they deliver it to the search engines by the truckfull. That is why they can trully call themselves “webmasters”.
Getting the unique content distributed online so that your website and links can be seen by a greater audience is vital. The article itself will create content for the back link that is relevant to your website,as all of the top search engines love good content, article submission can be a very effective and much better way to improve the search engine ranking and link popularity of “your” website than just about any other method currently available.
You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. For especially large or successful ezines, you might even offer to produce unique content for their ezines in exchange for the publicity, rather than simply offering articles you have previously run in your own ezine. Your articles are then potentially published on thousands of article sites where webmasters seeking free content pick up the articles and publish them on their blogs and niche sites.
Not only will your article submissions give you immediate links from PR4 and above sites but as bloggers from content specific sites look for articles in these directories and publish them to their blogs you will also gain those highly relevant content specific links as well.
Google
You can earn many hits in google through implementing article submission as one of “your” key marketing strategies. To demonstrate this I went to google and typed in the phrase “free internet marketing advice” and I hit the jackpot. Of course, the first pattern I noticed was that I had found all of these articles by simply searching for a specific key phrase in google & yahoo. So I went back to google & yahoo and tried other key phrases. No matter what phrase I searched for in google I found hundreds or even thousands of free articles written by people who actually knew what they were talking about.
Since google sees back links as an indication of an “important” site, the author’s google ranking was benefiting greatly just by his use of article submission. And finally, many of the authors had google adwords displayed on their main site, so they were earning revenue whenever a visitor from one of the article sites came and clicked.
Writing
Writing a good article about a subject or item can help tell more about your services or product than any other form of “marketing” currently available on the web today. Writing an article and getting it published in an ezine is the best way of creating quality back links to your web site.
By writing articles & submitting them to various article directories, you can give yourself an opportunity to share your ideas with a wide range of audience. I think of it as purchasing a link, although instead of using cash, it is paid using 3-5 hours of writing time. I have found huge gains by contacting websites directly, even by phone and asking them to post an article to us, even in return for some article writing for them.
As you develop your writing skills and publish more and more articles regularly you are recognized as an expert in your field. The entire article marketing process consists of a few components namely researching for keywords and content, writing an article and submitting that article. This ensures you can set aside time to focus on article writing and churn out more articles for posting.
By writing about something interesting in your field or addressing the concerns that your customers have about your business/industry, you become a source of information to them.
I fully understand you might not have either the time or motivation to do all the writing yourself. Thats why i will give you the biggest tip you will ever receive.You don’t have to do all the writing yourself.
However, If you are looking to build quality traffic to your website you should seriously consider writing an article about your niche and linking it to your website. This is what makes it worthwhile writing informative articles in the first place, seeing them published and reaping the rewards of increased website visitors.
Conclusion
Article submission is the one tool that has the ability to bring free organic traffic to your website. As a result article submission has become the most effective method of gaining free quality one way incoming links to your site and has become standard in website search engine optimization strategies.
Undeniably article submission is one of the key elements to garner more visitors to your site. Therefore article submission is a must in your plan to make your site reach the top of google, yahoo, msn etc on your desired keywords.
Article submission is certainly one of the best ways I have found to promote a website or blog as I have yet to find another free method that is as effective at producing or delivering “laser targeted visitors” in the same numbers.
Unresevedly I am happy to go on record and say that article submission is the way to promote your website and link, that will produce real results almost immediately, and will give you targeted traffic and much more popularity in the world of writers.
I’m in the process of creating a few high-quality websites, and one of the primary ways I want to monetize is using google adsense. Posting free articles to the major article directories sites is the fastest and easiest free way to make more sales, increase your google ranking, boost instant traffic getting backlinks, link building and push your alexa rating through the roof.
So my “cast iron guarantee” is that if you take action and start writing and submitting articles now! You will be well on your way to “achieving success” with your online business. So don’t procrastinate or put it off any longer get started today.
Douglas Stuart is an Active Internet Marketeer.
Who provides..Practical Advice…and..Instruction..
On Internet and Affiliate Marketing.
Find out how..You…can..Quickly…Expand Your Horizons
And Achieve Real…Success…on the Internet
At http://www.douglas-stuart.com
SEO – Google’s Sandbox Is A Myth
November 9, 2009 by IBI · Leave a Comment
The “Google Sandbox” argument has been around for a very long time; it is much loved and loathed by many people trying to do Search Engine Optimisation.
The truth of the matter is Google’s Sandbox does not exist.
People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.
I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.
In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.
However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.
The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.
Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.
Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.
Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.
Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.
Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.
If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.
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