Mark Pocock is an experienced direct response copywriter. To read more articles and to discover how you can benefit from Mark’s expertise go to www.markpocock.com Or visit his blog at: www.Case-Studies-In-Advertising.com
Why Do I Need a Copywriter…?
November 21, 2009 by IBI · Leave a Comment
I was asked the other day “what does a copywriter actually do?” To put it simply a copywriter is a ‘sales person in print’ they write many things from sales letters, to brochures, to adverts you see in the papers, to the TV commercials you see or radio ads.
One thing is for sure whatever is being sold, there is always a copywriter being paid to write the sales material that you read. Whether its magazines ads, catalogs, brochures, order forms, flyers, web sites or direct mail packages you receive through the post. It’s a copywriter that will have written it.
There are two types of copywriters one that is freelance and one that works for an advertising agency. There are copywriters that specialize in certain areas such as the health market, radio ads, TV ads, fundraising or just for the corporate world. Others write for a variety of markets and subjects like direct mail, website writing, long sales letters or brochures.
As a freelance copywriter I tend to world for the latter market and do a variety of markets and subjects and this gives me a variety of different subject to write about.
Using a copywriter can greatly enhance your copy that sells your business. The copywriter can write copy specific to your business needs. For instance many people when they have a web site made they use that person to write the copy for the website. But the website designer is just that – a website designer. He or she shouldn’t be used to write your copy. A design is important – But it’s the copy that gets read and that’s what sells your business.
A copywriter’s objective is to write clear, concise and effective copy for your business – copy that boosts your profits and attracts the right customer to your business.
By outsourcing your copy requirements to a copywriter you will get tailor-made copy for whatever project you have in mind. It’s well worth your money to invest in a copywriter. Using the right copy for your chosen project is important to your business, because copy sells and every business is in the game of selling.
Hot Affiliate Marketing Tips for This Year
October 31, 2009 by IBI · Leave a Comment
As the Internet changes, so marketing has to change with it, and that includes affiliate marketing. My affiliate marketing tips for this year include a different attitude to how to attract buyers and toward websites and blogs.
Presell don’t sell
The whole point of affiliate marketing is that you presell products, you don’t sell them. Trying to sell affiliate products, with banners and ads that scream ‘Buy Me’ are some of the biggest mistakes I see being made by affiliates. As an affiliate, your job is to get the prospect to the merchant’s site, and let the merchant do the selling.
Be careful, though, when selecting banners and text ads from merchants. Some do not understand the need to presell either, and they will offer sales material rather than pre-sales material. Don’t use it, write your own. That, then, is the first important tip for this year.
Get a website
Many affiliates do not have a website, and rely on Adwords to make money. This used to work, and can still work with impulsive buy products, but not with many products. The problem is simple – they don’t trust the seller.
This has nothing to do with the internet, by the way, it is just a fact of life. People like to feel comfortable with firms they deal with, and need to have been in contact with them five to seven times before they are ready to trust them enough to buy their products.
If you send someone directly to a merchant’s site from Adwords, you are invisible, and they merchant is a complete unknown. So you have little chance of making a sale. It is true that many seasoned marketers do, but believe me, the bulk of their income comes from elsewhere.
As an affiliate, you need to set yourself up as an expert in your niche, and that means you need a website. It does not need to be big. Five to ten pages are enough to do the job. Here, you give information, and get the prospects to sign up for your list so you can send offers to them.
So, my second affiliate marketing tip for this year is to get our own web site.
Write a blog
My third affiliate marketing tip is to write a blog. This can be added to any site that has Cpanel and Fantastico, which will install Wordpress for you in less than a minute. You can also get a blog at services like blogger.com and wordpress.com, but these have less authority than one you host yourself.
Straight away you can start posting to your blog, and you can write anything you like related to your topic. Not only is this useful, but it is fun.
So here are my three affiliate marketing tips for this year: Presell don’t sell; get a website to support your affiliate business; and set up a blog.
Get FREE reports and loads of information about affiliate marketing programs at jrhmarketing.wordpress.com – your source for guides and tips.
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