How Blogging Can Help Your Business – Ways to Use Your Blog
November 19, 2009 by IBI · Leave a Comment
As a business owner who likes to stay up-to-date on the latest marketing methods and technology, you probably already know how blogging can help your business. There are many benefits of having a company blog, and a great many business owners have already discovered the advantages that are to be had. But if you aren’t sure how to use your blog for your business, here are some ways that your blog can be used.
Customer relations are one use for a company blog. Opening up the lines of communication with your customers is the first step to excellent customer service – and you can learn a great deal from your customers. Print the URL for your blog on receipts, business cards, and brochures to build interest. You can also use your company blog to get customer feedback about your products or services. Again, you can learn a lot from your customers, and use the feedback to improve your products or services and give customers more of what they want in the future.
Company blogs are great research and development tools. You can ask your customers questions about what they want or need. Tell them what you have in development, and what it will do, and ask them how you can make it better. You can even run contests for your customers through your blog, offering the product in development as a prize to the person who comes up with the best idea.
Once you have developed new products or services, you can use a company blog to introduce your new product lines. Keep your customers up-to-date on what is developing or changing at your company. Past customers should be your first customers for your new products and services – and this will happen if they have had a positive experience with you in the past. A blog adds to that positive experience.
You can also use your company blog to teach customers how to use products or services. You can use the blog to answer technical support issues as well. Many companies turn their blogs into a series of how-to articles that are to be used primarily by their current customers. This method has also been found to increase interest – and sales – for products as well. People always want to know how to improve something in their lives, and you should use this need to your advantage!
You can drastically improve employee relations with a company blog. Your employees have private lives, and often, they have happy news that they want to tell the world. Allow them to tell their fellow co-workers their happy news on the blog. Some companies hire a person to maintain and up-date the company blog. People within the company contact the blogger with their news, and the blogger blogs it. This is a great way to boost moral at your place of employment. You can also use the company blog to keep employees up to date on projects, new products, training sessions, or company policy.
If you will be allowing your employees to add entries to the company blog, it is a good idea to implement a blogging policy. There is a great deal of controversy today about company censorship of blogs, so even if you don’t have a company blog, you might want to implement a policy concerning any mention of your company in personal blogs as well.
Get your company blog set up and operating today.
10 Life-Changing Freebies to Pump Up Your Website Traffic & Sales Right Now
October 26, 2009 by IBI · Leave a Comment
If you can use hoards of traffic and sales… and I mean TONS of new customers crawling all over your site, I’ve got great news for you.
Now there are some powerful ways that can get you all the traffic you will ever need.
The kind of traffic, sales and prospects that will rocket your income right off the charts!
This article will show you how you can use or create some freebies that will attract traffic and sales to your website right now.
If you want hoards of traffic and want to attract visitors to your site like a magnet, then this might be the most important letter you’ll ever read.
Make sure you use these freebies to get hoards of website traffic…
1. Use Checklists as Freebies.
Create a list of things to check for a specific process connected to your business’s topic.
Example: A checklist for creating a web site.
2. Create Useful Templates.
Design a model that will make a certain activity easier for your target audience.
Example: A template for writing a salesletter.
3. Create a Killer Content Rich eBook.
Publish a content style ebook so that your audience can learn and practice a certain talent.
Example: A content workbook for writing ad headlines.
4. Create eBook that Contains Transcripts.
Create an ebook of text transcripts of a connected live event.
It can be a seminar, speech, class, interview, etc.
5. Dictionary of Terms in Your Niche.
Publish a web directory or ebook glossary of words relating to your specific business industry or subject.
6. Advice and Help – a Discussion Board.
Offer a live chat room where you or your employees can deliver your visitors and clients guidance on your business topic.
Offer a free service where you will explore sites for information your visitors or clients can’t seem to find online. This will establish your credibility in your niche.
8. Create Step-by-Step Plans.
Create ready-made plans for a particular project your target audience wants to accomplish. It could be marketing plans, landscape plans, etc.
9. Give Free Forms that will Help Your Niche.
Offer printable, ready-made forms your visitors or customers would use regularly. It could be legal forms, organizational forms, etc.
10. E-mail Reports in a Particular Area of Your Niche.
Publish quarterly e-mail reports that contain new research discoveries, surveys, and statistics about your related industry.
Everything you may have heard about traffic generation might be true. But this article has shown you some amazing ways to jump start your website promotion efforts.
You need to provide a bait to the internet surfers to visit your website. And these freebies act as powerful baits to get them to your website right NOW.
One of the most difficult and time consuming tasks in this website promotion world is to continually get tons of website traffic. Once you start using these freebies you will see a terrific growth in your website traffic efforts in short span of time.
There’s never been a better time for you to jumpstart your website promotion efforts than it is today!
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