Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.
4 Reasons Social Marketing Must Be A Part Of Your Business
November 17, 2009 by IBI · Leave a Comment
If you are trying to sell things on the Internet and you do not have a blog you are putting yourself at a disadvantage. Would you go to play golf without a putter?
Your competition is blogging and they are beating your pants off every day with ease. A part of blogging is submitting your articles to social directories.
Here are 4 reasons social marketing must be a part of your Internet business.
1. Social marketing is a popular way to get information. Directories like Digg and Netscape are quickly becoming the choice of people all over the world as a way to keep up to date on what is going on.
If you are not blogging and submitting to relevant social directories you are missing out on this easy form of traffic.
2. Social marketing is easy to do. Here’s what you need. You should get a WordPress blog and set it up so that you can quickly bookmark the top directories. Then you should post in your blog everyday. If you can talk and type you can blog.
3. Social marketing is an interactive way to develop relationships with your readers. This has become know as Web 2.0 and it is important to the future of your business.
People still like to deal with people. This is an age-old sales trick that sometimes gets lost on the Internet. By making yourself and your blog interactive you become a real person. This will help increase your chances for sales and repeat sales.
4. Search engines love social marketing. You are making their life easy when you blog around keyword rich topics that a person researching can find. When you master the techniques of social marketing you will find you can get on page one of Google and other search engines very quickly.
The reason for this is search engines are spidering Digg, Reddit, Newsvine, and many more non-stop looking for fresh relevant content to put online. This may as well be you as opposed to your competition.
If all of this seems confusing it really shouldn’t be. Read “The Authority Black Book” by Jack Humphrey. It is a free ebook you can get online. In it you will learn everything you ever wanted to know on social marketing and how to use it to increase your business.
Do not wait until tomorrow to get started. Do it today and your Internet business will thank you.
Traffic – a Website’s Most Powerful Asset
November 10, 2009 by IBI · Leave a Comment
Driving targeted traffic to your website is not as easy as you might be tempted to think after poking around on the Internet and reading articles on the topic. You most probably have seen numerous websites advertising services in which, for fees ranging from a few bucks to hundreds of dollars, they would drive thousands of visitors to your website in, say, 24 hours. And although you will indeed see (by checking you website’s stats) that your website has visitors you will not see any increases in clicks on your ads or in sells (that is, if you are selling anything). Why? Because these services will drive untargeted traffic to your website that will not benefit you in any way as by “untargeted” I mean people who are not interested in whatever your website is about, but people who are being tricked to your website through pop-ups and pop-unders and bogus links. And that is best case scenario as *some* of the visitors might actually click on your ads and might even purchase something from your website. But some of these services are actually using simple scripts that are sent to your website and simulating user behavior they “click” on some or your links tricking your web stats into thinking that a real person browsed through your pages. Using this technique, they will let the script “browse” your pages at regular intervals, for a few days, letting you think that you have traffic…But how do we generate “targeted” traffic? In short, it is “organic traffic” that what you are looking for. “Organic” traffic refers to visitors coming to your website from search engines. That is, people actually searching for whatever your website is about, finding the link to your website in the search results and clicking on it. That is the best targeted traffic you can get. In this case, the probability of visitors clicking on ads or purchasing something from your website is very high. Therefore, the question on how do we generate targeted traffic to our websites should sound more like “how do we rank well in search engines?” The answer is “one-way links” – links to your website from websites that you are not linking to. If a website is linking to your website and you are linking back to that particular website, that it is called “reciprocal linking” and does not count well for your website’s ranking. Building one-way links to your website is not that hard but it does take up some time. The easiest way to get started is to find a list of web directories that do not ask for reciprocal links. You can find hundreds of web directories but make sure you submit your website to those having a page rank of at least 2 or 3 as the higher the rank of the website linking to you, the better. The benefits of submitting your website to web directories will not be seen overnight as it might take some time (weeks or even months) until your website will be listed in these web directories. Of course, thing move much faster if you decide for paid web directories. Either ways, remember that submitting you website to web directories will most probably not get you any traffic but you do this to improve your rankings in search engines.Another easy way to get one-way links to your website is to answer to questions on Yahoo! Answers. Search for questions on the same topic your website is about, give a relevant answer and don’t forget to also give the link to your website so that users can read more on your website. This is even better than subscribing to web directories as this way you can benefit from both targeted traffic (depending on how good your answers are) and one-way links!By far, the best way to build one way links is to write articles and submit them to article directories. Most article directories provide a so called “resource box” where authors write a few words about themselves. In most cases, this “resource box” is used to place a link back to the author’s website. At first, this might not seem like such a good idea as it sounds quite impractical to spend the time and the effort to write a good article just for one link! Here’s the trick: countless website owners rely on article directories for getting content for their websites – they simply take articles from these directories and republish them on their websites. Why is this good? This is good because they are required to also publish the “resource box” and therefore they create more one-way links to you. In time, you could have thousands of one way links just by writing a single article and having it published in a single article directory.These are some tricks to get you started in promoting your website. Remember that ranking well in search engines is not something that will happen overnight. If you follow the steps described above you should start getting “organic” traffic to your website anywhere between one and four months. The actual time depends on a lot of factors as what your website is about, what are you selling, what is your target audience, how strong is the competition on the market you are targeting, who are your competitors, how much money are you willing to invest in advertising and even depending on your website’s layout!
Do your own website promotion by booking your website on the home page of 2famo.us!
The Top Twitter Mistakes Your SEO Marketers Do
November 8, 2009 by IBI · Leave a Comment
Online Marketers pay attention. I don’t know who you have been talking to and who has been helping you make it on twitter but if they tell you to do one the things listed below then they don’t understand seo social media marketing, and don’t listen to them.
- Don’t follow thousands of people that don’t every follow you back on Twitter. Nothing screams out “spammer” more than this. Just add people naturally at a normal pace, with in time you will build a nice amount of followers organically, so don’t rush out and start following 1898 people in one day.
- Don’t use Auto-Follow back immediately after someone start following you on Twitter. Don’t use Tweet Later. You’re not going to get so many followers over night that you need to use this. Just don’t use anything auto on Twitter, be a real person.
- Don’t do URL-Stuffing in your bio on twitter. Just put your web site URL where it should be just like everyone else on Twitter. Everyone has a web site. If you give good value on your tweets then people will click and go to your web site.
- Don’t pitch people your product or service in your bio on Twitter, all that will do is drive people away. Social media is about being social, not going around and pitching everyone.
- Don’t sell in tweets. You may be asking yourself, what is this guy talking about, isn’t that what they are there for? Flat out the Answer is NO. They are on twitter to build relationships and network with people by providing value, which latter on may lead to a sale indirectly. You can tell people that your product is available not by selling but by giving value.
If I would sum up all these points I would say just act like a normal person as much as you can. Provide value as much as possible. Providing value on your tweets is the best thing to do on all your social marketing profiles in all of your online marketing
The most successful internet marketing people on Twitter are primarily not doing any of these things. You want to mimic them to help your success in your SEO Online Marketing Efforts.
Author and writer for internet marketing and SEO services related articles.
5 Steps to Abundant Web Traffic and Backlinks Using News Popularity Sites
November 3, 2009 by IBI · Leave a Comment
Social media news popularity sites like digg, reddit, mixx, etc. are the latest sources for huge traffic, backlinks and search engine marketing. If your post hits the front page of one of these sites, you will get thousands of visitors, hundreds of back links, and repeat visitors to your blog.
However, it is not easy to hit the front page of these sites. Every day, hundreds of people submit thousands of articles to these sites but none of them make it to the front page.
Most of the articles submitted to these sites are spam, of very low quality and self promoting marketing materials. The regular visitors of these sites demand good quality, informative, fact filled, and funny contents. Contents that attack a different angle to old materials may also do fairly well.
By following the five steps described in this article, you will be able to reap the benefits of traffic and back links to your site without wasting time and efforts.
1. Know your audience. The first step to creating posts that get the attention of the visitors of these sites is to study the front page stories on these sites. Different sites cater to different tastes. Find out the type of contents that are popular in each site. For example, stories dealing with technology, liberal politics, and entertainment do well on digg.
If you are writing a story that does not quite match the popular topics of the site, you need to create an angle for satisfying the taste of the site’s audience. For example, conservative politics does not do well in digg but if you can talk about religion in politics in an entertaining way, it may get more votes than a serious post on why religion should be a part of politics.
2. Announce your presence. Sign up for a few sites and create your profile with authentic information about you. Include your blog links in your profile. Upload a picture so that everybody knows you are a real person, not an unknown spammer and scammer.
3. Drum up your post. Use some visual cues, like a digg button, on your high quality posts. This invitation helps your site visitors to submit your stories to the news popularity sites easily. Don’t use these buttons for every post. You don’t want every post submitted to these sites. If you submit every post, regular visitors of these news popularity sites will consider you as a spammer.
4. Create a friends network. Locate a dozen submitters, preferably bloggers in your niche, whose posts regularly appear on the front page. These submitters know what succeeds on the site and they spend lots of time finding stories that are likely to get votes. They also compete for stories to submit to these sites before anybody else.
Include these power submitters in your friend network and read stories submitted by these users. If you find a story interesting, positively vote on the story. Post comments on these stories.
Find out the sources of the stories of the power submitters. Subscribe to these sources using your RSS reader and set up Google alerts for news items related to the topics. If you find a story that matches the criteria, submit it before anybody else.
5. Share your stories. Once you have established yourself as a positive contributor to these sites, invite a few power submitters to read your high quality post and comments on it. Use twitter and instant messages for taking your networking efforts with the power submitters to the next level. Not all of your network friends in the news popularity site will respond positively. However, you will find a few who are willing to share their insights with you.
Announce your best posts to your twitter followers and inform about them to power submitters using instant messages. Don’t do it for every post. It will annoy the recipients and they will abandon your as fast as they can.
If some of your twitter followers are bloggers who are interested in your post, one of them may create a post spun off of your article and provide a link to your original story. If this happens within a few hours of you publishing your post, it will boost the quality of your story.
Getting your stories into the front pages of news popularity sites is hard work and time consuming. If you want to invest the time and efforts, the reward in terms of traffic and backlinks can be worth it.
Dr. Deepak Dutta has provided free online marketing tools like free classifieds and free ads sites for more than a decade. He has recently launched a social media link building tools.
Free Writing – Four Tips to Make Blogging Work for You
November 2, 2009 by IBI · Leave a Comment
Do you blog? If your answer is “No”, start blogging today, because if you’re a freelance writer and your name doesn’t show up in Google, your credibility is zero. Here’s how to get the most from your blog.
There’s more to blogging than you think. Forget considering your blog an online journal: your blog is a professional tool.
I could spend hours talking about the benefits of blogs for writers (and often do), but here are four tips to make blogging work for you.
1. Establish Your Portfolio Blog: Your “Name” Blog
The first blog (yes, you should have more than one) you need to establish is your “name” blog. So if your name is Milly Emmeline Smythe (which I hope is a fictitious name; I’m not referring to a real person), your blog would be titled Milly Emmeline Smythe.
As soon as anyone types your name into Google, your name blog should appear.
Big tip: please forget creative, cute names. Google and the other search engines are software programs; they have no concept of cleverness for the help www.bloggers-guide-to-profit.com. Your sole aim is for your name to show up as the first result in a search engine when a writing buyer types your name. If it does: instant credibility.
2. Use Social Media to Share Your Blog Posts
With millions of Web sites online, your blog needs links pointing to it so that people can find you.
The easiest way to get links is to use a couple of the many social media tools. Pick your favorites: Facebook, Twitter, LinkedIn… These tools can help you to get known via links, fast.
Another way to get known is to frequent forums.
3. Get Known on Forums Where You Can Get Hired
Stay away from writer’s forums. Your fellow writers, charming as they may be, can’t hire you. They may even harm your nascent career if you take their advice too much to heart. You’ll rarely find professional writers on writers’ forums: they’re too busy writing. However, you will find pro writers on forums for business owners, Webmasters and Internet marketers.
Adding a link to your “name” blog in your forum signature is an easy way of getting a link, and getting hired too. Capable freelance writers are in high demand on the Web.
4. Write About Your Favorite Topics (the Ones You Want to Get Hired to Write About)
New blogging writers tend to write about writing: it’s top of mind, and it’s what you know. However, it’s rarely the way to get hired to write.
Write about the topics you want to be hired to write about: parenting, business, technology…
Remember the search engines. Over time, your name should appear somewhere on the first page of the search results whenever someone enters search query terms like “writer”, “freelance” and “your topic.”
For example, if your pet topic is parenting skills for the help www.feed-reader-links.com, your name should appear whenever anyone types “writer parenting” into a search engine query field.
Use these tips to make blogging work for you to build your freelance writing career. There’s never been a better time to be a writer: you can make a great income, thanks to your blogs.Do you blog? If your answer is “No”, start blogging today, because if you’re a freelance writer and your name doesn’t show up in Google, your credibility is zero. Here’s how to get the most from your blog.
There’s more to blogging than you think. Forget considering your blog an online journal: your blog is a professional tool.
I could spend hours talking about the benefits of blogs for writers (and often do), but here are four tips to make blogging work for you.
1. Establish Your Portfolio Blog: Your “Name” Blog
The first blog (yes, you should have more than one) you need to establish is your “name” blog. So if your name is Milly Emmeline Smythe (which I hope is a fictitious name; I’m not referring to a real person), your blog would be titled Milly Emmeline Smythe.
As soon as anyone types your name into Google, your name blog should appear.
Big tip: please forget creative, cute names. Google and the other search engines are software programs; they have no concept of cleverness for the help www.bloggers-guide-to-profit.com. Your sole aim is for your name to show up as the first result in a search engine when a writing buyer types your name. If it does: instant credibility.
2. Use Social Media to Share Your Blog Posts
With millions of Web sites online, your blog needs links pointing to it so that people can find you.
The easiest way to get links is to use a couple of the many social media tools. Pick your favorites: Facebook, Twitter, LinkedIn… These tools can help you to get known via links, fast.
Another way to get known is to frequent forums.
3. Get Known on Forums Where You Can Get Hired
Stay away from writer’s forums. Your fellow writers, charming as they may be, can’t hire you. They may even harm your nascent career if you take their advice too much to heart. You’ll rarely find professional writers on writers’ forums: they’re too busy writing. However, you will find pro writers on forums for business owners, Webmasters and Internet marketers.
Adding a link to your “name” blog in your forum signature is an easy way of getting a link, and getting hired too. Capable freelance writers are in high demand on the Web.
4. Write About Your Favorite Topics (the Ones You Want to Get Hired to Write About)
New blogging writers tend to write about writing: it’s top of mind, and it’s what you know. However, it’s rarely the way to get hired to write.
Write about the topics you want to be hired to write about: parenting, business, technology…
Remember the search engines. Over time, your name should appear somewhere on the first page of the search results whenever someone enters search query terms like “writer”, “freelance” and “your topic.”
For example, if your pet topic is parenting skills for the help www.feed-reader-links.com, your name should appear whenever anyone types “writer parenting” into a search engine query field.
Use these tips to make blogging work for you to build your freelance writing career. There’s never been a better time to be a writer: you can make a great income, thanks to your blogs.
-
FOR SALE
