J.S. Dobal is a Web Promotion industry expert and has been associated for many years with www.seostep.net, the world fastest growing Affordable Web Promotion which provides SMO Services, SEM Consulting, Social Media Optimization etc.
I Make Revenues From Adsense at a Very High Click-through Rate
November 20, 2009 by IBI · Leave a Comment
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it! AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense. I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour). So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance. By now you may have heard about people like Joel Comm’s six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters. But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below. ~~~~> 1. On Sales or Mini-sites This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process. However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form. The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth. ~~~~~> 2. SEO Business Sites If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally. One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN. I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database. In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages). I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend. Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors. Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future. Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads. Many SEOs will point to exceptions to this position. However you have been warned! Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain. Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them. If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines. ~~~~~> 3. When AdSense Becomes Your Only Business Model When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google? I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense. These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings? If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.). No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense. An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.
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Adsense is a Very High Click-through Rate
November 19, 2009 by IBI · Leave a Comment
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it!
AdSense isn’t the unstoppable revenue engine for every ebusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.
I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip detour).
So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. To know more go to www.adsense-income-exposed.com. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.
By now you may have heard about people like Joel Comm.’s six figure income with AdSense, or Jason Callahan’s of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an sales Nirvana for many webmasters.
But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below.
1. On Sales or Mini-sites
this is a no-brainer. If you are trying to sell a particular product that is important to your bottom-line, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.
However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form.
The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.
2. SEO Business Sites
If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.
One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.
I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.
In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).
I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.
Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future.
Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.
Many Sees will point to exceptions to this position. However you have been warned!
Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.
Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes you’re Only Business Model
When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirelli or Joel Comm. have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.
These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?
If you do a search on most keywords you will notice many of the top ranking sites are news sites, .go sites, or .org sites these days for more details you can login to www.guardadsense.com. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).
No doubt in most industries you will notice a conspicuous scarcity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the future for the average ebusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.
Stock Assault 2.0 AI Software – 60% Commission, 17% Conversion Rate.
November 17, 2009 by IBI · Leave a Comment
Sexiest Landing Page In Marketing History. 17% Untargeted Conversion Rate. 200% Money Back Guarantee. Revolutionary Trading Software Proven To Generate Profitable Winning Trades On Autopilot In Only An Hour A Day. State-Of-The-Art Artificial Intelligence.
Stock Assault 2.0 AI Software – 60% Commission, 17% Conversion Rate.
SEO ROI & the Conversion Rate Dilemma
November 16, 2009 by IBI · Leave a Comment
What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.
If you do a search for SEO pricing from reliable search engine firms you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms will charge less and others will charge a great deal more depending on where they are located, the size and condition of your website, and exactly what services you want them to provide. Are SEO Costs Worth the Investment?
So what do you get for your $30k ante? Legitimate SEO companies will provide things like target market analysis, keyword analysis, content massaging, code modifications, link implementation strategy, and metric analysis.
And what happens when Google changes their algorithms? Well you guessed it. You have to ante-up again and the addiction continues. Search engine optimization has become the crack-cocaine of Web-based businesses.
Keep in mind search engine optimization’s main goal is to increase your visibility and ranking in search engines which assumes more traffic to your website; but the leap from visibility to traffic to sales conversion is higher than you think. The assumption that better search engine visibility and more traffic automatically generates more sales is faulty logic.
Even if increased search engine visibility produces more traffic to your site and even if your website contains genuine content; if the presentation of that content doesn’t engage the viewer quickly and if it doesn’t hold the visitor’s attention for two to three minutes with a compelling and even entertaining presentation, then your chances of converting that visitor to a customer are minimal. How Much New Traffic Is Needed to Pay for SEO?
Let’s say your search engine tactics actually work and they not only increase your search engine ranking but also drive tons of traffic to your site. With realistic conversion rates at about 2-3%, how much traffic do you have to bring in to actually pay for the SEO expertise.
Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay the SEO fees. And at a 3% conversion rate and an average sale amount of $100 per transaction that translates into 50,000 unique new visitors per year to your site just to pay for your SEO strategy, and you still haven’t added one cent to your bottom line. You can do the math. SEO Investment Break-Even FormulaSEO Generated Unique Traffic Break-even = SEO Cost / Conversion Rate x Average Sale x Net Profit Percentage. Determining Your Conversion Rate
Every business has a different Average Sales Amount and generally speaking it is safe to assume the higher the Selling Price the lower the Conversion Rate. In order to figure out what your Conversion Rate is you have to do a little more calculation. Lets say a company brings in a total of $150,000 in Web-Sales and attracts 25,000 Unique Visitors per year and has an Average Sale Price of $395.95; their Conversion Rate would be 1.5%. What’s your Conversion Rate? Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100
To test the formula, we can check the original example where we have a given Conversion Rate of 3% to see if we arrive at the same rate:
CR = [(150,000/50,000)/100] x 100]
Conversion Rate = 3%The Meaning of It All
After calculating your own numbers, different readers will come to different conclusions. People seem to be mesmerized by complex statistics and bean counter analysis but the hidden meaning behind all the number crunching and mathematical machinations seems clear: if you want to make more money from your website the trick is not where you appear on a search engine or even how many unique visitors you attract to your site, but rather how many of these visitors you convert into customers. If you have a marketing budget it should be spent on conversions; and conversions are not the primary concern of search engine optimization. What you really want is a strategy that will increase conversions. How Do You Increase Conversions
MarketingExperiments is a research group lead by Dr. Flint McGlaughlin that studies and analyzes these kinds of Web-related issues. In a recent study entitled “Optimizing Your Landing Pages”, they came up with a formula for determining conversion probability. Here’s the copyrighted MarketingExperiments formula: Conversion Probability = 4(Level of Motivational Matching) + 3(Clarity of the Value Proposition) + 2(Effectiveness of the Incentive – Level of Sales Friction) – 2(Conversion Process Anxiety).
I already have a headache, but here’s how they explain it in more digestible terms: “… the highest performing Landing Pages are those that match exactly the Motivation of the customer. After Motivation, the clarity with which you express the Value Proposition is the most important factor in determining whether a customer buys from you or not.”(c) Copyright 2007 MarketingExperiments, LLC, You can visit the MarketingExperiments website for more details on their research.
I prefer an even simpler approach to increasing conversions: feature a website presentation that resonates with the needs of a qualified audience and compels action by providing a solution to those needs. Repurpose that presentation in affordable and no cost venues that drives even more meaningful qualified traffic to your site. Easy to say but hard to do, or is it?
What you need to determine is exactly what needs your audience craves and how best to engage their attention long enough to deliver a story that positions your offering as the missing ingredient required to fulfill their desire and ambition. The Answer and The Future
The answer to delivering this kind of presentation on your website is video that features professional presenters delivering focused, well-crafted messages that motivate action and embed in your visitors’ memory. If done right, these videos will resonate with the emotional and psychological factors that trigger human desire and motivation. Like it or not, it is the future of Web-marketing.
Google, Yahoo and all the other search engines understand that the Web has become a far more sophisticated delivery platform than it used to be. Methods are in place to delivery not only video, audio, and multimedia, but also to index and tag it for relevance. For when all is said and done, search engines are in the relevance business. If they can’t deliver relevant, meaningful results they are out of business, and no search engine optimization trick, scheme or formula is going to stand in their way.
Those who truly understand the shifting momentum of this reality are already adapting to this new Web-video paradigm – the question is are you?
Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients’ marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
Oct 30th: New Test Doubled Conversion Rate:: Best PPC Fitness Offer.
November 9, 2009 by IBI · Leave a Comment
Now Officially The Highest Converting Fitness Site With Recent Doubling Of Conversion Rate. Test Traffic And You’ll See What I Mean. Plus Backend Comms! Go To Http://truthaboutabs.com/affiliate-info.html – See How My Super-affs Do 100+ Sales/day From Ppc.
Oct 30th: New Test Doubled Conversion Rate:: Best PPC Fitness Offer.
A WordPress Plugin that double CTR rate for your Adsense
October 31, 2009 by IBI · Leave a Comment
For new blogger the most simple and easy way to make money is display Google Adsense on their blog. This article will talk to WordPress bloggers who are interesting in making money with their blog.
WordPress provides many great plugins that support Adsense Publishers. I already tried dozen of such plugins for last 3 years. So now I am writing to introduce to you the best one for increasing the CTR (click through rate).
This is “Adsense Under Image” Plug in. In the next words, I will show you how to use it and how come from the benefits of using this plugin?
1. Install and activate the plugin “Adsense Under Image” (Log in to Dashboard, and search this plugin when you are on Add Plugin Page)
2. Insert one image for each blog post. Make sure the width of all image is same, and is either 336 or 468
3. The adsense now will automatically appear under the image on your post.
4. Configure the plugin:
Creat an Adsense Unit with its width same with image’s with (336 or 468). Blend its color with your blog color scheme.
Copy and Paste the code into Plugin Configure Page.
As you see the image with draw the attention of the visistors. The under-image-adsense will easily get noticed. The visitor naturally browse the links (click) on this ads unit. The CTR increases drammatically!
Some notice:
1. The (336×300) unit works the best.
2. Put also ALR tag for the image. It helps for SEO (mean increase traffic) and ads relevancy.
Now is your turn. Try it out and see how your CTR increase. Don’t be suprise if it doubles or tripples your existing earning. Best lucks.
Demo: Civil Engineer Website
He is a civil engineer and also blogger.
He is founder of some blogs:
Construction English, Get Now or Never, onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”http://womenonline.co.cc”> Women Online and more…
5 Simple Steps to Boost the Conversion Rate of Your Website Traffic
October 25, 2009 by IBI · Leave a Comment
Redesign – Many webmasters ignore this aspect; but when your website takes about 30 seconds to load, few visitors would stick around. If your website is facing a similar problem, you have found the reason #1 why there is an upward movement in the bounce rate of your website traffic. To begin with, for instance, you can remove the java scripts and optimize the images if any that are responsible for the slow loading of your website.
Recommend – While your prospects are already confused and lost amidst the chaos of your competitors offering similar products or services, you can do them a favor by recommending a package that seems worthy and picked by most of your delighted customers. More often than not, visitors come confused with an open mind to recommendation. Hence, they tend to leave a site when they don’t get any guidance.
Freebies – Few things can elicit response as positive as freebies. A free trial of your products or services for a limited period, for example, helps your visitors decide if they want to purchase a full-version of your products, when they use the free-trial offer. Freebies are also a reason why a visitor would come back to your website to return your favor by making a purchase when they don’t want to buy a big package.
Communication – Among all the reasons of a customer leaving your website within a couple of minutes of their arrival is they often feel helpless and lost looking for help and guidance to use your website. Having a live chat support on your website can go a long way in retaining the outgoing visitors.
Web Analytics Tools – Web Analytics tools are extremely handy in figuring out the sources of traffic to your website and other critical details of traffic conversion dynamics. It is imperative that your website has web analytics tool in order to measure the sources of traffic to your website. Besides, a meticulous analysis of traffic and other data in the web analytics tool can critically reduce the bounce rate on your website.
These are just some of the elements you can tweak to achieve a healthier bounce rate on your website. However, you need not break the bank and hire an SEO package to do it. There are simpler ways to reduce the bounce rate and boost conversions.
Many training programs avaliable today are designed as a cost effective traffic conversion tools for web traffic conversion. If you truly are serious about making money online you have to give them a try and you’ll see that you’ll never regret you did!
The author, Samuel Baron, fanatically believes that conversion rate optimization is the only key to any website survival online… and this is true especially for a new LOW traffic websites. “TrafficTrickle” delivers effective solutions to a new and even seasoned webmasters to dramatically increase conversion rates on their LOW traffic websites during a recession.


Landing Page Optimization Tips – Review Site Optimization to Increase Conversion Rate!
November 3, 2009 by IBI · Leave a Comment
As I have mentioned in previous article: Landing page Optimization Tips, a good landing page is very crucial to your conversion rate! You need to get the best out of your landing page by optimizing it. All the things you do are on purpose to get better conversion rate! No I will give you more Affiliate internet Marketing tips on review site optimization and learn how to write killing copy!
In previous article, I have given 5 tips to optimize review site, as below:
1. Recommend #1 Product!
2. Striking Call-To-Actions.
3. Keep Important Info Above the Fold.
4. A Strong Headline
5. Remove Top Navigation From The Top of Pages
Now I will reveal other tips of review site optimization!
6. Copy Relevancy
Your copy should be highly focused and as compendious as possible in presenting your offers to the visitors. All the elements in your review site should work towards the goal of achieving high conversion rate! The more you digress, the worst your conversion will be. Write your sale copy and read it over again, delete anything distracts your visitors and not in coherency with the main target!
7. Using “Hero Shot” or not.
What is a Hero Shot? A Hero Shot is an image or graphic of a person or people that emotionally similar to the visitor. For example, if you are promoting weight loss product, you may put in your banner an image of a girl with hot figure! You can may or may not need a hero shot. But it is import that if you use a hero shot, please keep it above the fold!
8. Trust Factors
Do not make your review site look like thrown together within 10 minutes. If you were potential buyer, would you trust a site designed poorly? Get a neat, professional-looking landing page! And another thing, it would be better you add “terms of use” and “privacy policy” to your site and make them visible to your visitors. This really help!
9. Reviews or Visitor Comments!
If you are using a review site as a landing page, please add visitor reviews or comments if possible. Generally a visitor will need suggestions from people who are currently using or recently used the products or service. Enable your visitors to leave comments is an advantage of review sites. I recommend you to use WordPress to build review site. It is the easiest way to build review sites.
10. Star Ratings
Add star ratings to every products or service you are promoting! It is preferable to place ratings together with every sales copy of products or service. Put highest rating product in the first place, and other products by descending! In the end of the review site, give a summary of your reviews and recommend again the “top pick product”!
Hope these tips can help you better understand landing page optimization. To learn more about review site, click here to view<a onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”http://www.wpreviewpro.com”> professional-looking WP review site </a>. You will get a better understanding. Or go to my blog-<a onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”http://build-review-sites.blogspot.com”> build review site</a> and keep on learning.
Internet Marketing Expert, engaged in affiliate marketing for years.
Filed under Wordpress · Tagged with Affiliate Internet, Affiliate Marketing, Affiliate Site, Coherency, Conversion, Conversion Rate, Elements, Image Of A Girl, Increase, Internet Marketing, Landing, Marketing Optimization, Marketing Review, Marketing Tips, Optimization, Optimization Tips, Page, Page Optimization, Privacy Policy, rate, Relevancy, Review, Site, Site Optimization, Target, Tips, Visitor Comments, Weight Loss Product, What Is A Hero