Filip's Blog

We have emphasized in this column the critical importance for the small business marketer to identify and communicate with a very specific audience of customers. This process is known as target marketing and your objective is to aim for the “bulls-eye” every time you spend money on marketing.
 Once you have started to gain attention [...]

As a small business owner and coach with lots of experience working with other small business owners, there is no doubt in my mind that networking is the single marketing approach that can produce the biggest benefit to you.

And like anything else in life, if you aren’t paying attention to the right things, it can [...]