Brian Johnson’s latest product, Seo Press Formula,, is launching on November the 6th. He has worked in internet marketing for just over six years full-time and this latest product (having only produced just two products ever to date) he reveals the ways he created traffic and sales on the internet Wordpress. In his own words, he aims to “share everything I know about wordpress and driving free search engine traffic for profit”. It is a basic statement, but does he manage to achieve what he set out to do?

SEO Press Formula comes bundled as an eBook of over 70+ pages and videos that relate back to several parts of the main eBook. The eBook goes over several sections but is mainly divided into just these parts: A look at web sites on the internet, setting up your blog and how to make it as SEO friendly as humanly possible, niche exploration, extra keyword research & information and then ends with some further information about web 2.0/video/social bookmarking websites. The material covered is presented well and is easy reading. There are over 20+ videos that offer a visual demonstration of some of the sections covered in the main eBook, but for people that are strapped for time and do not don’t feel like watching the videos to see if there is anything of use will find a basic description of what each video covers in the main eBook. In a nutshell, the main eBook details all the necessary steps someone should implement to set up a blog and making it SEO friendly so to attract as much traffic as possible based on the keywords they have chosen. Brian has tried to sell his material as a plan, hence the title Seo Press Formula. The main eBook is essentially what he considers to be the plan people need to execute if they wish to make cash making blogs. Taking that into consideration, let us look at where I believe the product fails to deliver.

The sales page for Seo Press Formula boldly claims “How I Made $21,192.61 in 90 Days” but the actual product in does not go into much depth or detail of how you could make those sales or income. Statements like this on sales pages should be taken with a grain of salt. Furthermore another let down is that half of the main eBook is dedicated to actually installing and making your blog SEO friendly (approx 40+ pages or so). A big portion of that material is basic and can easily found elsewhere online for no charge. To give an example one part covers how to install wordpress and another covers installing widgets like All in One SEO to improve the SEO factor of your blog. While most of the information covered in those pages is crucial and definitely can help your blog rank higher for your chosen keywords (such as permalinks etc), it seems to be that the norm for many products is that a big portion of the material is dedicated to basic or fundamental steps which leads me to personally consider this product is more for beginners or beginners with a little experience. Again, there is nothing bad about fundamental or basic information, but why aren’t authors writing 40+ pages on advanced material?

While more than half of the material is basic, a lot is covered and a lot if not all of the information given is valuable and isn’t fluff. A section I liked was that the author even suggests what sections you could skip or skim over if you already have some experience in blogs etc. Based on just how much is offered, there are bound to be parts that some beginners did not know about or have read about and just have not looked at in much detail. I think most people know that there are many steps one can do to improve the SEO ranking of a website and it is very easy to pass over some methods or tricks that you can use. It is in situations similar to this where I think the methods offered is a good refresher and can be good to jog your memory of what can be done to try and improve your SEO ranking. Another part about SEO Press Formula which I think offers some use for beginners is about niche exploration. While this does not mean the niche exploration is the same length as just creating and making your blog SEO friendly (more than 40 pages), but it does appear to offer some valuable information. Basic ways people can find possible niches (checking eBay etc), then scoping out competition and competing sites in addition to estimated keyword volume and using google trends to identify possible trends. The information found within is once more fundamental and very basic, but for a those starting out it should be of value. Usually, most products released often completely ignore market/niche selection or at best offer a couple of lines of what they call information but usually is nothing more than fluff. Lastly, at the end of the eBook there is a large resource area listing social book marking sites, rss directories and other resources folks can use to link to help improve the rank of your website. It is an extensive list and people should not really have any need to search for more places to submit to online as there are more than enough.

Is it of any value? I guess the best way to gauge this is by looking at what Brian set out to do with his new product. His original aim was to teach someone everything he knew about blogging and getting free traffic. Did he deliver? Basically I think he did and would say yes. There is a lot of information offered about creating blogs and then using different tactics to drive free traffic to it. I think when he talks about generating profit that he fails to deliver. I would say that the package basically focuses on blog creation and getting traffic based on different SEO tactics. Other than adsense or affiliate links not much in-depth detail or information is really given to generating profit. Personally Brian’s latest product does deliver, as long as you purchase it with the intent of learning as much as possible about making blogs SEO friendly and getting traffic. The information contained within is extensive but it is aimed more to beginners or intermediate beginners. People with any kind of experience will probably still find a tidbit or two of valuable information inside, but I wouldn’t recommend this to anyone who already had some knowledge in the area of blogging. In summary, if you are a beginner you stand to more than likely gain some good information from this product.