SEM Gorilla – Search Engine Marketing Book

IBI — Fri, 13 Nov 2009 23:43:42 +0000

Randy Zlobec’s new search engine marketing book, SEM Gorilla, is about to be released and folks are already lining up to be notified. This isn’t surprising. The pre-sales information and the credibility of the author suggest that finally, a search engine optimization book (and much more) has been written that can take us all the way from initial website creation through to implementing search engine marketing strategies and making desired sales.
Most books on search engine marketing focus on either search engine optimization or pay-per-click strategies. They don’t get into website creation at all. SEM Gorilla is more than a search engine optimization book. It discusses the basics of designing and creating a search engine friendly website from scratch and then putting effective strategies in place that will attract search engine traffic.
SEM Gorilla explains the principles of search engine marketing simply and comprehensively so that anyone can understand them. It is a practical step-by-step search engine marketing guide that is easy to follow. This search engine optimization book is not another of those complex theoretical tomes nor is it a source of irrelevant or erroneous advice designed to simply make its author rich.
Randy Zlobec has discovered the search engine marketing formula for success. He says, “I don’t believe in vague theories or anything like that. I believe in starting from the beginning and walking the reader right through the entire SEM process from beginning to end using only white hat marketing so that the site is set up correctly.”
SEM Gorilla is the culmination of over eleven years of experience creating and marketing websites to maximize success. From small family businesses to large corporations, Randy has created new websites or transformed struggling ones into profitable ventures. He decided to write SEM Gorilla which goes beyond the scope of a typical search engine optimization book to cover all aspects of search engine marketing, so that you can do the same thing yourself. Even if you don’t want to implement your own search engine marketing strategies, Zlobec will tell you how to choose a competent SEO advisor to do it for you.
SEM Gorilla has its own website http://www.semgorilla.com where you can find free resources to help you with search engine marketing such as a free ebook , free lessons in search engine optimization, and other helpful advice. You can sign up on the website to be notified when SEM Gorilla is published.
SEM Gorilla is not just another search engine optimization book. It is written in a readable style that takes the reader through the SEM process in logical steps. If you’ve been burnt in the past, spending good money on poor quality information that amounts to nothing more than thinly veiled self promotion, then Zlobec’s book will be a breath of fresh air. Not only will you be a wiser person for having read it, if you follow the advice, you’ll be on the pathway to wealth.

SEM GORILLA Randy Zlobec’s new search engine marketing book. Everything you need for a successful web site search engine optimization campaign
http://www.semgorilla.com

Hot Affiliate Marketing Tips for This Year

IBI — Sat, 31 Oct 2009 22:53:18 +0000

As the Internet changes, so marketing has to change with it, and that includes affiliate marketing. My affiliate marketing tips for this year include a different attitude to how to attract buyers and toward websites and blogs.

Presell don’t sell

The whole point of affiliate marketing is that you presell products, you don’t sell them. Trying to sell affiliate products, with banners and ads that scream ‘Buy Me’ are some of the biggest mistakes I see being made by affiliates. As an affiliate, your job is to get the prospect to the merchant’s site, and let the merchant do the selling.

Be careful, though, when selecting banners and text ads from merchants. Some do not understand the need to presell either, and they will offer sales material rather than pre-sales material. Don’t use it, write your own. That, then, is the first important tip for this year.

Get a website

Many affiliates do not have a website, and rely on Adwords to make money. This used to work, and can still work with impulsive buy products, but not with many products. The problem is simple – they don’t trust the seller.

This has nothing to do with the internet, by the way, it is just a fact of life. People like to feel comfortable with firms they deal with, and need to have been in contact with them five to seven times before they are ready to trust them enough to buy their products.

If you send someone directly to a merchant’s site from Adwords, you are invisible, and they merchant is a complete unknown. So you have little chance of making a sale. It is true that many seasoned marketers do, but believe me, the bulk of their income comes from elsewhere.

As an affiliate, you need to set yourself up as an expert in your niche, and that means you need a website. It does not need to be big. Five to ten pages are enough to do the job. Here, you give information, and get the prospects to sign up for your list so you can send offers to them.

So, my second affiliate marketing tip for this year is to get our own web site.

Write a blog

My third affiliate marketing tip is to write a blog. This can be added to any site that has Cpanel and Fantastico, which will install Wordpress for you in less than a minute. You can also get a blog at services like blogger.com and wordpress.com, but these have less authority than one you host yourself.

Straight away you can start posting to your blog, and you can write anything you like related to your topic. Not only is this useful, but it is fun.

So here are my three affiliate marketing tips for this year: Presell don’t sell; get a website to support your affiliate business; and set up a blog.

Get FREE reports and loads of information about affiliate marketing programs at jrhmarketing.wordpress.com – your source for guides and tips.

Filip's Blog » Pre Sales

SEM Gorilla – Search Engine Marketing Book

Hot Affiliate Marketing Tips for This Year