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Scott Brooks is a successful Internet marketer who has been working online since 2004. He has authored several popular eBooks and owns three membership sites.
Submitting Press Releases to Sell Affiliate Products
November 21, 2009 by IBI · Leave a Comment
Many assume that press releases are only a method used by business owners to bring media attention to their products or companies. This is quite true, however, press releases can also be a great way to sell affiliate products or a product that you own. Press releases tend to do very well in the search engines and they provide valuable back links to your website. In this case, you’re not writing your press release for the media but rather for the average reader.
Press releases, when submitted to the right companies such as PR Web, will give you tons of action in the search engines. This is because they have developed certain technologies that make their press releases very search engine friendly.
Another advantage is that you will have individuals and companies other than news reporters or media outlets, picking up your press release and placing it on their website. Subsequently, not only will you get back links to your press release but webmasters also publish them. This means that you are able to benefit from hundreds or even thousands of people reading your press release absolutely free.
When a company or an individual prints your press release on their website, you are automatically getting an endorsement and being exposed to a targeted market. All you had to do was create and submit your press release.
In order for your press release to be successful, there are a number of things that you must include. You will need to include the keyword or keyword phrase that you are targeting in the headline of your press release. You will also want to include it several times throughout the release. You obviously need to add links to your website also.
It is important to remember that press releases are not simply articles or advertisements. You do need to spend some time and learn how to write a quality press release. In order for your press release to be accepted by the top press release sites it has to be of high quality. You can’t just slap anything together, submit it and expect to receive results. On certain press release websites, you must receive a certain quality score before you get full distribution of your press release. Therefore, you will have to work very hard to ensure your press release is newsworthy and well written. If you cannot do this yourself, you may want to outsource this task to someone else.
Your better press release websites are not free. Typically, you will need to pay at least a small fee to get a good amount of distribution and to ensure that your website link is hyperlinked (clickable).
Releases are a fantastic way to sell affiliate products or even a product of your own. If you give them a try, you may be surprised at the amount of back links that you can quickly generate and also how well your press release and website does in the search engines. It is important to note that this is only true if you choose keywords or keyword phrases that are not ultracompetitive.
32 Most Important SEO Tips
Following these simple tips will definitely boost your traffic and search engine rankings for free.
1. Make sure your site is not under construction , incomplete, with little or no unique content.
2. When your site is ready, submit it to Google,Yahoo,MSN and ASK.com. Consider also submitting to other search engine but most of them are powered by these four leading search engines. Submit also your site to reputable high PR web directories,open directories,yellow pages and social bookmarking sites such as del.icio.us,furl, etc.
3. Submit your sitemap to Google,Yahoo,MSN and ASK.com (sitemap for search engines usually in XML format)
4. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format)
5. Create unique and rich content site. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain name but same content.
6. Check your keywords and make sure they are relevant and actually contains it in your site. Avoid keywords stuffing.
7. Use text instead of images in your content, links and important subjects.
8. Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and keyword repetitions.
9. Title tag should be 60-80 characters maximum length
10. Meta tag description should be 160-180 characters including spaces (about 25-30 words)
11. Meta Tag keywords must be 15-20 words maximum
12. Optimize Pages with Headings (H1,H2,H3…..) must contained your site’s primary keywords.
13. Validate your CSS and HTML. Check for errors and broken links.
14. If your site contains dynamic pages(i.e., the URL contains a “?” character), make sure you use SEO friendly URLs. Search engines’ spiders having difficulty indexing
dynamic pages.
15. Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.
16. Use Lynx as text browser to check your site. (http://lynx.isc.org/)
17.Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.
18. Check your web server / host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.
19. Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots you need to modify your HTACESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/wc/faq.html to learn more about Robot.txt file.
20. Do not attempt to present different content to search engines than what you show to your site vistors.
21. Avoid dirty tricks and exploiting loop holes to improve search engines ranking.
22. Avoid links to bad neighborhood such as web spammers, link farms, phishing, hacker,crack, gambling,porn and scam sites. Linking to them will greatly affects your search engine rankings.
23. Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.
24. Do not use unauthorized programs or online tools to submit your site,check page rankings and other automated queries. Avoid the risk of being flagged as spam.
25. Do not use hidden text and links. Show to search engines what you show to your vistors. It will greatly affects your site’s reputation.
26. Do not attempt to create pages that contains phishing,scam,viruses,trojans,backdoors, spyware, adware and other malicious programs.
27. Make your site useful and informative.
28. Improve your link building. Link to high PR websites. Quality of relevant links are far more important than quantity. Links will greatly improve your site’s visibility,popularity and rankings. Search engines consider links as votes to your site.
29. Check your page link structure. Every page should be reachable by a single static text link.
30. Be extra careful in purchasing SEO services. Some uses illegal and questionable ways to improve rankings.
31. Do not buy or sell links.
32. Do not create site that contains purely affiliate links and no valuable content that are useful to the users.
I hope these tips will add more popularity and visibility to your site. Enjoy!
Edwin Reyes is a Web Developer and the Webmaster of Findmesoftware.com , a Philippine based website that provides free software downloads, tools, reviews, online tips, blogging resources, tutorials and Free SEO Tools and Software Download
SEO Tips- How to Write a Press Release for Optimal Web Marketing
November 4, 2009 by IBI · Leave a Comment
What is a Press Release?
Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.
How Press Releases can help your SEO and Web Marketing
Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.
The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader.
There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:
Tips for writing an effective press release:
1) The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.
2) Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.
3) Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.
4) Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.
Vision Media Corporation is a Phoenix & Las Vegas based website design and Search Engine Optimization, software, and ecommerce development firm specializing in new approaches to information technology and its relationship to marketing strategies and business models.
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