Budget Friendly Internet Marketing Tips

November 5, 2009 by IBI · Leave a Comment 

It seems everyone now is watching their money and looking for ways to stretch their marketing dollar. Here are 7 Budget Friendly Internet Marketing Tips. Every tip listed can be implemented for under $200 (for the entire year) plus a little elbow grease! How’s that for stretching your dollars!

1. Get a website-$80 a year or less

If you’ve got one-great-make sure its updated. If you don’t have one you need two things to get one up by the end of day. You need a domain name and then domain hosting. You can do both at GoDaddy com or HostMonster com. You can walk away with a basic plan for less than $100 a year. Next, Install WordPress and the Atahualpa* theme (google ‘Atahualpa wordpress theme’ to find) and build a quick website. Do not get roped into using the website builder software that comes with web hosting. WordPress is FREE and comes a lot of support from others who use it at wordpress.org. Bare minimum your website needs is information on how to contact you (phone/email/physical location), list of your products services. Add some pictures and you’re good to go.

2. Start Blogging-FREE

Why? How? Oh my! Here’s how to make it really simple. Again, you’ll need WordPress and the Atahualpa theme installed at www yourdomain com/blog (ask your hosting provider how to do this if you don’t know how). Then 3 times a week- type a brief message/article/how-to tip/customer interview/monthly special as a blog post. You can google things like ‘blog post ideas for small businesses’ and get a lot of tips on things to blog about.

3. Create a Facebook Page for Your Business-FREE

Get your business a Fan Page set up on Facebook. Go to: www facebook com/pages/create php and walk through the step for setting up a Fan Page. After you set up a Fan Page-send an email to all your current clients and customers asking them to join. Whenever you make a blog post-send an update to your fans. Also keep fans updated on specials or discounts that your business might have. Think about offering a “Facebook Fans Only” special.

4. Create a Facebook Group-FREE

A business Facebook Group will let you communicate and get to know your current customers. A group allows you to privately message members much like someone being on an email list. You can also have discussions in the group about products or services that you offer.

5. Create a Twitter Account-FREE

Local News stations, police departments and local newspaper have started using Twitter to keep followers up-to date. After you set up a Twitter account, invite all your current clients and Facebook Page friends to follow you on Twitter. Then begin watching the conversation. Start by re-tweeting what others have said. That means copying something that some else has said in your tweet update box and putting a “RT” in front of the message then sending it out to your followers. This allows the message to be seen by others in your group that the original message might not have been seen by. It builds trust and loyalty. People like when you acknowledge what they say or do. Then tweet about things that are going on with other local businesses that are tweeting.

6. Start or continue your email newsletter-$120 or less

If you are blogging this can seamlessly be tied together so that every blog you create automatically gets emailed out to your newsletter subscribers. I recommend iContact for this as their service allows for autoresponders, email newsletters, surveys and RSS feeds. If you are blogging 3 times a week-there are 3 emails that go out to your subscribers every week! Plus if they like the article it’ll drive traffic back to your website.

7. Set Up Google Alerts-FREE

Go to alerts.google com (you need to have a gmail account-create one if you don’t already have) and type in the name of your business in the ‘search terms’. Select Type: “Comprehensive”. Select ‘How Often”: As-it-Happens and have it delivered to your gmail address. This service will send you an email anytime your company name is mentioned.

Also set up google alerts for general industry terms or products that are related to your business. This will provide you with ideas for writing blog posts as well as quickly keep you updated on what’s being said about your business and your competition.

There you go! If you’ve already got all these in place-Super Job! Watch out for a future article on “Advanced Budget Friendly Internet Marketing Tips!”

Make a fortune each month online from the comfort of home!
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7 Budget Friendly Internet Marketing Tips

November 1, 2009 by IBI · Leave a Comment 

It seems everyone now is watching their money and looking for ways to stretch their marketing dollar. Here are 7 Budget Friendly Internet Marketing Tips. Every tip listed can be implemented for under $200 (for the entire year) plus a little elbow grease! How?s that for stretching your dollars!

1. Get a website-$80 a year or less

If you?ve got one-great-make sure its updated. If you don?t have one you need two things to get one up by the end of day. You need a domain name and then domain hosting. You can do both at GoDaddy.com or HostMonster.com. You can walk away with a basic plan for less than $100 a year. Next, Install WordPress and the Atahualpa* theme (google ?Atahualpa wordpress theme? to find) and build a quick website. Do not get roped into using the website builder software that comes with web hosting. WordPress is FREE and comes a lot of support from others who use it at wordpress.org. Bare minimum your website needs is information on how to contact you (phone/email/physical location), list of your products services. Add some pictures and you?re good to go.

2. Start Blogging-FREE

Why? How? Oh my! Here?s how to make it really simple. Again, you?ll need WordPress and the Atahualpa theme installed at www.yourdomain.com/blog (ask your hosting provider how to do this if you don?t know how). Then 3 times a week- type a brief message/article/how-to tip/customer interview/monthly special as a blog post. You can google things like ?blog post ideas for small businesses? and get a lot of tips on things to blog about.

3. Create a Facebook Page for Your Business-FREE

Get your business a Fan Page set up on Facebook. Go to: http://www.facebook.com/pages/create.php and walk through the step for setting up a Fan Page. After you set up a Fan Page-send an email to all your current clients and customers asking them to join. Whenever you make a blog post-send an update to your fans. Also keep fans updated on specials or discounts that your business might have. Think about offering a ?Facebook Fans Only? special.

4. Create a Facebook Group-FREE

A business Facebook Group will let you communicate and get to know your current customers. A group allows you to privately message members much like someone being on an email list. You can also have discussions in the group about products or services that you offer.

5. Create a Twitter Account-FREE

Local News stations, police departments and local newspaper have started using Twitter to keep followers up-to date. After you set up a Twitter account, invite all your current clients and Facebook Page friends to follow you on Twitter. Then begin watching the conversation. Start by re-tweeting what others have said. That means copying something that some else has said in your tweet update box and putting a ?RT? in front of the message then sending it out to your followers. This allows the message to be seen by others in your group that the original message might not have been seen by. It builds trust and loyalty. People like when you acknowledge what they say or do. Then tweet about things that are going on with other local businesses that are tweeting.

6. Start or continue your email newsletter-$120 or less

If you are blogging this can seamlessly be tied together so that every blog you create automatically gets emailed out to your newsletter subscribers. I recommend iContact for this as their service allows for autoresponders, email newsletters, surveys and RSS feeds. If you are blogging 3 times a week-there are 3 emails that go out to your subscribers every week! Plus if they like the article it?ll drive traffic back to your website.

7. Set Up Google Alerts-FREE

Go to alerts.google.com (you need to have a gmail account-create one if you don?t already have) and type in the name of your business in the ?search terms?. Select Type: ?Comprehensive?. Select ?How Often?: As-it-Happens and have it delivered to your gmail address. This service will send you an email anytime your company name is mentioned.

Also set up google alerts for general industry terms or products that are related to your business. This will provide you with ideas for writing blog posts as well as quickly keep you updated on what?s being said about your business and your competition.

There you go! If you?ve already got all these in place-Super Job! Watch out for a future article on ?Advanced Budget Friendly Internet Marketing Tips!?

Mande White, MBA, Social Media Coach, teaches those that are overwhelmed, confused or lost trying to figure out how to use social media to promote their products and services. For FREE tips on how to use social media to Make More Money Than You Ever Thought Possible, visit www.FreeSocialMediaHelp.com

SEO Tips For Your Small Business Website

November 1, 2009 by IBI · Leave a Comment 

If you run a small business and are in the process of establishing your online presence, you will want to keep several SEO related factors in mind. Search engine optimisation is an important part in the creation of any web content because it determines the ranking of the various pages on or related to your website. For you, the small business owner, this is especially important because you are not as large as the big corporations and probably don’t have the advertising budget that some of them do to throw in to promoting yourself both on and offline.

The best part of Internet advertising is the many free opportunities that are available to raise awareness and drive traffic to your site. Below are a few SEO tips that will help get you started.

Your website design is just as important as the business itself. If you have a physical location where products are sold or services are offered and are building a website to supplement your already existing business, your site should reflect the business you currently operate. If the business will be operated solely online, your site should represent who you are and what you offer in a way that keeps it all fresh and unique. Don’t be afraid to spend money on developing your site. If you aren’t able to build it yourself, consider finding someone who can. It will be an investment that was well worth the thought and time put into it, not to mention the money.

Site usability is another important consideration. While the site should look great, it is no good to you or anyone else if it is difficult to navigate. Placement is an important part of SEO and should not be ignored. The various elements of your site should be placed in such a way that makes them both aesthetically appealing and easy to use. If people have trouble completing a purchase they will not return to look at additional products. This is why site design and usability go hand in hand.

Site hosting is another important aspect of SEO. If you can’t afford to host your site it will not go up. The good news is the prices of hosting has come down quite a bit over the last few years so it shouldn’t be difficult to find a company to do this for you. When choosing a host, you want to select a company who will keep your site up and running as well as provide you with technical support when a problem occurs. The support you receive should be immediate. You don’t want to encounter a problem with the site on Monday and not have it resolved until Friday. This would mean active and potential customers could not access it for five days which could prove to be a monumental disaster where your business is concerned. Regarding SEO, you also would not want people to find your site through search engines only to find it unavailable when they click on the link to go there. If this happens, many users would deem it out of action and would not be likely to try again.

Creating a unique site that will sell your business is important, but SEO should not be ignored. The content is just as important as the appearance because it is the main aspect that the search engines pay attention to when ranking each page. The more smoothly the site is running, the more time you will have to pay attention to optimising the content and achieving higher rankings.

Paul Son is a consultant in Vertical Leap who has immense knowledge on ppc search engine promotion, ppc, pay per click advertising.

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