Seo Technique To Promote Serious A Online Business

November 16, 2009 by IBI · Leave a Comment 

If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy!No one, but no one could ever possibly guarantee you a top ten position in the search engines. There are no secret SEO techniques; no magic tools that can make your site reach the top over night. for more detials:-www.greatseosecrets.com.There are, however, some tricks. Many so-called SEO firms still use them, to make money fast. But their techniques will only hurt your site. Let’s say your site will, indeed, appear in the top of the search results for a while. With a little bit of luck it will even stay there longer. But once the search engines discover it, they will seriously penalize it. Using tricks to fool the search engines is called black hat SEO – and if you want to have success in the long-term and promote a serious online business you should stay away from black hat SEO techniques. In short, here is what you should avoid:Stuffing your pages with keywords. Don’t stuff your web pages with keywords or text of the same background color. Guess what? Search engines can detect that and the result will be catastrophic for the website. For example getting banned out of Google.Invisible text. That’s about the same with keyword stuffing. Even though the invisible is not keyword rich, it will still be considered “spammy” by the search engines. What’s the use of invisible text anyway?Doorway pages. Don’t use them. Doorway pages are “fake” pages, customized for a particular keyword or phrases and programmed to be seen solely by the search engine spiders and not by visitors. This is bad SEO. All the philosophy behind search engine optimization is related to improving user experience. Building web pages no one will ever see is not an unethical approach to SEO. for visit detials:-www.offline-promotion.com. Google, and all the other search engines, have strict policies against doorway pages.Linking farms. Again Google: Google does not like artificial linking (link farms and link stuffing). Linking to spam sites may get your site penalized.In conclusion, using any techniques considered spammy and unethical by the search engines could damage your site. Many of these techniques might work in the short-term but, unless you want your site flagged or banned, do avoid them. On the other hand, black hat SEO raises questions when it comes to the general credibility of your online business and website.Instead of going for black hat SEO, fix your site and optimize each page. When you do it, don’t think solely about the search engines. This should be your second thought. Your main concern should be whether the visitors find the site useful or not. Bottom line: optimize your website for the users and the search engines, using ethical tools.Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

Stay Away From Black Hat SEO

November 10, 2009 by IBI · Leave a Comment 

If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy!
No one, but no one could ever possibly guarantee you a top ten position in the search engines. There are no secret SEO techniques; no magic tools that can make your site reach the top over night. There are, however, some tricks. Many so-called SEO firms still use them, to make money fast. But their techniques will only hurt your site. Let’s say your site will, indeed, appear in the top of the search results for a while. With a little bit of luck it will even stay there longer. But once the search engines discover it, they will seriously penalize it. Using tricks to fool the search engines is called black hat SEO – and if you want to have success in the long-term and promote a serious online business you should stay away from black hat SEO techniques. In short, here is what you should avoid:
Stuffing your pages with keywords. Don’t stuff your web pages with keywords or text of the same background color. Guess what? Search engines can detect that and the result will be catastrophic for the website. For example getting banned out of Google.
Invisible text. That’s about the same with keyword stuffing. Even though the invisible is not keyword rich, it will still be considered “spammy” by the search engines. What’s the use of invisible text anyway?
Doorway pages. Don’t use them. Doorway pages are “fake” pages, customized for a particular keyword or phrases and programmed to be seen solely by the search engine spiders and not by visitors. This is bad SEO. All the philosophy behind search engine optimization is related to improving user experience. Building web pages no one will ever see is not an unethical approach to SEO. Google, and all the other search engines, have strict policies against doorway pages.
Linking farms. Again Google: Google does not like artificial linking (link farms and link stuffing). Linking to spam sites may get your site penalized.
In conclusion, using any techniques considered spammy and unethical by the search engines could damage your site. Many of these techniques might work in the short-term but, unless you want your site flagged or banned, do avoid them. On the other hand, black hat SEO raises questions when it comes to the general credibility of your online business and website.
Instead of going for black hat SEO, fix your site and optimize each page. When you do it, don’t think solely about the search engines. This should be your second thought. Your main concern should be whether the visitors find the site useful or not. Bottom line: optimize your website for the users and the search engines, using ethical tools.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com

Beginners Guide to Blogging

November 5, 2009 by IBI · Leave a Comment 

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

title- which allows you to label your post

body- this is the content of your post

trackback- other sites can be linked back to your blog

permanent link- every article that you write has a URL

comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Completly free help to start your business for free .
http://noscamworkathome.blogspot.com/

Start Blogging Now to Share & Earn – Simple, Fun & Easy

November 4, 2009 by IBI · Leave a Comment 

New to Blogging and dont know where to start?
Don’t worry, they are simple and easy to use.

A blog is basically an online journal or diary where you can digitally note down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put in your favourite video and mp3’s on your blogs.

Basically a blog contains the following features:

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise and earn. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

You will be surprise that in this century, blogging is the best way to advertise products compare to other type of advertising programs. You will find out how amazing a housewife is able to earn more that $100K a year just by blogging via this website http://www.simplyrichsg.com/vn. This is definitely true as this occurs in just recent months.

Besides able to earn, blogs also play an important part in education. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone and a must have for everyone in this century. It is fun, simple and easy.

Do forward this piece of information to anyone you know who are looking for such information, or simply to anyone because you may find this article interesting. Who knows? You might just have help someone find the solutions to their doubts or to to what they have been searching for.

The author has been a member of http://www.simplyrichsg.com/vn and have since then been earning non-stop income from the benefits of internet via Secrets of Earning Online http://vonlnc.secretsbk.hop.clickbank.net. She would gladly like to share with friends all over the world who have the same goal towards building a stable income which will lead many to financial freedom by using the tool above. Hope you benefits from the above piece of information provided by the author.

Blogging – Knowledge for Beginners

November 4, 2009 by IBI · Leave a Comment 

Instead of writing text, some bloggers choose to make their blogs more audio friendly by using spoken word entries, this is called audio blogging.

Basically a blog contains the following features:

Title – This allows you to label your post.
Body – This is the content of your post.
Track back – Other sites can be linked back to your blog.
Permanent Link – Every article that you write has a URL.
Comments – This allow readers to post comments on your blog.

One of the advantages of blogging is that it is made of only a few templates, unlike other websites that are made up of numerous individual pages. This makes it easier for blog users to create new pages, because it already has a fixed setting that includes: slots for title, body of the post, category, etc. For more details go to www.atoz-about-rss.com. This is especially useful for first time users, since they can start blogging right away. They can choose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs, while other bloggers use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught, this way students who have missed classes can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online, while others profit through advertisement.

The most popular blog type, by far, is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, and opinions find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts and comments with each other. To know more about it simply visits www.your-own-blog.com. Blogs varying in topics, themes and set-ups can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.
Blogging is popular all over the world. Blog is short for the term Web Log. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want and the best thing about blogging is that most blogging sites are free.

 

 

http://www.greatblogbox.com

http://www.blogers-guide-to-profit.com

Is Blogging a Beginner’s Guide?

November 4, 2009 by IBI · Leave a Comment 

Knowing “how” to think is much more important than knowing “what” to think. Those among us that understand how to gather knowledge, then how to use and apply what their small inner voice suggests are truly wise. The realization that our “inner voice” is our higher self (inject your own term, i.e., God, Angel, Spiritual Guide, etc.) asking to manifest itself can be a life changing event!

 

Okay, so what is a blog anyway? A blog is basically an online journal in which you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read or you can visit www.your-own-blog.com. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

 

Some blogging sites, even allow you to put video and mp3’s on your blogs. Blogging is popular all over the world. Blog is short for the term weblog. There are very few rules when it comes to blogging which means that bloggers have the freedom to express themselves in most any way they want. Perhaps the best thing about blogging is that most blogging sites are free. Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other blogs, and link them back to their own blogs. They can also make comments on other members’ blogs.

 

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other. Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs build on their specific themes. In this way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

 

Many groups exist within blogging communities. Of course, the members of the group have a common interest and the blogs provide a place for the group members to share their interest. Chats and forums are also contained within blogging communities.

 

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs. With the rapid growth of blogging communities, entrepreneurs have found that this is a very cost-effective way to promote their products/services.

 

Some bloggers use their blogs as a means to advertise things such as ebooks, while other bloggers, and use their blogs to shed light on current issues, events, news and catastrophes. It seems the uses of this communication medium are limitless!

 

Blogs are also being used by many teachers and professors. Lessons that they have discussed and taught can be posted on a blog which allows students access to this information 24/7. This provides a way for students to keep up with assignments and projects.

 

One of the advantages of blogging is that it is made up of only a few templates. In comparison to websites that are made up of numerous individual pages this is a much simpler format. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc. This is especially useful for first time users, since they can start blogging right away. They can choose from a number of templates that blogging websites provide.

 

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives or go on www.profit-pulling-toolbars.com, share poems, rant about their issues or perhaps world issues, or simply post their opinions will find that blogging offers a place to do just that.

 

Blogs varying in topics, themes, and set-ups, can be found in blog directories. Browsing through these directories is beneficial for first time users. They can check out a number of blogs before deciding on any. This provides an opportunity to get acquainted with what these blogging communities are like. An educated decision can then be made about which blogging community better meets the needs and appeals to the interest of the newcomer…allowing a first-timer to get exactly what he/she is after. Blogging is fun, simple, and easy. If you haven’t tried it yet, do it now! You’ll enjoy it.

 

7 Steps To Leverage Social Media For Increasing Web Site Traffic

November 3, 2009 by IBI · Leave a Comment 

Social media sites like Facebook, Twitter, MySpace etc. have become popular among the internet marketers. Most marketers hawk their websites, blog, affiliate links, list building URLs, etc. all day long to drive traffic to their web sites. Not only it is annoying to the network members, but also the effectiveness of such a strategy is yet to be proven.

However, you cannot ignore this emerging medium. You need to embrace it using a different mindset. If you follow the seven guidelines discussed below, you will be able to increase traffic to your site from these social media sites without exposing yourself as a self-centered marketer who will do anything to cash in on every opportunity.

1. Create a profile page at each site and detail your interests, expertise, blogs, and websites in your profile. In Twitter, you are limited by text space and the number of URLs you can use in your bio. Facebook has more flexibility and you can pull your blog RSS into the Facebook notes.

Social network sites are pull medium where the old push marketing fails miserably. Your goal should be to pull people to your profile page by regularly posting valuable and interesting contents from other sites. You can post your blog article in Twitter occasionally but don’t submit every blog post your create.

2. The old school marketing relies on four Ps – price, product, placement, and promotion. The social media adds another dimension and one more P to the marketing philosophy and it is the participation.

You need to participate in the conversion and at the same time encourage others to participate. If you want to build a community that will trust you, you need to participate by providing expert opinions and valuable information. You need to help others when somebody has a question. Even if don’t know the answer, find it out by spending sometime on the Web.

You also need to draw others in the discussions by asking questions, giving controversial opinions, raising interesting issues that affect your niche. Passively posting your URL all over the place will not bring traffic to your site. Only concerted efforts to position yourself as a knowledgeable person in your niche will result in more visitors to your site.

3. To position yourself as an expert in your niche, you need to create contents that are fresh, interesting, and valuable to your readers. You also have to discover high quality contents in your niche for sharing with others. Subscribe to a few dozen blogs and scan them everyday for high quality contents so that you can share it with others in your network.

4. You cannot hide yourself in the social media world. If you are a fake, people will discover it fast and you will lose trust and traffic. So, be authentic, transparent and humble in all your conversations. If you make a mistake, admit it and move on.

5. To establish your credibility and expertise, you should read a wide variety of topics in your niche and explain them to others in the form of blog post, ebooks, white papers, etc. Give it all for free without any strings attached. Encourage others to distribute your materials.

If you are not sharing some valuable information, somebody else will share it. You cannot hide any information. It is better to be the first mover than wondering how did everybody find it out.

6. Be prepared to change your mind set. The old school mindset for driving traffic is posting you site links everywhere. The social media mind set is establishing yourself as an expert and sharing your knowledge. Once people know that you are a good resource for solutions to their problems, they will come to your site and you can monetize your site in different ways.

If you are wondering how you are going to make money if you give every thing for free than you need to understand this new medium before you jump into the bandwagon by posting your URLs every hour. Your goal is to drive traffic to your site. Your site may monetize using a variety of methods like, third party advertisement, selling tutorials, affiliate marketing, selling memberships, etc.

7. Social media is a marketing tool set that you leverage to drive traffic to your web site. For leveraging this new medium, you need to establish yourself as a good community member first. Don’t be farcical like Walmart who paid to Jim and Laura to blog around the country in Walmart parking lots capturing stories of Walmart employees and how they loved to work at Walmart.

You may enjoy a short-lived traffic boost to your site, but it will not last longer. When the truth is exposed, it will be a public relation nightmare for you or your brand. Build your brand by telling the truth. There is nothing wrong if you are sponsored by a corporation, just reveal the truth.

Post free classifieds and free ads for all your free online marketing needs. Build links and traffic using free social media link building tool created by Dr. Deepak Dutta

Advantages of Blogging

November 3, 2009 by IBI · Leave a Comment 

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, for more detail go to: www.greatblogbox.com.depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your Blogs.

Instead of writing texts, some bloggers choose to make their Blogs more audio friendly, by using spoken word entries. This is called audio blogging.

title- which allows you to label your post body- this is the content of your post track back- other sites can be linked back to your blog permanent link- every article that you write has a URL comments- this allow readers to post comments on your blog.

One of the advantages of blogging is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can choose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own Blogs. They can also make comments on other members’ Blogs.

Blogging is not just limited to personal usage. There are a lot of Blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These Blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their Blogs as a means to advertise. Some authors advertise their books on their Blogs. for more help visit to:www.bloggers-guide-to-profit.com.While other bloggers, use their Blogs to shed light to currents issues, events, news and catastrophes.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their Blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of Blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term web log. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This gives first time users the option of joining a blogging community that appeals to their interests.

How To Style Wordpress 2.5

October 24, 2009 by IBI · Leave a Comment 

It’s soon going to be time to redesign my web site for the “Web 2.0 Age.” I have seriously looked at two platforms, Drupal and Joomla, with which to accomplish this.

Drupal and Joomla offer comprehensive packages that, in the case of Drupal, includes a blog and forum as core modules. Theming these platforms can be accomplished through both CSS (Cascading Style Sheets) and PHP (Personal Home Page or PHP: Hypertext Preprocessor) code modifications. However, these platforms are complex and learning enough to install, manage, and customize these platforms can be a daunting task.

After studying the two platforms, including using them both on my test bed platform and on the Internet, I decided to take a look at WordPress as a possible solution to my future Web needs. I was surprised to discover that the latest version of WordPress is easy to install, easy to use, and easy to theme.

In this article, I will describe how to customize WordPress 2.5.

STYLING WORDPRESS — THE JAKOB DESIGN

The current design for my personal web site, SelectDigitals.com, is based on work and philosophy of Jakob Nielsen , http://www.useit.com/. Nielsen’s work has been dedicated to making usable web sites that deliver content that is easy to find and easy to read.

The design of Nielsen’s site (and my site, by permission) is elegantly simple and has the primary goal of delivering content. WordPress also has the primary goal of delivering content. So, my first WordPress design will endeavor to maintain the look and feel of our sites with the added feature of visitor interactivity. I will refer to this as the Jakob design.

There are six major components that make up the look of the default WordPress blog:

1. Header Graphic,

2. Blog Title,

3. Tagline,

4. Page,

5. Background,and

6. Footer.

In order to make the Jakob blog load quickly, I decided not to use a header or footer graphic; and since the design will essentially be the default WordPress theme with a new coat, only a little graphic design work needs to be done. In fact, I only needed to create one graphic to to generate the blog page with it’s two column effect. The blog page will “float” centered in a dark-blue *body* background that will serve to frame the page.

Creating the Graphic

A look in the image directory for the default WordPress theme shows the default images used for the Kubrick look. For now, there is only one file of particular interest: kubrickbgwide.jpg. For the Jakob design, the other Kubrick images are not needed but will be needed for the “Fancy”, more complex design.

The blog’s page will be created from a “slice” through the center of the new design. The slice is a narrow image the width of the blog page.

I began my design by laying out a basic page (760px X 600px) in Adobe Illustrator. I like using Illustrator for artwork of this kind, although other programs could be used, too.

I filled the basic page with the page’s background color (not to be confused with the dark blue *body* background). The light background color will will “show-off” colored text, such as the blog’s title and tagline.

I overlayed the page with two rectangles, or “columns.” The left-hand, 510px-wide column is filled with a pastel yellow color; the right-hand column, 230px wide, is filled with a pastel blue color. The two columns fit within the basic page with a 10px border of page background around them.

In Illustrator, I then placed a 760px X 40px rectangle on the page and used this to make a slice. A slice is nothing more that a representative piece of a larger image, in this case, of the blog design. I saved the slice as kubrickbgwide.jpg. Kubrickbgwide.jpg will be used to generate the blog-page background. As new content is added to the blog page, copies of the slice will be stacked vertically to “grow” the two-column background. This is the only image needed by a browser to generate the blog’s home page. The Blog will, therefore, load very quickly.

Pretty easy so far, right? The rest of the design is accomplished through the theme’s CSS file and/or through the WordPress administrative interface.

CSS Changes

The default CSS file is in the wp-content_themes_default directory. The CSS text below shows the code changes to style.css. Before making any changes to the default CSS file, I always make and save a copy of the original. The CSS file can be opened and modified with any text editor. Text to be deleted will be shown within square brackets. New or modified text will be shown without brackets.

/* Begin Typography & Colors */

body {

[background: #d5d6d7 url('images/kubrickbgcolor.jpg');]

background: #636f89; /* Set the Body background color to blue */

}

#page {

[background-color: white;]

[border: 1px solid #959596;]

border:none;

}

[#header {

background: #73a0c5 url('images/kubrickheader.jpg') no-repeat bottom center;

}

#headerimg {

margin: 7px 9px 0;

height: 192px;

width: 740px;

}]

#footer {

[background: #eee url('images/kubrickfooter.jpg') no-repeat top;]

background: #fffef2; /* Very light yellow */

}

h1, h1 a, h1 a:hover, h1 a:visited, #headerimg [.description] {

text-decoration: none;

[color: white;]

color:red; /* Make the title red */

padding-bottom: .5em; /* Put a little space between the title and tagline */

}

.description {

text-decoration: none;

color: blue; /* Make the tagline blue */

text-align: center;

}

/* End Typography & Colors */

/* Begin Structure */

#page {

[background-color: white;]

background-color: fffef2; /* Very light yellow */

[border: 1px solid #959596;]

border: none;

}

#header {

[background-color: #73a0c5;]

background-color: #fffef2; /* Very light yellow */

}

/* End Structure */

After making and saving these changes to the style.css file, the newly designed blog page is accomplished.

STYLING WORDPRESS — THE FANCY DRESS DESIGN

Although I like the simplicity of the Jakob blog design, it will not appeal to everyone. Lots of people just love “glitz.” The price of a fancy WordPress dress is often a slower loading blog with no increase in usability. However, for those who want to “dress up” the appearance of their blog, here are additional ways this can be accomplished.

First of all, it should be noted that the background of the default WordPress page uses header (kubrickheader.jpg) and footer (kubrickfooter.jpg) graphics. These graphics are not filled with a solid color, as in the Jakob design, but with gradients. There also appears to be a very small drop shadow under the page.

Because of the complexity of the default page, additional graphics are required and, thus, more slices will be needed. Additionally, when a more complex body background is desired in which to “float” the page, a “seed” image for this might also be required (this is what the kubrickbgcolor.jpg image is for).

As before, I created a drawing of the blog page in Illustrator. The page, with rounded corners, floats on the default WordPress background, has a yellow gradient, and has a small drop shadow.

I first created a 760px X 600px rectangle on the Illustrator artboard. I filled this rectangle with the background color (C:8, M:6, Y:6, K:0).

Next, using the Rounded Rectangle Tool, I drew a 736px X 584px rectangle and filled it with the yellow gradient. Essentially, I made the page as large as possible within the background while leaving enough room for the drop shadow.

Finally, I gave the rounded rectangle a small drop shadow.

In order to insure that the slices will merge perfectly into the *body* background, I created a 60px X 60px square of the same background color (C:8, M:6, Y:6, K:0) and saved it as kubrickbgcolor.jpg. The small image will be used to “paint” the body background. This is an important step as the background used for the body and the background used for the page must match perfectly for the Fancy design.

Creating the Slices

Using the Rectangle Tool, I placed a 760px X 200px rectangle on top of the layout described above. I positioned this rectangle at the top of the layout and used it to make a slice for the header graphic. Before doing this, I disabled stroke and fill.

I saved the slice as kubrickheader.jpg.

I created the footer and page slices in a similar fashion and renamed them as kubrickfooter.jpg and kubrickbgwide.jpg, respectively. Kubrickfooter.jpg is 760px X 63px and kubrickbgwide is 760px X 40px.

There are two other Kubrick images in the images directory: kubrickbg-ltr.jpg and kubrickbg-rtl.jpg (left to right, and right to left). These images are the same as kubrickbgwide.jpg. So, I made two copies of kubrickbgwide.jpg and renamed them accordingly.

CSS Changes

The default CSS file is in the wp-content_themes_default directory. The CSS text below shows the code changes to style.css. Square brackets show which code to delete and new code is shown without brackets. Before making the change, I copied and saved the original file. For the Fancy design, the CSS changes are minimal.

/* Begin Typography & Colors */

body {

[background: #d5d6d7 url('images/kubrickbgcolor.jpg');]

background: #e7e7e7 url(’images/kubrickbgcolor.jpg’);

}

#page {

[background-color: white;]

[border: 1px solid #959596;]

}

#header {

[background: #73a0c5 url('images/kubrickheader.jpg') no-repeat bottom center;]

background: #e7e7e7 url(’images/kubrickheader.jpg’) no-repeat bottom center;

}

#footer {

[background: #eee url('images/kubrickfooter.jpg') no-repeat top;]

background: #e7e7e7 url(’images/kubrickfooter.jpg’) no-repeat top;

}

h1, h1 a, h1 a:hover, h1 a:visited, #headerimg [description]{

[color: white;]

color:red; /* Make the blog title red */

padding-bottom: .5em; /* Put a little space between the title and tagline */

}

.description {

text-decoration: none;

color: blue; /* Make the blog tagline blue */

text-align: center;

}

/* End Typography & Colors */

/* Begin Structure */

#page {

[background-color: white;]

background-color: #e7e7e7;

[border: 1px solid #959596;]

border: none; }

#header {

[background-color: #73a0c5;]

background-color: #e7e7e7;

}

/* End Structure */

After the design and CSS work, the WordPress shows it’s new clothes to the whole Internet.

STYLING WORDPRESS — THE NO-GRAPHIC DESIGN

Nothing every goes wrong when a browser loads a page from the Internet, right? Even if this were, in fact, the case, it is still wise to consider how a page will display in case the graphics can’t be found.

In the case of the Jakob design, if kubrickbgwide.jpg did not get downloaded, for any reason, the page would not display acceptably. Because of the light background used for the header and footer, they display normally on the dark-blue background assigned to the body. However, the page content becomes difficult to read: it almost gets lost in the dark-blue background. A lighter background for the body might have been a much wiser choice.

The creator of the Kubrick design solved this problem by assigning alternate background colors to be used if the graphics were not available. The assignments are made within the style.css file:

body { background: #d5d6d7 url(’images/kubrickbgcolor.jpg’); }

#header { background: #73a0c5 url(’images/kubrickheader.jpg’) no-repeat bottom center; }

#footer { background: #eee url(’images/kubrickfooter.jpg’) no-repeat top; }

If the images are not available, the alternate RGB color value will be used.

If the graphics are not available, the default WordPress blog is still presentable and usable. For an initial page redesign, starting with the basic Kubrick design, without graphics, might be a good place to begin. This can be accomplished by simplifying the statements above:

body { background: #d5d6d7; }

#header { background: #73a0c5; }

#footer { background: #eee; }

The colors can then be changed to try out various blog color schemes. Just change the RGB color codes, save the CSS file, and refresh the browser to see the changes immediately.

Yours for a more successful blog,

Royce Tivel

For an extended version of this article, complete with numerious images showing, step-by-step, the procedures described in the article, please visit http://www.selectdigitals.com.
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