Google-adsense-is-dead

November 20, 2009 by IBI · Leave a Comment 

Much has been made of the untimely death of Google Adsense but how come some folks are still generating handsome revenue from Adsense? If you didn’t attend the funeral of Google Adsense despair not, because you are not alone. Though much has been written about the untimely death of Adsense, the truth of the matter is that Google Adsense is alive and very well. If you are new to the whole Google-Adsense-Is-Dead brouhaha let’s tread back in time a little to get you up to speed. Cutting a somewhat long story short, what you need to be aware of is that in the waning months of 2005 Google made a few select tweaks to its Adsense algorithm that effectively pulled the plug on Adsense Joy riders (Adsense scammers). The Adsense Joy riders were the folks who were pulling in huge Adsense revenues by directing tons of irrelevant traffic to their Adsense-template sites (Adsense-specific optimized sites). So how were the Adsense joy riders able to corral such tremendous amounts of traffic? Simple! Just pay for thousands of visitors to their sites for a nominal fee; e.g., they could get 100,000 visitors directed to their sites for about $100 bucks! For the Adsense joy rider it mattered little whether those visitors constituted relevant traffic or not; or to put it another way, it was immaterial whether the visitor to the site was actually interested or actively looking for the subject matter of the site. The only thing that mattered to the Adsense joy rider was that the traffic came from different IP addresses such that when the Adsense ads on their sites were clicked, each click registered as originating from a different IP address. This was necessary in order to avoid accusations of click fraud (click fraud is said to have occurred when multiple clicks are registered from the same IP address. Click fraud is a really old school technique (that was quickly nullified by Google) to boost one’s own Adsense revenue. The other hurdle the Adsense joy riders had to over come was how to get traffic unconcerned about the topic of their Adsense (template) website to click on their ads. This was achieved quite easily. By having pretty much nothing else on such a webpage, the Adsense joy rider dramatically boosted the click through rate of their Adsense ads; after all, what else could the hapless visitor do other than click on a Google Adsense ad or click their back button… Most people actually tended to reflexively click on an Adsense ad with the result, ka-ching Adsense guru just got paid…and paid a lot! Anyway the advertisers started complaining to Google that their advertising money was being wasted, Google listened and tweaked a little bit more and effectively slowed the Adsense joy ride to a dead halt. It was about this time that the Adsense joy riders (Adsense sneakmeisters) began selling their products…and selling them hard! They had ample proof that there was money to be made from Google Adsense and they certainly weren’t shy about sharing that proof. But what the poor Adsense-wannabe millionaires who bought those overpriced products did not know was that the techniques outlined in those courses were defunct. They just didn’t work anymore…Google had seen to that and this was the reason the Adsense gurus were very kindly letting the rest of the world into their Adsense mega-revenue generating systems!

Twitter Tools Part 3

November 10, 2009 by IBI · Leave a Comment 

Twitter Tools part 3 by Al Ferretti and Skeeter Hansen Twitter Tools (part 3 of 6): “Blackberry, iPhone and other mobile phone apps” Twitter Tools Blackberry, iphone and mobile devices BlackBird The blackbird app has been working with Twitter for some time. The screenshots featured on its website are a bit old-school. Blackbird now apparently shows the user’s avatar, updating the look of the app a bit. Twitterberry The Twitterberry app works over the data network so you don’t need to use SMS and be charged for texting. Data pack charges will probably still apply, though. Tiny Twitter Tiny Twitter will work for any older smartphone as well as the BlackBerry. The homepage features a 140px column in an homage to the Twitter message character length. iTwtr itwtr is an open source Twitter client for iphones. Twittai Twittai is a Java-based Twitter client compatible with more than 200 kinds of mobile phones. ceTwit – Twitter client for Windows Mobile. Not as cool as the iPhone versions, but then again, what is? Twapper – Send updates from your 30boxes calendar to your mobile phone using Twitter. Tweetie – $2.99 The paid tweetie application with the most props. Allows you to use Twitter exactly as you would use it from your computer. Automatic link shrinking and automatic posting of pictures to Twitpic. Twitterific – Free with Ads Twitterific is one of the more widely used free iPhone apps. It may not have the more advanced features of some other apps, but it keeps users from switching with its fast and seamless interface. Twinkle Twinkle keeps the easy-to-use streamlining intact with a few extra features, including Geolocation so that you can talk to other Twitter users around you. Twittelator Pro – $4.99 Twittelator is a full service application for Twitter for the iPhone. Voted #7 of all social media networking applications for 2008 in the AppStore. Twitterfon Twitterfon is a simple application for iPhone and iPod Touch. Not many advanced features but very easy to use Qik – Stream videos from your mobile phone to Twitter using Qik. Surprisingly, it works really well – try it out. Twitxr Share pictures and text from Twixtr from any mobile device. GPS Twit This geolocation app lets your friends find you using Twitter.

For more Articles about Twitter we encourage you to follow the link below http://twitterwatchdog.com or our
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brought to you by Skeeter Hansen and Al Ferretti

7 Steps To Leverage Social Media For Increasing Web Site Traffic

November 3, 2009 by IBI · Leave a Comment 

Social media sites like Facebook, Twitter, MySpace etc. have become popular among the internet marketers. Most marketers hawk their websites, blog, affiliate links, list building URLs, etc. all day long to drive traffic to their web sites. Not only it is annoying to the network members, but also the effectiveness of such a strategy is yet to be proven.

However, you cannot ignore this emerging medium. You need to embrace it using a different mindset. If you follow the seven guidelines discussed below, you will be able to increase traffic to your site from these social media sites without exposing yourself as a self-centered marketer who will do anything to cash in on every opportunity.

1. Create a profile page at each site and detail your interests, expertise, blogs, and websites in your profile. In Twitter, you are limited by text space and the number of URLs you can use in your bio. Facebook has more flexibility and you can pull your blog RSS into the Facebook notes.

Social network sites are pull medium where the old push marketing fails miserably. Your goal should be to pull people to your profile page by regularly posting valuable and interesting contents from other sites. You can post your blog article in Twitter occasionally but don’t submit every blog post your create.

2. The old school marketing relies on four Ps – price, product, placement, and promotion. The social media adds another dimension and one more P to the marketing philosophy and it is the participation.

You need to participate in the conversion and at the same time encourage others to participate. If you want to build a community that will trust you, you need to participate by providing expert opinions and valuable information. You need to help others when somebody has a question. Even if don’t know the answer, find it out by spending sometime on the Web.

You also need to draw others in the discussions by asking questions, giving controversial opinions, raising interesting issues that affect your niche. Passively posting your URL all over the place will not bring traffic to your site. Only concerted efforts to position yourself as a knowledgeable person in your niche will result in more visitors to your site.

3. To position yourself as an expert in your niche, you need to create contents that are fresh, interesting, and valuable to your readers. You also have to discover high quality contents in your niche for sharing with others. Subscribe to a few dozen blogs and scan them everyday for high quality contents so that you can share it with others in your network.

4. You cannot hide yourself in the social media world. If you are a fake, people will discover it fast and you will lose trust and traffic. So, be authentic, transparent and humble in all your conversations. If you make a mistake, admit it and move on.

5. To establish your credibility and expertise, you should read a wide variety of topics in your niche and explain them to others in the form of blog post, ebooks, white papers, etc. Give it all for free without any strings attached. Encourage others to distribute your materials.

If you are not sharing some valuable information, somebody else will share it. You cannot hide any information. It is better to be the first mover than wondering how did everybody find it out.

6. Be prepared to change your mind set. The old school mindset for driving traffic is posting you site links everywhere. The social media mind set is establishing yourself as an expert and sharing your knowledge. Once people know that you are a good resource for solutions to their problems, they will come to your site and you can monetize your site in different ways.

If you are wondering how you are going to make money if you give every thing for free than you need to understand this new medium before you jump into the bandwagon by posting your URLs every hour. Your goal is to drive traffic to your site. Your site may monetize using a variety of methods like, third party advertisement, selling tutorials, affiliate marketing, selling memberships, etc.

7. Social media is a marketing tool set that you leverage to drive traffic to your web site. For leveraging this new medium, you need to establish yourself as a good community member first. Don’t be farcical like Walmart who paid to Jim and Laura to blog around the country in Walmart parking lots capturing stories of Walmart employees and how they loved to work at Walmart.

You may enjoy a short-lived traffic boost to your site, but it will not last longer. When the truth is exposed, it will be a public relation nightmare for you or your brand. Build your brand by telling the truth. There is nothing wrong if you are sponsored by a corporation, just reveal the truth.

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