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Why Take the SEO Training
November 14, 2009 by IBI · Leave a Comment
From a Broader Perspective:
The SEO-PPC-Google Adwords training is a stress-free, workshop oriented personalized program with hands-on projects on all SEO methods, tips, and tricks. This training is popular as it:
From a Business Perspective:
The SEO-PPC-Google Adwords training answers questions worth millions of dollars. When reviewing its importance and help in Internet Marketing, one can easily see the light and decide how to take the business forward. Here are some subtle questions that are effectively answered by the SEO training.
… If yes, then you need to enroll in this training program as it furnishes all such queries.
What You Learn?
To keep in touch with the new trends and marketing techniques that come up inevitably every year, successful students who have passed out from this training program can attend at least one SEO Symposium annually. The Symposium would be workshop oriented that offers hands-on experience for the learner.
What You Gain
The in-depth tutorial offers one-to-one discussion with tutors. In the end, learners would be able to:
… In short, the scope of this training program is immensely fulfilling.
Why at a High Cost?
In a nutshell, comprehensive, assured, and accurate SEO methods are delineated to the learners that are illustrated with practical and useful examples. As a result, this training is high-priced yet prestigious SEO exercise available in the market today.
New Trends In Traffic Generation
November 10, 2009 by IBI · Leave a Comment
Worried about the next Google slap? Do you only rely on Search Engine traffic? Don’t know where to start when you need to drive traffic to your site? If yes, this article is for YOU! Whatever you do on the net, you will always deal with Traffic Generation…the holly grail.
To make it short, you have 2 main types of traffic :
1) Search Engine traffic
What is it? : organic traffic coming from search engines such as Google, Yahoo, MSN
Pros :
- This traffic is free
- Traffic is highly targeted
- Volume of traffic can be very high
Cons :
- you don’t control it
- you rely on robots to analyze your site and deliver some traffic
- you need to get indexed…without being de-indexed (once again, you rely on search engines policy and algorithms)
- short term
2) Referred Traffic (I know Search engine traffic is also a sort of referred traffic, but let’s put SE traffic apart from this category)
What is it? Traffic coming from third party sites (other than search engines) and is a result of a “manual / human” action.
Examples : article directories, social bookmarking services, forums, partners, text link ads, banners, directories, rss…
Pro :
- you control it
- you have a lot of means to develop it (almost unlimited ; a lot are free)
- it’s highly targeted
- You can pay to get better targeting and control over your referred traffic
- Long term
Cons :
- Time & resources consuming
- Repetitive tasks
Now, through my membership, my forum, my readings of other forums, I know that most webmasters mainly rely on search engines traffic, our first category.
The aim of the present article is to throw the light on a different angle of the Traffic Generation big box!
Summary : the right way to get into traffic generation is to forget about search engines.
Focusing on search engine traffic gives a too narrow vision of traffic generation. It does not reveal all the opportunities existing outside of the search engines (understand all the way to generate Referred Traffic).
In addition, as you’ve seen from the cons above, you accept to rely on something you never control, and this is a HUGE risk in your marketing strategy.
Warning : I do not say, you should not care about search engine traffic. I say that it should not be your priority, and the first door you try to open when dealing with traffic generation. It’s a question of point of view.
Now, on the other hand, focusing on developing what we called Referred Traffic is a more positive, constructive and profitable attitude and marketing strategy.
Not only will you build traffic for the long term, but you will also “manually” control your traffic, either by submitting your content, your sites, your feeds, or by exchanging links, content, traffic with partners, being active on forums, blogs…
Doing it this way will give you a lot of power and effectiveness. Those sources of Referred Traffic only vanish…if you decide to let them vanish. Once again, you control everything.
Now, you have some positive side effects :
- By building Referred Traffic, you give a lot of food to search engines to index your site, understand them, and rank them well…
- …thus developing naturally your Search Engine Traffic!
Try to develop Referred Traffic by submitting your sitemap to Google, and you will understand the difference between the 2 approaches 
Google and other search engines tend to change their algorithms quite often to produce more relevant content for users of their engines. Sometimes, your site is getting de-indexed in a day just because of this.
Are you lost, is your site dead? It could if you only relied on Search Engine traffic. It has no impact if you focused on building Referred Traffic.
In one case, you feel bad and like if you had wasted your time. In the other case, you don’t even notice it (on the long run ; of course, you can see a fall in traffic coming from a given search engine)
But even then, your site has a lot of chances of being re-indexed when you’ve build Referred Traffic, simply because the search engines food is still there! And this is a HUGE difference and one of the most valuable asset you can develop.
If you’re still with me, you should now understand my point : when dealing with bots, you need to act as a human…which means you should not try to talk to them Give them some “bot food” that you build naturally by developing a Referred Traffic Generation Strategy.
Here are 10 easy “pieces” to do what we described above :
Once you have a site…
1) Find some related blogs, read them, identify trends, and post comments (no stupid comments, no spam of course) with a link back to your site where you’re also discussing the topic
2) Do the same with related forums. Use search engines (!) to find relevant forums. Register and start being active on these forums. Use your signature to put a link back to your site
3) Create a blog (if you don’t have one) and post on a regular basis on it. Use a service like feedburner to syndicate your content with other webmasters.
4) Submit your feeds, blogs, and site to niche directories
5) Find “authority” sites in your niche, analyze them and contact the webmasters to :
a) propose a link exchange (you should first put a link to their site),
b) if you’re selling a report or an ebook, propose them to become an affiliate (give them a fre.e copy of your ebook first), and make it easy for them to manage their promotion
c) if they have a newsletter, read it, understand it, and then ask the webmaster if you can have a sponsored ad into it, or even better a solo ad where you could advertise your site, newsletter, ebook…
d) propose content exchange with link back to each other’s website
e) build a relation with them
6) The most effective : write articles and submit them to article directories (some with big traffic, and some niche related ones)
7) Social bookmarking and social networking :
a) build a Squidoo lens (see Squidoo Profits for more details: http://www.squidoo-profits.com). You can find many sites like Squidoo and build pages about your niche on these ones too. You can link them to your main niche sites, you can link back to your blogs, or even to your other “squidoo” like pages, thus creating a “niche social net” all relevant to your niche.
b) build a myspace account and create a profile around your niche, then build your “list” of friends around this profile
c) submit your site to social bookmarking services (digg, technorati, del.icio.us …)
d) You can also comment on the most popular entries with a link back to your site, blog, or squidoo lens. 
Use videos and sites like youtube.com (and similar) to drive traffic to your niche site. Produce a short video (2-3 minutes) around your site, your niche and you. Link to your Videos from your “niche social net” (see 7) ) Also, ask webmasters to put a link to this video (once you have build a relation with them) – Or they can upload it to their server and brand it with their affiliate ID, if you have an affiliate program
9) Make it viral : your best source of (new) traffic…is your (current) traffic!
Use some “Tell a friend” features on your site to have them promote your site. You can provide incentives (such as a free report, a coupon for your ebook…)
10) Paid Traffic : yes…all the above techniques do not cost a penny…(unless you pay for advertising on a partner’s site)
You can pay to get targeted traffic : you can advertise through text link ads, banners, that will appear on high traffic sites.
You should seriously consider paid traffic. Do not see it as a cost, but rather as an initial investment to boost your site. Also, if your site is correctly monetized, then paid traffic is the easiest way to get some quick metrics about this, and to make it profitable quickly.
As you see we could easily expand this list. But, those are, in my opinion, the most important sources of Referred Traffic.
Now, compare the above list with Search Engine traffic, and you will see why your approach should focus on generating Referred Traffic and not Search Engine Traffic. This type of traffic will come naturally anyway…
JP Schoeffel is a full time Internet Marketer specialized in Site monetization and Traffic generation. He operates a monthly membership (http://www.Niches-In-A-Box.com) where he provides a complete business to his members, month after month, as well as comprehensive training center.
New Trends In Traffic Generation
November 10, 2009 by IBI · Leave a Comment
Worried about the next Google slap? Do you only rely on Search Engine traffic? Don’t know where to start when you need to drive traffic to your site? If yes, this article is for YOU! Whatever you do on the net, you will always deal with Traffic Generation…the holly grail.
To make it short, you have 2 main types of traffic :
1) Search Engine traffic
What is it? : organic traffic coming from search engines such as Google, Yahoo, MSN
Pros :
- This traffic is free
- Traffic is highly targeted
- Volume of traffic can be very high
Cons :
- you don’t control it
- you rely on robots to analyze your site and deliver some traffic
- you need to get indexed…without being de-indexed (once again, you rely on search engines policy and algorithms)
- short term
2) Referred Traffic (I know Search engine traffic is also a sort of referred traffic, but let’s put SE traffic apart from this category)
What is it? Traffic coming from third party sites (other than search engines) and is a result of a “manual / human” action.
Examples : article directories, social bookmarking services, forums, partners, text link ads, banners, directories, rss…
Pro :
- you control it
- you have a lot of means to develop it (almost unlimited ; a lot are free)
- it’s highly targeted
- You can pay to get better targeting and control over your referred traffic
- Long term
Cons :
- Time & resources consuming
- Repetitive tasks
Now, through my membership, my forum, my readings of other forums, I know that most webmasters mainly rely on search engines traffic, our first category.
The aim of the present article is to throw the light on a different angle of the Traffic Generation big box!
Summary : the right way to get into traffic generation is to forget about search engines.
Focusing on search engine traffic gives a too narrow vision of traffic generation. It does not reveal all the opportunities existing outside of the search engines (understand all the way to generate Referred Traffic).
In addition, as you’ve seen from the cons above, you accept to rely on something you never control, and this is a HUGE risk in your marketing strategy.
Warning : I do not say, you should not care about search engine traffic. I say that it should not be your priority, and the first door you try to open when dealing with traffic generation. It’s a question of point of view.
Now, on the other hand, focusing on developing what we called Referred Traffic is a more positive, constructive and profitable attitude and marketing strategy.
Not only will you build traffic for the long term, but you will also “manually” control your traffic, either by submitting your content, your sites, your feeds, or by exchanging links, content, traffic with partners, being active on forums, blogs…
Doing it this way will give you a lot of power and effectiveness. Those sources of Referred Traffic only vanish…if you decide to let them vanish. Once again, you control everything.
Now, you have some positive side effects :
- By building Referred Traffic, you give a lot of food to search engines to index your site, understand them, and rank them well…
- …thus developing naturally your Search Engine Traffic!
Try to develop Referred Traffic by submitting your sitemap to Google, and you will understand the difference between the 2 approaches
Google and other search engines tend to change their algorithms quite often to produce more relevant content for users of their engines. Sometimes, your site is getting de-indexed in a day just because of this.
Are you lost, is your site dead? It could if you only relied on Search Engine traffic. It has no impact if you focused on building Referred Traffic.
In one case, you feel bad and like if you had wasted your time. In the other case, you don’t even notice it (on the long run ; of course, you can see a fall in traffic coming from a given search engine)
But even then, your site has a lot of chances of being re-indexed when you’ve build Referred Traffic, simply because the search engines food is still there! And this is a HUGE difference and one of the most valuable asset you can develop.
If you’re still with me, you should now understand my point : when dealing with bots, you need to act as a human…which means you should not try to talk to them Give them some “bot food” that you build naturally by developing a Referred Traffic Generation Strategy.
Here are 10 easy “pieces” to do what we described above :
Once you have a site…
1) Find some related blogs, read them, identify trends, and post comments (no stupid comments, no spam of course) with a link back to your site where you’re also discussing the topic
2) Do the same with related forums. Use search engines (!) to find relevant forums. Register and start being active on these forums. Use your signature to put a link back to your site
3) Create a blog (if you don’t have one) and post on a regular basis on it. Use a service like feedburner to syndicate your content with other webmasters.
4) Submit your feeds, blogs, and site to niche directories
5) Find “authority” sites in your niche, analyze them and contact the webmasters to :
a) propose a link exchange (you should first put a link to their site),
b) if you’re selling a report or an ebook, propose them to become an affiliate (give them a fre.e copy of your ebook first), and make it easy for them to manage their promotion
c) if they have a newsletter, read it, understand it, and then ask the webmaster if you can have a sponsored ad into it, or even better a solo ad where you could advertise your site, newsletter, ebook…
d) propose content exchange with link back to each other’s website
e) build a relation with them
6) The most effective : write articles and submit them to article directories (some with big traffic, and some niche related ones)
7) Social bookmarking and social networking :
a) build a Squidoo lens (see Squidoo Profits for more details: http://www.squidoo-profits.com). You can find many sites like Squidoo and build pages about your niche on these ones too. You can link them to your main niche sites, you can link back to your blogs, or even to your other “squidoo” like pages, thus creating a “niche social net” all relevant to your niche.
b) build a myspace account and create a profile around your niche, then build your “list” of friends around this profile
c) submit your site to social bookmarking services (digg, technorati, del.icio.us …)
d) You can also comment on the most popular entries with a link back to your site, blog, or squidoo lens. Use videos and sites like youtube.com (and similar) to drive traffic to your niche site. Produce a short video (2-3 minutes) around your site, your niche and you. Link to your Videos from your “niche social net” (see 7) ) Also, ask webmasters to put a link to this video (once you have build a relation with them) – Or they can upload it to their server and brand it with their affiliate ID, if you have an affiliate program
9) Make it viral : your best source of (new) traffic…is your (current) traffic!
Use some “Tell a friend” features on your site to have them promote your site. You can provide incentives (such as a free report, a coupon for your ebook…)
10) Paid Traffic : yes…all the above techniques do not cost a penny…(unless you pay for advertising on a partner’s site)
You can pay to get targeted traffic : you can advertise through text link ads, banners, that will appear on high traffic sites.
You should seriously consider paid traffic. Do not see it as a cost, but rather as an initial investment to boost your site. Also, if your site is correctly monetized, then paid traffic is the easiest way to get some quick metrics about this, and to make it profitable quickly.
As you see we could easily expand this list. But, those are, in my opinion, the most important sources of Referred Traffic.
Now, compare the above list with Search Engine traffic, and you will see why your approach should focus on generating Referred Traffic and not Search Engine Traffic. This type of traffic will come naturally anyway…
JP Schoeffel is a full time Internet Marketer specialized in Site monetization and Traffic generation. He operates a monthly membership (http://www.Niches-In-A-Box.com) where he provides a complete business to his members, month after month, as well as comprehensive training center.
How To Get More Traffic To Your Blog
November 2, 2009 by IBI · Leave a Comment
1) Blog frequently
Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it’s just happening to them. The truth is, don’t get a blog just to have a blog. Get it and keep it updated. It’s the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.
2) Stay on point
I tell authors this a lot: stay on point, stay on topic. Why? Because if you don’t you’ll lose readership. Once someone commits to your blog they want to keep reading relevant information. So don’t blog one day about your book, your speaking, or your mission and the next day share Aunt Ethel’s pot roast recipe.
3) Plan your blogs
While spontaneity is the catalyst for creativity, planning is a good way to stay on track. Start to map out key dates that you want to blog about that have some relation to your topic – this way when you’re at a loss for topics, you can always pick one from your list of planned out blogs. Also, consider these topics to blog about:
a) Future predictions: everyone loves these, to the degree that you can predict market trends in your industry do it, and the readership will follow.
b) Discuss industry news: what’s happening in your industry that you can talk about? Even if you’re a fiction writer there’s always *something* going on worth mentioning in publishing, writing, or marketing that directly relates to your topic.
c) The elephant in the room: talk about the stuff that everyone is afraid of. What new trends are emerging that consumers/readers/companies need to be aware of? What’s next for your market and how will it affect the industry? How can we keep publishing books when we already publish 800 a day? You see what I mean? Think of things that frighten you and talk about them. People will respond. Every time I do this I get a ton of comments on my blog.
d) Write reviews: review other people’s books, product or work. This is a great way to network and to become a “filter” for your market. Filter out the new stuff and feature it on your blog (this goes for you fiction writers too!).
e) Other blogs: what are people talking about? What did your favorite blog just say? Virtual networking (with other bloggers) is a great way to grow your content and get to know others in cyberspace. Don’t forget to link to the blog you’re discussing!
4) Invite comments on your blog!
This is really important! The more folks you can get commenting, the quicker your blog will get passed around. If you have a “no comment” feature on your blog, remove it! You want people to be able to comment and give feedback. In fact, at the end of every blog, why not invite readers to comment? If you start getting a lot of responses to this, begin featuring your favorite comments in future blog posts!
5) Comment on hot topics in the news
The quickest way to get traffic is to get your blog featured on a high-traffic site. But how can you do this? By commenting on news stories. Most major news sites have a feature that will list blogs that are talking about the various news stories. Not all blogs get featured but: a) if your if your topic is related to the story they’ve featured; and b) you’ve written an insightful post on the topic, you’ll likely get listed. For an example of what these look like take a peek at a recent story on CNN: http://www.cnn.com/2007/US/law/09/14/simpson/index.html
6) Digg yourself
Make sure that your blog has a bookmarking feature. Sites like Digg and http://Del.icio.us are great places to get started. You can go there, sign up for an account (very easy to do) and then follow their instructions for bookmarking your individual posts. This is important! You don’t want to bookmark the blog but rather, the posts. The posts will then show up in these sites and, hopefully, other folks will bookmark them as well. Even if no one else bookmarks your posts, it doesn’t matter. You can still get traffic by being positioned on these sites. Super simple to do, go ahead, give it a shot!
7) Twitter your blog
Got something to say? Try microblogging at Twitter: http://www.twitter.com. It’s a free service that asks the question: What are you doing now? Go in, sign up and start posting your messages with links back to your blog. We tried this and it’s fantastic. You can also blog from your cell phone and blackberry. You can not only use it to promote your blog but your book, speaking event, whatever you want. It might sound like a “who cares” idea, but trust me, everyone’s Twittering these days.
8) Syndicate yourself
Using simple RSS feeds through http://www.feedblitz.com you can syndicate yourself and let folks subscribe to your blog. If they don’t have a way to subscribe to your blog, they may forget you altogether. Once someone subscribes, every time you post new content it will notify them. And the best part? Your messages won’t get stuck in someone’s spam filter. They’ll get the notification, head to your blog and voila! Your readership stays engaged and growing.
Finally, don’t use an “official” voice on your blog. Pretend you’re sitting across from your reader over coffee. Talk to them in a more casual, conversational tone and you’ll not only get more readers, you’ll likely get more comments too! It doesn’t take much to grow a blog, just a little dedication and creativity. Happy blogging!
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME
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