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Tips for Business Marketing With Less Time
November 4, 2009 by IBI · Leave a Comment
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
For years I have seen small business owners struggle to grow their business. Most business owners think that they need lot of money to market and grow their business to next level. I agree that it takes money to advertise and hire a sales team but I can argue whole day about money and marketing.
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
For years I have seen small business owners struggle to grow their business. Most business owners think that they need lot of money to market and grow their business to next level. I agree that it takes money to advertise and hire a sales team but I can argue whole day about money and marketing.
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
Filed under Wordpress · Tagged with Basic Marketing, Burning A Hole, Business, Business Marketing, Business Owners, Customer Attraction, Email Account, Free Blog, Google, Less, Marketing, Marketing Techniques, Meta Description, Meta Keyword, Ninja Techniques, Nothing In This World, Old School, Search Engine Optimization, Search Engines, Service Business, Time, Tips, Title Tag, Web Diary, With, Word Count
How Real SEO Analysis Works
October 25, 2009 by IBI · Leave a Comment
If you’re serious about SEO, you need to know how to analyze
the information you uncover.
A decade ago, businesses were wondering whether they need to be
part of the Internet. By the late 1990s, plenty signed up and
did the basics like placing keywords in the META data.
Unfortunately, that’s all some companies do – pick out keywords
that may or may not be appropriate and pack them into the META
keyword data set that search engines pretty much ignore.
Proper analysis requires sound thinking and judgment in many
areas. We’ll focus on two major ones – Top 300 and page caching.
Top 300 What’s the Top 300? It doesn’t sound too valuable unless
your biggest customer of the last 10 years actually traveled
that deep into the depths of search engine information overload.
Actually, any number will do depending on your interest. Start
with your 10 favorite search terms (or carefully targeted search
terms). To track your growth, think big. If you’re ranking No.
292 one week and then a week later, you’re No. 154, you know
you’re on the right track.
Too many SEO managers
make the mistake of tracking the Top 30 results and miss out on
the wonderful fact that they’re already No. 31. Don’t be poorly
informed.
Page Caching Google is the best for this because of how fast it
continues to reindex pages. Create your own Google Cache
Calendar – a Word or Excel document will do. List your strategic
pages – say about 10 for starters. Apply the Top 300 rule, check
your rankings and record the cache dates. Over time, those dates
form patterns that can help you determine when Google will
return next – enabling you to time your next set of SEO updates.
If you’re not in the Top 300, you can still get some perspective
from the page cache analysis if you’re still planning to
optimize a given page. It’s easy to find the page – if it’s in
Google’s index. Just enter the URL as your search phrase or find
some unique text from the page and search for that string of
words with quotes on each end. Either will result in a top SEO
ranking and you can grab the cache date.
The bottom line is that you need to track you’re progress before
making changes to the strategic SEO pages
optimization firm. He authored the “U.S. Manufacturers
Resist Natural Search Engine Optimization and Online Sales
Leads” study and a white paper, “Search Engine Marketing: Get in
the Game.” michael@fathomse
o.com
Filed under Seo · Tagged with 10 Years, 1990s, Analysis, Decade, Google, Google Cache, Judgment, Keyword Data, Meta Data, Meta Keyword, Mistake, Page Cache, Perspective, Quotes, Real, Search Engine Information, Search Engines, Search Phrase, Search Terms, Seo, Starters, String Of Words, Works
Wordpress Search Engine Optimization – Wordpress Optimization Using on Page SEO
October 24, 2009 by IBI · Leave a Comment
Wordpress Search engine optimization techniques (SEO) should become attention for bloggers who are interested in building high traffic to their Wordpress blog. Wordpress SEO can help improving the search engine rankings of their Wordpress blogs. You can really base a significantly successful and profitable Wordpress optimization program by having SEO enriched content on the website of your business. SEO enriched website content is an invaluable element of an overall profitable search engine optimization effort.
This article will explain some useful information for you who are considering starting a blog with Wordpress and want to optimize your Wordpress with simple tips using Search Engine Optimization technique. In this articles will be focus on a SEO technique called On Pages Optimization. Basically On page Search Engine Optimization will alerts the search engines to the topics of your wordpress blog which is absolutely necessary to get ranked highly in the search engines for your specified search keyword.
Why use Wordpress?
Wordpress is easy to use and provides a variety of templates and pluggins and offer excellent support to bloggers. One of pluggin that very usefull for On Page optimization is All in one SEO plugin. By this pluggin you can edit/add your niche keyword and Meta tags in your Wordpress blog.
How to improve your wordpress blog by On Page SEO technique?
There are 3 importance keys to optimize your wordpress blog using On Pages Optimization. After you have installed All in one SEO plugin you should edit your blog as below.
Keywords: To optimize your wordpress blog you should place your keyword or keyword phrase in various specific locations on your webpage.
Meta Tags : Meta Tags contain of 3 main components:
a. Meta Keywords: Meta Keyword should be containing of our targeted keyword and related to your blog topic.
b. Meta Title: Create a short Title for your blog. Avoid to choose Title that not important and not related to your targeted keyword even “or” or “and”.
c. Meta Description: The Meta Description should be containing all keyword which is you fill in Meta Keywords.
Content: You should ensure the content in your articles contain 3% – 8% of main keyword.
Web crawlers usually discover pages from links within your site and from other sites. A use full Wordpress pluggin called Google xml Sitemaps plugin will help you to generate a search engine friendly site map to your blog. It will provide additional information about your site to Google and will facilitate to the spider to crawl. Make your URL’s search engine friendly by go to your Wordpress dashboard and click on “settings” then choose the “permalinks” option. Choose the “custom structure” and type in “/%postname%/”.
For more information about Wordpress Search Engine Optimization, you may visit SEO Blog Optimization.
Matteo Lucca is an expert of Search Engine Optimization.
Filed under Wordpress · Tagged with Bloggers, Element, Engine, Engine Optimization Techniques, Meta Keyword, Meta Keywords, Meta Tags, Niche, Optimization, Optimization Program, Optimization Technique, Page, Page Optimization, Page Search Engine, Phrase, Pluggins, Search, Search Engine Optimization, Search Engine Rankings, Search Engines, Search Optimization, Seo Optimization, Templates, Traffic, Using, Wordpress

