6 Reasons To Avoid The Social Media News Release Part I

November 20, 2009 by IBI · Leave a Comment 

The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you are making.
1. People Do not Read Them. Let s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to reach your potential customers that are not nearly as expensive or time-consuming.
2. They are Expensive. The optimal use of an SMNR is to send a Social Media News Release with Multimedia, and It is expensive. Even a limited distribution will cost you hundreds of dollars at minimum. Compare this to the cost of writing a blog, which will also allow you to include images and video. The blog is far cheaper and gives you a much higher return on your investment.
3. There is No Critical Mass. One of the most important aspects of marketing with social media is that you can gather a huge number of like-minded or like-interested people in the same place. If you use an SMNR to send your information out to 500 websites, you may only get one or two comments on each website. If that is the case then your interested parties are not talking to each other, which defeats the purpose of social media marketing. Not to mention the time and tedium involved in responding to comments on each of the 500 websites to which your release was sent. Consider instead how you might get those 500 commenters to have a conversation with each other.
4. They Do not Help Your SEO. The whole point of news releases in general is to get inbound links to your site. And while SMNRs contain links, those links are not optimized and generally link to resources other than your website. Use the online Press Release Grader to see how your SMNR release stands up. You will most likely find that you have too many links, and that diminishes the effectiveness of your release greatly.
5. They Do not Help You Reach Your Goals. The whole point of marketing your business is to get people to come to your website and get them to buy your products. So why would you spend money to put your information on another website? We have already noted that SMNRs generally do not result in optimal links to your site, so there is really no sense in using them for that purpose.
6. They Do not Allow You to Use Your Own Mutlimedia Accounts. Did you know that if you want to include a video in your SMNR then you have to upload that video to the news release service s YouTube account? That is right! Never mind that you have already uploaded the video to your own account; now you have to upload it to theirs as well. This means that your video is sitting in an account with thousands of other videos that are not at all related to your product or service. So if a potential customer actually finds your videos and wants to see more from your business, he has to search a lot harder than if all of your videos were lumped together in your account. Another problem is similar to the one we mentioned in #3. The comments left on the new release service s account are separate from the ones left on your account, so your commenters do not have the opportunity to interact with one another. And you have to visit your video in both places to respond to all of the comments.
You are much better off simply creating your own release, without images or video, and sending it over the wire, specially if you do not have the know-how to optimize them. Save the really cool release for your own website where you have control over what happens to it. You will save time and money, and the results will be greatly beneficial.

Seomul Evans is an internet Marketing expert with a leading Search Engine Optimization Firm specializing in Meta Search Engines and a contributor to Moe’s SEO Articles.

How Much Time You Can Devote to Video Blogging?

November 19, 2009 by IBI · Leave a Comment 

Blogging for news stories as they unfold is one of the most exciting and controversial applications of technology that bloggers have discovered. One thing that makes your blogging so active is the fact that it is possible to update instantaneously, so the news tends to be more current than the news in the paper, or on television. Unlike news delivered by these other media, news that appears on blogs does not have to travel through a series of editors and administrators before it reaches the public eye. This has some advantages, and some distinct disadvantages.

One of the most notable cases of news hitting blogs before appearing in other media took place in July 2005 when terrorism struck London. As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online. For more help go to www.greatblogbox.com. First person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.

Video blogs has a lot of advantages over text based, and it is little wonder that this new technology is catching on all over the globe. Video blogs very effectively grab the attention of web surfers, and people are much more likely to become excited about the dynamic content of a video blogging than they are likely to find a written posting very thrilling. The more enthusiastic viewers are about a site, the quicker the word of mouth spreads, and the more traffic the site will get.

Of course, there are plenty of disadvantages to video bloggers as well. Hosting a video blog requires quite a bit of server space, which can make it difficult to get started. It takes more time to process and upload a video file than it does to dash off a quick bit of text, which means that running and updating a video blog can be quite a bit of work. In addition, web surfers sometimes grow frustrated with the slow loading times of the files on many video blogs. Whether you opt for a video blog or not depends on what kind of subject matter you want to cover, and before you decide to pursue a video blog, consider if there is an easier way for you to get your message across.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google Adsense program. The advantages of this program are numerous, as it requires very little effort on the part of the bloggers or webmaster to begin raking in profits. For more information login to www.blog-link-generator.com. However, most people discover that they make less money through this method than they had hoped.

If you already spend a fair amount of time on your computer, money may come to you literally as soon as you ask for it. Once you have an established blog with a regular readership, it is easy to turn a profit through advertising. By hosting sponsored links or banners, you can see income from your hobby almost overnight. Even if you did not start your blog intending to turn a profit, making supplementary income it may be easier than you think.

What is a New Blogging Trend?

November 18, 2009 by IBI · Leave a Comment 

Blogging news stories as they unfold is one of the most exciting and controversial applications of technology that bloggers have discovered. One thing that makes the blogosphere so active is the fact that it is possible to update a blog instantaneously, so the news on blogs tends to be more current than the news in the paper, or on television. Unlike news delivered by these other media, news that appears on blogs does not have to travel through a series of editors and administrators before it reaches the public eye. This has some advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London. You can log on www.atoz-about-rss.com as passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online. First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.

The fact that these stories and images were being spread directly by individuals operating without the added filter of a reporter helped to make the crisis feel very immediate to people across the globe. When it comes to blogging, news often appears in a very personal context. This has the potential to be the beginning of an exciting new era of reporting, one that takes “New Journalism” to it’s logical next step by putting the power to shape how the news is written and read directly into the hands of the public.

Many bloggers and cultural commentators who are champions of the weblog movement feel that this growing trend of individuals who getting their news from blogs is a good thing, because it makes the flow of information more democratic. By decentralizing the control of news, blogs allow more voices to enter the field of debate about important current events. Or go to www.your-own-blog.com However, many people are adamantly opposed to the use of blogs as news outlets, and there are plenty of good arguments on this side of the debate. Unlike newspapers or television stations, few blogs have fact- checkers, and there is little attention paid to journalistic accountability on many blogs. This can lead to the rapid spread of misinformation, and more than one falsehood has taken the blogosphere by storm.

www.instant-blog-and-ping.com$www.bloggers-guide-to-profit.com

The questions about whether blogging news as it happens is ethical or not are very complicated, but no matter where you stand on the topic of current events blogs you are almost sure to agree that this movement has the potential to revolutionize how modern people get their news.

How To Blog News Stories

November 18, 2009 by IBI · Leave a Comment 

Blogging news stories as they unfold is one of the most exciting and controversial applications of technology that bloggers have discovered. One thing that makes the blogosphere so active is the fact that it is possible to update a blog instantaneously, so the news on blogs tends to be more current than the news in the paper, or on television.
Unlike news delivered by these other media, news that appears on blogs does not have to travel through a series of editors and administrators before it reaches the public eye. This has some advantages, and some distinct disadvantages.
One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London. As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online.
First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.
The fact that these stories and images were being spread directly by individuals operating without the added filter of a reporter helped to make the crisis feel very immediate to people across the globe. When it comes to blogging, news often appears in a very personal context. This has the potential to be the beginning of an exciting new era of reporting, one that takes “New Journalism” to it’s logical next step by putting the power to shape how the news is written and read directly into the hands of the public.What are the percentage of people earning on Adsense Blogs? And how much do they earn? Get your special $97 report on Adsense Tips and Tricks!
Many bloggers and cultural commentators who are champions of the weblog movement feel that this growing trend of individuals who getting their news from blogs is a good thing, because it makes the flow of information more democratic.
By decentralizing the control of news, blogs allow more voices to enter the field of debate about important current events. However, many people are adamantly opposed to the use of blogs as news outlets, and there are plenty of good arguments on this side of the debate. Unlike newspapers or television stations, few blogs have fact- checkers, and there is little attention paid to journalistic accountability on many blogs. How can you find high paying keywords for your Blog? Free $97 Secret Adsense Book at http://www.honestreview.info/adsense/index.html
This can lead to the rapid spread of misinformation, and more than one falsehood has taken the blogosphere by storm. The questions about whether blogging news as it happens is ethical or not are very complicated, but no matter where you stand on the topic of current events blogs you are almost sure to agree that this movement has the potential to revolutionize how modern people get their news.

Most people feel frustrated that they cannot generate the revenues they expected from Blogs! Get your Free $97 Adsense Secret Ebook on Adsense Tips today.

Blogging News Stories as They Happen in Real Life

November 18, 2009 by IBI · Leave a Comment 

Blogging news stories as they unfold is one of the most

exciting and controversial applications of technology

that bloggers have discovered. One thing that makes the

blogosphere so active is the fact that it is possible to

update a blog instantaneously, so the news on blogs

tends to be more current than the news in the paper, or

on television. Unlike news delivered by these other

media, news that appears on blogs does not have to

travel through a series of editors and administrators

before it reaches the public eye. This has some

advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog

before appearing in other media took place in July 2005

when terrorism struck London. As passengers were

evacuated from a subway car near an explosion, one

man took several photographs of the scene with his

cellular phone, and within an hour these images were

posted online. First-person accounts of the catastrophe

began appearing on blogs soon after these photos

appeared, and people all over the world learned about

the events in London by reading the words and seeing

the photos posted by bloggers.

The fact that these stories and images were being spread

directly by individuals operating without the added

filter of a reporter helped to make the crisis feel very

immediate to people across the globe. When it comes to

blogging, news often appears in a very personal context.

This has the potential to be the beginning of an exciting

new era of reporting, one that takes “New Journalism”

to it’s logical next step by putting the power to shape

how the news is written and read directly into the hands

of the public.

Many bloggers and cultural commentators who are champions

of the weblog movement feel that this growing trend of ind-

ividuals who are getting their news from blogs is a good thing, because it makes the flow of information more democratic. By decentralizing the control of news, blogs allow more voices to enter the field of debate about important current events.

However, many people are adamantly opposed to the use of

blogs as news outlets, and there are plenty of good arguments

on this side of the debate. Unlike newspapers or tv stations,

few blogs have fact-checkers, and there is little attention paid

to journalistic accountability on many blogs. This can lead to

the rapid spread of misinformation, and more than one false

report has taken the blogosphere by storm. The questions

about whether blogging news as it happens is ethical or not

are very complicated, but no matter where you stand on the

topic of current events blogs you are almost sure to agree

that this movement has the potential to revolutionize how

modern people get their news.

Blogging for Profit Begins With a Long Term Plan

Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging tech. However, very few people manage to reap the profits they want from their own blogs. Most people who attempt to make money with their blogs do not succeed for two reasons.

Often, bloggers have unrealistic expectations of how fast their

readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a real

life plan and stick with it.

To succeed at blogging for profit, the main thing that you will

need is a large readership. The higher your traffic, the more advertisers will agree to pay you.

However, cultivating the regular visitors that you will need in

order to make a profit isn’t easy. As more and more blogs

each day, having a great idea or a wonderful writing style is

no longer enough to get attention. You need to be able to

market your blog effectively.

Too many bloggers spend all of their time writing posts and

almost no time marketing their project. To be certain, updating

as often as you can is a great way to keep your blog high on

blogrolls and high in blog search engines like technorati,

and once your readers know that you update frequently they

will return to your site on a regular basis.

However, it does not matter how often you update if nobody

is reading your page, so don’t skimp on the time that you

spend drawing visitors to your site. To make your dreams

of blogging for profit a reality, try decreasing your number

of posts and using some of that time to draw new visitors

by setting up link exchanges with other bloggers, making

contacts in the blog community, and following other

established modes of winning traffic.

Of course, even if you are a marketing genius or have a really

great idea for a blog, success is not going to happen overnight.

Building the kind of readership that blogging for profit requires

takes a lot of time, and in all likelihood it will be at least several

months before you are able to turn much of a profit. Try to stay

committed to your blogging project during this initial rough

period. To stay motivated, set goals for how often you will update and how many readers you want to attract, and then reward yourself for sticking with your plan.

Jackson Bleu is very knowledgeable in the online world for business or pleasure. He has and will continue testing all the curves put forward by the big search engines online. Check him out at one of his sites: Seldom Rest, Do You?

Blogging News Stories: the New Journalism

November 18, 2009 by IBI · Leave a Comment 

Blogging news stories as they unfold, in real-time, is one of the most exciting and controversial applications of blogging today.

Blogging news stories as they unfold, in real-time, is one of the most exciting and controversial applications of blogging today. One Blogging New Journalism thing that makes the blogosphere so active is the fact that it is possible to update a blog instantaneously, so the news on blogs tends to be more current than the news in the paper, or on television. Unlike traditional news media, news that appears on blogs does not have to travel through a maze of editors and administrators before it’s delivered to the general public. This “New Journalism” has some advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog before appearing in traditional media took place in July 2005 when terrorism struck London. As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online. First-person accounts of the catastrophe began appearing on blogs, soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.

The fact that these stories and images were being shared directly by individuals operating without the added filter of a reporter, made the crisis feel very immediate and personal to people across the globe.

Individuals sharing information across open, unfiltered communication channels, known as social networking, is a way of life in the Happy News Reporters blogosphere. When it comes to blogging news stories, individuals report in a very personal context, thus making the information that much more appealing to the mass blogging audience. This has the potential to be the beginning of an exciting new era of reporting, one that takes “New Journalism” to it’s logical next step by putting the power to shape how the news is written and read directly into the hands of the public.

Many bloggers and cultural commentators who are champions of the movement feel that this growing trend; of individuals sharing and receiving their news from blogs, is a good thing as it facilitates a more democratic flow of information. Neutralizing the control of information, by blogging news stories, allows more voices to be heard on important current events.

However, there are many that would, and do, disagree. Those that oppose “New Journalism” argue that unlike traditional media, blogs do not provide for a fact check and therefore there is no accountability measures in place. This can result in a very rapid and massive spread of misinformation. In fact, more than one such “falsehood” has taken the blogosphere by storm.

The debate over whether blogging news stories, as they happen and whether it is ethical or not, can become very complicated, but no matter which side of this debate you stand on relative to blogging news stories, you are almost sure to agree that this movement, “New Journalism”, IS revolutionizing how modern people get their news.

Easy Blogs R Us is passionate about helping other bloggers and online marketers learn more about blogging, social networking, niche, affiliate and web2.0 development and marketing.

SEO Tips- How to Write a Press Release for Optimal Web Marketing

November 4, 2009 by IBI · Leave a Comment 

What is a Press Release?

Press releases are among the most effective ways – if not the most effective way – to get one-way links from high traffic news sites, but you must follow a certain set of guidelines or it will be nothing more than wasted time and your press release will never be published. A press release is a statement of announcement used for publishing and distributing company information or business news throughout the Internet via web media distribution channels. General news releases, event announcements, business news, new product release announcements, and social media news all qualify as valid content for a press release.

How Press Releases can help your SEO and Web Marketing

Press releases play a very important role in SEO and web site marketing. Currently, one-way links are more valuable to your search e rankings than ever before. This is due to the fact that two-way links – most often referred to as “reciprocal links” – have decreased in value with regard to Google’s “Page rank” system, with most others soon to follow if they have not already. With that in mind, playing an active role in generating news for PR web can serve as your best resource for getting one-way links and generating new traffic to your site without paying a dime. Be aware however, that credible PR web sites have strict criteria for the content that they publish. For example, it absolutely must be newsworthy, grammatically correct, without spelling errors, it must sound professional, and it must give the impression that a decent amount of time was put into it.

The benefit to you is that you may publish your company details including the services you offer, your web address and contact details along with your press release. Be careful not to make your press release sound like an advertisement though, or it will not be considered for publishing. The key here is to go into it with the objective of creating something valuable and informative for the reader.

There are a lot of news websites available that provide free services for publishing your news releases. The real advantage though, is that these websites provide services for distributing that news to subscribers of their news feeds. What this means, is that while you may publish your release to five PR web sites, it will likely end up on twenty or thirty different sites if it follows the criteria stated above. The important thing to remember is that the more valuable and informative that you make your content, the more it will be picked up by additional web sites. Here are some tips to keep in mind when writing your press release:

Tips for writing an effective press release:

1) The press release headline should be short, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.

2) Your press release summary should be informative. Try to avoid the use long sentences and lengthy paragraphs.

3) Start your press release with the “5 Ws” – who, what, when, where, why, and sometimes how. This will make your press release more enlightening and attractive to the editors of the sites you are publishing to.

4) Don’t forget to include your company information below the press release content. Prepare a brief summary of your company services with the contact details, your website name, and email id for communicating. Most PR sites offer a “company bio” section, which appears under the published release.

Vision Media Corporation is a Phoenix & Las Vegas based website design and Search Engine Optimization, software, and ecommerce development firm specializing in new approaches to information technology and its relationship to marketing strategies and business models.

5 Steps to Abundant Web Traffic and Backlinks Using News Popularity Sites

November 3, 2009 by IBI · Leave a Comment 

Social media news popularity sites like digg, reddit, mixx, etc. are the latest sources for huge traffic, backlinks and search engine marketing. If your post hits the front page of one of these sites, you will get thousands of visitors, hundreds of back links, and repeat visitors to your blog.

However, it is not easy to hit the front page of these sites. Every day, hundreds of people submit thousands of articles to these sites but none of them make it to the front page.

Most of the articles submitted to these sites are spam, of very low quality and self promoting marketing materials. The regular visitors of these sites demand good quality, informative, fact filled, and funny contents. Contents that attack a different angle to old materials may also do fairly well.

By following the five steps described in this article, you will be able to reap the benefits of traffic and back links to your site without wasting time and efforts.

1. Know your audience. The first step to creating posts that get the attention of the visitors of these sites is to study the front page stories on these sites. Different sites cater to different tastes. Find out the type of contents that are popular in each site. For example, stories dealing with technology, liberal politics, and entertainment do well on digg.

If you are writing a story that does not quite match the popular topics of the site, you need to create an angle for satisfying the taste of the site’s audience. For example, conservative politics does not do well in digg but if you can talk about religion in politics in an entertaining way, it may get more votes than a serious post on why religion should be a part of politics.

2. Announce your presence. Sign up for a few sites and create your profile with authentic information about you.  Include your blog links in your profile.  Upload a picture so that everybody knows you are a real person, not an unknown spammer and scammer.

3. Drum up your post. Use some visual cues, like a digg button, on your high quality posts. This invitation helps your site visitors to submit your stories to the news popularity sites easily. Don’t use these buttons for every post. You don’t want every post submitted to these sites. If you submit every post, regular visitors of these news popularity sites will consider you as a spammer.

4. Create a friends network. Locate a dozen submitters, preferably bloggers in your niche, whose posts regularly appear on the front page. These submitters know what succeeds on the site and they spend lots of time finding stories that are likely to get votes. They also compete for stories to submit to these sites before anybody else.

Include these power submitters in your friend network and read stories submitted by these users. If you find a story interesting, positively vote on the story. Post comments on these stories.

Find out the sources of the stories of the power submitters. Subscribe to these sources using your RSS reader and set up Google alerts for news items related to the topics. If you find a story that matches the criteria, submit it before anybody else.

5. Share your stories. Once you have established yourself as a positive contributor to these sites, invite a few power submitters to read your high quality post and comments on it. Use twitter and instant messages for taking your networking efforts with the power submitters to the next level. Not all of your network friends in the news popularity site will respond positively. However, you will find a few who are willing to share their insights with you.

Announce your best posts to your twitter followers and inform about them to power submitters using instant messages. Don’t do it for every post. It will annoy the recipients and they will abandon your as fast as they can.

If some of your twitter followers are bloggers who are interested in your post, one of them may create a post spun off of your article and provide a link to your original story. If this happens within a few hours of you publishing your post, it will boost the quality of your story.

Getting your stories into the front pages of news popularity sites is hard work and time consuming. If you want to invest the time and efforts, the reward in terms of traffic and backlinks can be worth it.

Dr. Deepak Dutta has provided free online marketing tools like free classifieds and free ads sites for more than a decade. He has recently launched a social media link building tools.

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