Professional SEO Services are Beyond our Budgets
November 17, 2009 by IBI · Leave a Comment
Search engine optimization can seem like a big black hole to solo entrepreneurs. On the one hand, the cost of most professional SEO services are beyond our budgets; and it’s difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, the process can be bewildering! There is so much to learn about: new terminology; a myriad of “rules” for optimizing your website (that change constantly as search engine algorithms change); lots of tools for analyzing and measuring all kinds of things that may or may not be helpful. Below are a few tips I’ve learned over the last several years as a solo entrepreneur optimizing my own site; I hope they help you navigate the maze of search engine optimization, and save some money in the process. 1. Beware SEO services that promise to get you top ranking for a particular keyword. Aside from the fact that they are often quite expensive, what they are promising is often not even effective. It doesn’t help much to rank highly for “blue ceramic frogs” if only a dozen people search for that term in a month! Also, for more details visit to www.the20seotools.com search engine optimization isn’t a one-time activity; it’s an ongoing process. If you’ve paid someone to do the work for you, and three months later there is a change to search engine algorithms or in your website focus, you’ll be faced with paying for this service all over again!
2. Don’t fall for tools, tricks and “secrets” that attempt to game the system. Known as “black hat SEO”, these tricks are usually only helpful for a short while; they can also get you in trouble (i.e., lower rank) with the search engines. Examples include “keyword stuffing” (filling your page with keywords to the point that it no longer makes sense), tools that help you build links by blindly pushing content onto other people’s blogs, and automatic link exchange tools.
3. Be careful with accepting paid advertisements on your website. I learned this one the hard way earlier this year, for more details visit to www.keyword-swipe.com when I agreed to put 4 links at the bottom of every page on my site. The links turned out to have nothing to do with my website content; Google penalized me heavily for that mistake! That’s not to say that you can’t accept any paid advertising; just get advice from a professional before you do so.
4. Learn your keywords. Keywords and keyword phrases are the foundation of any SEO strategy. There are many keyword tools available to help you discover and evaluate potential keywords; try a few tools and pick the ones that make the most sense to you. Then use those tools to compare different keyword phrases. Check your website stats (if you don’t have Google Analytics yet now is the time!) to see what keywords are already bringing you traffic, and compare how well different keywords convert (i.e., the visitor buys something, or signs up for your newsletter.) Look at sites similar to yours to see what keywords they are using, too.
5. Write for your audience, not the search engines. Start with your keyword phrases, but don’t let them overly influence how you write your copy. It’s more important to provide content that is relevant to your desired visitors and easy for them to read. Get feedback and revise and improve; this is a never ending process! Hire a professional copywriter to help you. Even if you never learn anything else about SEO, if you keep tweaking your copy to be better and better for readers, you’ll do well – because ultimately, search engines want to serve up pages that their visitors will find helpful!
6. Keep your content fresh. Search engines love new content; it’s also what will keep visitors coming back to your site! A blog is an easy and efficient way to do this. If you add new posts often, the search engine spiders will visit more often, too – meaning that your latest post will get attention sooner, too!
7. Get professional help. Luckily, there are ways to do this that aren’t expensive; some are even free! I recommend the biweekly High Rankings Advisor newsletter, which explains SEO in a laymen-friendly way, all white-hat and practical. And definitely check out George Ajazi’s free search engine optimization consulting for small businesses! A SEO veteran with lots of big-business experience, George knows his stuff, and is willing to help the small business owner. The only thing he asks is for a link back to his site. I’ve worked with George, and highly recommend him.
Reputation Management – Online Reputation Management | SEO Services | SEO Traffic Spider
October 25, 2009 by IBI · Leave a Comment
It hardly needs to be mentioned that you succeed or fail in your marketing by the amount of trust you generate among your target audience in your brand name. A slight chink in the trust may tell adversely on your reputation as an honest businessman and your sales will start falling immediately.
Another reason for a fall in your reputation may be the smear campaign launched by your competitors against you. They may tarnish your name and your business without any valid reason or fault on your part.
This kind of injustice is a common phenomenon in the internet marketing. Your competitor writes just one article against you and submits it to hundreds of directories.
Alternately, your adversary sponsors AdWords ads against your site on the first page of some popular search engine. The ad may be somewhat like this: Be Careful Of This Fraud (keyword). This is sufficient to annul years of hard work put in by you to bring your business to its present level.
Taking steps to maintain and further boost your reputation as an honest businessman in such circumstances is called online reputation management.
One way to persuade your competitor is to request him politely to remove the offending comments and then threaten him with legal action if he still persists. If this tactic also fails, it would be better to fight him out at his own ground, that is, by playing the SEO game with him.
You can try to push the page/site with offensive comments to the second results page of search engine, for example, Google. This can be achieved through several steps;
1. Push other sites that have lower rank than your competitor’s site above it on the Google research page. Assuming the site with the negative comments against you ranks fourth on Google page, you should try to boost the rank of the sites below it to supersede it to a higher rank.
You can do so by applying SEO techniques. You can, for example, add favorable comments on this site. Book mark it in as many social media sites such as Technocrati, Digg, Delicious etc as possible. You may even write positive reviews about it on the home page of your site by placing links at suitable places.
2. Ask someone you know who commands authority for his site to write a good review for your site and publish the same on your home page saying: What others are saying about us.
3. Create new content and syndicate it through articles, blogs, newsletters, etc for seoing your own site. You may also submit the content for syndication through RSS feeds. In this way you can indirectly persuade the audience to ignore the comments against your site.
4. Create new sub-domains or sister domains of your site. Google often considers the sub-domains as different sites, but they command the same authority as the primary domain. Post preferably new content on the sub-domain site. You need not fill it with hundreds of pages. Just 10-12 pages should suffice.
Reputation management basically involves delivering (sometimes over-delivering) what you promise in terms of quality and quantity. Once this trust is built up, it is difficult for your adversaries to shake it.
SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
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October 26, 2009 by IBI · Leave a Comment
It hardly must be discussed that you succeed or fail in your internet marketing by the amount of trust you generate among your audience in your brand name. A slight chink in the trust may tell adversely on your reputation as a fair businessman and your sales will start falling immediately.
another reason for a fall in your reputation may be the smear campaign launched by the competition against you. They may taint your name and your business without any good reason or fault on your part.
this sort of injustice is a standard phenomenon in the web marketing. Your competitor writes only one article against you and submits it to hundreds of directories.
The ad could be rather like this : be careful of This crime ( keyword ). This is acceptable to cancel years of difficult work put in by you to bring your business to its present level.
One way to convince your rival is to ask him kindly to remove the offending comments and then threaten him with legal action if he still persists. If this tactic also fails, it’d be better to fight him out at his own ground, that is, by playing the SEO game with him.
You can try to push the page/site with offensive comments to the second results page of search site, as an example, Google. This can be achieved thru many steps ;
Push other sites that have lower rank than your rival’s site above it on the Google research page.
You can do so by applying SEO techniques.
three. Create new content and syndicate it thru articles, blogs, newsletters, etc for seoing your own site. You can also submit the content for syndication through RSS feeds.
four. Post ideally new content on the sub-domain site. You need not fill it with hundreds of pages. Just 10-12 pages should suffice .
Once this trust is built up, it is tricky for your rivals to shake it.
- Make sure you have easy navigation. You need to make sure your website is fool proof.
- Keep your content and promotions fresh. Nothing can turn a new visitor off of your site faster than a sale or promotion that ended 3 months ago.
People like free stuff, so give it to them! Create a guide about your products or services and offer it as a free download if they fill out a form. They’ll be happy to get the information they want and you’ll get their contact information, which is basically a lead!
Give your visitors the opportunity to review your products or services. Careful, though. If you have a lot of unhappy customers, you could get a lot of feedback you may not want others to see!
- Add some videos to your site. Sometimes there’s nothing better than a visual explanation and a video is perfect for doing just that! It doesn’t have to be a huge project, something simple will work. Your visitors will find it very useful and the search engines will love it, too.
A great way to connect with your visitors or customers is to interact with them on other websites: Twitter, Facebook, MySpace and LinkedIn are just a few of the social networks you can try. The more places people see you and your website, they better chance you have of them remembering you when they’re looking for your products or services!
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Filed under Seo · Tagged with Affordable, Affordable Seo Services, Brand Name, Businessman, Chink, Competitor, Fool Proof, Good Reason, Google, Google Research, Injustice, Lower Rank, Offensive Comments, Phenomenon, Promot, Reputation, Rivals, Seo Techniques, Services, Smear Campaign, Tactic, Taint