Ronald Piper is an online researcher who publishes new information on specialized topics. He provides daily, relevant information and updated content on your favorite interests. To view more articles related to this particular subject, please visit his website at:ronaldpiper.com
Understanding and Learning Copywriting
November 20, 2009 by IBI · Leave a Comment
If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you’re writing in a different style and to a different audience. A good quote that will be used to start this article comes from the book The Copywriter’s Handbook, A Step-By-Step Guide to Writing Copy that Sells. “A copywriter is a sales person behind a typewriter.” (p.1 of book mentioned above)
This is the key when you are learning copywriting. You must learn to communicate with the audience in a way that persuades them to buy the product or service that you are writing about. There must be an initial connection that is made or else you’ll find that you’ve lost the audience’s attention. In this day and age, people are inundated with the number of advertisements that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realize that your writing cannot be for the entertainment of an audience now but rather to sell a product or service.
As a quick introduction to some of the important points on learning copywriting, the first key is to pay attention to the headline. The headline is read more often than copy at an exponential rate. If you cannot catch someone’s attention with the headline, you have wasted the rest of your sales copy. A sales letter essentially only has about five seconds in which you can grab a person’s attention and the headline is one the most important factors in being able to pull that attention. This is just an example of copywriting and what you must look for.
In learning copywriting, look into the works of Dan Kennedy. He is one of the foremost experts on the subject and he has said before that he became better by continual development of his skills. If you would like to learn more about any one of his books, look into the following title: The Ultimate Sales Letter. You will want to make yourself a lifelong student of the subject in learning copywriting because there is always something more to know.
Hopefully this article on learning copywriting has helped you. This field will seem very challenging but at the same point it is one of the more interesting fields that you can find out there. The key to being successful and copywriting is to learn from what you do. If you constantly read and continue to develop your skills, you’ll find that you will become a great copywriter. It is hard within a single page to truly give you an idea of what it takes to be a copywriter but go back to the quote at the beginning of the article that a copywriter is a person who sells. Your goal is to educate an audience in a way that persuades them. This is the only difference between how you currently write and how you will write as a copywriter.
Recovery From Binge Eating — Learning Moderation
November 20, 2009 by IBI · Leave a Comment
Moderation can be more difficult to learn and practice than abstinence. The first step, especially if you are overweight or obese, is to see a physician. Your doctor will perform an exam so that any physical issues can be addressed during recovery. Your doctor will probably recommend that you also consult with a nutritionist to develop an eating plan. Serious binge eaters may elect to go into treatment. There are facilities throughout the world that specialize in treating eating disorders. A treatment center will evaluate you and, if you are accepted into the program, will provide you with education, treatment and therapy to help you begin a program of recovery. Many treatment centers include participation in a twelve-step program as a component of treatment, and outpatient therapy may be suggested as a part of treatment aftercare. A benefit of inpatient treatment is that you can begin your recovery in a safe place where you’ll be monitored by professionals and able to connect with others having the same addiction. The cost of treatment can be expensive but, in many cases, is covered by insurance. The more serious your problem, the more likely it is to be covered by insurance. Recovery from binge eating after treatment depends on you. How committed are you to your recovery? Are you willing to follow suggestions and do whatever it takes to be free of the addiction? Learning and practicing moderation with regard to food requires a complete change of lifestyle and, while difficult, it can certainly be done. Support Groups Whether you join Overeaters Anonymous or become part of another group, a network of support with others sharing the same problem is essential to recovery. The most common cause of failure in addiction recovery is thinking you can do it by yourself. You can’t. Letting go of a food addiction will present you with feelings you’ve been avoiding by binging out. These feelings can easily cause you to relapse. Bonding with others and recovering together is the way you’ll learn to practice a new lifestyle successfully. Working Out Regular exercise will help you to feel good about yourself, give you a feel-good endorphin rush, and decrease the desire to binge. Whether you visit a gym, walk for 30 minutes or perform a workout routine at home doesn’t matter, as long as you build at least 3-5 workouts into every week. If you like dancing, consider a class. You’ll have fun, meet others, and get a workout too. Even a successful recovery program can include slips. If you violate your food plan, don’t beat yourself up. Just get back on track. Don’t think of yourself as being on a food plan forever, even when that is your goal. Eventually, you’ll see the food plan as normal and it’ll no longer feel like deprivation. Remember, too, that you don’t have to do it “forever.” Just doing it today is enough.
To learn more about how to overcome alcohol, drug, food or porn addiction visit us today.
Youâve Got to Keep on Learning
November 13, 2009 by IBI · Leave a Comment
Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” – Henry Ford
This time of year when I see kids walking to and from school, they all have that “it’s almost over” look on their face. Remember that feeling, songs have been written about school being out for the summer; in fact I can hear you singing it now.
It’s also the time of year we all get that itch to maybe coast a little, maybe it’s the institutionalized years of school/summer schedule or maybe its those agency summer hours beckoning an early Friday.
Whatever it might be for you, now’s the time to push that aside and create a behavior of learning.
Back in March Steffan Postaer, whom I had the chance to work with while we were both at Leo Burnett, wrote two articles about staying young in the business. I’m paraphrasing but I’m going to take what he said and build on it and talk about learning.
Yep, good old fashioned learning. It’s something that all of us should keep doing each and everyday as our marketing mediums, tools and even audience continues to evolve. And it’s happening whether we’re ready or not.
There have been heaps of articles, research, whitepapers and charts about the consumer taking control. Why? Because they are learning, it may be one website, widget, application or even device, it doesn’t matter. What matters is that en masse they are learning, doing and mastering.
“Do or do not… there is no try” -Yoda
As marketers we have to do the same thing, school is never really out for us. In fact the pace has just gotten faster which to me means that learning is even more important. And just trying isn’t good enough any more; we’ve got to do.
That means embracing the same mediums, tools, and applications that our audience does and embracing them means making them some part of our lives.  Why? Well it’s darn hard to brainstorm ideas for social networking, widget or micro-blogging and the list goes on, if we don’t participate.
If we don’t participate and learn through experimentation and doing we tend to think about the thing vs. the ideas around it. I’ve been in way too many brainstorms that started with “let’s do something on facebook,” that’s like saying let’s do something that plays on a tv.
Choose something. Maybe it is facebook or twitter, heck, get in line July 11 for the new Apple iPhone and start using the new apps, I’m excited about the GPS/location based apps. Whatever it is, start doing and then do some more. It is learning after all.
Our business is changing both from within and from without. You’re reading this or visiting this website because you believe in actively managing your career, or if you don’t, you should. And managing your career also means jumping into the changing medium that’s going on around us.
Where to start? Next week I’ve got some suggestions on not only where to start but also strategies on how to get started and sites/tools/widgets to use and keep that learning behavior going. Until then check out more of my thoughts at hundredfathom.com.
For more than 15 years, Chris has created, built and led businesses in the digital marketing space. He is a regular speaker at agency conferences and forums and is a recipient of numerous awards including agency of the year by Revolution Magazine, Cannes Cyber-Lion, One Show, Addyâs and Gold Effie. Currently he is the Chief Digital Officer at Element 79 and is actively involved with the majority of E79âs clients. You may also find articles by Chris at TalentZoo.com.
Search Engine Marketing Ardan Michael Blum And The Importance Of Learning How To Drive Free Organic Traffic
November 10, 2009 by IBI · Leave a Comment
Search Engine Marketing and Ardan Michael Blum are both very familiar to top level marketers. Most have not heard of Ardan Michael Blum, but he is a 38 year old pioneer of SEM and has greatly influenced the marketing techniques used by many individuals and companies.
Mr Blum is an unassuming 38 year old man that runs a thriving SEO consulting business in Geneva Switzerland. He has become a renown consultant for many companies and specializes in quickly getting natural first page search engine listings. Getting natural first page listings is an imperative in the current competitive online marketing environment.
He preaches the importance of good old fashioned work in all online marketing efforts. This is notable as many SEO consulting companies cheat by using link farms or other “grey” and “black hat” methods to optimize a website.
With millions of people online trying to push their pills, potions, ebooks or traditional products, good effective search engine marketing techniques are a key to online marketing success. Since most online marketers make an average of only $1,000 per month after two years of marketing on the internet, it is clear that many have not learned the techniques that Mr. Blum uses in his consulting practice.
Most online marketing wannabees join a business or choose a product and attempt to market using replicated landing or sales pages and tired, overused keywords. Learning how to creatively get your business or product in front of a customer at that exact moment in time when they are looking for it is the main goal of Search Engine Marketing. Getting in front of the customer on the 1st page of the search engine takes work and experience.
Finding a good search engine marketing consultant is a real challenge for many businesses because they don’t understand that there are many disciplines that come into play when doing an effective “white hat” SEM campaign. It takes an understanding of customer psychology, copywriting, statistical research (keyword analysis), testing and marketing experience……….as well as other skills, to be an effective online marketer. There is also creativity involved in “thinking outside the box” as online marketing is a continually evolving field.
Mr. Blum knows his stuff, and is a good resource for any online marketer or business to tap into.
To learn how Steve Jankowski was able to learn effective “white hat” marketing techniques and make over $10,000 per week marketing online very quickly, *****VISIT HIS WEBSITE*****
Learning Tweet Terms â How to Make Yourself Understood on Twitter
November 2, 2009 by IBI · Leave a Comment
When you first step into Twitter space, you will wonder what everybody is tweeting about. New users can be totally confused with Twitter terms; but you will soon get the hang of it. Most Twitter terms begin with the letters ‘tw.’ For example, “tweet” means a twitter message. tweetup means a Twitter meetup. Before you tweet to other Twitter users, you ought to know the following basic Twitter terms in order to make yourself understood.
- Direct Message: A direct message is a personal message sent to a particular Twitter user. It does not appear on the public timeline.
- @twittername: â@â followed by username of a particular Twitter user means that it is a response to that Twitter userâs tweet. It appears on the public timelineâone the home page of that Twitter user.
- Leave twittername: This indicates a desire on the part of a Twitter user to stop following someone.
- On: This command turns on phone, IM, and mobile phone notifications.
- Off: This command is to turn off notification.
- RT or Retweet: You are retweeting if you are reposting something interesting posted by a Twitter user.
- PRT: This means âplease retweetâ or âpartial retweet.â
- OH: Overheard
- FTL: For the loss
- BTW: By the way
- FTW: For the win
- YMMV: Your mileage may vary
- IMHO: In my honest opinion
- LMK: Let me know
- b/c: Because
- JV: Joint Venture
- Hashtags: Many Tweeters use hashtags (a hash preceding a tag) in order to make it easier for readers to follow that particular tag or tract it. Use the tag on Twitter Search, and you will find other Twitter users tweeting on the same subjectâposting events, tips, conference, and so on about the same subject. If you want to track many hashtags, visit Twemes.
WeFollow, Twellow, and Justtweetit are some Twitter directories that can also give you plenty of information on hashtags and tag tracking. While tracking other hashtags, it pays to add your own to the directory, especially if you specialize in a particular niche.
To learn more exciting Twitter terms, visit: http://twitter.com/help/lingo
You might be wondering why Twitter has a different language. The reason for this is simple. Like all Web 2.0 sites, the prosperity of Twitter depends entirely on the quality of the material posted by its users. Twitter is of value today because of the valuable tweets of its users. Twitter will flourish only if the Twitter community flourishes. And, for any community to flourish there must be a basic set of rules and regulations pertaining to language. The guidelines are not to curb the freedom of the users, but only to enable the smooth functioning of Twitter. As you continue using Twitter, you will observe that using Twitter language will actually enrich your Twitter experience.
Amit is a full-time Internet Marketer. He is passionate about teaching others how to make a living Online. He is also a Twitter expert, with some great Twitter Tips up his sleeves!
Visit his website http://www.SuccessCurrency.com/twitter/ to grab his FREE 50 Page Book – “Twitter Mastery – Unleashing The Power Of Twitter For Maximum Profits!”.
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Learning about Blogging and Blog Marketing
October 29, 2009 by IBI · Leave a Comment
There are a number of different reasons for a blogger to start blogging and blog marketing. Some of these reasons include generating revenue, promoting a cause, providing useful information and staying in touch with family and friends. Although these reasons for starting a blog may be quite different, all bloggers should spend some time learning about blogging before embarking on a blogging experience. This will help to ensure the blog achieves its intended purpose and will also help to prevent the blogger from making mistakes which can be detrimental to a blog. This article will discuss methods for learning about blogging including studying successful blogs and using the Internet to research the subject of blogging. This article will also briefly explain the importance of promoting a blog.
Studying Successful Blogs
One of the simplest ways for prospective bloggers and new bloggers to learn about blogging and blog marketing is by studying successful blogs. Those who have recently started a blog or are considering starting a blog can learn a great deal simply by reading and studying successful blogs. Bloggers may choose to study blogs which focus on a similar subject but this is not necessary. Bloggers can learn a great deal about maintaining a successful blog by studying blogs related to any subject. This is because factors such as writing style, blog design, font type and colors can all contribute to the success of the blog.
In studying other blogs, the blogger should pay particular interest to aspects of the blog which attract his attention. This is important because these aspects also likely appeal to other blog visitors and contribute to the success of the blog. Modeling a blog with these aspects in mind can go a long way towards contributing to the success of a blog.
Using the Internet to Research Blog Tips
The Internet can be an excellent resource for learning about the subject of blog marketing. There are a variety of different objects related to this subject. These articles may contain tips for starting, maintaining and optimizing a blog. They may also contain tips for generating traffic to a blog and keeping visitors interested in the blog. Bloggers are advised to study the information available online carefully and to always consider the source of the information. Considering the source of the information is important because it can help to ensure the information gleaned from the Internet is reliable. However, this can be difficult because it is not always possible to determine the source of information available on the Internet.
Another option for verifying the validity of information available online is use other sources to confirm the information. This means a blogger may find one article which provides several tips for operating a successful blog but still searches online for information which will corroborate the information available in the original article. This may sound redundant but it can help to prevent the blogger from accepting false information as being correct.
The Importance of Promoting a Blog
Finally, bloggers should understand the importance of promoting a blog and should investigate methods of promoting their own blog. Promoting a blog is so important because it is through this type of promotion that a blog gains traffic. Gaining traffic is imperative to the success of a blog in most cases. The few exceptions include blogs which are maintained solely for the bloggers personal use as well as blogs which are maintained for the purpose of keeping friends and family members up to date on events in the bloggers life. All other blogs can benefit from increased blog traffic.
Bloggers can learn successful blog marketing to promote a blog by considering how they learned about blogs which they read frequently. This is significant because Internet users who read blogs likely have similar methods of finding these blogs. For example a blog reader who learned about an interesting blog through participation in a relevant message board will likely consider remaining active in message boards which are relevant to his own blog as a method of promoting his blog.
Blogging and Blog Marketing is an amazing and fast way to make money online when you use an effective blog software to create a seo blog. Review the top blogging guides to learn how to make money blogging.
Visit Here to Learning about Blogging and Blog Marketing
Learning About Blogging
October 28, 2009 by IBI · Leave a Comment
There are a number of different reasons for a blogger to start and maintain a blog. Some of these reasons include generating revenue, promoting a cause, providing useful information and staying in touch with family and friends. Although these reasons for starting a blog may be quite different, all bloggers should spend some time learning about blogging before embarking on a blogging experience. This will help to ensure the blog achieves its intended purpose and will also help to prevent the blogger from making mistakes which can be detrimental to a blog. This article will discuss methods for learning about blogging including studying successful blogs and using the Internet to research the subject of blogging. This article will also briefly explain the importance of promoting a blog.
Studying Successful Blogs
One of the simplest ways for prospective bloggers and new bloggers to learn about blogging is by studying successful blogs. Those who have recently started a blog or are considering starting a blog can learn a great deal simply by reading and studying successful blogs. Bloggers may choose to study blogs which focus on a similar subject but this is not necessary. Bloggers can learn a great deal about maintaining a successful blog by studying blogs related to any subject. This is because factors such as writing style, blog design, font type and colors can all contribute to the success of the blog.
In studying other blogs, the blogger should pay particular interest to aspects of the blog which attract his attention. This is important because these aspects also likely appeal to other blog visitors and contribute to the success of the blog. Modeling a blog with these aspects in mind can go a long way towards contributing to the success of a blog.
Using the Internet to Research Blog Tips
The Internet can be an excellent resource for learning about the subject of blogging. There are a variety of different objects related to this subject. These articles may contain tips for starting, maintaining and optimizing a blog. They may also contain tips for generating traffic to a blog and keeping visitors interested in the blog. Bloggers are advised to study the information available online carefully and to always consider the source of the information. Considering the source of the information is important because it can help to ensure the information gleaned from the Internet is reliable. However, this can be difficult because it is not always possible to determine the source of information available on the Internet.
Another option for verifying the validity of information available online is use other sources to confirm the information. This means a blogger may find one article which provides several tips for operating a successful blog but still searches online for information which will corroborate the information available in the original article. This may sound redundant but it can help to prevent the blogger from accepting false information as being correct.
The Importance of Promoting a Blog
Finally, bloggers should understand the importance of promoting a blog and should investigate methods of promoting their own blog. Promoting a blog is so important because it is through this type of promotion that a blog gains traffic. Gaining traffic is imperative to the success of a blog in most cases. The few exceptions include blogs which are maintained solely for the bloggers personal use as well as blogs which are maintained for the purpose of keeping friends and family members up to date on events in the bloggers life. All other blogs can benefit from increased blog traffic.
Bloggers can learn about how to successfully promote a blog by considering how they learned about blogs which they read frequently. This is significant because Internet users who read blogs likely have similar methods of finding these blogs. For example a blog reader who learned about an interesting blog through participation in a relevant message board will likely consider remaining active in message boards which are relevant to his own blog as a method of promoting his blog.
Turn your little dumb blog into profits with Make Money Online Blogging.
Li Ming Wong is an internet marketing entrepreneur. Visit Making Money Online Blog for tips and guides to starting your own online business. How To Make Money Online – Free Ebooks Download, register for free.
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How To Use Twitter As A Great Writing Exercise While Learning
October 29, 2009 by IBI · Leave a Comment
One of the latest social networking phenomenons is Twitter. It seems to be on the mind of every celebrity, politician, student, business owner, and social maven.
If you aren’t aware of what Twitter is, here is a brief description. Twitter lets you post (the catch is 140 characters total or less) what you are doing, thoughts on a subject, a plug for a product, or a hello to your friends. You follow Twitter users and they can follow you as well.
Here is where I have found a new use of the site. One of the exercises I am currently teaching is how to say what you need to in articulate sentences while still staying in the 140 character restriction.
Yes, there are ways to circumvent the limitations such as using u for you or 4 and not 4 but when you can get a full impact to the reader without having to abbreviate your thoughts, you have learned a valuable tool.
When you speak or write the key is to keep the attention of those that you are communicating with. We often find ourselves endlessly explaining something that could be stated in more concise patterns.
The exercise is can be advantageous for the sports commentator that has to get his point across between each pitch of a baseball game or in between downs of a National Football League broadcast. It can help somebody on a job interview think faster and better their choice of words. Maybe you are a business owner and need to get the attention of a future client in a couple of sentences, or you are writing a headline for a blog post.
Whatever the reason why not try this. Think of a message you want to get across to friends, family, co-workers, and so on. Start to write the contents in Microsoft Word. When you have finished check the character count and if it is over 140 try to condense it without using abbreviations and losing the meaning of your thoughts. The next thing you can do is to take something that you have already posted or written that is over 140 characters and see if you can truncate this as well. It is not always feasible to be effective with a word or character limitation but for practice it can only benefit your speaking and writing capabilities today, tomorrow, and further down the road. What have you got to loose but a few words. Good luck!
Craig Fenton is the creator of Painting My Room In A Colorful Way (the ultimate speaking and writing course with written, audio, and phone coaching). He is the author of the Jefferson Airplane book Take Me To A Circus Tent and the Jefferson Starship Have You Seen The Stars Tonite. Craig lectures with a one time member of the Grateful Dead and a legendary American Rock & Roll Photographer.
http://www.learnpublicspeakingskills.com
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