Frank Tocco Teaches People How to Get Paid To Generate Responsive Leads.
His Free Videos Course shows you Step-By-Step How You Can Make Money Online Selling Anything You Can Imagine.
Influencing Powerful Social Media Users to Generate Massive Traffic to Your Website
November 19, 2009 by IBI · Leave a Comment
Generating a buzz to get massive amounts of traffic to your website is best done using social media websites?
The easiest way to accomplish this is to leverage the clout of influencers within the social media community.
Influencers are people within a social network that are respected and liked by others in that community and are able to popularize discussions on topics of interst in that community.
Influencers stimulate the conversations, connect people to ideas and can capture the mindshare or opinion of an audience within a social sphere. All social media websites have a few select individuals who stand out for their activity within the community and their expertise has gained the trust and support of the social media users.
These are the people you are are looking for and the ones you want to influence.
There are so many social media sites and the points we make in this article can be applied to any of them. We’ll be studying how to develope your own strategy for targeting the influencers of these sites to engage their social network with your content.
Let’s look at a social news site like Digg for example. Digg and other sites like it allow the audience to vote on the value of content with a simple thumbs up and thumbs down vote. By actively participating in the community you can develope a following and become and authority and with that comes influence.
Over time supporters will share your content with friends or add it to their websites and blogs. Social media users can be pitched just like a blogger or writer can be pitched with a simple introduction at first gradually building a relationship that’s mutually benefitial. The goal is to leverage their brand of influence by influencing them to promote your website content within their community.
The main steps are Targeting, Networking and then Pitching the influencer in question.
1.TargetingFinding a social media influencer that shares your point of view about your content and is relevent to their website or sphere of influence is most important. Making your content in-line or coherent with the influencers interests makes it much easier to get them to promote or agree with your content.
Go to the public user ranking list of the social media site in question, in this case Digg, and visit each profile on the listed looking for who has influence and also who resonates with what you’re promoting. Get a feel for what interests them. You can also do a keyword search on the social media site looking for content based on your keywords and find the users that rank high within the site on those keywords. If they have consistently submitted content around those keywords they are likely to be open to suggestions of simular content. You can also do a URL search of your keywords to find people that may be open to more content of that type.
Using the site yourself will help you discover little details about the user you’re targeting that can help you reach them and develope rapport. For example, while top Digg user MrBabyMan submits a great amount of stories, most active Diggers are familiar with his avid interest in Cracked.com, a popular pop culture/men’s portal/magazine.
2. NetworkingAfter you’re done targeting a specific social media website you need to contact them and develpoe a relationship. You can get in touch with them from their contact info in their user profile and join the site as a registered user. If contact info is not available Google them by their name and user name to see if you can find it elsewhere. Look for their blog or other profiles they may have listed on other sites.
Once you have their contact details initiate a conversation by just send them a note and thank them for their contributions. Trying to pitch to promote your content right away is very bad etiquette and annoying. You can stand out from the crowd of self-interested crowd by genuinely showing your appreciation for their contributions.
Take a genuine interest in them and engage them in a dialog of common interests and do so continuously until you have a good idea what material they would support and do favors for the user by giving them publicity or links to free resources and interesting content (not your own).
Real social media users are always interested in buzz-worthy news or opinions that can boost their own authority within the social media community. Your content or anything else you offer should not only meet the integrity of their personal brand, but it should improve it and the reputation of the user within the community.
Offer them free invites to unrelated websites, give away exclusive information on certain topics. Share some links to excellent websites. Do little favors without asking for anything in return at all. Give them a reason to be interested in you.
Networking is really just about making friends. It’s that simple. This will gradually lead you into the third and final stage: Pitching the influencer.
3.PitchingSo now that you’ve built a rapport with this person what next?
A. Ask Casually. Do your pitching in a light hearted and casual manner and do not aggressively push the user to promote your content. This is a huge turnoff and you should understand that the user has a perfect right to refuse you.
B. Disclose Your affiliation. I would recommend letting the user know that you are affiliated with the specific website, particularly if you plan to have a long working relationship with the user. He or she will appreciate your honesty and it will also make it easier for you to ask the second time round.
C. Space out your pitches. The biggest mistake you can make is to ask the influencer to promote every single piece of content that comes out on your site. This is a major irritant so only offer the user your best work, while pitching your material only once per week or every two weeks.
Continue to keep aclose contact after they are promoting your site. Building a long-term relationship will have longterm results and targeted in-bound links to your website for years to come.
Good Luck!
Talk soon,
Frank Tocco–Marketing Mentor
Ways to Increase Traffic and Earn from Adsense
November 3, 2009 by IBI · Leave a Comment
What to do to succeed in the internet business
Every blogger or webmaster knows that the first obstacle to earn money from a blog or website is to drive enough traffic that become into adsense earnings.
I am going to show you the right way to build that traffic needed to succed in the internet business.
I am not going to talk about ads placement or high paying keywords, this is about key strategies to start and keep the cash flowing from your adsense account.
“Work is the master key that opens the door to all opportunities”
Hard work!!! First of all you have to realize that nothing is for free in this life, you have to do a lot of hard work before you can see serious earnings from your blog.
Many people like to hear about those stories where the bloger start posting and then “pop” out of nowhere the traffic came out and a few weeks later the bloger is earning a five figure income from adsense. Yeah…right… Come on! This happens one in a million!
Ok, there is one this I definitely agree, we all wanted to this happen to our blog or website, but lets be realistic, if you don’t put hard work before, you will never see a constant big income from your site.
In this knol I´m going to show you the right way to have a great income from a blog.
“Content is King”
I´m sure you’ve heard this before, Content is King. Your website or blog needs good unique quality content to show the world that is worth to take a look into it.
Again, work hard. To build good unique quality content you have to add new posts, articles or pages to our site every single day. The more content you add to your site the more chances that your site appears on the web. So don’t settle, keep working, keep adding content every day and someday, not far from today, you will see the results.
“Influence the Influencers”
There are some Big Fish in the business, always in every niche. You have to identify who these Big Fish are and make them to influence others that your site has great content about your niche and is worth the visit. For example, if your site is a travel related site, find top travel forums and blogs and look for the top reviewers and influence them to write a good review about your site. By doing this, the people who read their reviews will visit your site and you will have targeted traffic that are more likely to click your adsense ads.
Post comments on blogs, give your valuable opinion in related forums, Influence the Influencers!!!
“Most things still remain to be done”
The internet has change a lot from its release to these days. This is a constant change business, so you have to take advance of what is happening today. In the internet business not all has been said and done, today is facebook, twitter and google, but tomorrow I’m sure there will be a lot of new players. Take advance every day of the top players in the business.
Everybody knows that social bookmarking sites are very popular today, so you have to take advance of these sites to promote yours. You have to bookmark on these sites every single post or page you add to your site or blog.
By doing this your site will have big exposure, back links references in the internet and people interest in your niche will visit your site. Think about this for a moment, thousands of people visits this sites they are probably interest in your site’s niche. Here are some popular sites:
Myweb.yahoo.com
Google.com/Bookmarks
Myspace.com
Facebook.com
Blogger.com
Multiply.com
Digg.com
Myjeeves.ask.com
Stumbleupon.com
Del.icio.us
Technorati.com
Twitter.com
Squidoo.com
Reddit.com
Slashdot.org
Propeller.com
Fark.com
Tumblr.com
Blinklist.com
Indianpad.com
Furl.net
Newsvine.com
Mixx.com
Dzone.com
Swik.net
Ma.gnolia.com
Simpy.com
Shoutwire.com
Megite.com/discover/
Blinkbits.com
Thisnext.com
Mister-wong.com
Netvouz.com
Diigo.com
Spurl.net
Corank.com
“Patience Pays”
As I mentioned before, those stories where a site receive thousands of unique visitors from one day to another are fantastic but they aren’t the reality.
If you really want to have success with your website or blog you must be patient. Search engines take time to index a new website and domain. They need time to index all of your new content.
In the meantime keep adding good quality content yo your website.
Remember, Don’t settle and keep working hard.
Luis Gonzalez is a recognized author about travel business. His site MyBeachConcierge provides some articles and everything you need about beach travel.
Twitter And 15 Ways To Use It
November 2, 2009 by IBI · Leave a Comment
15 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners
Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web.
It has a social element as well, as it allows users to befriend and monitor each other’s messages or updates. So what you have here is a publishing tool that can be either public and private.
Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability: You can easily follow thousands of users and listen in and enter into conversations conducted among multiple users at any point. And this is usually the case.
On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. This involves active user engagement.
For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deeply infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty.
In its most obvious form, Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers.
So here are 15 ways to use twitter:
Follow me now on Twitter – HERE – to get more tips and guides with frequent freebies and contest!
Anastasia Fiatmita was crowned Miss Bali 2003 and Miss Indonesia Tourism 2004. Born and bred in Bali, she now blogs regularly at Bali Travel Guide where she gives free Bali information, tips and Bali Hotel Review. Do visit her recommended project – Search For The Cheapest Hotel Rates Across All The Booking Websites With Just One Click
Top Twitter Promotion tips for your Business – A Twitter guide by Position2 â Part I
November 1, 2009 by IBI · Leave a Comment
Author and technologist Nicholas Carr says, âTwitter is the telegraph system of Web 2.0.â The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business.
Get started with the Twitter Guide
1. Create a Twitter account
2. Make sure, that you have selected a unique vanity URL for your Twitter account
3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html
4. Include a link to your corporate website
5. Promote your Twitter presence on your corporate website, client emails, etc.
SEO juice â Recently, Google started indexing tweets; these tips could help you optimize your Twitter account.
6. Include your brand name as the title of your profile
7. Use the Google keywords tool and shortlist important keywords relevant to your products
8. Include those keywords in your bio
9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google
10. Get re-tweeted and increase backlinks for your content
A âfollowingâ strategy â This will help you to connect with your target audience.
11. Identify your target audience based on their interests
12. Use hashtags â#â (Hashtags are a community-driven convention to add additional context and metadata to your tweets) to search for your target audience using this tool: http://wefollow.com/
13. Use more directories for search such as: http://www.twellow.com/,http://justtweetit.com/ etc.
14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/
Identify local Twitter users or tweeple â If you are a company that serves only a particular location, networking with local tweeple will add more value to your business.
15. Follow influencers in your location using this tool: http://twitterholic.com/. This tool lists all the influencers on Twitter, based on the number of followers and location.
16. Enter keywords relevant to your product and use the ânear this placeâ option in Twitterâs advanced search to identify tweeple who are interested in your product
17. Search for tweeple near your location using this tool: http://www.tweepz.com/
18. Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/
Position2 has been a part of the social media phenomenon since its advent. Weâve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called âSurround & Intent Marketingâ (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com/
Top 100 Twitter Promotion tips for your Business – A Twitter guide by Position2
October 29, 2009 by IBI · Leave a Comment
100 Twitter Marketing Tips to Promote your Business Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business. Get started with the Twitter Guide 1. Create a Twitter account 2. Make sure, that you have selected a unique vanity URL for your Twitter account 3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html 4. Include a link to your corporate website 5. Promote your Twitter presence on your corporate website, client emails, etc. SEO juice – Recently, Google started indexing tweets; these tips could help you optimize your Twitter account. 6. Include your brand name as the title of your profile 7. Use the Google keywords tool and shortlist important keywords relevant to your products 8. Include those keywords in your bio 9. Use keywords in the first 30 characters of your tweets in order to be optimized by Google 10. Get re-tweeted and increase backlinks for your content A “following” strategy – This will help you to connect with your target audience. 11. Identify your target audience based on their interests 12. Use hashtags “#” (Hashtags are a community-driven convention to add additional context and metadata to your tweets) to search for your target audience using this tool: http://wefollow.com/ 13. Use more directories for search such as: http://www.twellow.com/,http://justtweetit.com/ etc. 14. Follow the influencers in your industry using this tool: http://www.twitalyzer.com/ Identify local Twitter users or tweeple – If you are a company that serves only a particular location, networking with local tweeple will add more value to your business. 15. Follow influencers in your location using this tool: http://twitterholic.com/. This tool lists all the influencers on Twitter, based on the number of followers and location. 16. Enter keywords relevant to your product and use the “near this place” option in Twitter’s advanced search to identify tweeple who are interested in your product 17. Search for tweeple near your location using this tool: http://www.tweepz.com/ 18. Network with local tweeple by searching for them with hashtags, using this tool: http://localtweeps.com/ How to make your tweets effective 19. If you prefer Web tweeting, use this tool: http://twitzap.com/ for advanced features 20. Download Tweetdeck for more power tweeting from your desktop 21. You can add additional Twitter accounts in Tweetdeck and control them using a single application 22. Schedule important tweets in advance using this tool: http://www.tweetlater.com/ 23. Use: http://cotweet.com/ for collaborative tweeting What to tweet on – Starting and joining the right conversation(s) will give you more exposure. 24. Post tweets based on the interests of your followers 25. Search for topics relevant to your product(s) and talk to influencers 26. Use hashtags to power the conversation 27. Post tweets about useful links and articles 28. Use: http://happn.in/ to talk about the trends in your locality. Twit research – Twitter is a good source for market data as prospective customers are present there. 29. Finalize the sample size of the search. 30. List hashtags relevant to your research objective 31. Get secondary data for your research based on hashtags by using this tool:http://twubs.com/ 32. Analyze hashtags relevant to your research using this tool: http://www.trendrr.com/ Get feedback –As Twitter is a real-time medium, organizations use Twitter to get direct feedback from customers. 33. Get feedback from customers and other tweeple by replying and directly messaging them 34. Use hashtags to organize the feedback 35. Get feedback from local tweeple using this tool: http://nearbytweets.com/ 36. Use: http://twtpoll.com/ to conduct a simple survey in Twitter to get real-time feedback 37. Post new product screenshots in http://twitpic.com/ and get instant feedback from your followers Twit hiring – If you are looking to hire people for your organization, Twitter is another source to find the right talent. 38. Search for job seekers near your location using advanced search features in Twitter public search 39. Use hashtags in your tweets to reach active job seekers 40. Post tweets to announce benefits such as perks, allowances, etc. for the job(s) you offer 41. Use: http://twitpic.com/ to share corporate events to show job seekers your organization’s work culture 42. You can also use Twitter to conduct background checks on employees by using the Twitter advanced public search. Tweetup – “Is an organized or impromptu gathering of people that use Twitter.” Tweetup is an excellent platform to promote products among local Tweeple. 43. Search for a Tweetup near your location using: http://nearbytweets.com/ 44. Organize a Tweetup in your locality using this tool: http://www.twtvite.com/ 45. Pitch for influencers in your location by attending Tweetups. 46. Give away promo codes to attendees in the Tweetup to spread your product virally. Follow your competition – This can give you insights on what your competitors are working on. 47. Follow your competitors on Twitter. 48. Use Twitter public search to get more insights on competitors’ activities 49. Analyze their Twitter account and follower patterns using: http://tweetstats.com/ 50. Compare your network statistics with competitors using: http://twitter-friends.com/ Twit coupons 51. Increase sales for your business by giving exclusive coupons to your followers 52. Use http://twtqpon.com/ to distribute coupons via Twitter 53. Get your tweets indexed in http://cheaptweet.com/ by using cheaptweet hashtag and increase exposure for your deals Twitter promotion 54. Now you can run sweepstakes offers via Twitter to create brand awareness, increase sales, etc. 55. Set the objective for Twitter promotion 56. Make sure that there is no bias in your promotion and be transparent in what you offer 57. To participate in the offer, ask users to include hashtags in their tweets 58. Track the performance of your campaign using this trend-tracking tool:http://www.trendrr.com/ 59. Make sure that you do not spam your followers and avoid sending too many tweets about your sweepstakes offers 60. Calculate the ROI of the campaign by breaking it down into: Number of new followers gained, products sold, new visitors to the websites, etc. Blog sync 61. Increase traffic to your blog by using this auto-feed tool, http://twitterfeed.com/ 62. Tweet the comments in your blog using this wordpress plug-in: http://www.jonbishop.com/commentwitter-plugin-page/ 63. Include your Twitter conversations in your blog using this wordpress plug-in: http://www.paulmc.org/whatithink/wordpress/plugins/twitter-friends-widget/ 64. Include a retweet button in your blog to spread it virally using Twitter. You can install the retweet button from here: http://tweetmeme.com/about/retweet_button Facebook sync 65. A Facebook page is a marketing channel for most brands. A marriage between Facebook and Twitter will initiate greater engagement and conversations 66. Integrate your Facebook page with Twitter using this Facebook application: http://apps.facebook.com/twitter/ 67. Avoid spamming your fans in your Facebook page with too many Twitter updates 68. Use this application: http://www.facebook.com/apps/application.php?id=115463795461 to post selective Twitter updates Press Release Optimization 69. Get more exposure for your Press Releases (PR) by sharing them on Twitter 70. Use keywords in the first 30 characters of your PR tweet for SEO 71. Ask your followers to retweet your PRs to spread them virally 72. Use hashtags to track the PRs 73. Deliver your PRs to top journalists on Twitter using this paid service: http://muckrack.com/press_releases 74. Analyze the number of tweets your PR receives using: http://www.trendrr.com/ Direct messages (DM) for direct marketing – DM’s are new way to market your product via Twitter 75. Avoid sending DMs to all of your followers 76. Analyze the interests of your followers before sending them DMs 77. Customize your offering in DM based on followers’ demographics 78. Avoid using automated tools for sending DM’s 79. Always maintain a human touch while sending DMs Brand monitoring 80. Monitor real-time conversations about your brand in Twitter to understand customers’ linguistics 81. To start with, use a simple tool like Twitter public search 82. Monitor various keywords associated with your brand using this tool: http://monitter.com/ 83. Manage multiple Twitter accounts and brand monitoring using one single tool: http://splitweet.com/ 84. Paid tools like Radian6 provide many insights along with real-time brand monitoring Customer support 85. Sometimes your brand will get punk’d in Twitter and customer support plays a vital role to protect your brand from crisis 86. Monitor your brand in real-time and respond to various customer tweets before a brand crisis occurs 87. Assign different queries to employees in concerned departments usinghttp://cotweet.com/ 88. Set up a 24/7 automated response for customers’ tweets by using this tool: http://www.localbunny.com/ 89. Analyze the number of issues solved via Twitter to measure ROI Twitter Insights 90. Measure your Twitter performance using parameters like retweet rank, Click Through Rate (CTR) of your tweets, follower count etc. 91. Find your retweet rank using: http://www.retweetrank.com/ 92. Track the CTR of your tweets by using short URL services like: http://bit.ly/ 93. Analyze your web traffic from Twitter by adding UTM parameters in each tweet link using this tool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 94. Analyze your follower count at: http://twittercounter.com/ 95. Find which tweets help you gain or lose followers, using: http://www.tweeteffect.com/ 96. Measure your share of voice by using tools like Radian6 Security tips 97. Never use third party Twitter applications that do not support Oath authentication 98. Use strong passwords to protect your account from hackers. Use this tool: http://strongpasswordgenerator.com/ to generate strong passwords 99. If any security lapses occur on Twitter, change your password immediately 100. Do not click any links in DMs from strangers.
Position2 has been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ‘Surround & Intent Marketing’ (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.positio
Getting Started On Twitter–A Five Step Guide
October 25, 2009 by IBI · Leave a Comment
Twitter is all the rage now; I wish I had a nickel for every time a client mentioned it. Succeeding in it is another matter, though, and at first it can be hellishly confusing.
When I first started, and was following dozens of people, I felt like I was in a busy sports bar during the Super Bowl. I remember thinking: I don’t know these people. I don’t know what they’re talking about. I must be in the wrong place.
It helps to know the rules and a little about the culture before you jump in. It’s not rocket science but it does take a little study and work.
1) Plan: First, think about why you’re even on Twitter.
Know what you want out of Twitter. Are you there for networking, building a brand, driving traffic to your blog? Determining this early will help guide your strategy and improve your odds.
2) Package yourself: First you need to pick out a Twitter ID. Consider your name first (I use @markivey); alternatively, you could use another name with your company, role or skills (example: @mediaphyte). You want something that will build your brand and/or illustrate your expertise.
And don’t skimp on your profile; make it sound engaging, and choose some nice wallpaper—this part is all about personal packaging (you can also customize your own wallpaper, using your company’s logo if you want). Study other Twitter examples because you need to get it right.
3) Follow the right people: Twitter is about following and being followed (more on connecting/conversing later) You can use the basic Twitter search or, better, one of the tools I recently reviewed like Twellow in my blog (www.ioncorporation.com/blog, date: Feb 6). These search engines can make life much easier for you by identifying the right people to follow.
Start with the influencers and industry experts in your industry. Find people with common interests and/or just people you want to track because they’re interesting. Check out some of the really big names here. Look for interesting directories and specialized lists; for instance, here’s 10 journalists worth following. And don’t forget your colleagues–you may have people all over your company tweeting. As one example, here’s a partial list of employees tweeting at Cisco.
4) Learn the lingo: Before you jump in and start tweeting, get up to speed on the lingo and abbreviations. Some common terms*:
• “tweet”: is a message.
• @ ID : A message with the @ sign preceeding the Twitter ID is a reply message; so if you want to send me a message, start with @markivey. (Note that your entire network can view this message).
• DM ID: Putting a DM in front of someone’s ID is a private message (you can only send private messages to people who follow you).
• RT: a retweet. If you find a post particularly interesting, you can copy and paste it and retweet it, as long as you give credit (tools like Tweetdeck have a RT button). (this is one of Twitter’s most interesting features, and how some Tweets go viral).
5) Manage efficiently: The last task is to download a “client” to manage your tweets and traffic. Twitter.com is ok for starters but you’ll soon want to move on to a better platform. These include clients like Twhirl and TwitterFox, which have built in search features, URL shorteners (which you’ll need) and nice interfaces to view and respond to your Tweets. Twitterfox is a Firefox extension, while Twirl is a downloaded application.
My favorite, though, is Tweetdeck.
What I love about Tweetdeck is you can arrange the people you follow into separate, manageable categories. I currently have four categories: “social media” (people who follow social media); “individuals” (business contacts, other influencers in other areas); Favorites; and “all.”
But you can set up categories for almost anything–influencers in your industry; friends/family/close contacts, sports/hobbies; special lists, like journalists or even by twitterers in your geographical area. Just add a new “pane” for each group.
You can also set up search features in separate categories to hunt for certain keywords, like your company name, personal ID or an issue or event (ex: China or World Series) . I have searches set up for “Twitter tools” and “Twitter tips.” The default search is search.twitter.com and Twitscoop, which reports on hot trends and keywords in Twitter.
One warning: Tweetdeck is a memory hog. It can also be addictive. Plan to set aside designated times, say 20 min. 3 times a day, to check it or you may wind up sitting there watching it for hours.
One way to become more efficient is to integrate Twitter into Outlook with a tool like Outwit. You can update your Twitter status and follow your friends without having to open any other applications.
Outwit allows you to schedule your Tweets to be delivered every minute to an hour, and dump them into a separate folder. This way you can check them at your leisure. You can also easily categorize them by name and save them, something you can’t do with Tweetdeck. One downside: your email box can quickly get overloaded (as if you need more email).
* Resources: there are hundreds of terms thrown around in the Twitter universe, some of the downright goofy. For instance, Twittish means “took skittish to twitter”. Check out this glossary for more.
note: you can follow me at http://twitter.com/markivey
Next: building a community with Twitter.
Marketing consultant with broad experience in public relations, media, journalism and social media marketing. Former Intel national spokesman, former senior writer for BusinessWeek magazine. Published author and writer passionate about business, family and adventure.
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