The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you are making.
1. People Do not Read Them. Let s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to reach your potential customers that are not nearly as expensive or time-consuming.
2. They are Expensive. The optimal use of an SMNR is to send a Social Media News Release with Multimedia, and It is expensive. Even a limited distribution will cost you hundreds of dollars at minimum. Compare this to the cost of writing a blog, which will also allow you to include images and video. The blog is far cheaper and gives you a much higher return on your investment.
3. There is No Critical Mass. One of the most important aspects of marketing with social media is that you can gather a huge number of like-minded or like-interested people in the same place. If you use an SMNR to send your information out to 500 websites, you may only get one or two comments on each website. If that is the case then your interested parties are not talking to each other, which defeats the purpose of social media marketing. Not to mention the time and tedium involved in responding to comments on each of the 500 websites to which your release was sent. Consider instead how you might get those 500 commenters to have a conversation with each other.
4. They Do not Help Your SEO. The whole point of news releases in general is to get inbound links to your site. And while SMNRs contain links, those links are not optimized and generally link to resources other than your website. Use the online Press Release Grader to see how your SMNR release stands up. You will most likely find that you have too many links, and that diminishes the effectiveness of your release greatly.
5. They Do not Help You Reach Your Goals. The whole point of marketing your business is to get people to come to your website and get them to buy your products. So why would you spend money to put your information on another website? We have already noted that SMNRs generally do not result in optimal links to your site, so there is really no sense in using them for that purpose.
6. They Do not Allow You to Use Your Own Mutlimedia Accounts. Did you know that if you want to include a video in your SMNR then you have to upload that video to the news release service s YouTube account? That is right! Never mind that you have already uploaded the video to your own account; now you have to upload it to theirs as well. This means that your video is sitting in an account with thousands of other videos that are not at all related to your product or service. So if a potential customer actually finds your videos and wants to see more from your business, he has to search a lot harder than if all of your videos were lumped together in your account. Another problem is similar to the one we mentioned in #3. The comments left on the new release service s account are separate from the ones left on your account, so your commenters do not have the opportunity to interact with one another. And you have to visit your video in both places to respond to all of the comments.
You are much better off simply creating your own release, without images or video, and sending it over the wire, specially if you do not have the know-how to optimize them. Save the really cool release for your own website where you have control over what happens to it. You will save time and money, and the results will be greatly beneficial.
Filed under Social Media · Tagged with Avoid, Commenters, Critical Mass, Images, Inbound Links, Ingenious Idea, Interested Parties, Marketing Social, Media, Media Marketing, Media News, Multimedia, News, News Release, News Releases, part, People, Press Releases, Reasons, Release, Seo, Social, Social Marketing, Sole Purpose, Tedium, Time And Money, Use Of Time
Normal 0
Now-a-days Social Media Optimization is becoming a primary strategy for online marketing to promote websites. The increased involvement of Social Network sites, social forums, Social Book-marking sites and blogs in the last few years had increased the need of SMO. The main idea behind SMO is to optimize a site in a way that it will easily be connected and become visible to online websites and social communities.
Through the networking among the social sites will give your website great publicity. Social Media Optimization should be started with the correct analysis of the targeted viewers, plan for the whole SMO process and keyword study. SMO helps in increasing the traffic as people share their opinions and experiences with each other in the form of Blogs, images, audio and video and text links. The customer interacts with the content of your site through blogs, RSS feeds, tagging and Video or images.
Digg, twitter, Stumbleupon are some sites which can be proven as good way to start up with your social media optimization. Online group discussions, blogs and forums, and open chats can also make your site famous among social media. Social Media Optimization includes different techniques like:
- Submitting videos, photos and PPT to different social media sites. This will help in increasing traffic to your site. Flickr.com is the best way to add images from your websites and then linking them to other pages.
- Create RSS feeds and then submit them. It is another easy yet important way. Feedburner.com gives a way to RSS feed to your blog as Google Blog search use RSS feeds to index blogs.
- Create a blog that will simply display the content of your site. This will help the customer to easily understanding the services provided by you. It is a easy way to handle daily record.
- Forums should me made as the visitors can discuss and leave their comments on the product and services provided by you. It will help in getting traffic and by the time understanding the customer’s need.
Christina George is a successful search engine optimizer and internet marketer in Seo expertz. seoexpertz is an India based Online Marketing Company. Visit us at http://www.seoexpertz.com/smo_services.html for creative and effective business solutions in search engine marketing and search engine optimization to businesses looking for a way to improve business efforts on the Web.
Filed under Social Media · Tagged with Blogs, Daily Record, Experiences, Google, Group Discussions, Images, Increasing Traffic, Marketing, Marketing Websites, Media, Media Marketing, Media Optimization, Networking, Online, Online Marketing, Open Chats, Optimization, Primary, Publicity, Smo, Social, Social Communities, Social Forums, Strategy, Stumbleupon, Videos Photos, Website Optimization
Many businesses these days are creating powerful websites to market their products and services, and the really successful ones have excellent, high quality information for their customers. The tool they’re using to publish this information is the business blog.
First of all, what exactly is a blog? Simply, it’s a system integrated into your website that allows you to quickly and easily publish articles or items of interest to your target audience. Usually the idea is to publish on a reasonably regular basis, in order to continually provide fresh and valuable information to your audience.
The advantages can be substantial:
* It serves as a structured way to create informative content for your business website related to your field of expertise, something that both your target market and search engines like.
* Blogged articles can serve as good content for newsletters, which allows you to promote your business outside of your own website.
* If your content is good, over time other websites are likely to start linking to your site as an authoritative source on your chosen subject. This increases traffic to your site directly, as well as boosting how important search engines view your pages (a major indicator of value to a search engine is the number of other reputable sites linking to your pages).
So what should you ask for? These are some of the better features of a good blogging system that you should be chatting to your web developer about:
1. Ease of use
This really applies to every aspect of your business internet site, but it is particularly important for a blog, for the simple reason that it is already a lot of work to write relevant articles for your blog without the headaches of having to undertake laborious procedures simply to publish it.
2. Power
At the very least, your website’s blogging system should allow you to:
* Format text using a word-processor-like interface.
* Insert and arrange images.
* Implement basic workflow (create content, preview, approve, publish).
* Manage the display of your articles in a logical (usually reverse date-ordered, with newest content at the top) manner.
* Manage the promotion of your new content in a visible high-traffic area of your website.
* Easily convert your blogged content into a newsletter for sending to subscribed readers.
A spell checker is also a very valuable part of a good blogging system. There’s nothing that looks less professional than multiple spelling mistakes in a professional article. Many blogging systems don’t yet offer this, but if you can get one built in, it is well worth having. If not, make sure you run your content through a spell checker such as that in your favourite word processor before posting it on your own system.
3. Integration
Ideally, your blog should just be another valuable section of your business website. If it looks different, navigates differently and runs on a completely different platform, it will not come across nearly as professional as an integrated system. Full integration should also mean that it will be as easy to update any other content on your site as it is to update your blog.
What should it cost?
The proverbial length of a string analogy always springs to mind here, but the good news is that it will probably cost a lot less than you might think. There are free websites, such as Blogger (www.blogger.com) that will do the job for you for free, minus the advantages of full integration into your website. There are also free open source software solutions that your web developer will be able to integrate for you, the only cost likely being their time. The second choice here is of course the better one, simply because it is a much more viable long term solution, and much more professional.
The best thing you can do, however, if you have not yet already built your website, or you are planning on a full website upgrade, is to have your site built such that your blog is incorporated into the content management system of your site. This will provide all of the functionality and benefits of blogging tools to your entire website, not just your blog section.
With a little bit of planning and clever integration into your business website, you can very quickly add new life to your business with a business blog. Search engines will start referring more traffic to you as they pick up better and more relevant content, your customers will appreciate the value you add by way of relevant information they can use, and with their increased numbers and loyalty will come ongoing business benefits.
David Malan is an expert author and business owner. He owns and runs RealmSurfer Consulting, an internet marketing and web design, development and consulting business based in Perth, Western Australia.
Website: Web Design Perth.
About RealmSurfer Web Design.
Filed under Business Blogging · Tagged with Authoritative Source, Blog, Business, Business Internet, Chatting, Content Preview, Headaches, High Quality, Images, Informative Content, Interface, Internet Site, Own Website, Promote, Relevant Articles, Search Engine, Search Engines, Target Audience, Target Market, Traffic To Your Site, Web Developer, With, Word Processor
A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.
Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.
The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.
You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site’s contents and layout to maximize your AdSense earnings.
On the top of your page you also have link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.
You can use AdSense for text (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.
Finally, there is a “My Account” tab which allows you to set up details concerning your account, payment and tax information.
To add a text ad on your site, go back to the “AdSense Setup” tab and click the “AdSense for content” link. Make sure you have cookies enabled in your browser.
You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.
Of course, it’s a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.
You can also view an example of how the unit will look to the right of your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.
The next step is to choose your add format and colors. You can basically select any color palette you choose with Google offering some of its own if you don’t have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.
However, your ad formats are limited to a choice of eleven formats. There’s an “Ad Formats” link which takes you to a page that lets you see all even of these in action so you can decide best which one suits your site. Sometimes the most intrusive, doesn’t work best however again, this can vary from website to website.
After you finish with customization, you can click “Continue” from the bottom of the page.
You are now presented with a section entitled “AdSense for Content”. You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box.
You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.
What is then left for you to do is get content on your page (provided you didn’t have any already). Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site’s content.
And you’re all done. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.
Filed under Adsense · Tagged with Ads, Adsense, Advertising, Banners, Detailed Description, Earnings, Element, Few Minutes, Getting, Google, Google Adsense, Images, Publishers, Quality Control, Rapid Adoption, Referrals, Search Box, Setup Tab, Started, Tax Information, Terms And Conditions, With, Www Google
If you are in SEO industry, you would have already known about the term Back Link. New comers to SEO industry should know about back links and its importance. Back link is the link which sends the user to your site from other site. It is also know as Inbound Link. Back links are much important for the search engine, while fixing page rank for the site.
I merely want to tell 3 important aspects of creating back links to your site. They are quality of the sites, relevancy of the site and anchor text. Quality site back links will be consider easily by the search engines rather than other low PR site. So always prefer high page rank sites to link with your site.
Relevancy of the site is another important aspect which can give higher back link quality to your site. Do create back link with the sites having content related to your site. Creating your car site back link on Automobiles site get higher relevancy than creating back link with the site for orphanage. More relevant back links will definitely helps you to get higher Page Rank.
Another vital aspect is anchor text. Your anchor text for the back links should be a keyword of your site, So that search engines can easily crawl your keywords with your back links. Making images as an anchor text is not that much effective than text anchors. Do not use anchor text which is utterly different to the link back to the text. That may lead you to go back on page rank.
While using directories for back link purpose, always do prefer higher PR sites to link with. Because they can only able to provide quality back link to you site. Posting bundles of links on lower PR directories will be consider as a link spamming by search engine.
Reciprocal link is an exceptional link building aspect that one should careful about it. Reciprocal link will definitely increase your link popularity, but it completely depends on the site which you are going to be linked with. Trust worthy sites can provides quality reciprocal link service for your site. Be sure about site quality before you get link from those sites.
Some automatically generated web pages provide back link to your site which is known as link farm. Be aware of link farm because linking to this pages could get your site banned completely. Link farm pages may contain hidden text itself, which reflects black hat SEO.
Creating quality back links are much important for search engine optimization, and to get higher page rank for your site. I hope you have a better knowledge of why you need quality back links to your site, and how to get higher rank via inbound links. Good luck for your SEO career.
Filed under Seo · Tagged with Anchor Text, Automobiles, Back, Back Links, Car Site, Images, Importance, Link Popularity, Link Quality, Link Spamming, links, New Comers, Orphanage, Page Rank, Reciprocal Link, Relevancy, Search Engine, Search Engines, Seo, Text Anchors, Text Quality, Using Directories, Vital Aspect
Step-by-step Instruction E-book On Drawing Pencil Portraits. We Pay Out 70% Commission To Our Affiliates!! Affiliate Marketing Tools Like Video, Banners, E-cover Images, And Text Article Are Provided. You Can Use Them On Your Blog, Site Or Newsletter.
How To Draw Pencil Portraits Quickly And Easily.
Filed under Wordpress · Tagged with Affiliate Marketing Tools, Draw, Drawing Pencil, Drawing Portraits, E Book, Easily, Images, Newsletter, Pencil, Pencil Portraits, Portraits, Quickly, Step By Step, Text Article
Internet users are an impatient lot â such is a given fact. And it is a fact that webmasters and blog owners should accept. There is no changing this nature of their prospective visitors and readers â even if such a nature is acquired and rarely innate.
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Truly, internet users seem to suffer from a perennial case of attention deficit disorder. They often judge a website based on their initial impressions on the same. Badly designed user interface? Poorly selected images? Horrid color combo? Visitors would quickly hop to another website ever so easily.
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Of course, one of the primary criterions for the determination of whether a particular website or blog is the right one for them is this: the quality of the content before them. They almost always NEVER read the entirety of a particular digital content, however. Theyâd rather scan the same and survey the words for the details that may be of use to them.
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If they find what they need, or at least, something that manages to capture their interests, they will stay.
If they donât find such things, theyâll load up another website or blog.
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The trick, therefore, lies in your ability to capture their interests immediately. If they donât read the entirety of your content, you must be able to provide a condensed version â a summary if you will â of your articles/entries for them to conveniently peruse. Donât make them load up pages just to do this, they will quickly run out of patience and give up with your website. As much as possible, provide the condensed versions of your content on the first page they will see when they visit your website.
If youâre a Wordpress blog owner, this shouldnât be difficult.
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Post Teaser, one of the most popular Wordpress plugins today, will give you the ability to offer teasers on appropriate pages in your blog. These teasers will show an excerpt of the content that is being previewed, a link to the page where it can be found, and options to provide the following details: word count, image count, and projected reading time required.
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At first glance, Post teaser might sound like a simplistic â and even way too simplistic â Wordpress plugin.
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However, studies show that it is one of the most essential Wordpress add-ons being distributed today.
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Post Teaser eliminates the unsightly Read more
Filed under Wordpress · Tagged with Attention Deficit Disorder, Blogâs, Criterions, Digital Content, Images, Improve, Initial Impressions, Internet Users, Nature, Patience, Plugin, Plugins, Post, Prospective Visitors, rate, Rate Internet, Read, Stay, Survey, Teaser, Teasers, User Interface, Using, Webmasters, Wordpress, Wordpress Blog
Any computer wizards out there that feel like helping me?become popular in the Blogosphere takes a lot of hard work on your part. You need first to post some interesting stuff that many people want to read/see/listen/watch. You need to actively promote your blog:
http://help.blogger.com/bin/answer.py?hl=en&answer=42377
blogging, blogger,blogspot,make money from blog
Then you get the search engines involved by submitting your blog for listing:
Here are just a few:
MSN: http://search.msn.com.sg/docs/submit.aspx
Submit Express: http://www.submitexpress.com/submit.php
Technorati: http://technorati.com/tag/technorati
Yahoo: https://siteexplorer.search.yahoo.com/submit
Please help.blogging, blogger,blogspot,make money from blog
I erased an image from a post, then erased the post. I then checked picassa and the image was not there.
But the image still appears on my blog in the “You might also like: ” widget from LinkWithin.
This means that somewhere the image is still stored on blogger. Where is it stored? How do I erase it for good?blogging, blogger,blogspot,make money from blog
Or for that matter does enayone know how often the “You might also like: ” widget from LinkWithin updates it’self?
When you click on the image, it’s linked to the post that I have deleted, so an error page appears.
http://edspear.blogspot.com/
All replies
Bruno the dealer
Level 1
3:43 AM
Don’t worry guys, fixed
Here is thread on the same subject:
sab x
2:24 AM
All replies
jstngav5
Level 4
2:38 AM
http://www.blogdoctor.me/2008/07/easy-blog-backup-for-bloggers.html
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sabulous
Level 1
3:02 AM
Ok, now I’m even more confused… Thanks for the link and all but it seems to be talking about backing up my blog posts? Will I lose them too?! That didn’t happen last time I changed my template… And it doesn’t really answer my question… I’m wondering about my gadgets (although I seem to have called them widgets in my question) the ones on the side. Link list, followers, labels etc. All this, blogger is saying, I will lose… Hmmm
sab xBlogs are usually aimed for the organic traffic from the SEOs. Search Engines like blogs because their information is constantly updating. You can also optimize the content of your blog for the specific keywords so that your articles would get more attention of the SEOs. Don’t forget that blogs have the informative aim. So if you promote some services there, don’t overstuff it, because the visitors will not like it. People will come to your blog to look for the information. Try to offer your visitors as much useful information as possible, so that they would like to visit your blog again and bookmark your page.Unlike the websites, blogs are more personal place in the Internet. You can personalize your blog by offering some information about yourself, adding a picture of your dog. It will make your visitors be loyal to you and visit your blog more often. Be yourself and share your honest point of view when you write for your blog. You can also write from the first person there, it will make you closer to your readers.Besides the SEO, the other way for generating more traffic to your blog is the links exchanging. You can exchange links with other blogs and as a result you will receive traffic from the other blogs as well as the other blogs will get visitors from your blog. Don’t be courteous that it may cause all your visitors go to the other blogs. Link exchanging strategy proved its effectiveness. It lets more traffic visit your blog. Even if some of them leave your page, those who are interested in your services will stay with you.Don’t underestimate the blogging. This easy and not expensive method can play a main role in the promotion of your internet based business and help you make money from home.

Filed under Traffic · Tagged with Amp, Blogger, Blogosphere, Bruno, Computer Wizards, confused, Gadgets, Hl En, Images, Interesting Stuff, Last Time, Level 1, Msn, once, Picassa, Report Abuse, Search Engines, Search Yahoo, Sg, sooooo, Submitexpress, Technorati, Traffic, Website, Widget, Worry
6 Reasons To Avoid The Social Media News Release Part I
November 20, 2009 by IBI · Leave a Comment
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you are making.
1. People Do not Read Them. Let s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to reach your potential customers that are not nearly as expensive or time-consuming.
2. They are Expensive. The optimal use of an SMNR is to send a Social Media News Release with Multimedia, and It is expensive. Even a limited distribution will cost you hundreds of dollars at minimum. Compare this to the cost of writing a blog, which will also allow you to include images and video. The blog is far cheaper and gives you a much higher return on your investment.
3. There is No Critical Mass. One of the most important aspects of marketing with social media is that you can gather a huge number of like-minded or like-interested people in the same place. If you use an SMNR to send your information out to 500 websites, you may only get one or two comments on each website. If that is the case then your interested parties are not talking to each other, which defeats the purpose of social media marketing. Not to mention the time and tedium involved in responding to comments on each of the 500 websites to which your release was sent. Consider instead how you might get those 500 commenters to have a conversation with each other.
4. They Do not Help Your SEO. The whole point of news releases in general is to get inbound links to your site. And while SMNRs contain links, those links are not optimized and generally link to resources other than your website. Use the online Press Release Grader to see how your SMNR release stands up. You will most likely find that you have too many links, and that diminishes the effectiveness of your release greatly.
5. They Do not Help You Reach Your Goals. The whole point of marketing your business is to get people to come to your website and get them to buy your products. So why would you spend money to put your information on another website? We have already noted that SMNRs generally do not result in optimal links to your site, so there is really no sense in using them for that purpose.
6. They Do not Allow You to Use Your Own Mutlimedia Accounts. Did you know that if you want to include a video in your SMNR then you have to upload that video to the news release service s YouTube account? That is right! Never mind that you have already uploaded the video to your own account; now you have to upload it to theirs as well. This means that your video is sitting in an account with thousands of other videos that are not at all related to your product or service. So if a potential customer actually finds your videos and wants to see more from your business, he has to search a lot harder than if all of your videos were lumped together in your account. Another problem is similar to the one we mentioned in #3. The comments left on the new release service s account are separate from the ones left on your account, so your commenters do not have the opportunity to interact with one another. And you have to visit your video in both places to respond to all of the comments.
You are much better off simply creating your own release, without images or video, and sending it over the wire, specially if you do not have the know-how to optimize them. Save the really cool release for your own website where you have control over what happens to it. You will save time and money, and the results will be greatly beneficial.
Filed under Social Media · Tagged with Avoid, Commenters, Critical Mass, Images, Inbound Links, Ingenious Idea, Interested Parties, Marketing Social, Media, Media Marketing, Media News, Multimedia, News, News Release, News Releases, part, People, Press Releases, Reasons, Release, Seo, Social, Social Marketing, Sole Purpose, Tedium, Time And Money, Use Of Time