Jackson Bleu owns and runs several sites on line at this time. His team has done extensive testing and research on the search engine tests and codes for years. Visit him at :Seldom Rest Ebooks Today!
Having Trouble Improving your Google Ranking?
November 13, 2009 by IBI · Leave a Comment
Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.
The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.
It is possible for a website with a relatively small number of quality inbound links to be ranked higher than a site with a bunch of irrelevant or insignificant links. If I have a website that offers quotes for auto insurance, and I have 800 quality inbound links, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that stem from link farms or Free For All (FFA) pages.
If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. The search engines usually discount any links that come from either of these sources.
Now that we understand what link popularity is and how it works, we need to look specifically at how Google measures it. They use a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.
One factor that Google uses in their algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.
The reason for this is because Google also measures the quality of your links. If your website is about vitamins, and the site linking to you is a video game site, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.
Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about jewelry, and another jewelry website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about jewelry is being written or discussed.
Also, they give an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells lawnmowers, and a blog about lawnmowers has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is LAWNMOWERS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.
Another factor used by Google to score your link popularity is the diversity of keywords contained on sites linking to you. For example, if you have a site that sells handbags, and all the links to your site are from other sites that contain nothing but the keyword HANDBAGS, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to handbags, such as BUY HANDBAGS, LEATHER HANDBAGS, etc.
It is difficult to increase your link popularity, but now that you understand how your score is calculated, you can devise a plan to improve your score. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a link to your site.
Twitter – why having a huge following is great for business and how to attract more followers
November 1, 2009 by IBI · Leave a Comment
I’m the first to admit I was a bit slow on the uptake for Twitter. My husband had been nagging me for months to get on to Twitter and use it as a way to grow my businesses. To be honest, I had my doubts. How could a 160 character update attract anyone to follow me, let alone have any positive impact on my business? And what on earth was I going to tweet about?
Then I stumbled across a ‘how-to’ program which helped me see the light. I paid around $US25 for the program and was amazed by what I learnt. I’m so impressed that I’m sharing this new-found knowledge with Home Biz Chicks subscribers.
Why Twitter? Twitter is the fastest growing social networking medium in the world. There are millions of users online every day conversing about things they’re interested in – whether that is personal stuff, hobbies, or business. The beauty of Twitter is that is groups together people who are interested in the same thing, so you can easily find consumers who might be interested in your products.
The stats are interesting – I know of a user who has 16,000 followers. On average, around 400 people click on the links in his tweets each and every time. If that link goes to a web site with a product to sell, he’s got 400 new prospects every time he tweets.
How to make the most of Twitter: The key here is to automate your Twitter account as much as possible. You also need to tweet about something that is interesting (but the good news is you can automate that too!). Here are the steps I’ve followed:
1. Upload an engaging photo of yourself looking directly into the camera.
2. Upload an interesting bio – something funny, personal, cheeky, engaging – anything that can capture attention. Mine says “Home Biz Chicks evangelist, white chocoholic, PR Queen, Greece nut, mother to 1 and a half, step mother to 2, doting wife, BandB fan, fearlessly determined” . I am amazed by how many people have commented on my bio since I changed it from the standard professional profile.
3. Personalise your page by going to mytweetspace.com. You can add images, a banner, text, anything that shows you’ve taken the time create something unique.
4. Update the design of your home page by using the Settings Tab and Design.
5. Send an automatic response to everyone who follows you. This is especially powerful if you want to send a link to drive people to opt in to your list. The product recommends using an affiliate response which I haven’t done – mine is offering the report “How to Generate Free Publicity For Your Home Based Business”. Go to tweetlater.com and follow the links to auto welcome and auto follow.
6. Find people to follow who are interested in the things you offer. Did you know it’s twitter etiquette to follow people who follow you? The key to generating more followers is to follow more people yourself, who are then likely to follow you back. Find people who are interested in what you have to offer by visiting twollo.com and then adding key words to your searches. You can also find people using Twitter’s yellow pages directory which is twellow.com.
7. Create content for your tweets. So, how do you keep people engaged? The trick is to post useful information about your topic, regardless of whether it comes from your web site or someone else’s. If you’re constantly tweeting about your subject, people will notice and begin to view you as an expert in the field, who knows where to find some great information. Do this by creating google alerts using key words for your industry. Set up a gmail account for the alerts to be delivered to, and then set them up as an RSS feed. Set up an account with twitterfeed.com, add the HTML code from your alerts into your account and shorten the link using tinyurl (there are drop down boxes for each step). These alerts will then automatically feed into your twitter update every few hours, giving you timely and interesting content that you don’t need to spend hours researching. If you have products to sell, tweet about those too.
Follow these guidelines and you too will see your followers skyrocket.
If you want more detailed information, including the step by step ‘how to’ videos, plus a check-list, you can purchase the product (which I recommend and have used) “Twitter Traffic Machine – the Automated Growth and Money Making System” .
© 2009 Home Biz Chicks
Online entrepreneur Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you’re ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips now at www.homebizchicks.com.
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Chief Chick Sue Papadoulis is committed to empowering women who work from home with the means and know-how to live a life of abundance. Sue educates and advises work-from-home women, and those who dream of working from home. A wife, mother and the owner of two successful home-based businesses, Sue is uniquely positioned to help others.
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