The core objective of professional copywriting is not only to improve the search engine rankings but also to convert visitors into buyers. What persuades the audience to revisit your site is its content. Amateur content can drive the visitors off your website. Professional copywriting is a technique that is adopted for making the webpage content appealing to the audiences as well as the search engines. For professional copywriting to be effective, the content has to written keeping the target audience and search engine guidelines in mind. The text should be of the appropriate length and must allow a smooth reading to the visitors. Search engines always look for genuine content, so your webpage content should be unique, informative, keyword rich and user friendly to gain top ranking in the searches. Proper researches have to be carried out for finding the apt keywords and key phrases. These relevant and competent keywords have to be placed strategically in the article body and other on page factors such as webpage title, description, headers, navigation bars, hyperlinks, and ALT tags. The density of the keywords should not exceed a certain limit so as to meet the standards set by leading search engines such as Google, Yahoo, Alta Vista, MSN, and others. Excessive keyword density may drive the search engines to consider your website as spam. On the whole, copywriting methods that cope with the changing SEO algorithms have to be used to attract the search engine spiders. Through SEO copywriting services, quality traffic to the websites can be increased. The process includes:• Web content creation• Editing of existing content• Inclusion of relevant and targeted key phrases and key words in the webpage content• Creation of Titles• Optimization of description• Creation of Meta tags, alt tags• Implementation of blogs and articlesProfessional copywriting is the most cost-effective method to promote your products and service over the internet. It can convert visitors into buyers by increasing the visibility of your website. The ranking obtained through copywriting will be stable as it has been acquired through effectual search engine optimization techniques. You can bring in more sales to your products and services through your website with the assistance of professional copywriters, as they may be aware of the latest internet marketing strategies. Professional copywriting for search engine optimization is an acquired skill that demands experience, expertise and time to achieve the desired results.
Rajeev Rajagopal is a search engine placement and positioning expert at Viral SEO Services; offering natural website SEO (search engine optimization) services to improve website rankings and increase traffic. Our website optimization services include SEO Copywriting, internet marketing and website promotion, and internet marketing services.
Filed under Copywriting · Tagged with Amateur Content, Article Body, Buyers, Content Inclusion, Convert, Copywriting, Core Objective, Genuine Content, Google, Into, Keyword Density, Meta Tags, Metho, Msn, Navigation Bars, Professional, Quality Traffic, Researches, Search Engine Rankings, Search Engine Spiders, Search Engines, Seo Copywriting Services, Target Audience, Visitors, Web Content Creation, Webpage Content
The core objective of professional copywriting is not only to improve the search engine rankings but also to convert visitors into buyers. What persuades the audience to revisit your site is its content. Amateur content can drive the visitors off your website. Professional copywriting is a technique that is adopted for making the webpage content appealing to the audiences as well as the search engines. For professional copywriting to be effective, the content has to written keeping the target audience and search engine guidelines in mind. The text should be of the appropriate length and must allow a smooth reading to the visitors. Search engines always look for genuine content, so your webpage content should be unique, informative, keyword rich and user friendly to gain top ranking in the searches. Proper researches have to be carried out for finding the apt keywords and key phrases. These relevant and competent keywords have to be placed strategically in the article body and other on page factors such as webpage title, description, headers, navigation bars, hyperlinks, and ALT tags. The density of the keywords should not exceed a certain limit so as to meet the standards set by leading search engines such as Google, Yahoo, Alta Vista, MSN, and others. Excessive keyword density may drive the search engines to consider your website as spam. On the whole, copywriting methods that cope with the changing SEO algorithms have to be used to attract the search engine spiders. Through SEO copywriting services, quality traffic to the websites can be increased. The process includes:• Web content creation• Editing of existing content• Inclusion of relevant and targeted key phrases and key words in the webpage content• Creation of Titles• Optimization of description• Creation of Meta tags, alt tags• Implementation of blogs and articlesProfessional copywriting is the most cost-effective method to promote your products and service over the internet. It can convert visitors into buyers by increasing the visibility of your website. The ranking obtained through copywriting will be stable as it has been acquired through effectual search engine optimization techniques. You can bring in more sales to your products and services through your website with the assistance of professional copywriters, as they may be aware of the latest internet marketing strategies. Professional copywriting for search engine optimization is an acquired skill that demands experience, expertise and time to achieve the desired results.
Rajeev Rajagopal is a search engine placement and positioning expert at Viral SEO Services; offering natural website SEO (search engine optimization) services to improve website rankings and increase traffic. Our website optimization services include SEO Copywriting, internet marketing and website promotion, and internet marketing services.
Filed under Copywriting · Tagged with Amateur Content, Article Body, Buyers, Content Inclusion, Convert, Copywriting, Core Objective, Genuine Content, Google, Into, Keyword Density, Meta Tags, Metho, Msn, Navigation Bars, Professional, Quality Traffic, Researches, Search Engine Rankings, Search Engine Spiders, Search Engines, Seo Copywriting Services, Target Audience, Visitors, Web Content Creation, Webpage Content
What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.
If you do a search for SEO pricing from reliable search engine firms you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms will charge less and others will charge a great deal more depending on where they are located, the size and condition of your website, and exactly what services you want them to provide. Are SEO Costs Worth the Investment?
So what do you get for your $30k ante? Legitimate SEO companies will provide things like target market analysis, keyword analysis, content massaging, code modifications, link implementation strategy, and metric analysis.
And what happens when Google changes their algorithms? Well you guessed it. You have to ante-up again and the addiction continues. Search engine optimization has become the crack-cocaine of Web-based businesses.
Keep in mind search engine optimization’s main goal is to increase your visibility and ranking in search engines which assumes more traffic to your website; but the leap from visibility to traffic to sales conversion is higher than you think. The assumption that better search engine visibility and more traffic automatically generates more sales is faulty logic.
Even if increased search engine visibility produces more traffic to your site and even if your website contains genuine content; if the presentation of that content doesn’t engage the viewer quickly and if it doesn’t hold the visitor’s attention for two to three minutes with a compelling and even entertaining presentation, then your chances of converting that visitor to a customer are minimal. How Much New Traffic Is Needed to Pay for SEO?
Let’s say your search engine tactics actually work and they not only increase your search engine ranking but also drive tons of traffic to your site. With realistic conversion rates at about 2-3%, how much traffic do you have to bring in to actually pay for the SEO expertise.
Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay the SEO fees. And at a 3% conversion rate and an average sale amount of $100 per transaction that translates into 50,000 unique new visitors per year to your site just to pay for your SEO strategy, and you still haven’t added one cent to your bottom line. You can do the math. SEO Investment Break-Even FormulaSEO Generated Unique Traffic Break-even = SEO Cost / Conversion Rate x Average Sale x Net Profit Percentage. Determining Your Conversion Rate
Every business has a different Average Sales Amount and generally speaking it is safe to assume the higher the Selling Price the lower the Conversion Rate. In order to figure out what your Conversion Rate is you have to do a little more calculation. Lets say a company brings in a total of $150,000 in Web-Sales and attracts 25,000 Unique Visitors per year and has an Average Sale Price of $395.95; their Conversion Rate would be 1.5%. What’s your Conversion Rate? Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100
To test the formula, we can check the original example where we have a given Conversion Rate of 3% to see if we arrive at the same rate:
CR = [(150,000/50,000)/100] x 100]
Conversion Rate = 3%The Meaning of It All
After calculating your own numbers, different readers will come to different conclusions. People seem to be mesmerized by complex statistics and bean counter analysis but the hidden meaning behind all the number crunching and mathematical machinations seems clear: if you want to make more money from your website the trick is not where you appear on a search engine or even how many unique visitors you attract to your site, but rather how many of these visitors you convert into customers. If you have a marketing budget it should be spent on conversions; and conversions are not the primary concern of search engine optimization. What you really want is a strategy that will increase conversions. How Do You Increase Conversions
MarketingExperiments is a research group lead by Dr. Flint McGlaughlin that studies and analyzes these kinds of Web-related issues. In a recent study entitled “Optimizing Your Landing Pages”, they came up with a formula for determining conversion probability. Here’s the copyrighted MarketingExperiments formula: Conversion Probability = 4(Level of Motivational Matching) + 3(Clarity of the Value Proposition) + 2(Effectiveness of the Incentive – Level of Sales Friction) – 2(Conversion Process Anxiety).
I already have a headache, but here’s how they explain it in more digestible terms: “… the highest performing Landing Pages are those that match exactly the Motivation of the customer. After Motivation, the clarity with which you express the Value Proposition is the most important factor in determining whether a customer buys from you or not.”(c) Copyright 2007 MarketingExperiments, LLC, You can visit the MarketingExperiments website for more details on their research.
I prefer an even simpler approach to increasing conversions: feature a website presentation that resonates with the needs of a qualified audience and compels action by providing a solution to those needs. Repurpose that presentation in affordable and no cost venues that drives even more meaningful qualified traffic to your site. Easy to say but hard to do, or is it?
What you need to determine is exactly what needs your audience craves and how best to engage their attention long enough to deliver a story that positions your offering as the missing ingredient required to fulfill their desire and ambition. The Answer and The Future
The answer to delivering this kind of presentation on your website is video that features professional presenters delivering focused, well-crafted messages that motivate action and embed in your visitors’ memory. If done right, these videos will resonate with the emotional and psychological factors that trigger human desire and motivation. Like it or not, it is the future of Web-marketing.
Google, Yahoo and all the other search engines understand that the Web has become a far more sophisticated delivery platform than it used to be. Methods are in place to delivery not only video, audio, and multimedia, but also to index and tag it for relevance. For when all is said and done, search engines are in the relevance business. If they can’t deliver relevant, meaningful results they are out of business, and no search engine optimization trick, scheme or formula is going to stand in their way.
Those who truly understand the shifting momentum of this reality are already adapting to this new Web-video paradigm – the question is are you?
Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients’ marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
Filed under Seo · Tagged with Analysis Content, Conversion, Conversion Rate, Crack Cocaine, Dilemma, Faulty Logic, Genuine Content, Google, Implementation Strategy, Link Implementation, Main Goal, Metric Analysis, rate, Search Engine Optimization, Search Engine Tactics, Search Engine Visibility, Search Engines, Seo Companies, Target Market, Three Minutes, Web Based Businesses, Web Prices, Website Visibility
With the seemingly ever frantic approaches to get more search engine traffic, it may seem strange to suggest that a solution actually might be work less on your site rather than more, but it might not be as crazy as it first appears…
You may have guessed that I am not saying you should forget about setting up your site correctly for seo purposes.
It’s important to pay attention to items like proper html coding site maps and a linking strategy.
You should always take care of these factors for long term search engine results, so called organic traffic.
What I am saying though, is that it may be possible to get a traffic generating vehicle to a better ranking than your actual site.
Let me explain.
One example is by using articles. Google particularly likes certain article websites, examples being ezinearticles, goarticles and searchwarp, and spiders them daily. Articles on these sites are quite capable of getting page 1 rankings, and within as little as a few days.
That’s not marketing hype or exaggeration, it’s well documented fact.
You do need to pick your keyword phrase correctly, but if you do so, and write a well constructed article submitted to a site like the ones mentioned above, it’s quite possible that your article will get a good search engine ranking.
People searching your phrase will see the article, and click on the link at the bottom to get to your site.
Yes, they do have to get over one extra hurdle in that they need to read to the bottom of the article and click on your site, but if you’ve composed your article correctly with genuine content, they will.
Another great traffic generator which you can use in the search engines is the blog.
Blogs are great for being able to immediately post and publish your content.
You can build a following of people who want to hear what you say, and will pass your blog details around the web. Publishing feeds allow other websites to use your content – great exposure without you lifting a finger once you’ve made the post.
This in turn can mean that your blog gets better rankings than your actual site.
This is not a problem, in fact it’s what I am talking about, using the blog to get good rankings, and then generating the traffic *via* that blog to your site.
Unlike articles, you also have more control over the blogs layout, so can monetize it as a by product of it generating traffic.
Another way to use blogs is to take advantage of other peoples’s blogs.
If they have a good ranking for your keyword phrase, leaving a comment and link to your site will not only help your own site’s rankings, it will get you traffic from the visitors that read the other blog, as they are by default interested in the subject matter.
So you can see, sometimes it helps to use specific traffic generators away from your site to get more search engine traffic.
Filed under Traffic · Tagged with 1 Rankings, Blogs, Engine, Exaggeration, Extra, Few Days, Genuine Content, Goarticles, Google, Html Coding, Hurdle, Hype, Keyword Phrase, Less, More, Search, Search Engine Traffic, Search Engines, Search People, Searchwarp, Site Maps, Spiders, Term Search Engine, Traffic, Traffic Generator, Working
