Web Designing: -designing Your Web Site for Seo?
November 15, 2009 by IBI · Leave a Comment
You are working on driving home based business opportunity leads to your web site. You have decided to implement SEO (search engine optimization) to get traffic to your web site.What should you be doing to optimize your web site for SEO to get better search engine results?And the answer is “not much”.When you get right down to it, you really just need to concentrate on designing your web site and marketing it as if search engines do not exist!You do need to make sure your web site is optimized with the right keywords and that includes your internal linking to pages. You do also need to make sure your code is good to go. For more details go to: www.10-website-programming-tricks.com For example, you do not want to grab a Wordpress template and find it has a “no index” imbedded in it which would keep search engines like Google from indexing your site. All in all though, if you concentrate on your keyword phrases for your niche to enable people to find your site, you just want to concentrate on content because “Content is what this is all about”!I guess what I am trying to say is that…if you concentrate and think only about what those who would visit your site would want to see, you will actually be doing the best thing you can for SEO. The design and marketing of your web site should be optimized for the traffic you are catering to.The design of your web site should be somewhat rich with the keyword phrases you are pursuing, but not overwhelming.You need to be careful using JavaScript and flash for the only reason that they cannot be crawled by search engines.You need to look at it this way. You should make your site as much of a pleasing experience to whoever lands there. It should also have good functionality as far as getting around it. If people have to figure out what they should do for any reason, they will leave.Doing search engine optimization is one thing but what happens when someone lands there? All the SEO in the world will not help you if that home based business opportunity lead is not attracted to your site. For can visit to: www.29web-design-tricks.com they say it takes a person an average of seven seconds to make up their minds in whether or not they should stay.Driving high quality leads to your web site means nothing if they do not stay. Design, functionality, and content are of the utmost importance to your site.Search engines like Google are not the enemy! They all make their money with advertising. They have (give or take) around 100 algorithms that determine the rankings of every given web site. If you work hard and do things every day by providing good quality original content, your site will get to the top of the listings!If you are just now working on using SEO for your lead generation campaign, know that it takes time and a lot of work. Achieving a high SERP (search engine ranking page) is definitely worth it though. Know that you are competing with many others and there are many algorithms in place to make sure everyone is on an even playing field.Marketing involves many things. I believe though that if you design your web site for your visitors and you are constantly working with content, you will succeed!
Getting Your Articles in Google News â Myths and Facts
November 14, 2009 by IBI · Leave a Comment
The Google News team made an interesting post titled âPsst⦠secrets of Google News exposed!â at official Google blog. The post explained about various Myths and facts related with Google news. Posted by Andy Golding, Software Engineer at Google, Andy also shared about how Google include and publish (rank) articles in Google news.
Coming directly to Myths and facts explained.
1. Updating article once itâs included in Google news helps in higher rankings.
False, According to Google the current Google news crawler doesnât revisit the articles. Every article/news in crawled only once so changing or updating the article will not help at all in fact any changes you make will not be shown at Google news website. I hope Google news crawler will soon have the functionality of revisiting the WebPages.
2. Placing image next to article improves the rankings.
False, Google do include images in news results and displays them next to your news item, but it cannot read the images and rankings purely depends upon text accompanied in your news item and not on having images in the news.
3. Articles with images and video are not included.
True, Google crawler cannot read flash, videos, images and other such type of multimedia content. Thus itâs a fact that if you new release or article doesnât contain any text accompanying images or multimedia content then it will not be included at all in news results.
4. Time is a major factor for inclusion.
False, Google crawlers are frequently looking for content related to current event and top stories. There are lots of factors that Google algorithms take into consideration and choose the best articles from the cluster for ranking. Publishing articles prior, after or in midst of any event donât improve any chances of rankings at all.
5. Articles with Google adsense ads rank high in Google news.
False, well this is the most disputed topic among webmasters not only for Google news ranking but also for Google organic results also. Google had always denied this fact and according to goolge spokesman, âUsing AdSense doesnât have any impact upon our ability to crawl or rank your articles. We try to stay as objective as possible, and giving sites with our ads product a boost, well, that wouldnât be very objective!â
6. Creating sitemap helps.
True, sitemaps may not help in achieving top rankings but they do definitely help in other way like meta data for our article, specifying category the news would be appear, specifying which articles should appear in google news etc.
7. Redesign or change in site structure may affect my coverage in news rankings.
True, any drastic change in website design or structure, layout etc may cause problems with crawling of your article and hence overall coverage over google new may be affected.
Author is working as SEO head atSEO
Company India. He primarily focuses on articles related to web site design and internet marketing. For more articles by author visit http://blog.webdesigningcompany.net
My Top 10 Iphone Applications
November 11, 2009 by IBI · Leave a Comment
I’m sure most of you have heard about Apple’s new iPhone and all the different functionality it has to offer, so I’ll spare you the details. What I will share with you are the top ten applications that I enjoy and use on a daily basis.
1. ZenBe Lists – This is a to-do-list application that lets you itemize your daily tasks. The app features a minimalist green user interface, extremely functional features, and a free price tag. I find ZenBe Lists to be above and beyond other to-do-list applications, which is why I chose it as part of my everyday apps.
2. NetNewsWire – Sorting through my feed list is much more efficient on the iPhone as opposed to on the web. That’s where NetNewsWire is so helpful; this application is an RSS reader just like its parent Newsgator only for the iPhone. So if you’re one to enjoy news feeds then make sure you review NetNewsWire.
3. Twinkle – This is a great Twitter application. If you’re asking yourself what a twitter is, don’t feel too bad. Twitter is a website that allows you to blast out short updates about your daily life (“I’m at home on Appcraver looking at this new game, and then I’m going to the market”) to your friends and people that want to track you. So what’s so special about Twinkle? Well the main differentiator is that it knows your location. It taps into the iPhone GPS and adds your current location to all of your tweets! You can also keep track of nearby twinkles.
4. Facebook – It seems nowadays everyone is obsessed with checking their Facebook; well at least I am. This application makes it easier; it gives you one touch access to all of your friends, your profile and inbox. You can even ping anybody who is online and start chatting instantly. The best part is you have immediate access to your Facebook inbox and you don’t have to login every time. Oh and did I mention it’s free.
5. Shazam – This totally free application is a life saver! Have you ever heard a song that you loved so much, but didn’t know the name of it or who the artist was? Well with this application you can solve that problem once and forever. All you do is hold the iPhone up to the music that’s playing and hit the “Tag Now” button. Shazam does the rest! A couple seconds later it will return the name of the artist, record cover and name of the song right to your iPhone.
6. Pandora – This next application is great for parties or whenever you want music playing but don’t want to assume control of the songs. All you have to do is type the name of a band, and Pandora will create a custom “radio station” around that band, which includes songs from the band itself, as well as songs that “sound like” that artist. Pandora is an amazing application for music discovery, pick a channel and let Pandora be the DJ.
7. Bloomberg – Finally a finance application that I can use to constantly stay up-to-date on markets around the world. Bloomberg offers news, stock quotes, company descriptions, top performers, price charts, market trend analysis and more. Although painful at times, I enjoy following my list of stocks. Your probably wondering what this type of app costs, well it’s free.
8. AOL Instant Messenger – AIM for the iPhone is a great product, and works just the way you would expect it to. But it does have a drawback that tends to bug me. Unless the application is open, you don’t get alerted when you receive a message. I don’t know about you, but when I get a message I want to be notified instantly. With the iPhone it presents a problem because as of now you can only have one application open at a time.
9. Movies – The new Movies application allows you to search local theaters for show times, view movie details, and watch movie trailers. There isn’t much to complain about this app, it was designed well and pays close attention to detail. What’s amazing about it aside from the free price tag is that it was developed by a college sophomore who sold it to Flixter.
10. Calendar – Number ten on my list goes to the Calendar application. You’re probably thinking, “Wait doesn’t that come with the iphone?” The answer is yes, it does come with the iPhone, which is probably why it’s such a great application to begin with. I use this calendar every day to manage my schedule, after this app I simply refuse to go back to my old desktop schedule.
There you have it, my top ten iPhone applications that I can’t live without. For more information on any of the above mentioned apps or new iPhone applications visit Appcraver.com.
Neal Hamou is a staff writer and marketing consultant for Appcraver.com. Appcraver provides up-to-date, breaking news on new iPhone applications, interviews with developers, reviews and much more.
How To Install A Wordpress Plugin
November 9, 2009 by IBI · Leave a Comment
If you want to extend the functionality of your Wordpress blog, then you will want to install a Wordpress plugin that promises the utility you are looking for. The Wordpress blogging platform is an amazing tool by itself, but some people demand more from the platform so that it can be the perfect content management system for their needs.
For example, the Wordpress blogging platform cannot display Google AdSense ads automatically. If the blog owner wants to stream AdSense ads on his pages, he will have to fiddle with the HTML code of the said blog. With a specific type of Wordpress plugin however, like AdSense Manager among others, you can automate the display of AdSense ads on particular areas of each page of the blog.
Wordpress plugins are perfect for people who don’t have a deep working knowledge regarding how the blog works. Even veteran internet marketers will say that they’re not savvy enough to know each and every trick possible with Wordpress. By installing Wordpress plugins that fulfill the needs that users want to be added to the Wordpress platform, blogging – and content management for that matter – becomes a much easier task.
There are so many Wordpress plugins available today. In fact, a great number of Wordpress blogs make good use of numerous plugins to the point that they don’t look like blogs that are produced by the original Wordpress platform. They become absolutely stunning, outstandingly dynamic, and highly functional websites that rival the best products that complicated content management systems like Joomla and Mambo produce.
Not many people know how to install Wordpress plugins, however. This is what this article is all about.
Installing Wordpress plugins is actually very easy. If you know how to use Wordpress, it will only to take you a minute or less to learn how to install Wordpress plugins.
The foregoing, of course, is the manual approach in installing Wordpress plugins. Newer versions of Wordpress, at least as far as the default theme is concerned, allow for the automatic installation of plugins from admin dashboard itself by going to Plugins>Add New and browsing the file to be uploaded and installed. The Wordpress plugin must be in .zip format for this to work. Some Wordpress themes do not carry such a feature, however.
Wordpress plugins are fantastic ways to make your blog better and more suitable for your needs, and with the absolute ease by which these plugins can be installed, you don’t have an excuse not to make the most out of them.
Samantha Milner is a well-known Internet Marketing expert and the owner of my easy online pay that gives free internet marketing tips to all:
“Become a Internet Marketing Expert Today!”
Head over to http://www.myeasyonlinepay.com to get your FREE advice now!
Why You Should Learn How to Make a Blog With Wordpress
November 9, 2009 by IBI · Leave a Comment
If you start your blog on the wrong platform, you are asking for trouble. Think about this: if your start your blog the wrong way, you could lose all of your search rankings and many of your readers when you try to change gears. Don’t let this happen to you! Start the right way, right from the start.So “Which blogging platform is best?” I hear you asking. The answer is simple. After years of blogging and using platforms inside and out, it all comes down to WordPress being the hands-down winner. Here are a few reasons why. WordPress has an extensive theme directory. Themes are used to change the look and feel of your blog. You don’t need to know how to design or code a thing. There are thousands of free, premium, and specialty themes to choose from.WordPress has an extensive plug-in directory. Plug-ins enable you to add interesting functionality to your blog. How about a map of your recent readers? Adding a contact form to your about page? Showcasing affiliate products? You can choose third-party plug-ins or even create your own. WordPress offers complete administrative control over your blog. There are very few things that you can’t do with your WordPress blog if you’re self-hosting. My stock answer when anyone asks: “Can I do _____ with WordPress?” is “You can do ANYTHING with WordPress.” It won’t make you coffee in the morning, but it’ll handle most everything else.WordPress has excellent user management, using a role-based security model that supports multiple levels of access. For example, authors can write articles, editors can publish those articles after approval, administrators can change the design of the blog. This is incredibly convenient if you want to allow multiple authors to write posts for a blog, or perhaps set up a membership site. Forget about hiring a developer; just use WordPress’s built-in user registration functions.WordPress has an active and enthusiastic contributing developer community. This means that software updates are frequent, bugs are fixed regularly, the software is mature, and requested features are actually added to the product by people who care about and use the product. The WordPress community is a reason why WordPress is such a powerful and easy-to-use product.WordPress has an easy-to-use page editor. With pages, you can really blur the lines between what is a web site and what is a blog. Pages allow you to store static content (i.e. content that isn’t regularly updated).It’s free! There are other free blogging packages out there, but none offer the same combination of power and simplicity that WordPress offers. Here’s an interesting exercise: Google “moving to WordPress” and see how many results are returned. People are switching to WordPress software for a reason.In a nutshell, if you’re blogging, you need to be using WordPress. It’s that simple. WordPress has built a fanatical community and support base for a reason: they’re the best.
Jared helps new and aspiring bloggers learn how to create blog properties professionally and profitably. You can learn more about one of the leading blogging programs available today by downloading the FREE guide on how to blog for money at Jared’s site.
How Much Money Do You Need to Start a Business?
November 7, 2009 by IBI · Leave a Comment
A question I get asked frequently is how much money is required to start a business. It’s probably on e of the toughest questions to answer because there are so many variables involved. My usual answer is that it takes anywhere from a couple hundred dollars to several million. Why such a wide margin? Well if you are interested in opening a manufacturing plant such as a solar manufacturing company, it’s going to take millions of dollars. On the other hand, if you are planning to open a pool cleaning service it might only take a few hundred. Let’s take a look at some of the variables of starting a business.
Technology
- Obviously if your business is going to be online you will have technology requirements that where you will either need expertise or money to outsource. But even if your business is primarily offline, you will need to have some online presence via a website or blog. Let’s assume you sell products or services and need a 5 to 10 page website in the beginning. Here are the costs involved:
- Website development will be anywhere from 1,000 to 2,000 and maybe more. It just depends on what you need. One thing to keep in mind, however is that if you have some time, you can buy some really cheap, good looking templates and create the site yourself. It just takes time and a lot of patience during the learning process. If you can get by with creating a blog, the process using WordPress is extremely easy and they have tons of plugins you can add for additional functionality. Make sure you explore this option to see if you can use the technology.
- Domain name fee. This will be around $10 for a year.
- Hosting fee. This is a monthly fee and will be around $15 per month.
- Merchant services fees. If you accept credit cards for your products or services then you have to have a merchant services account. Look for companies that don’t require an upfront fee in the beginning. The monthly fee will be around 2.5% of your total sales.
- Shopping cart fees. If you have products or services that people can buy online, then you will need a shopping cart. You can get free shopping cart systems but in many cases they will have limited functionality. A good pay shopping cart system will cost you about $100 per month.
Business Licenses
Depending on how you structure your business the cost of setting up your business structure and getting your licenses is inexpensive. You can create an LLC for less than one hundred dollars. Your Federal and State tax ID’s are also really inexpensive, usually under $20.
Marketing
Marketing can range from zero dollar marketing tactics, such as free classifieds to very expensive advertising such as Television. Marketing is one area, in the initial stages of your business where you can substitute money for time and energy. For example, you can easily produce a video market it free on your website or videocast directories. The major expense will be your time and energy in creating the video. This includes all of your ads. It’s easy to let a graphics design person create all of your content for you, but will be very expensive in the long run.
Marketing is one area where you need to do some research to find the best tactics and strategies. Overall, if you are on a shoestring budget, you can initially do it for free regardless of whether you operate an offline or online business. If you want to produce all of your ads yourself, you may want to invest in a desktop publishing program such as Microsoft Publisher as a tool to help you create your ads. These applications cost anywhere from $75 to $500. On the other hand, you could always get by initially with PowerPoint to create your ads.
Training
You may want to consider ordering some training materials to help you along in the areas where you are weak. You can expect to pay anywhere from $10 to a couple hundred dollars for some great introductory training.
Insurance
In a lot of cases you don’t need to order business insurance. I definitely recommend insurance in cases where the public can get injured from your product or service. The cost of insurance is dependent on your industry. I owned a sports bar once where I had to pay $24,000 per year in property and casualty insurance. I know of some surgeons that pay up to $100,000 per year in malpractice insurance. Those industries are more of the extreme examples because of the liability involved, but you need to do some research for your industry.
Fixed Overhead
If at all possible, in the early stages of your business work out of your home so you can avoid making big monthly payments for your lease and utilities. There is enough going on in the early stages of your business than to deal with the worry of making these payments. If your business requires leased retail or office space, you usually are required to come up with first and last month lease payment as well as a security deposit. You will also be required to pay a utility deposit to your electric and gas companies. You will definitely be required to carry a minimum amount of property insurance as well. You can see that it starts getting expensive fast and if you’re in the start up phase, it’s a lot of added pressure – that is, of course, you are well financed.
Development of Your Product or Service
Don’t forget to count the money required to develop or buy your initial product or services. Obviously this is different based on the type of business you go into so you would need to do some research to find out.
Overall, these are the primary cost factors to consider when starting your business. Again, if you are a do-it-yourself person then you can start a lot of different businesses for a few hundred dollars. If you prefer to outsource these tasks, then you will spend somewhere in the thousands to start your business.
David Mickelson is a leading advocate for entrepreneurs and small business owners. He is currently the managing director of Business Field Manual, LLC. In his latest book Entrepreneur Field Manual will show you everything you need to know on how to start a business. You will see how and when to create your sales process, branding strategy, marketing tactics, sales conversion strategies, business structure, idea validation, and more, from the beginning to launch.

