Discover the Truth About Traffic Generation Which Most Experts Don’t Want to Reveal

As any online business owner knows the way to profit online is to drive high volumes of targeted traffic (or prospects) to your website and then convert them into a customer by making a sale. The first part of this equation “that of driving traffic” compared to the second part of the equation “converting a prospect into a customer” is written about, discussed and deliberated on in far greater volumes than it’s just as important partner conversions. The reason for this, we could assume, is that traffic generation is the first hurdle to be overcome in the online marketing process and thus overshadows all other elements in the equation.

More is talked about on the subject of driving traffic, than on conversion, and even, on the subjects of conversion and follow up put together, but still everyone seems to be in constant debate on how this should be done and which tactics and strategies should be deployed to create success in this endeavour. Tips, tricks and tactics are hot subjects that gather huge followings and create instant buzz, but the truth is that much of what is published on the subject of driving traffic misses I think the most important and fundamental point in this process.

Being that the process of driving traffic to your website takes physical work and the greater the intensity of this physical work, the greater the volume of traffic that will be generated. Unlike conversion which once optimised and working can be left as a systemised process, traffic generation on the one hand, needs to be viewed upon as a constant daily business activity. Yes for sure, certain elements of the traffic generation process can be systemised and left to run on autopilot, but all the other methods needed to maintain a wide and expanding funnel, that brings in new prospects and links takes physical work. For a small website this work can equate to a work schedule that would keep one person busy for the working week, constantly maintaining and expanding the traffic funnel.

Go to any one of the numerous New Media Recruitment Agencies online and trawl through their category menu and you will now see that many small and medium sized businesses are recruiting and employing Online Marketing Managers – a job designed to fill the void in a companies marketing plan. The recruitment of Online Marketing Managers should now become an essential job role in all SMB’s but what should the even smaller business owner with limited resources do to assist them in creating a high intensity, high physical work load, traffic plan?

Every business owner or online marketer should by now be aware of the fact that over 65% of all purchases, both online and offline are preceded by a search, and, if say 60% of people use Google as their primary search tool, then this fact should be alarming to all those businesses out there, that have not, even to this date realised that they may be missing out on potentially 60% of all new business.

In my household, if we need to make a purchase, the first thing my wife and I do is to type our search query into Google. We do this even for products and services we wish to purchase locally, Say, carpet cleaning. We no longer use yellow pages unless this comes up in our search results.

Another factor why so little is mentioned on the fact that traffic generation takes physical work is the fact that it is very difficult to sell a concept, training course, or instructional information to someone by explaining that the product is a blue print to driving high volumes of hot targeted traffic to your website. But you will only succeed if you spend all your working hours making this happen by applying yourself to repetitive data entry, content creation, comment posting, ad tracking, link building tasks etc. This is a concept that is hard to sell considering everyone wants a quick fix or a secret tactic, and are generally adverse to physical work if they can help it.

As a small business owner I learnt this the hard way, when I first started out on my online business career I was drawn in by much of the hype that abounds on the web over the subject of generating traffic, subsequently I purchased numerous informational products that would assist me in this endeavour.

What I learned was that to reduce the physical work load I had to leverage geo-arbitrage and outsource much of the repetitive physical work, as without this assistance I spent all my time working in my business and not on it. I also dedicated precious time figuring out how to drive traffic with Google ad words. Google Adwords has the potential to target that 60% of online surfers who conduct their product reviews and pre-purchase research through Google. But the problem for the small business owner is again how to effectively manage the amount of physical work needed to generate the volumes of traffic needed for their business against the cost in time and money to make this happen.

To resolve this issue the very small online business needs to incorporate some smart tactics to reduce the physical work load.

1. As much as possible outsource all repetitive tasks i.e. data entry, posting ads, commenting on forums and blogs, editing articles, social bookmarkings etc.

2. Leverage and optimise your ability to drive traffic through the main search engines i.e. Google, yahoo and MSN search.

This will reduce the amount of physical work and time needed to generate the volume of traffic that will be required for the business to operate profitably.

Next the small business will need to cut the cost of these activities as much as possible.

1. Use Geo-arbitrage to reduce the cost of outsourcing. Geographic arbitrage is the business process of leveraging the reduced cost of using a work force of virtual assistants or free lance specialist in a lower paid countries such as India, Philippines, Russia, and Brazil etc, this is due to currency differences and generally the lower wages cost.

2. Constantly improve your ability to optimise your search engine advertising campaigns so as to reduce your Ad spend per sale. This should be achieved by a constant process of testing and tracking each advertising campaign and by keeping abreast of other experts test results.

This article presents an overview of what it takes in reality to generate high volumes of targeted traffic to a web presence without an existing and relevant list of prospects, or by leveraging joint venture partners or affiliates

The Author: Lee Manton is an internet business promoter and marketeer who uses Get Free Google Ads and elance to assist him in his traffic generation plan