9 Keys For Successful Business Blogging
November 19, 2009 by IBI · Leave a Comment
It seems that some business owners are reluctant to start business blogs for a variety of reasons. Some are afraid that they’ll burn out and lose followers after working hard to get them. Others are afraid that they won’t have anything to say. Still others are afraid that the time commitment will be too much to manage. If you’re one of these people, stop making excuses and start blogging! Here are 9 keys for successful business blogging.
1. Have a Conversation. The point of a blog is not to lecture, nor is it to push your products and services. Instead, the point of a blog is informal, informational communication in which your readers can learn more about you, your products, and all that your business has to offer them. By engaging potential customers in conversation, you give them the opportunity to learn to trust you, which increases the likelihood that they will purchase your products or services. You don’t have to be clever or cute, just honest and open.
2. Know Who’s Reading. What kinds of conversations will interest your readers? You need to have this information before you even write your first blog post. It’s hard to have a conversation with someone about whom you know nothing, so find out who’s reading and what interests them.
3. Regularly Publish. People will stop visiting your blog if you stop publishing. And even if you start back up again, chances are they won’t be following you anymore. So update your content regularly-once a week at the very least-and comment at least that often as well. You’ll do yourself a favor by publishing daily if you can hack it.
4. Let Them Know Who You Are. People will be more willing to share information about themselves if they know who you are, so include an “About Me” page on your blog. You don’t need to tell your whole life story, just a bit of personal background and a summary of your professional experiences.
5. Use Your Voice. Use the conversational style that’s most natural for you. If you’re naturally sarcastic and clever, throw a bit of that into your writing. But don’t force humor if it’s not natural for you. Readers want you to be transparent, and that means being true to yourself in your writing.
6. Engage Other Bloggers. Read other blogs and comment on them. This is a great way to keep up with what’s going on in your industry and to get fresh content.
7. Don’t Get Anyone in Trouble. While it’s important for your blog to be conversational in style, it’s also important for your blog to be professional. All of your posts should be professional and all of your comments should be professional. Never write something until you’ve thought through it first. Remember that you’re not only representing yourself, but also your entire company.
8. Write Well. You’re not in the running for the Nobel Prize for Literature, but you still want your writing to represent your company well within the blogosphere. Use correct grammar and spellcheck everything before you publish. Potential customers will never take you seriously if they perceive that you are unable to communicate in writing.
9. Follow Your Bliss. Don’t force yourself to regularly write about things that don’t interest you. Of course you’ll occasionally need to stretch yourself by writing about industry trends that may not interest you all that much, but try to stick with topics that get you fired up. You need to learn how to convince others to take interest in your industry, your company, and your product, and the best way to do that is to write with passion and integrity.
Stop trying to think of reasons not to blog and just do it. Following these 9 keys will get you off on the right foot.
Google, Twitter, Facebook, Bing – Oh My!!
November 19, 2009 by IBI · Leave a Comment
Today was a big day for Google, Bing, Twitter and Facebook.
To quickly recap:
Bing announced they have made a deal with Twitter AND Facebook to pull their updates into the SERPS (search engine results pages).
Hours later Google announced they too have a deal with Twitter and will be delivering Tweet feeds in the SERPs.
This is exciting and interesting and it confirms one thing: SEO (Search Engine Optimization) and Social Media are partners in your success. You shouldn’t neglect either.
No one knows exactly how this is going to play out yet but we’ve all started preparing for it already. Off the top of my head, here are some tips to help you prepare.
Since we don’t know how they will sort through the massive volume and pick the tweets to return in the results, we don’t know exactly how to give our tweets the best shot at getting picked up.
Let’s look at a little logic and a little Google knowledge.
They like history and they like quality. They also like volume.
So, get an account now if you don’t have one already. Get as much history in as you can. Accounts that have been around longer with more tweet history (and more followers) may fare better. (PLEASE don’t go overboard – the last thing we need is people to start keyword stuffing mass volumes of tweets).
Tweet often but keep it natural – and tweet quality. Tweet when you have something to ask, share or teach.
Use keywords – but don’t stuff with keywords. If the tweets are about your industry, you should be using keywords naturally anyway.
If you are going to retweet your messages at different times of the day to be more likely to catch your audience, make sure you vary them a little bit (and again, don’t go overboard).
Use links in your tweets back to your site (to relevant content on your site) and share the link love – link to other quality sites out there. Make sure you use your keyword in your bio and if you are just setting up your username, maybe in your username too? This may or not help. Again, I must say – do not stuff keywords anywhere – not in tweets, not in your bio, not in your username.
This is a good thing, but if people abuse it and bring the overall quality of Twitter down, we will all be sorry.
If you have a feed that sends your tweets to Facebook, or your Facebook status to Twitter, you may want to consider turning it off. If you have the same message in both places you are missing an opportunity for Bing to pick up both. If they are unique, you have 2 chances to get in there!
So, get tweeting and Facebooking! It’s going to be a fun ride!
Jennifer Horowitz, Dir. of Marketing for EcomBuffet.com, has written a book on SEO and has been published in many SEO & Marketing publications. She is the editor of Spotlight on Success: SEO & Marketing newsletter. Over the past 10 years Jennifer’s expertise in marketing & Search Engine Optimization has helped clients increase revenue. Follow Jennifer and stay current on SEO, marketing, social media & more. http://twitter.com/EcomBuffet
SEO For Bing and Google
November 18, 2009 by IBI · Leave a Comment
Bing is the latest search engine platform by Microsoft. MSN or LIVE is history. Today, Bing has gained quite a number of new followers when compared its predecessors. If you log on to Bing, you can see that it is trying to differentiate itself from Google. It claims to be the first decision engine as compared to others.
I tried searching on Bing and found that it delivers either highly relevant results or something less. I believe Microsoft has really spent the resource and effort on their search algorithms. If they want to be in the search business, they must start delivering relevant results.
So for us search engine optimizers, what lies in the future when it comes to SEO for Bing and Google? In early June, Microsoft releases a statement stating that SEO is still SEO and Bing does not want to change that. Although the design of the engine is very different from others, I believe the foundation of ranking high on Bing is pretty much the same as what we used to know. SEO is about making your pages as relevant to what the searchers are looking for. So if we bear this in mind, we can definitely score well on Bing.
The team from Bing also emphasizes that good content and website design is the key to rank well on Bing. This means that what applies to Google also applies to Bing too. Recently, Microsoft announces that they have merged with Yahoo and from 2010 onward, Yahoo search will be powered by Bing. So instead of optimizing for 3 different engines, we are now focusing on Google and Bing + Yahoo. After I did a check on some of my rankings on Yahoo, they are ranking well on Bing too. This is definitely good news to us.
Although the Bing team does not reveal much other than empathizing on content and website design, I believe link building still plays a very important role when it comes to Bing SEO. So no matter what, do continue to build links consistently.
It is still early to say that Bing will become a strong number 2 in the search engine world. They need to produce relevant search results in order to avoid turning off searchers. Although Bing has captured a substantial number of traffic since its launch, the rest remains to be seen. So now is the time to find out more about Bing optimization and prepare your website for the future.
Learn how to generate income from home using Bing Click Here For More Info More and more people are cashing on Bing very fast so Cash in on Bing
How To Get A Head Start On Your Blogging Competition
November 15, 2009 by IBI · Leave a Comment
Whether you’re new or experienced at blogging you always want to be looking for more ideas to drive readers to blog pages.
Marketing your blog correctly will give you the results that you’re looking for, you’re going to find you can’t just make a blog, post to it a few times, and expect the world to find you and make money as a result.
This won’t happen whether you want it to or have been told in the past it will. However, if you can market your blog effectively, you’ll get the results you’re looking for.
To begin blog marketing you’ll first need a blog (there are free providers available like blogger or wordpress).
The next step (probably the most important) is to ensure that you update you blog frequently, you should post content to your blog regularly if you’re going to get the best results and build an interested group of followers.
Many bloggers post to their blogs daily, others once a week, whichever you choose, you have to be consistent, it’ll pay off in the end believe me.
This is a great way to get started with blog marketing, just remember you wont have a blog to market if you do not post in it regularly.
Most free blogs look the same but you can ensure your blog design stands out.
You don’t want your blog to look and feel like all the others online, so try to make it different.
Having a look and feel of your own is a huge plus in the blog marketing world. You can personalise your blog using HTML and changing the code to fit your market or branding.
You’re going to see this make a difference to your blog as well as your readers you see to hold the readers interest it needs to have good content and be pleasing to the eye!
Getting a theme that’s going to match the market you’re promoting in your blog will make it look even more professional.
You don’t want readers to mix your blog with other similar ones, if this is a worry to you, you’ll want to ensure you change yours to make it look completely different.
If this isn’t a concern but you’re worried about changing codes and HTML because you feel it’s beyond your experience at the moment you can use the free templates blog providers have ready made.
Another trick that’ll boost your blog marketing is exchange links, exchanging links with other more authoritative blogs and websites in the same market will spread the word about your blog.
The authority sites are going to have a higher page rank, and will also be listed high in Googles search results, so it’s worth doing some research to see if they exchange links. If they don’t, you could always just add those into your blog roll.
You don’t need permission to do that.
However, in the world of blogs, most blog owners are thankful for all links, and are very often willing to return the favor.
This is a great way to market your blog which is often overlooked, if you decide to use this technique you won’t be sorry, you will see results in one way or another.
You can even use this method to promote your website.
Pete Craig – Marketer
The simple way to get an online presence is blogging, if you want to learn how to blog effectively and in a way guaranteed to make you an income then you need to follow the lead of an expert or authority in the market.
Lucky for you there is a program available to get you started on the road to blogging riches.


Get The Best Comments With Simple Wordpress Tips
January 11, 2010 by IBI · Leave a Comment
When you are into writing blogs on a regular basis, the primary motive of your posts is to invite the comments from the readers to your link. Be it good or bad, this feedback highly counts and it really helps you chalk out your future posts. A comment on a page is the most valued response that you can get on your blog. In fact, a reader’s view to your blog also gives you satisfaction and the crtical evaluation that you need for your writing.
The primary objective of every blogger is to get the maximum number of responses to a post so that he or she can gauge the success of the post with the readers. The following simple and practical Wordpress tips can help you out in generating more valuable reader comments.
Remember to never mix your track backs, if you have them active in your blog, with reader comments. This makes it confusing for the readers to understand the difference between the two. Ensure that your comments are stylish to catch the attention of the visitors to your blog. This makes it simple for the readers to quickly identify the comment box and they can post their responses without hassles. If you have many comments on your blog you can number them for the convenience of your readers.
Customizing the wordpress comment box makes it fun for the readers to read. This catches their attention and in this regard prudent choice graphics is a vital part. The trick is to steer clear of the mediocre and boring comment boxes that are normally overlooked by readers.
When you have written your post and received a number of comments, remember to display the total number of comments received on your blog. Displaying the total number of followers on Twitter and Feedburner also helps you to attract more readers to your blog and earn those valued comments that you are looking for.
If you have very old content with comments it is wise to disable them so that your blog boasts of the latest and up-to-date posts. If you are using the latest version of WordPress, you do not need to worry about it as this is disabled automatically. If you are using an older version of WordPress, you have to update them yourself by deleting the older posts.
There are many readers who comment posts on a regular basis and in the process they may make a mistake while commenting on your blog. For them you can use the edit comment options that are present in the versions of Wordpress 2.5 and above. The reader can conveniently edit their comments in an allotted time and make it simple for them to rectify mistakes promptly.
The above Wordpress tips can help to get the much awaited reader responses that you are looking for your blog post. Your readers will also be happy to post their comments with a comment friendly page that in a great way also contributes the popularity of your blog with them to a large extent.
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