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SEO for 100% Flash Websites
November 15, 2009 by IBI · Leave a Comment
I’m booked tomorrow to do my first full-flash SEO implementation ever on a website. This has been a long time coming, and I can think of a few reasons why this is my first full-flash SEO project.
The plan is brutally simple, and in my opinion this should be the default logic for new flash-only sites.
Google sees a plain HTML website, with nicely optimised titles, H1 headings, meta descriptions, and body content. Like a good bot, it caches your site and includes it in search results.
If they have Javascript / Flash, the user sees the Flash content and not the HTML content. This is perfectly white-hat because the HTML content is a fair and honest representation of what the user sees in the Flash – in fact, it’s coming from the same data source. The Flash-enabled user gets to see additional animations and interactive effects, but the core content is the same.
the same as Google sees. Once again, what’s good for SEO is good for the website as a whole (when done with good intentions).
Content is stored in one place, so unsurprisingly, it’s very easy to make changes to the site. Gone are the old days of having to maintain a Flash site and a non-Flash site independently. You can even use a CMS database as your data source, making it even easier to update content.
The logic of all this is brutally simple. It’s white hat, and it improves accessibility of an otherwise disasterous technology. I posted my concerns about Google indexing flash earlier this year when they announced changes to their algorithm. My point was that developers should stop worrying about how Google indexes Flash files, and worry instead about accessibility – by fixing the accessibility issues (using the above method), the SEO issues take care of themselves – Intresting SEO Articles
Seven On-Page SEO Tips That Work For Your Website
November 2, 2009 by IBI · Leave a Comment
Search engine optimization is an emerging technology that keeps websites search engine friendly and ranking well. An optimized website will help generate more traffic and attract more potential clients. On-page optimization is one of the most essential elements to the SEO process and cannot be ignored at any level of your website. If your web designer or developer is ignoring on-page optimization techniques, then they are not working with your best interests in mind. Here are seven On-Page SEO tips that will work for your website.
Proper meta tags will help the search engines understand your website. Meta titles help people search for your individual pages by name, and meta descriptions will help people find your website by topic. Use your keywords to make meta tags accurate and descriptive.
Add new content to your website on a regular basis. We recommend adding an article or blog post a day in order to gain higher rankings. Search engines prefer larger sites over smaller ones, so new content for them to feed on is much appreciated. </p>
Target keywords which accurately describe your business/service/product/brand. Use these keywords throughout your headlines, subheadings and body copy with a proper keyword density of 2.5%. If you ‘keyword-stuff’ your content, chances are the copy will drive people off your site.
Avoid unnecessary javascript and flash. Search engines have difficulty with flash websites and will not acknowledge or accredit any of its content toward ranking. This would be referred to as a ‘waste of space’ to the spiders who are crawling you.
Build backlinks from quality, relevant websites. If you are a dermatologist, you may want to link to the products and brand sites that you are selling. You wouldn’t want to link to a company who sells hair gel, or were just sued by PETA for testing on animals.
Submit your website to the most relevant categories of various directories. Ensuring that your website is categorized correctly will only help your rankings.
Avoid Blackhat SEO techniques. Everyone has been tempted to cheat at least once in their lives, but hopefully you got that out of your system in grade school. Google does not take kindly to cheaters. You will be caught and risk being banned from the Internet. Yeah, it’s like that.
If you implement these SEO techniques well, your site’s ranking will improve on Google, Yahoo, Bing and any other search engine. This will also help your traffic increase and draw more of your target audience to consider your business and brand for their next investment.
Volacci.® Your Profit. Our Passion.
Ethan Luke. search engine optimization – Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.
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