Social Media Marketing – Why You Need to Establish Your Brand in Web 2.0
November 20, 2009 by IBI · Leave a Comment
Why Brand in social media?
You probably have asked this question before.
Or maybe twice.
I know I did several years ago-until the “light went on” and I discovered some things that proved to be worth millions in business.
But just what IS branding in social media and how do you participate in it?
Branding is a marketing technique, strategy, method, or action that has the massive potential to elevate your online and social media business to the top. It involves helping your customers every time they think of you to form a recognizable association -mental , emotional, or other-with you.
What can you do to make that happen?
Link your business with a powerful and unique design, logo, slogan, and/or color and observe the positive results and imaging that starts to take place in people’s minds.
It is critical that you take the brnading efforts to a new level and understand that there are 3 things that people look for in branding:
1) What they are FEELING.
Branding is all about emotion and feelings when it comes down to it. Either it feels RIGHT, or it does not. And if it does not, then your brand will be extinct before too long.
2) What people are SEEING on the video screen in their mind.
What picture does the prospect SEE in their mind when they think of your brand? What emotions does that elicit? Is it a picture that you want them to see?
3) What are they EXPECTING.
What is the prospect EXPECTING to happen or experience with your brand? This is critical because your brand must be consistent as well as credible.
Brands create a feeling of recognition, remembrance, and familiarity.
If customers have seen your logo or meme, insignia, or company name, they are more likely to continue to consistently select your product or service. Also, they are more apt to refer and suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising and it can build your brand and accelerate it.
A brand helps possible customers remember your business as well as the emotions surrounding it. (Nike). People may know little about your life and business philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you.
Branding creates memory in the mind of the public. we call it “Memory magnet.” Your brand must draw people towards you and your message and product every time they think of it.
When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.
This called building a book of business you can count on.
People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.
That is why you need to brand yourself as the “Premier Provider” in your niche and market, so you can charge what your brand is really worth.
When you have distinguished and set yourself and your business apart through branding, the marketing has the capability of becoming so profound, that little else is necessary. Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your sales can increase naturally. You won’t have to spend as much time planning marketing strategies to attract the public in your social media marketing strategies
blessings…doug firebaugh
http://www.socialmediablogster.com
Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. You can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html http://www.passionfire.com
7 Ways To Establish Your Personal Brand For Online Business Success
November 8, 2009 by IBI · Leave a Comment
Whether you are a freelancer, internet marketer, offline business owner, or a recent college graduate who is looking for a job, you need to create a strong and professional online presence to succeed in today’s business world. How do you create an online profile that is recognizable and trustworthy? Follow the steps in this article and within a couple of months you will establish a polished online personal brand for yourself.
1. Get a domain. A top level domain, preferably a dot com domain, is a must for your personal brand. It can be a your name, your business name or some other assumed name that you want to associate yourself with. If you already own an offline business you can start with your business name.
Finding a short domain name is almost impossible these days. In most cases, you will be able to find a three words domain name easily. If your own name is somewhat unique, you can be that lucky one whose name is not already taken by domain squatters.
Use DomainBot to do your domain research. When you enter one or more keywords in the DomainBot search box, the website will suggest a large number of available domains that are different variations of your keywords. If you like a domain, you can directly register the domain with one of the domain registrars like godaddy or 1and1.
2. Get a website. After you register a domain, you need to get a web host to host your website. If you are absolutely not going to spend any money for web hosting, sign up for Google’s Blogger platform to start a blog. It is free. Use your own registered domain, instead of the default sub domain that Google offers for Blogger platform.
If you are ready to spend $25 a month, you can sign up for a reseller account at Hostgator. With a reseller account, you can create unlimited websites. Hostgator offers a commercial script library called Fantastico that automates installation of web applications in your sites. Start with installing a Word Press blog.
3. Get your globally recognized avatars. A globally recognized avatars or gravatar is a picture that follows you from site to site appearing next to your name when you do things like commenting in a blog, posting in web forums.
You can use your own picture or a professionally designed graphic image for your gravatar. If you are using a graphic picture, make it unique and get it done professionally. If it is your own picture, take the picture in a lighted area showing your face clearly.
4. Start a blog. Pick a few topics that you are interested in. One of them should be your chosen profession or business niche. Also pick topics related to your hobby or something that you want to learn more about.
Create an about page in your blog, put your avatars and tell your story in short 300-600 words. Make it interesting, intriguing, or humorous.
Go to Technorati, a blog directory, and search your topics to find blogs related to your interests. Subscribe to a dozen high quality, popular blogs using Google reader. Make a habit of reading a few interesting articles in your niche every day.
Now start writing your own articles for your blog regularly. If you like writing, you can write couple of times a week. If you have hard time coming up with topics to write about, start with a few articles a month and slowly work towards one article per week.
5. Visit blogs and forums related to your topic of interest. Leave insight full comments in other blogs and create interesting posts in forums. Create a forum signature with your gravatar in every forum you join.
Use a back link to your blog in your signature. When you create a post in a forum, your signature will be appended to your post. When you post a comment in a blog, use the URL of your blog and your gravatar name. You will be instantly recognized.
6. Create Facebook, Twitter and Linkedin Profiles. Facebook and twitter are two popular social media sites with millions of users. Facebook is mainly used for networking with like minded persons and Twitter is for sharing short timely messages about news, industry trends, interesting articles, and if you are doing any interesting thing. Linkedin is for exchanging information, ideas, and opportunities with professionals in your field.
Update Facebook status and post twitter messages every day. You can start with sharing interesting articles that you have read, productivity tips, interesting pictures, etc. You will soon find people start following you in Twitter if you are posting interesting things every day. Using Facebook’s friend suggestion tool, you can request friendship with others in the Facebook network.
7. Learn and use search engine optimization. It is a very valuable instrument at your disposal to propel you websites and social media profile pages for higher search engine rankings. You don’t have to be a professional in search optimization, just learn the basics and apply them whenever you create contents.
You don’t need to buy any expensive books or sign up for extensive training program. Use free information available online. You can start with SEOBook site and download some free ebooks on search engine optimization.
Post free classifieds and free ads for all your free online marketing needs. Build links and traffic using free social media link building tool created by Dr. Deepak Dutta
Tips To Establish Your Online Presence: Twitter
November 3, 2009 by IBI · Leave a Comment
What is Twitter?
Twitter is an increasingly popular online communication tool. Free to use and jam packed with potential, Twitter allows you to post and receive messages from friends, family and colleagues in real-time.
Also known as a micro-blogging platform, Twitter entries, or ‘tweets’, are limited to 140 characters. This may make entries sound too brief, but you’ll soon find it makes it easier to post on the fly – great for communicating with peers and building up a visible web presence.
How and Why is Twitter Useful?
Twitter can be used for:
* Note-taking, jotting down ideas or bookmarking websites for personal use.
* Sharing websites, blog posts and other interesting information with your audience of followers.
* Instantaneous sharing of photographs and videos from your mobile phone with your followers.
* Receiving answers to questions posed to your followers – but remember, the conversation is two way. Always be polite and try and help others as much as they help you.
* Twitter is great for making worthwhile business connections.
* Organise meet ups, or ‘tweet-ups’ with like-minded individuals.
* Publish breaking updates of news, product releases and other information in real-time.
How to Join Twitter:
* Point your browser to twitter.com.
* Click “Get Started – Join!”
* Enter your details (Remember to always use your full name or alias for consistency in personal branding).
* Click “Create my Account”.
You’re now free to begin making connections, seeding content and engaging in conversation whenever and wherever you like. You’ll soon be getting the hang of it and will be on your way to improving your web presence and visibility.
Once you have created your Twitter account, don’t forget to add it to your LookupPage profile so your visitors know where else they can communicate with or follow you. You can also tweet your LookupPage profile. More people will find it and be able to get far more insight into what you are all about.
It’s all about making a connection with your potential audience, so don’t forget to maximise the benefits of your LookupPage profile by incorporating it into every online visibility exercise you undertake.
Next week we will be looking at how to use Facebook for corporate and personal branding, so keep an eye out.
By allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and online reputation. Market yourself with LookupPage’s advanced technology and products then allow you to protect your reputation through its focus on simplicity, trackability and visibility.
Tips To Establish An Online Presence â Blogging
October 28, 2009 by IBI · Leave a Comment
Tips to Establish an Online Presence â Blogging
Your Google CV is vitally important to your online brand and as a result you will need to strive to occupy as many of the listings on page one of the Search Engine Results Pages (SERPs) as possible. There are a variety of ways to achieve this and we will be looking at a new set of tips to help you establish and heighten your online presence each week.
A Quick Look at Blogging
Derived from the word weblog, a blog is essentially a website that sports continuously updated information in the form of posts that are displayed in reverse chronological order. Typically a blog will sport the following features: content area, title, comment area, an archive of older posts and a feed which users can use to subscribe to it.
A blog allows individuals the opportunity to foster an online identity, engage with a community and establish themselves as experts in a given arena. Blogs enable you to participate in conversations taking place in your industry or area of specialisation as well as allow you to build your own voice â all the while heightening your web presence.
To promote yourself online via blogging you will need to implement a solid blog strategy. Think about the goals you want your blog to achieve and ensure that each post is geared at achieving them. But remember, a blog can not be a purely promotional tool â if readers wanted information on you or your offering exclusively theyâd visit your website.
Better Blogging Tips
There are millions of blogs in existence with new blogs being launched every second. But not all blogs are created equally, in fact more than half of the blogs launched donât make it past the first three months. If you are serious about utilising blogging to establish an online presence, you will need to make a commitment to do just that. Blogging does take work, but the rewards are worth it.
In order to make sure that your blog is attracting readers and that its profile (and by association yours) is being raised daily, youâll need to pay special attention to the flowing tips for better blogging.
Promote your blog â With millions of blogs in existence, youâll need to promote your blog in order to attract readers. There are many ways in which you can promote your blog. Listing your blog in blog directories like Blog Hub, Technorati and Bloglisting is a good start.
Using your preferred social networking or business networking site is another excellent way of alerting your friends, colleagues and clients to the existence of your blog and where they can find it. Your blog will be tied in to your professional self – the “you” that you want potential clients, invertors or employers to meet. If you are in the online marketing game, a link to your blog which details your daily TV viewing habits should be scrapped in favour of a blog which offers insight into your industry.
Participate – Conversation is key to blogging. You need to not only participate with your audience, but with other bloggers operating in your sphere too. By leaving insightful comments on other blogs the authors, or their readers, may follow the link back to your blog and if they like what they see chances are that they will come back.
Frequency – Posting too often may overwhelm readers and posting too infrequently may mean that your readers will come back, find nothing new and as a result not come back again. A post a day is ideal, but very few individuals have that kind of time on their hands. Try for at least three new posts each week.
Good content – How many times have you heard that content is king â well, itâs true as long as itâs good content. If your readers are gaining value by visiting your blog and if you are giving them what they are looking for they will come back. Use the feedback you receive via the comments in order to tailor posts to your audience. You can also introduce features, like our weekly online promotion tips. Itâs important to try things out and re-evaluate your blog strategy as you go.
SEO – Search engine optimisation is an eMarketing tactic which sees bloggers and website owners optimising their sites for certain search phrases in order to get their sites listed as high up on the SERPs as possible. You may want to conduct some key phrase research and ensure that your posts target those pages. The higher up you are on the SERPs the more likely searchers are to find your blog. Keep an eye out on our blog for future posts that will guide you through the process of utilising SEO to build your online presence.
Monitor – The sheer amount of consumer generated media has made online reputation monitoring essential. Ensure that you are tracking what is being said about you online so that you can be aware and respond accordingly.
Good luck and happy blogging!
About the Author
By allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and start branding yourself online. Visit the blog for more tips on how to build your Google CV and increase your online visibility.
By allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and start branding yourself online. Visit the blog for more tips on how to build your Google CV and increase your online visibility.
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