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Tips for Business Marketing With Less Time
November 4, 2009 by IBI · Leave a Comment
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
For years I have seen small business owners struggle to grow their business. Most business owners think that they need lot of money to market and grow their business to next level. I agree that it takes money to advertise and hire a sales team but I can argue whole day about money and marketing.
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
For years I have seen small business owners struggle to grow their business. Most business owners think that they need lot of money to market and grow their business to next level. I agree that it takes money to advertise and hire a sales team but I can argue whole day about money and marketing.
Going back to basic, marketing is a system to present your offer in front of your customer. You can go out and present the offer using different advertising channels or you can create a system to attract customer to your product or service. Business Franchising There are tons of ways that you can use to market your business without burning a hole in your pocket.
Most business owners feel that they don’t need marketing because they are doing ok. They forget the natural system of business. If a business is not growing each day then it’s shrinking. Nothing in this world stands still. It can either grow or become extinct. What you choose to do will decide the fate of your business.
Here are five ninja marketing techniques that you can use to market your business both online and offline. It only takes few minutes each day and you don’t have to spend any money. This is not some old school marketing approach. These techniques are measurable and solid.
1. Blog – Blog is a web diary where you can post the daily activities of your business and marketplace. These posts should be more directed towards your customers.
You can create a free blog at wordpress.com or blogger.com. Blogs can become an automated customer attraction system because search engines like Google, Yahoo and MSN love blogs.
2. Simple SEO – Most people think that search engine optimization is too technical and scary but its not. If you can create an email account and login to your email then you can perform basic seo to your website easily.
If you have your web hosting details then you can change the following in 10 mins without reading any technical manual. Just get access to your index.html or index.htm page
Title tag – Your offer with a main keyword (no more than 60 word count) Meta description – Your offer explained in more detail with your phone# (no more than 200 word count) Meta keyword – few keywords related to your business ( no more than 60 word count)
3. Social Media – Most people use Face book and My Space for fun but you can easily use these free tools for business. You can create free face book groups and MySpace pages with your business details. Add new content each week to these pages and watch your network sky rocket.
4. Articles – One of the easiest ways to generated tons of traffic to your business website is by writing articles. You must writer 2-3 articles every week and submit to popular article directories like EzinerArticles.com. Article positions you as expert and build credibility.
You can go to news.google and search for new content related to your business.
5. Google Analytics – Marketing is not only about getting new customers but it’s also about measuring current conversion. Google Analytics is free and most powerful tracking system. You can install analytics on a 5-10 page website in minutes.
To quick install Google Analytics you must go to google.com/analytics and create a new account. It will ask you to enter your website address and then it will give you a code. Copy the code and paste it every where before the < /body > tag on your website.
Now you can track your website and get tons of data on customer value, loyalty and conversion.
AdWords Account Suspended | SEO Traffic Spider
October 26, 2009 by IBI · Leave a Comment
In the last couple of days many Google AdWords accounts have been suspended. Most of the AdWords customers are wondering as to why their accounts are suspended. All that the Google’s AdWords customer receives is an email from the Google AdWords Team stating that your account has been suspended and your advertisements will not run in Google. The reason being non compliance with Google’s terms of service and advertising policies. Have you received one such email from the Google’s Team?
These accounts that are suspended are mostly from customers who are either new to AdWords or have outsourced their AdWords Optimization to third parties to do so.
The problem faced in such situations creates a bad experience for the AdWords customers and an additional burden to Google AdWords reviewers. However, who is responsible for such things. Let’s take a closer look at each of these 2 cases and understand what happens and how problems can be prevented.
Many customers who are new to AdWords are unaware of Google’s Policies and Terms and Conditions that they need to adhere to while setting up their accounts. Google’s Help Center does provide all the necessary information for the new customers but many of them ignore it and just get started right away. They start with the AdWords account creation by creating the new campaigns, ad groups, and stuffing a huge list of keywords. The next thing that happens is a good amount of money is spent as a daily budget and then one fine day one is shocked with an email that their account is suspended.
On the other hand, many customers who want to use AdWords and do not know how to use it outsource it to third party providers. These providers are contacted through any project bidding site. There these customers post their requirements and set a budget that they think they can afford. Many of the providers bid on those projects. Some providers bid as low as $50 for a project that is worth $500. Looking at the affordable price many customers award these AdWords projects to these providers. End result, in most cases dissatisfaction!
After a few days the AdWords customer gets very disappointed and posts a negative remark against the provider in the project bidding system. And then after a few days their account also gets suspended.
So what would be the solution to prevent such situations from occurring? The solution lies in searching for a good provider who has the necessary credentials for optimizing an AdWords account.
- Ask your provider if they are GAP certified? GAP stands for Google AdWords Professional. This certification is only awarded when a person writes an online exam and is well versed with the Google Policies and Terms and Conditions?
- Find out if your provider has any hands on experience in optimizing Google AdWords accounts?
- For how long has your provider been optimizing Google AdWords accounts?
- Has your provider hired any staff from Google?
- How will they go about optimizing the Google AdWords account?
- Most important of all is whether the provider offers to take a look at your account to understand what needs to be optimized or just jumps into the project to earn money regardless of the fact that the account needs an initial diagnosis and study.
You may also come across instances where your account is permanently suspended and even if you try opening a new account with different information, you are likely to get suspended again. The reason being Google having a well built out system to track the advertiser through various means.
So, in this scenario you will not be able to use Google paid advertising which could have got you that instant traffic and conversions. But don’t let this disappoint you. You still stand a good chance to advertise on Google – but this time it’s not AdWords but through organic search. Yes, this is one area where you can promote your website through SEO (search engine optimization) and show on top of the search results of Google.
There are unlimited opportunities waiting for you and it is up to you to decide if you want to cry over lost AdWords opportunity or to venture out for more opportunities using SEO and hitting on top of the search engines.
Most of us will always like to make the optimum use of our hard-earned money. But what is the use if you can’t reap the benefits of your investment. In most cases, low priced services do not offer the best quality. They are low priced because the quality is compromised. Hire the right person and pay the right price for your Google AdWords optimization and prevent your account from being suspended or if you are unable to advertise through AdWords, then have the best SEO Company to promote your website and rank you on top in the search engines.
The choice is now in your hands!
SEO Traffic Spider specializes in AdWords Optimization as the specialist who works on your account is GAP Certified. SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
Email: enquiries@seotrafficspider.com
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