Ronald Piper is an online researcher who publishes new information on specialized topics. He provides daily, relevant information and updated content on your favorite interests. To view more articles related to this particular subject, please visit his website at:ronaldpiper.com
What is The Art of Copywriting?
November 21, 2009 by IBI · Leave a Comment
For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today.
The field of copywriting is large and continues to expand every year. A way to describe copywriting is putting a creative message in front of a consumer.
In the book, Copywriting, it is mentioned that copywriting is based upon three fundamental principles.
1. When you are writing to a customer, there has to be an involvement between the customer and the seller.
2. You must then make sure that you explain the rewards as far as when the customer is purchasing a product.
3. The final piece is achievement and that is what you as the writer will be focusing on. Whenever you write copy, you are looking to have a certain effect upon consumers.
Usually this effect will be for consumers to desire a certain product because they will want to gain certain rewards. You know that you’ve achieved your objectives by hitting certain sales goals that have been set for your copywriting. There are many writers in the world but there is a specific niche for copywriters.
Copywriters are the ones who write messages but mold them in a way that it brings about an interest in a consumer. With the number of advertisements out there today, consumers will not respond unless it is something that specifically interests them. This is why it is more important than ever to have a clear focus when you are writing your copy so that you know which particular niche you’re trying to hit within the broader population.
There will always be a need for copywriters no matter whether the economy is in a recession or in a boom. Companies must always put out a message to consumers and as long as this demand is needed, copywriters will be in high demand.
If you are interested in working as a copywriter, you will have many different places to look for work. You can decide to work for advertising agencies, on the Internet, or be your own boss. There are many different markets for you in these three that were just listed.
When you are writing copy for a seller of a product, the key is that you must remember to put yourselves in the shoes of the consumer. This is done through doing extensive research and studying what goes through the mind of that particular consumer.
Each niche or group of people will be different in what will motivate them to do certain things. By doing this research, you will have a better idea of where you need to go with the message that you are trying to convey to your target audience.
This article on copywriting is meant to give you a broad overview of the field. The demand for copywriters will always be strong due to the need of companies to send messages to their audiences to buy their products.
If you do not employ someone to promote your product, you will be left behind. This is why copywriting is such a good field and is in such high demand.
A new OFFLINE social media marketing idea
November 20, 2009 by IBI · Leave a Comment
While I was driving today I saw a van with Progressive Auto Insurance painted on it. It was probably a company owned van, but I was also reminded of the Geek Squad Beetles that I see every once in awhile and some other company painted cars. This got me thinking. I noticed that paintings or signs on cars often get noticed. People even look at other people’s car license plates. Basically, these cars get a lot of eyeballs.
Applying my background in Social Media Marketing, I came up with a new marketing idea that is low cost but highly effective. This is how it works: A company creates a program, where they would advertise on the cars of people who commute long distances everyday. They can pay a couple hundred dollars to these people every month to do the exact same things they would be doing anyway. Heck, instead of paying money, this company could just offer to pay all their gas bills.
I include this as social media marketing because the essence of social media is that everyone can be a publisher. Instead of having large budgets to publish on a billboard, everyone has their own little properties (such as blogs) and they can reach their own little niche by publishing or advertising on their little properties. I seriously think more companies should advertise on blogs because bloggers are easy to satisfy monetarily, and you seriously reach a large crowd who pay attention to you just because “Oh! This blogger found advertisers! I wonder how much is she getting paid. Maybe $50/month” “Oh, it’s the same company ad on this other blog too! They’re all over the place now!” $100 to make 1000 people think you are all over the place. Not a bad deal. So in this case, we’re taking the exact same principles but just applying it to an offline property, specifically one’s car, where we know already has a lot of eyeballs and follows where the customer goes.
Especially in this economy, people are very stripped of cash and a lot of them would signup since it does not make their lives more inconvenient. Gas price is expected to rise again, so a program offering to pay for their gas is a win-win situation because the driver would not be concerned of driving longer distances, while the company would gain more exposure for that. If you have 200 of these cars driving around, with lets say about $200 per car per month. That’s $40,000 a month, which is the price of many billboards. However, it’s convincing that each of these cars will be seen by AT LEAST 20 different people a day(I would say over 100 if the driver spends more than an hour a day commuting), so the total reach would become 20×30x200 = 120,000 per month. What’s even better is that these ads are guaranteed to be at where a lot of people are, since it’s the people themselves that are taking them there.
If your company is one of the first to do something like this, people will start to talk about you if they see the same promotion on 3-4 different cars while driving to work. The press might even cover you so there’s a lot of added benefits, making it even more cost effective. Even the 200 people who wear your ads will excitingly talk to their friends and their coworkers about it, creating WAY stronger effects than just a billboard ad. Also, what better way to make people’s day better than having them be cheerfully reminded of this everyday in the morning? If you know you are making money off just driving, it makes you feel better about commuting, or even when you are stuck in traffic. (Note: for environmental concerns, please still commute when you can. I am referring to people that are already driving that distance no matter what.)
In terms of practicality concerns, it would probably be difficult have people’s cars painted, because they need something that they can be easily opt out from. However, creating some sort of easily removed stickers and have a few on each side of the car should have the same effects with very low set up costs. Sure, there might be some dishonest people who turn in the gas receipts of their spouses car too etc etc, but even if that is the case, the price of having these mobile ads is still excellent. Obviously it shouldn’t go way out of hand, but that’s easy to detect. You could probably include in the contract that once someone is caught cheating, they need to return all the gas money that was every given to them because there is no way to verify how much did they cheat on. Fear of that and losing this good deal would probably stop most people from cheating. The point is that you are getting a crazy promotion deal with a fraction of what it would cost you otherwise, and it makes the driver happy too. If you refer back to my blogpost How to Impress Everyone by Just Driving Around, driving becomes ultra productive. You increase your level by learning from podcasts, and you get paid doing it!
Yu-kai is a Power Coach, Twitter Consultant, and the Founder/CEO of Future Delivery. He is the original creator of the FD Lifstyle: Powering up in the game of life. His company Future Delivery holds online properties such as Viralogy.com, FDCareer.com, FutureDelivery.tv, Sitevitamin.com and more.
Are You Interested In Copywriting?
November 20, 2009 by IBI · Leave a Comment
For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today.
The field of copywriting is large and continues to expand every year. A way to describe copywriting is putting a creative message in front of a consumer. In the book, Copywriting, it is mentioned that copywriting is based upon three fundamental principles. When you are writing to a customer, there has to be an involvement between the customer and the seller. You must then make sure that you explain the rewards as far as when the customer is purchasing a product. The final piece is achievement and that is what you as the writer will be focusing on. Whenever you write copy, you are looking to have a certain effect upon consumers.
Usually this effect will be for consumers to desire a certain product because they will want to gain certain rewards. You know that you’ve achieved your objectives by hitting certain sales goals that have been set for your copywriting. There are many writers in the world but there is a specific niche for copywriters. Copywriters are the ones who write messages but mold them in a way that it brings about an interest in a consumer. With the number of advertisements out there today, consumers will not respond unless it is something that specifically interests them. This is why it is more important than ever to have a clear focus when you are writing your copy so that you know which particular niche you’re trying to hit within the broader population.
There will always be a need for copywriters no matter whether the economy is in a recession or in a boom. Companies must always put out a message to consumers and as long as this demand is needed, copywriters will be in high demand. If you are interested in working as a copywriter, you will have many different places to look for work. You can decide to work for advertising agencies, on the Internet, or be your own boss. There are many different markets for you in these three that were just listed.
When you are writing copy for a seller of a product, the key is that you must remember to put yourselves in the shoes of the consumer. This is done through doing extensive research and studying what goes through the mind of that particular consumer. Each niche or group of people will be different in what will motivate them to do certain things. By doing this research, you will have a better idea of where you need to go with the message that you are trying to convey to your target audience.
This article on copywriting is meant to give you a broad overview of the field. The demand for copywriters will always be strong due to the need of companies to send messages to their audiences to buy their products. If you do not employ someone to promote your product, you will be left behind. This is why copywriting is such a good field and is in such high demand.
Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs
For more information and resource links on copywriting visit: Copywriting Tips
Business Blog Creative Brief Template â Top 10 points to consider
November 19, 2009 by IBI · Leave a Comment
Business blogging is nothing short of a marketing revolution. Itâs a fundamental move from centralised one-way communications (aka conventional marketing and advertising) to an interactive forum in which people are able to share information to help them make informed buying decisions Unlike any other medium, blogging allows you to communicate in real time with any number of like-minded people. It enables you to develop ongoing relationships with your prospects and customers that will be at the expense of your complacently non-blogging competitors. Another great liberating aspect of blogging is that anyone can do it. You can publish your blog now and be instantly and globally findable at the click of a mouse. So if your company is thinking about launching a company blog? Here are some basics we’ve compiled at eMarket2 to help our clients establish a business blog strategy before taking the leap: If you want to get a Blog going, but not sure how to go about it, drop me a email if you want to know more about our Blogging campaign management serviceBusiness Blog Creative Brief template1. Audiences: Whom do you plan to reach and influence with your blog?
2. Objectives: What do you intend to achieve with your blog?
3. Content Outline: What relevant, timely topics do you plan to publish?
4. Content Creation
Constant blog content creation is a big pain point across the marketing organisation. unless you have a willing writer in the company or get you employees to chip in. The writing of SEO optimised content for blogs, can be very labor intensive. It takes time and resources, which aren’t in excess in most companies even in a good economy Drop me a email if you want to know more about our Blogging content creation service5. Frequency: How often do you plan to post?
6. Comment Policy: Will the corporation allow, block and/or screen comments?7. Controversial Issues: What is the policy for addressing controversial issues?8. Links: What sites, blogs and forums will the corporate blog link to?9. Promotion: How will the blog be promoted? 10. Budget /Production
How can eMarket2 help you with your blogging strategy?Weâll offer advice copy writing and technical expertise to help you launch your company blog in keeping with your existing brand as a separate or integrated blog and provide a self service or full service Blog content management system (CMS). Write your own blog content, or allow eMarket2 to manage your blog on your behalf. Our experienced copywriters will provide original and relevant SEO content that will get your blog read by the maximum number of people. We are also offer copywriting and a complete linking, SEO and PPC service to ensure that your website and blog receives optimal exposure.
If you what to know more about blogging and how eMarket2 can help you integrate this into a new web 2.0 structure, then mail us info@emarket2.com with your name and number and we will call you. Or call us on +44 (0) 1256 853040
We are an âoutsourced sales and marketing agency,â specialising in the new business and business development generation. eMarket2 help B2B organisations drive the new business programme within a company with the specific goal of achieving our clientsâ aspirations and targets for new business growth
Website: eMarket2
Blog: Norm’s 118 LeadGen Blog
Social Media Marketing – Share Good News About Your Business During Bad Times
November 19, 2009 by IBI · Leave a Comment
To secure new business in a tough economy, your company needs to appear stable and reliable. Social media marketing is one of the best ways to spread good news about your company and build an image of dependability and success.The Role of Social Media in Enhancing Your Image
As the saying goes, image is everything. That statement is especially true during difficult economic times. As Rich Tehrani of TMCNet states in a recent article, people looking to make purchases want a company they can count on, and outward appearance is the key to creating an image of stability. Is he saying you should lie about the state of your company just to get sales? Absolutely not. What he’s saying is that you should play up the positive news to boost your image:
“… all companies need to over saturate the markets they serve with the best news they can create. This is regardless of how well they are doing. If sales are generally good now, it makes even more sense to focus on putting a halo around your brand to protect it from bad times which may or may not be ahead. Customer wins, new product launches, a new green data center, a widget that does something useful – if you have any of these, issue a release and try to get some positive media coverage.”
In addition to press releases, Tehrani suggests that companies continue marketing through a variety of means, including social media.A Social Media Marketing Firm Can Build a Positive Profile for You
Social media sites present one of the greatest marketing opportunities for businesses that are interested in establishing a real relationship with their customers. That last phrase is of great importance – social media marketing will not work if you don’t get involved in a real and meaningful way.
What does that mean? You can’t just create a Facebook page and leave it at that. You need to become a part of the community that exists on the social media site, whether it be Facebook, LinkedIn or Twitter.
You need to analyze which sites are best for your type of business, and determine what kind of content will register with the people in these various online communities.
You also need regular communication so you can participate fully in the “social” aspect of these sites.
Marketing with social media is labour-intensive, but it is worth it. Fortunately, you don’t need to do all the work yourself. Online marketing firms that specialize in social media marketing can do all the legwork for you.What a Social Media Marketing Firm Will Do
Your social media marketing partner will conduct the research you need to get started on the most widely used social media sites. The company will prepare content for you and make sure your pages are updated regularly. Their efforts will result in an authentic and positive online profile for your company.
Social media marketing is the next wave of online marketing. Catch the wave now and you’ll be able to ride out the recession and be in a stronger position when good times return.
For more information on Social Media Marketing or search engine marketing visit wolf21
Copywriting Demand is Very High
November 19, 2009 by IBI · Leave a Comment
Within this article on copywriting demand, we will look at how much work there is out there for someone who wants to do freelance copywriting as well as the demand for copywriters as a profession.
Copywriting demand will always be strong. Demand will always be strong whether the economy is strong or weak.
In past decades, it was easy to get away with a strong product and some marketing. With the emergence of globalization, there is a greater deal of competition in all markets and the way to stand apart is through marketing. For many consumers, the only way to be able to discern the differences between competing products is through the marketing. This ensures that copywriters are needed.
Any good company which wants to send a consistent message to a target audience will always be employing copywriters. Some companies not looking ahead to the future may cut their advertising budget when they hit weak sales but that is not a smart move. If a recession comes along, demand may go down by a small margin for copywriters but it would pick right back up when the economy turned around.
There is always need for copywriters so no matter what happens within the country, companies will want to make sure that they have copywriters to work for them. There is a growing demand for copywriters in one particular forum and that would be on the Internet.
With the Web up past four billion web pages, the demand for search engine copywriting has continued to increase. It is harder to get your web site indexed and search engine copywriting give you a better chance of being indexed. To do this, the search engine copywriters must write well to ensure that two audiences, the people searching and the search bots, are appeased so this provides more opportunities.
If you are looking into copywriting, there are a great many opportunities within this field. You can work for an advertising agency or you can decide to work for yourself. Many jobs are available all over the country for copywriters and you will find that this copywriting demand will stay at about the same pace and continue to grow with the pace of the economy.
If you go out to the website, www.monster.com, you will find that there are currently more than 500 jobs are available for copywriters. This is just a small piece of the job market. There are many other ways that you can find copywriting jobs currently at this time. This should give you an idea of how there is demand for copywriters.
Hopefully this article on copywriting demand will help you out. If you are a copywriter, you should find that no matter the condition of the economy, you will always find work. Even when the economy is in a recession, some companies’ sales are increasing and they may have a need for more copywriting work. With the demand of the whole market, you should always find yourself needed by someone.
Good luck in finding a copywriting job but you will find that this is something that will often not be needed because of copywriting demand.
Ronald Piper is an online researcher who publishes new information on specialized topics. He provides daily, relevant information on your favorite interests. To view more articles related to this particular subject, please visit his website at:ronaldpiper.com
What Is the Current Copywriting Demand?
November 18, 2009 by IBI · Leave a Comment
Within this article on copywriting demand, we will look at how much work there is out there for someone who wants to do freelance copywriting as well as the demand for copywriters as a profession.
Copywriting demand will always be strong. Demand will always be strong whether the economy is strong or weak. In past decades, it was easy to get away with a strong product and some marketing. With the emergence of globalization, there is a greater deal of competition in all markets and the way to stand apart is through marketing. For many consumers, the only way to be able to discern the differences between competing products is through the marketing. This ensures that copywriters are needed.
Any good company which wants to send a consistent message to a target audience will always be employing copywriters. Some companies not looking ahead to the future may cut their advertising budget when they hit weak sales but that is not a smart move. If a recession comes along, demand may go down by a small margin for copywriters but it would pick right back up when the economy turned around.
There is always need for copywriters so no matter what happens within the country, companies will want to make sure that they have copywriters to work for them. There is a growing demand for copywriters in one particular forum and that would be on the Internet. With the Web up past four billion web pages, the demand for search engine copywriting has continued to increase. It is harder to get your web site indexed and search engine copywriting give you a better chance of being indexed. To do this, the search engine copywriters must write well to ensure that two audiences, the people searching and the search bots, are appeased so this provides more opportunities.
If you are looking into copywriting, there are a great many opportunities within this field. You can work for an advertising agency or you can decide to work for yourself. Many jobs are available all over the country for copywriters and you will find that this copywriting demand will stay at about the same pace and continue to grow with the pace of the economy. If you go out to the website, monster, you will find that there are currently more than 500 jobs are available for copywriters. This is just a small piece of the job market. There are many other ways that you can find copywriting jobs currently at this time. This should give you an idea of how there is demand for copywriters.
Hopefully this article on copywriting demand will help you out. If you are a copywriter, you should find that no matter the condition of the economy, you will always find work. Even when the economy is in a recession, some companies’ sales are increasing and they may have a need for more copywriting work. With the demand of the whole market, you should always find yourself needed by someone. Good luck in finding a copywriting job but you will find that this is something that will often not be needed because of copywriting demand.
Uchenna Ani-Okoye is an internet marketing advisor and co founder of Free Affiliate Programs
For more information and resource links on copywriting visit: Copywriting Tips
Make Easy Money Online to Support yourself in the Failing Economy
November 11, 2009 by IBI · Leave a Comment
Inflation is already all around the economic world, wholesale prices have hiked up to 9.8 percentage. Basic necessities like gas and rice are on their heights. Money people spend on leisure activities is falling down because they don’t have money for these things, due to current economic problems thousands or workers are fired from several companies; several skilled workers are sitting jobless. Several persons are trying different things to get some extra money so that they can lead the life the way they were doing earlier but the biggest question is how to make money? Making money online is one of the major options as it is the easiest way someone can earn extra cash while being at home. This will help several persons to come out of their financial problems without spending any money on investments or indulging in any illegal activity. If a person knows about money making techniques he can help himself withstand the economic condition while living respectable life of self dependence. You can find several ways to make money fast and doing an online job from home is one of them, you might find it amusing but truth is that you can even make money equaling to your day job salary, by spending couple of hours everyday. And you need not to hold a degree to work online; it can be anything like writing articles or someone, doing data submission. If you know about other software like Photoshop or programming these will fetch you good money too. Running a website is another successful way, with services like Wordpress or Blogger you can have your run a website/blog for free and publish articles about things you love like traveling, Sports or even Celebrity Gossip. After that apply for Advertisement programs like adsense which help you make extra money with website, this will require patience as you wont be getting lot of money from the first day. You will need to post quality articles buy time you will realize that this fun filled activity can get your hundred dollars of extra money every month. Taking surveys is one way you can earn extra money online. There are some other ways like filling Surveys, for companies and inviting more friends under you, actually the money you earn comes more from inviting others to join the network under you so you will need to find people who would like to make money online and it can be your friends, co-workers or anyone else. More People you invite into your network more money you will earn sounds easy right? Make sure you don’t fall for scams which promise you to make you instant billionaire; they can do nothing but rip off some money from you. This doesn’t means you can’t earn money online, its just that to earn a big sum you need to work for it, and spend time learning new things. Success doesn’t come in a package you need to achieve it yourself by working.
Don’t waste your time on scams and schemes, try the proven ways to make money online and give the best start to your home business.
Guen Miller is a comprehensive copywriter from Ontario,Canada.
How To Make Over $50 A Day With Twitter In No Time Flat!
November 5, 2009 by IBI · Leave a Comment
The economy is seeing some rough times right now. As it turns around, we wait anxiously for the increase in jobs and assistance we desperately need. While this is a hard time for many of us, with so many losing jobs you may be wondering what to do. Well there is a way that you can make money using your twitter. Working from home is an amazing alternative as you can set your own hours, don’t have to call in if you are sick, and can make a living after losing your job in these rough times. Twitter is a great way to do this!
Twitter can make you money, if you know how to use it! Think about your unique skills and talents and figure out what you need to do in order to use these online. Building an online business and advertising to customers using twitter is a cost effective way to get clientele. If you can write, set up a writing site and find people on twitter who need the services of a writer. If you can do secretarial work, you can look for people who need virtual assistance. If you can clean, start a cleaning business and look for busy people who can use help with housework. Many business owners use twitter, as well as individuals that can use your services. Find them and market yourself, linking them to your twitter and your website.
Post on twitter often about your business and what you are currently doing. Keep the posts professional and about business. If you want a social twitter, set that up separately and keep social contacts separate from business contacts. Twitter about relevant topics that pertain to your business and advertise specials to clients to get them interested. Once you provide a service and have a happy client, ask them to twitter about the job you did so that others can see this, which will help provide you with even more clients. Before long, you will have a large following of happy clientele that will happily pay you and twitter about what you have done.
If you aren’t the type that feels they have the energy to start an online business, you can become an online advertiser for others businesses. In doing this, the business pays you to advertise their products to clients on twitter. You would have to find the clientele as you would if you were starting your own business, but this takes out some of the work, while allowing you to market products easily and make money. Again this needs to be for advertising purposes and you should keep your social twitter separate from this one to show that you are professional and keep people interested in what you are selling.
Twitter can be a great way to make money whether you own your business or are advertising for other businesses online. Make sure that you post often and look for clients daily, as new people are joining all the time. Put money in your pocket with this quick and efficient way to supplement or provide yourself with an income.
Joel has been involved in the Internet Marketing world for quite some time. It is his passion! If you want to learn a real way to get 1000’s of targeted leads in a matter of days goto his website for his 4 free reports. At the same time learn how to double your average sale per customer! http://www.fastcashunlocked.com
6 Tips to staying a float as a freelancer in this economy
November 2, 2009 by IBI · Leave a Comment
By Nicholas Nelson of Nicholas Nelson Studios
Freelancing or starting off on your own is a big step and can be hard to do. From letting go of that guaranteed “cha ching” every month to wearing 10 hats and being responsible for making it all happen. It’s not all bad. The rewards are exhilarating, fulfilling and gratifying to mention a few.
In today’s economic condition some of you may be experiencing some challenges. Has the roller coaster reached its peak and dropping fast? Are you hearing the sounds of crickets when you check your inbox or voicemail? Don’t worry, it’s only a phase and with dedication and hard work you will get past this…
Until then, here are a few tips to help you reach your goals.
Take advantage of social marketing. It is FREE! Yes, FREE! So dive in and get your hands dirty. Facebook is becoming a very popular internet destination of many. Business and entrepreneurs alike are jumping on this band wagon.
Here are a few Facebook tips:
Create a fan page and post all your current projects, older projects (only if you retained that portion of the rights), and related blabber about what you are up to as it relates to your freelancing/business. What you will do in time is create a following / fan base. Not as big as say Madonna, however this will turn into leads followed by potential work. Also invite potential along with current clients to become fans of your Facebook page as soon as possible. This helps builds your network both professionally and personally and gives you another insight on your clients that typically wouldn’t be open unless you were friends with them. Be careful if you decide to do this. Remember that your clients can see your posts. Always remain professional with your posts to the page you created that you invite your clients to. I have heard of people posting about their horrible clients doing ,which in-turn gets back to them and… well you get the rest…
Twitter is also a great way to show off your skills.
First thing, decide if you will keep you “tweets” professional or social. For example “Check out my latest project at X” or “I got so wasted last night and my buddies took these pics of me”. And stick to your guns. Keep the business separate from the party talk. If you decide to mix it up, be cautious. Also utilize www.photobucket.com for free image hosting. What you do is create an account, upload your latest project in jpg format, grab the url that it spits out and drop it in your “tweet or Facebook post” ,add a little description of your project followed by your generated url and blamo. Your entire network, and then some has just had a preview of your work. Then the Twitter / Facebook combo. Drop that same link from your photobucket url into Facebook and it will show a thumbnail of your image along with your wall post. This will visually attract views to click on your image and take a preview of your latest and greatest projects.
Lastly, tweet and Facebook about your blog entries to gain more viewers as soon as you publish your entries. Simply copy the url of your blog page and drop it into twitter and Facebook. (Twitter has a function that allows your “tweets” to automatically post to you Facebook page)
Side note; where ever you post your messages using social networking, always make your url easily to find by either designing a simple backsplash page for your twitter account or a link on your home page of Facebook. Drive that traffic back to your site as much as possible. Enough about social networking, I could go on and on…
Another thing that is almost a given which sometimes is over looked is to keep your current customers happy. That should go without saying, but make that special effort to make them feel comfortable and to continue to trust your services. Some of my BEST clients have come from referrals. And with referrals most of the leg-work is already done. They don’t need to be sold or convinced that you know what you’re doing. They have already heard this from the source, your happy client. This can be a huge door opener to expand into any number of markets all by thinking of the next step and doing what you do best.
Plant seeds. No, not in your garden, but in your business. Good things take time to blossom. Always be preparing for the future. What you do today will come back to you in a few months from now. You may meet someone on the bus one day or in a seminar and hand off your business card and two months later you get a call or e-mail from so and so saying I have a project for you. Never leave the house without business cards and always be thinking two steps ahead.
Create work. When things are slow, approach people whom you believe could benefit from your service. Example, you come across a website with sub-par branding and overall design. Do a little research on the company and find out the person in charge of the creative side of the business. Draft up a simple introduction letter stating what services you provide and examples of your work. Now comes the tricky part of telling the person that you feel they could benefit from working with you on the creative side of the business without offending them. After a few attempts, you will find your chops and a smooth way to approach your potential client. This works wonders when done correctly. Not only are you creating the work, you have no competition with other designers and you typically get a lot more creative input on the project because it was initiated by you.
Think so shall it be. It’s true. Don’t get down on yourself when things get slow. Keep the positive energy going in everything you touch and you will flourish. It will all come together in the end, just be patient and you will receive what you put in. Or as the Beatles so eloquently put it “The love you give is equal to the love you receive”.
Good luck out there…
By Nicholas Nelson – Nicholas Nelson Studios
| www.nicholasnelson.net | Facebook | Twitter |
Nicholas Nelson is the Creative Director with Nicholas Nelson Studios: We are an experienced visual arts studio with a passion for doing great work! We focus on creating solutions in branding, photography, illustration, print, package design, and web development in a vast area of markets. Visit us at www.nicholasnelson.net
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